Investing in Companies with Positive Social Capital

Throughout this course, I have been provided with information to find companies in

which I want to invest. My interest lies not in a financial investment, but in companies that

prioritize values that benefit humanity, the environment, and society. While many things

significantly impact people and culture, it is essential to pay attention to those leading by positive

examples so that others may follow. When powerful companies prioritize promoting recycled

materials or environmentally friendly business practices, smaller companies will be encouraged

to adopt similar approaches when starting their businesses. I am particularly drawn to companies

prioritizing helping others and the environment over solely focusing on revenue. By centering

their social capital around positivity, these companies have the potential to revolutionize the way

our society and business world function. Furthermore, as human beings, we are naturally inclined

to compete and strive for success. When leading companies witness their competitors aiming for

goals beyond financial gains, they will likely adjust their business models to align with similar

values.

As members of society, we spend a significant portion of our time at our workplaces.

Consequently, a company's social capital substantially impacts the health and happiness of the

people in our lives. When a company knows its power over its employees, it can promote

happiness and well-being. Employees who feel valued and supported in their work environment

are more likely to surpass given goals and maintain positive habits in their personal lives. On the

contrary, working for a company that does not prioritize its employees can adversely affect their

well-being. I've experienced the difference such work environments can make in my life, and I

strive to focus on companies that offer more than just financial benefits and luxuries.

As mentioned earlier, everything operates on a domino effect. To successfully influence

external values, businesses must have a well-functioning internal business model. Stakeholders,
including investors and consumers, play vital roles in a company's reputation and success. For

example, businesses supported by influential figures or social idols tend to gain more support

from individuals of similar social or economic status during elections. On the other hand,

stakeholders may question its legitimacy and withdraw support if a company fails to live up to its

promises. Consumers, in particular, are essential stakeholders, as they ensure a business’s cash

flow remains steady. A business that cannot serve as a necessity to society will find its products

deemed useless. At the core of every successful business lies its social capital. Stakeholders are

attracted to companies that demonstrate growth potential and actively impact society, the

economy, and the environment. An excellent example is Starbucks, which has built an empire by

setting clear social capital and consistently demonstrating it in all its operations. From

continuous employee training to adjusting its practices to meet social changes, Starbucks

exemplifies its dedication to the needs of its community.

The modules have taught me that symbolism within a company is vital for organizing and

defining its workplace culture. Just like every business starts with an idea, the company’s pillars

are founded upon the values it chooses to uphold. This realization led me to draw parallels

between the businesses I choose to support and the relationships I invest in. I prioritize

companies that symbolize positivity and demonstrate awareness of social and environmental

issues. Similarly, I invest in people who positively influence those around them. However, this

doesn't mean that companies with different values cannot be successful. When a company

establishes its symbolic capital, it must decide on its target market or audience. This decision

influences the business model it develops and the resources it acquires to achieve success. I find

Starbucks an excellent example of a company that has created an environment fostering success.

As a partner, I can access more than career advancement opportunities; Starbucks offers

tuition-free education, medical and dental benefits, and financial retirement plans. These tangible

benefits, combined with Starbucks' positive reputation, make working for the company an

honorable experience.
 Growing up in a traditional Hispanic household has shaped my perspective, setting it

apart from many others. Family values are significant in my life, influencing my motivations and

decisions. The unwavering support and loyalty I receive from my family have driven me to

persevere in my two jobs and education. The happiness my accomplishments bring to my family

further encourages me to establish strong bonds with friends and other relationships that

resemble family. When forming connections with others, I seek authenticity and positivity.

People attract the energy they put into the world, and I value relationships that challenge my

beliefs and promote personal growth.

While I still need to complete the intellectual analysis for the company I've selected, I

understand that intellectual capital is a crucial aspect of Starbucks. It encompasses three

subcategories: human, customer, and structural capital. As a Starbucks partner, I am fortunate to

witness firsthand how the company successfully demonstrates intellectual capital. Starbucks

prioritizes human capital by continuously providing training and support to its partners, making

them confident and motivated. Regarding customer capital, Starbucks stays relevant by

consistently updating its products to meet customer needs. Starbucks has developed its structural

capital by making its products accessible to a broad range of consumers across various social

classes. The company's focus on gathering feedback from partners and consumers has

contributed significantly to its growth and reputation. For example, recent policy changes

empowering employees to speak up and ensure their safety demonstrates Starbucks' commitment

to its partners.

I am passionate about investing in companies that prioritize positive values, benefit

society, and contribute to the well-being of people and the environment. By aligning my

investments with my values, I encourage businesses to provide positive work environments and

create a more sustainable and compassionate world.