POONA INSTITUTE OF MANAGEMENT
SCIENCES AND ENTREPRENEURSHIP
FMCG
Heritage foods
ROLL NO:- 201
NAME: - Aman Nayeema Shaikh
FACULTY COORDINATOR: - MR. LIONEL D’MELLO &
SHEENA ABRAHAM
1
INDEX
CHAPTER TOPIC Sub Topics
NO
1. About the industry 1.Introduction
2.History
2. Company Profile 1.Founders and
Promoters
2.Vision and Mission
Statement
3.Quality Policy of the
company
4.Management
Structure
5.Stock Price
3. Product Range
4. Market Share in %
5. CSR Initiatives
6. Mergers and Acquisitions
7. List of competitors
8. News Articles
2
CHAPTER 1.
INTRODUCTION
Established in 1988, Zydus Wellness Ltd. is a leading consumer wellness company with an Indian
heritage and a global footprint. We believe, a healthy lifestyle is not just about being active but
also about feeling good from within. So, we approach health and wellness in a holistic manner.
We nourish, nurture and energize millions of lives by offering a variety of innovative, industry-
leading products. With over 30 years of operational excellence, we have seven leading brands in
our portfolio, namely Complan, Sugar Free, Glucon-D, Everyuth, Nycil, Nutralite. Headquartered
in Ahmedabad and Mumbai, we have 4 manufacturing facilities across 3 locations
- Aligarh, Ahmedabad and Sikkim. We also have 8 co-packing facilities in India, Oman and
Newzealand. Our core pillars -manufacturing integrity, supply chain efficiency, and product
innovation, form the basis of the legacy we’ve built over the last few decades. Today the Zydus
Wellness business spans over 20 countries and 3 continents.
3
HISTORY
Carnation Nutra-Analogue Foods was founded in 1994 as a producer of dairy substitutes. Over
the next decade, its margarine product Nutralite became the largest selling margarine brand in
India.
In 2006, Cadila Healthcare acquired a 14.96% stake in the company. Cadila's stake in the
company increased to over 70% in 2008, after the merger of Cadila's consumer goods business,
which included sugar substitute brand Sugar Free and EverYuth range of skincare products, into
Carnation. The merged entity was then named as Zydus Wellness Limited in January 2009.
In 2009, the company began manufacturing men's grooming and skincare products. In 2011,
Zydus Wellness launched its milk additive brand Actilife.
In 2017, Zydus Wellness developed stevia products as part of its sugar substitute business. In
2018, it launched its second sugar substitute brand called Sugarlite.
In January 2019, Zydus Wellness acquired a part of Heinz India's business for ₹4,595 crore
(US$580 million), which included the health drink brand Complan, glucose-based energy drink
additive Glucon D, talcum powder brand Nycil and Sampriti Ghee. It also took over Heinz India's
manufacturing facilities in Aligarh and Sitarganj.
In 2020, Zydus Wellness began making hand sanitisers and chocolate products. With the
convergence of healthcare, nutrition, wellness and cosmeceuticals, only those companies with the
ability to innovate, expand market reach and offer niche products in this domain will have a clear
advantage in the marketplace. Zydus Wellness Ltd., has strong credentials and is best placed to
make early inroads in this emerging market and add experiences that enrich life.
4
CHAPTER 2.
COMPANY PROFILE: -
Type Public
Traded as NSE: ZYDUSWELL
BSE: 531335
Industry Fast Moving Consumer Goods
Founded 1994
Headquarters Ahmedabad Gujrat
India
Key people Sharvil Patel (Chairman) Tarun
Arora (CEO)
Revenue ₹2,009 crore (US$250
million) (FY22)
Operating ₹344 crore (US$43 million)
income (FY22)
Net income ₹308 crore (US$39 million)
(FY22)
Owner Zydus lifesciences (57.59%)
Website www.zyduswellness.in
5
FOUNDER: -
Pankaj Ramanbhai Patel
Pankaj Ramanbhai Patel is a businessperson who founded Zydus Hospitals & Medical Research
Pvt Ltd. and who has been at the head of 13 different companies. He is Non-Executive Chairman
of Cadila Healthcare Ltd., Chairman & Managing Director at Zydus Cadila Healthcare Ltd. (a
subsidiary of Cadila Healthcare Ltd.), Chairman & Chief Executive Officer of Zydus Hospitals &
Medical Research Pvt Ltd., Chairman for The Gujarat Cancer & Research Institute, Chairman of
Bayer Zydus Pharma Pvt Ltd. and Non-Executive Chairman at Bayer CropScience Ltd. (India).
Pankaj Ramanbhai Patel is also Chairman of Gcs Medical College, Chairman-Governors
Board at Indian Institute of Technology Bhubaneswar, Member-Management Board at Narsee
Monjee Institute of Management Studies, Member-Governors Board at The Indian Institute of
Foreign Trade, Trustee & Vice President at The Gujarat Cancer Society, Member-Governing
Board at Nirma University, Chairman-Governors Board at Indian Institute of Management
Udaipur, Member-Governing Board at Gujarat Law Society, Member-Governing Board at Anant
National University and Secretary for B. V. Patel Pharmaceutical Education & Research
Development and on the board of 24 other companies. Pankaj Ramanbhai Patel previously was
President at Ahmedabad Management Association, Chairman of Bayer CropScience Ltd. (United
Kingdom), Non-Executive Chairman at Zydus Wellness Ltd. and President of Federation of Indian
Chambers of Commerce & Industry.
