A STUDY ON IMPACT OF PROMOTIONAL

ACTIVITIES ON CONSUMER BUYING BEHAVIOR

WITH REFERENCE TO BYJU’S, BANGALORE
Project report submitted in partial fulfilment of the requirements for the
award of the degree of

MASTER OF COMMERCE
OF
BANGALORE UNIVERSITY

SUBMITTED BY
ASHOKA P G
Reg.No. 20SLCOM001

Under the guidance of

Prof Dr. SANDHYA V
ASSISTANT PROFESSOR

THE OXFORD COLLEGE OF BUSINESS MANAGENMENT

BANGAOLRE UNIVERSITY
2021-2022
 COLLEGE LETTER HEAD

DEPARTMENT OF COMMERCE

CERTIFICATE

This is to Certify that, Mr. ASHOKA P G bearing Reg.No 20SLCOM001 has

successfully completed the Project entitled “A Study on Impact of Promotional Activities
on Consumer Buying Behaviour With Reference To Byju’s, Bangalore” under the
guidance of Pr SANDHYA V, as the partial fulfilment of the requirements for the award
of Master of Commerce under Bangalore University for the Academic year 2021-2022.

Internal Guide/Program Manager HOD/Coordinator/Principal

 DECLARATION

I hereby declare that “A Study on Impact of Promotional Activities on Consumer Buying

Behaviour With Reference To Byju’s, Bangalore” is the result of the project work
carriedout by me under the guidance of Prof Dr. SANDHYA V in partial fulfilment for
the award of Master’s Degree in Commerce by Bangalore University. I also declare that
this project is the outcome of my own efforts and that it has not been submitted to any
other university or Institute for the award of any other degree or Diploma or Certificate.

Place:

(STUDENT)

Date: Number: 2OSLCOM001

 CERTIFICATE

This is to certify that the dissertation titled “A Study on Impact of Promotional Activities
on Consumer Buying Behaviour With Reference To Byju’s, Bangalore” is an original
work of Mr. ASHOKA P G bearing University Register Number 20SLCOM001 and is
being submitted in partial fulfilment for the award of the Master’s Degree in Commerce
of Bangalore University. The report has not been submitted earlier either to this
University /Institution for the fulfilment of the requirement of a course of study

PLACE:

Prof Dr. SANDHYA V

(GUIDE)

DATE:
 ACKNOWLEDGEMENT

First, I would like to thank God for his blessing showered upon me during my project
work. Then I would like to thank my beloved family for their support, advice,
encouragement and for providing me with all the facilities required to carry out this project
work.

I would like to acknowledge my profound gratitude to Prof. Dr. NIKITHA ALUR

Principal of THE OXFORD COLLEGE OF BUSINESS MANAGEMENT for her
encouragement, advice and guidance throughout the completion of my project.

I am also very thankful to my project guide Prof DR. SANDHYA V at THE OXFORD
COLLEGE OF BUSINESS MANGEMENT for her valuable suggestion, advice, constant
guidance and support throughout the process.

I am also very thankful to our HOD [ ] for her valuable advice

and information towards project.

Further my sincere thanks go to my family, friends and lecturers for their co-operation,
support and suggestions during the course of development of the project.

Place: Bangalore ASHOKA P G

Register No: 20SLCOM001

Date:
 TABLE OF CONTENTS

SL. NO. CHAPTER PAGE NO

1 INTRODUCTION

2 REVIEW OF LITERATURE

3 RESEARCH METHODOLOGY

4 COMPANY PROFILE

5 DATA ANALYSIS AND

INTERPRETATION
6 SUMMARY OF FINDINGS,
SUGGESTIONS AND CONCLUSION
BIBLIOGRAPHY
 CHAPTER-1

INTRODUCTION
1.1 INTRODUCTION:

The approach of teaching and learning has been continuously changing in the past few years.
The teacher or faculty isn’t simply content providers, they are currently coached, Students need
to decisive reasoning, logical, and problem-solving capacity to improve their insight. Learning
through recordings has been an incredible method for fostering these abilities and computerized
innovation is assuming a major part in making, conveying such intuitive recordings. There has
been a change popular in the growth opportunity, parents and students are more comfortable
with online learning. Since it tends to be gotten to from any place and whenever. As valuation
contacts $8B, BYJU’S turned into the third biggest unicorn in India as of January 2020. BYJU’S
is driving the Indian Ed-Tech industry by producing most extreme income of around $205M as
of March 2019. The organization has been developing at a pace of 100 percent year on year
throughout the previous three years. It has 3 million subscribe users in India. BYJU’S is solving
the centre issue in the Indian education system by giving quality content across the country over
through the internet which is available to the majority of the population. This paper targets
deciding how promotional activities of BYJU’S impacting Consumer buying behaviour. It
focuses on a group of primary and higher school going students and analyzes their input on using
BYJU’S items.

