TOURISM ACTIVITIES OFFERED IN CABANATUAN, NUEVA ECIJA

A Thesis Proposal

presented to the

Faculty of the College of Hospitality and Tourism Management

Eulogio “Amang” Rodriguez

Institute of Science and Technology

In Partial Fulfillment

of the Requirements for the Subject

Research in Tourism 1 to leading to the degree of

Bachelor of Science in Tourism Management

by

ABIGAIL B. GERONIMO

HANNAH MAUREEN PATANAO

JOHN EINSTEIN M. TAN

2023
 CHAPTER 1

The Problem and Its Background

Introduction

Tourism is a broad word that encompasses both demand and

supply and is used in some contexts across the world. Also,

tourism is a phenomenon with no universally agreed

description, owing to the complexity and individualism of

travellers and the activities they choose to engage in.

Tourism is a valuable asset to our country. It determines the

majority reputation, dignity, and general beauty. It reflects

the character of the country. The most common perception

about tourist attractions is that they are mostly visual

experiences that elicit powerful emotions in the visitors. It

appears that a large portion of the profession share this

idealized image of tourist destinations. 

Tourism activities means commercial activity that

contributes to the provision of accommodation, catering and

other related tourism ventures and meets the needs of people

who are travelling for leisure or recreational trips. Also,

tourism activities are not only great places to relax and

unwind after a long day at work, but they are also excellent
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sites for seminars, reminiscences, debuts, wedding

celebrations, and other special events and occasions.

Tourism activities offered in Cabanatuan City, If the

visitors love adventure, they can visit the famous tourist

attraction in Cabanatuan which is the Minalungao National

Park there is a treasure trove of activities here from caving,

bamboo rafting, hiking, trekking to the Cross of 1000-steps,

zip lining, swimming in the river, have a picnic and so on. If

the tourists want to know or deepen their knowledge about

farming or they are into agriculture since Cabanatuan City is

recognized as “Rice Granary of the Philippines” they can visit

the PhilRice, here they will gain experience about agriculture

and get to see what it’s like to be a traditional and modern-

day rice farmer. And lastly if the visitors want to experience

great places to relax, they can visit the Crystal Wave Hotel.

They offered the best amenities such as Wavepool, Mickey Mouse

inspired Olympic size swimming pool and kiddie swimming pool. 

Cabanatuan City It is the largest city in Nueva Ecija,

a province recognized as the “Rice Granary of the

Philippines”. Although visitor arrivals are only one important

factor in promoting Cabanatuan City, the proportion of

tourists coming to the place is remarkably low, especially

when compared to other places in the Philippines. This

adversity shapes the place image, and thus affects all aspects

necessary to the development of a Cabanatuan City. The name

Nueva Ecija came from Governor-General Fausto Cruzat Y

Gongora, his homeland in Ecija, Seville, Southern Spain since

both were washed by navigable rivers. Being the largest urban

center in Nueva Ecija, Cabanatuan is an ideal place to put up

tourism sites that can offer a variety of tourism activities.

The researchers aims to identify tourism activities

that help to improve site location to gather information

regarding the assessment of tourists on the activities offered

in Cabanatuan Nueva Ecija, and the problems encountered to

generate relevant information that can be used not only in the

Cabanatuan, Nueva Ecija but also in other province that need

to improve their site location that can be used for promoting

the tourism activities and has a possibility to attract and

gain more local and foreign tourists.

Conceptual Framework

The researchers will utilize the Input-Process Output

(IPO) model in the investigation of this study as shown in

figure 1.

Input (I) includes references such as books, articles,

journals, theses, and online sources, Survey results on the

Tourism Activities Offered in Cabanatuan, Nueva Ecija,

problems encountered, and respondents of the study.

Process (P) this includes gathering of data through

survey questionnaires, statistical treatment of data,

analysis, and interpretation of data in textual and tabular

form.

Output (O) reveals the output, which is identified

Tourism Activities Offered in Cabanatuan, Nueva Ecija.

Statement of the Problem

This study aims to determine the Tourism Activities

Offered in Cabanatuan, Nueva Ecija

Specifically, it seek answers to the following

questions:

1.How do local visitors, community residents and

Local Government Unit employees assess Tourism Activities

Offered in Cabanatuan, Nueva Ecija?

2.Is there a significance difference on the

assessments of the three groups of respondents as to

Tourism Activities offered in Cabanatuan, Nueva Ecija?

3.What are the problems encountered by the

respondents?

Hypothesis

This study hypothesizes that there is no

significant difference in the assessments of the three

groups of respondents in the Tourism Activities Offered

in Cabanatuan, Nueva Ecija.

Scope and Limitations of the Study

The primary goal of the study is to assess the Tourism

Activities Offered in Cabanatuan, Nueva Ecija, and problems

encountered. The respondents to the study includes (20) Local

Government Unit employees, (30) local visitors, and (20)

community residents for a total of 70 respondents. The study

will be conducted in the City of Cabanatuan, Nueva Ecija. The

duration of the study will be from November 2022 to July 2023.

INPUT PROCESS OUTPUT

 References
Data gathering
such as books,
through:
articles,
 Survey
journals,
questionnaire
theses, and
 Statistical
online
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Feedback

Figure 1. Conceptual framework of the study

Significance of the Study

This study is significantly beneficial to the following:

Tourist This study will be beneficial to Local Tourist

and Foreign Tourist; It will serve as their references when

they plan to visit and experience the activities offered in

the province of Cabanatuan, Nueva Ecija. 

Local Government Unit Employees This study will be

beneficial to Local Government units in helping their task to

improve offering essential amenities and services, such as

facilities for the development and promotion of tourism, as

well as the tourist experience.

Local Residents This study will give local community

ideas to maximize and give solutions to find out the

appropriate method to improve the possible activities they can

offer.

Future Researchers This study will serve as a reference

and valuable source of knowledge related to their study or

researchers to be conducted in the future with similar

orientation.

Definition of Terms

The following terms are defined conceptually for the

clearer understanding of the study: 

Attraction is experienced by tourists, and ends with a

specific level of tourists' satisfaction. Features that

appeals to tourists is one that is distinctive, beautiful, and

values diversity. In the form of natural resources, cultural

traits, and the result of man-made or objectives targeted

tourist visits. Taking into consideration the importance of

the quality of tourists' experiences in boosting tourism

industry, and regarding the importance of the mechanism of the

effect of attractions on tourist satisfaction. (Shaykh-Baygloo,

2021)

Customer satisfaction is critical to a company's

reputation and loyalty, as a company's reputation in turbulent

markets largely depends on customer satisfaction. Therefore,

the current study is conducted in the Pakistani context to

examine customers' beliefs regarding company reputation.

(Salamzadeh, 2022)

Experience this term refers to all the memorable

information and events that are stored in a person's mind as a

result of certain occasions, circumstances, information,

learning, and experiences that influence their relevant

decisions in the future. (Temel, 2022)

Tourism Activity is a gathering where people engage in

certain activities for a variety of reasons, such as

travelling, having fun either independently or with others,

spending time, learning, and relaxing. (Armağan, 2022)

Tourism is the temporary, short-term movement of

people to destinations outside the places where they normally

live and work, and activities during their stay in those

destinations; it includes travel for all purposes as well as

visits or day trips. (Holloway, 2022)

Visitor is a traveller taking a trip to a main

destination outside his/her usual environment, for less than a

year, for any main purpose (business, leisure, or other

personal purpose) other than to be employed by a resident

entity in the country or place visited. (UNWTO, 2021)