6
CHAIRMAN: -
Dr. Sharvil Patel
Dr Sharvil Patel is the Managing Director of Zydus Lifesciences Ltd., one of the leading global
healthcare providers and the 4th largest life sciences company in India. He also officiates as the
Chairman on the Board of Zydus Wellness Ltd., which is creating several novel experiences for
the health conscious consumers and has a basket of niche products and iconic brands such as
Sugar Free, Everyuth and Nutralite, Complan, Glucon D, and Nycil. With a specialisation in
Chemical and Pharmaceutical Sciences from the University of Sunderland, U.K., and a doctorate
also from the same university for his research work in Breast Cancer at Johns Hopkins, Bayview
Medical Centre, USA, Dr Sharvil combines both pharma and research expertise.
His leadership inspires people to look at an expansive canvas of thoughts and ideas while
focusing on a well-defined implementation roadmap. He was conferred the ‘40 Under 40 Most
Influential Asians’ Award by the Asian Business & Social Forum 2018 (ABSF) and the Young
Business Leader ’40 under Forty’ Award by ET Now in 2017.
Recently he has been conferred the ET Pharmaleader of the year at the ET Healthword India
Pharma Awards. He has also been conferred the ‘The Economic Times Most Promising Business
Leaders of Asia 2020-21’ Award,’ GenNext Entrepreneur of the Forbes India Leadership Awards
(FILA) 2020-21’ by the Forbes India and ‘Young Turks Award’ by India Pharma Awards 2021.
Zydus is the only Indian lifesciences company to launch its own patented NCE – Lipaglyn, the
novel drug to be approved for the treatment of diabetic dyslipidemia. The group is also the first in
the world to announce a treatment for non-cirrhotic NASH, an unmet healthcare condition
globally. Supporting the nation in the fight against the novel Coronavirus, Zydus is at the
7
forefront manufacturing therapies and life saving drugs, exploring new therapy options through
research, discovering vaccines and manufacturing diagnostic kits. The company also received the
emergency use authorisation for the world’s first DNA plasmid vaccine ZyCoV-D.
VISION: -
"To bring wellness to your life"
Our vision is to bring wellness to your life. We create new products that will Nourish, Nurture,
and Energize your life.
Nourish Nurture Energize
We shall lead the way through innovation
MISSION: -
To unlock new possibilities in life-sciences through quality health care solutions that impact life.
Quality Policy: -
Their commitment to ensure quality of Zydus Wellness products are guided by the company’s
Quality Policy which describes:
● Develop Confidence and trust among consumers and customers by offering products as
per their expectation and preference
● Ensure to comply with all regulatory and quality requirements
8
MANAGEMENT STRUCTURE: -
Board Of Directors
Name Designation
Dr. Sharvil P Patel Chairman
Mr. Srivishnu Raju Nandyala Independent Director
Ms. Dharmishtaben N Raval Independent Director
Mr. Savyasachi S Sengupta Independent Director
Mr. Kulin S Lalbhai Independent Director
Mr. Ashish Bhargava Nominee Director
Mr. Ganesh N Nayak Non-Executive Director
Mr. Tarun G Arora Whole-time Director & CEO
Key Executives
Name Designation
Mr. Umesh V Parikh Chief Financial Officer
STOCK PRICE LISTED ON BSE/NSE: -
9
10
CHAPTER 3.
Product range of the company: -
It is a pioneer in the low calorie sweetener segment and a trendsetter in skincare
products. It acquired Nutralite, India’s largest selling margarine in FY 06–07 and
revamped it. Nutralite grew by over 25% y–o–y post acquisition. Sugar Free–
India’s largest selling sugar substitute with market share of over 82%. Everyuth
range of skincare products are also category leaders. Recently launched Menz–a
skincare range for men.
PRODUCTS: -
Our Brands
Complan
Complan aids children’s mental and physical development, improves their immunity, and all
round growth so that they are ready to face the world! And all this with flavours they’re sure to
love.
11
Sugar Free
Sugar Free aims to replace the sugar in your food, not the sweetness so you can remain healthy
without making any drastic change. As it strives to cater to varied consumer needs, it has three
variants, namely Sugar Free Gold, Sugar Free Natura, & Sugar Free Green.
Glucon-D
Delivering the promise of instant energy over more than 85+ years. Glucon D is the leading brand
in the glucose powder category.
Everyuth
Everyuth, established in 1991, is India’s pioneer, leading brand in the skin cleansing products
range, with Everyuth Scrub, Everyuth Tan Removal and Everyuth Face Pack as its main
offerings.
Nycil
Nycil is a market leading brand in the prickly heat powder category with 100% consumer
awareness.