1.2 BACKGROUND OF RESEARCH:

Consumer behaviour is the study of how individuals, groups, and organizations make decisions
about which goods and services to buy, how they use them, and how they dispose of them in
order to meet their needs and desires.

Consumer behaviour studies not only the behaviours that consumers engage in, but also the
reasons that they engage in those behaviours. Marketers are interested in demographic shifts as
well as the values, beliefs, and practice of society that influence how consumers interact with the
marketplace on a macro level. On a micro level, consumer behaviour is concerned with human
behaviour and the reasons for it. As a result, psychological and sociological themes are widely
represented in consumer behaviour and marketing literature.
Consumer buying pattern varies from one consumer to another so Promotional activities are
conducted to increase sales growth, after conducting promotional strategies and activities it is
important to know how effectively the activities and strategies are helped to achieve the
proposed sales of the business organization.

Education is most basic essential to become successful in life, during this pandemic edutech
industry has become one of the platform where more students depended on different edutech
firms, edutech firms also undertake different strategies and activities in order to survive in the
global market and growth of company. There is need for Byju’s company to have a better
understanding of their target market.

1.3 FEATURES OF CONSUMER BUYING BEHAVIOUR:

 Motivational behaviour
 Learned behaviour
 Combination of various activities
 Mental process
 Buying decision process
 Influence of internal factor
 Influence by external factors
 Influence of stimulation.
 Variety seeking buying behaviour
 Varied behaviour among the consumer.
 It is a process where consumer decide what to buy, when to buy, how to buy, where to
buy and how much to buy.
 It comprises of both mental and physical activities of consumer.
 Consumer behaviour is very complex and dynamic which keeps on changing constantly.
 Consumer behaviour starts before buying and even after buying.
 Individual buying behaviour is affected by various internal factors like his needs, wants,
attitude and motives and also by external factors like social groups, culture, status,
environmental factors etc.
1.4 ADVANTAGES OF CONSUMER BUYING BEHAVIOUR :

 Catering to a Need.
 Allows you to understand the Process.
 The Value of Comparing Choices.
 Sway Purchase Decisions to Your Favour.
 Ensure Customer Satisfaction.
 Utilize Customer Feedback for Future Development.
 Increase sales
 Setting price
 Sales promotion
 Helps in competitive analysis
 Helps in forecasting
 Targeting and segmentation
 Designing product portfolio
 To avoid future market failures.
 Consumer behaviour study is necessary to make pricing policies
 To make Better strategies for increasing profits.
 To take into consideration consumer’s health, hygiene and fitness.
 To know the buying decisions and how consumer make consumption
1.5 DISADVANTAGES OF CONSUMER BUYING BEHAVIOUR

 It is more expensive.
Consumer test and preferences are frequently changing therefore we cannot expect a
good expensive.
 Not suitable for all kind of business organisations.
 The consumer taste and preferences are differing from time to time and for product to
product.
 It leads to Individual domination.
 It is time consuming process.
 High cost of production.
 High advertising and promotional cost.
 High administration expenses.
 High working capital and storage expenses required.
 Difficult to choose variable segments.
 Difficulty in getting skilled and experienced workers.
 CHAPTER 2

REVIEW OF LITERATURE
2.1 REVIEW OF LITERATURE:

The objective behind the literature review will be to give data that can be gathered and utilized
for the conversation on the way in which innovation is rolling out an improvement in education
sector and what sorts of innovation and technology schools and learners of today are utilizing.

DR. SANGEETHA MUKHERJEE (MARCH 2020):

The technological developments that are adopted by BYJU’S are exceptionally useful to students
to get essential and complex ideas in an extremely brief time frame. The BYJU’S App utilizes
electronic learning, visual learning, and customized learning which through and gives a vivid
opportunity for growth to students. One of the discoveries is simply the commercial cases that
the App makes an intuitive opportunity for growth. The premium subscription is a piece
expensive for the normal acquiring Indian customer.