Nutralite
Launched with the intention to provide customers with a healthier alternative to butter, Nutralite is
12
India’s leading brand in the category of table spreads. With the launch of Nutralite Mayonnaise in
2018, the brand is now looking to leverage its equity in adjacent categories to drive growth
SugarFree D’lite
Sugar Free D’lite chocolates offer guilt-free indulgence for your taste buds. Get the same sweet
taste without the calories of sugar.
CHAPTER 4.
MARKET SHARE IN %
13
Zydus Wellness is a leading FMCG company in India. It has a market share of around
4.8% in the health food drink (HFD) category. The company has been losing market share
in recent years due to competition from other brands. However, it is still the second-
largest player in the HFD category after Horlicks.
In the personal care category, Zydus Wellness has a market share of around 10%. The
company is the market leader in the hair oil category with a market share of around 30%.
It is also the second-largest player in the soap category with a market share of around
15%.
Overall, Zydus Wellness is a strong player in the FMCG sector in India. It has a leading
position in some key categories and is well-positioned to grow in the future.
Here are some additional details about Zydus Wellness' market share in different
categories:
• Health food drink (HFD): 4.8%
• Personal care: 10%
• Hair oil: 30%
• Soap: 15%
CHAPTER 5.
14
CSR INITIATIVES: -
The company has the following thrust areas in its CSR Policy:
● Healthcare/medical facility
● Skill development/empowerment
● Community development
● Education/knowledge enhancement
● Infrastructure development
● Environment protection During the financial year ending March 31, 2020, the
expenditure of the company on various CSR activities was Rs 2.21 crore.
The CSR initiatives of Zydus Wellness are spearheaded by Zydus Foundation and the company
also follows the same in line with the holding company. Zydus Shrishti encourages employee
volunteerism and is completely an in-house effort. The team carries out initiatives in the field of
education, health, and research. The focus through these programs is to develop communities
which we are a part of inclusive education and creating knowledge platforms for the research
community.
In line with its policy, the company has contributed towards education, healthcare, and social
outreach programs and a majority of its CSR spending in the previous financial year has been in
these areas. To serve the needs of the patients and bring world-class medical education to the
rural interiors of Gujarat, the company has set up the Zydus Medical College and Hospital at
Dahod.
The hospital provides free treatment including OPD, indoor, all investigations, surgeries,
anaesthesia, oral medicines, injectables, and food for patients. The Zydus Medical College is the
first medical college to be set up in Dahod and the first batch of the MBBS programme
commenced in August 2018.
CHAPTER 6.
15
MERGERS AND ACQUISITIONS: -
Zydus Wellness have integrated the business of Heinz, including a portfolio of popular brands
Complan, Glucon-D and Nycil, which it has acquired in a Rs 4,595-crore acquisition.
Besides, Zydus Wellness is also expanding into new markets with relevant offerings and building
scale in international business by focusing on SAARC (South Asian Association for Regional
Cooperation), MEA (Middle-East and Africa) and SEA (South-East Asia) regions.
"The company targets 8-10 per cent revenue contribution from international markets over the next
five years," it said.
In FY22, Zydus expanded its international footprints by entering new geographies such as Hong
Kong, Lebanon, Zimbabwe, Muscat, Ethiopia and Australia. "The international business
continued to grow at high double digits. The company aims to build scale in international business
by focusing on key regions like SAARC, MEA and SEA; entering new geographies and
introducing suitable innovations and extensions to address the needs of international markets," the
annual report said.
It has also incorporated its wholly-owned subsidiary Zydus Wellness (BD) Pvt Limited in
Bangladesh, aimed at serving local consumers at a competitive price.
In FY22, it had registered a growth of 7.6 per cent on its total revenue from operations, which
stood at Rs 2,009.10 crore.
"This is despite the fact that there has been a surge in inflation and a rise in geopolitical issues
which have impacted consumer sentiments; softening consumer demand," the company said.
Its power brand Glucon -D has maintained its number one position with a market share of 58.5
per cent in the Glucose Powder category.
While Sugar-Free continues to hold its leadership position in sugar with a market share of 95.7
per cent.
Similarly, Nycil has maintained its number one position with a market share of 33.7 per cent in
the prickly heat powder category, the annual report said.
Its e-commerce business had a growth more than 1.5 times in FY22
CHAPTER 7.
16
COMPETITORS: -
Name Last Price Market Cap. Sales Net Profit Total Assets
(Rs. cr.) Turnover
Nestle 21,574.45 208,011.60 16,865.06 2,406.45 2,489.20
Britannia 4,573.25 110,155.09 15,618.42 2,139.30 5,842.93
Adani Wilmar 435.70 56,627.00 55,262.45 607.23 10,113.11
GlaxoSmith Con 10,732.60 45,136.53 4,782.01 982.80 4,094.72
Jubilant Food 487.95 32,197.15 5,095.99 356.21 2,145.47
Devyani Int 182.15 21,957.25 2,668.34 246.07 1,152.20
Hatsun Agro 878.50 19,568.48 7,246.97 165.86 2,888.62
CHAPTER 8.
NEWS ARTICLES: -
17
18
19