MOHD SHOAIB ANSARI (JANUARY 2017):

Learning applications are extending among students Observed that compact learning applications
can be very supportive in the high-level advanced education condition. Also, the results gave the
idea that the students have adequate data and thoughtfulness regarding use compact development
and the Web in their educational condition. Mobile App for learning is famous in higher
education in India. Besides, it is moreover observed that student knows about mobile Apps
which gives learning substance.
IBEF (APRIL 2019):

Online education in India is developing quick and numerous students approach advanced mobile
phones, PCs, and the web. Coordinating innovation is the need of great importance since
everything is going computerized. India has the biggest K-12 students on the planet with more
than 260 million students. Moreover, there is an ascent in minimal expense advanced mobile
phones; openness to the web among the students is expanding.

FINANCIAL TIMES (DECEMBER 2019):

Financial Times (December 2019) Found that, BYJU’s has around 3 million endorsers who are
school going students. BYJU’S has made India a 9 arising ground for testing the Ed-tech
industry. It is assessed by KPMG also Google that India’s online based learning area will reach
$2B by 2021.

BUSINESS INSIDER, INDIA (DECEMBER 2019):

Found that BYJU’s confidential of achievement is commitment and viability. By adding

interactive videos and media on its foundation, it has made the learning fun and interactive. In
2018, BYJU’s has spent Rs.185.5 Cr on promotion and advertisement.

RR Chavan, Abhishek Shukla (August 2018):

Involving technology as an empowering and interesting mix of media and content embraced by
BYJU’S assists it with making a learning application for students. This paper additionally
examines the approach of e-business venture taken by the founder of BYJU’S to begin Edutech
Company to serve greatest students through a computerized stage. Moreover, the arising
computerized innovation will give new open doors to a new venture in various business areas.
DR. BADA STEVE OLUSEGUN (DECEMBER 2015):

Found that course of learning is individual to the student. The student attempts to relate each and
everything to this present reality what the person in question has learned. Constructivism refers
to self-learning and knows how to learn things all the more conceptually. It emphasized critical
thinking and decision making.

FORBES (OCTOBER 2019)

Found that the backbone of BYJUS app personalized learning is its rich learning profile. Graphs
of over one lakh concepts and relationships that have been created to design personal learning
journeys – videos, questions, adaptive flows, quizzes, flashcards, correctional learning video,
and so on. Additionally, the learning content is also tagged to multiple other properties and
parameters. This content is tagged at the sub micro concept level which helps the algorithms
create a smooth learning curve for the student so that they feel challenged, yet motivated.

THE INDIAN EXPRESS (APRIL 2020):

After nationwide lockdown in India, there was an increase of 150% in new enrolment on the
BYJU’s App. BYJU’s has also started free live classes on its platform for class 4 to class 12
students in India.

BUSINESS INSIDER, INDIA (DECEMBER 2019):

Found that BYJU’s secret of success is engagement and effectiveness. By adding interactive
videos and media on its platform, it has made the learning fun and interactive. In 2018, BYJU’s
spend Rs.185.5 Cr on advertising.
JARED KEENGWE, TERRY T KIDD, (2010):

This article examines a review of literature related to online learning and teaching. The authors
provide a brief historical perspective of online education as well as describe the unique aspects
of online teaching and learning. The barriers to online teaching, the new faculty roles in online
learning environments, and some implications for online learning and teaching are also provided.
This article is intended to stimulate reflections on effective strategies to enhance faculty success
in their transition from traditional pedagogical platforms to online learning and teaching.

JAN HERRINGTON, RON OLIVER, THOMAS C REEVES (2003):

The use of authentic activities within online learning environments has been shown to have
many benefits for learners in online units and courses. There has been renewed interest in the
role of student activities within course units, as constructivist philosophy and advances in
technology impact on educational design and practice. Courses based on these principles have
been used successfully across a wide variety of discipline areas. In spite of the growing evidence
of the success of authentic learning environments, they are not without their problems. They
discuss patterns of engagement that have emerged from our own research on authentic learning
tasks, in particular, the initial reluctance to willingly immerse in learning scenarios that some
students experience, and the need for the suspension of disbelief before engaging in the task. The
paper proposes ten characteristics of authentic activities, based on educational theory and
research, which have been used as criteria for the selection of existing online units or courses for
in depth investigation. The paper includes a short review of the literature, a description of the
research and some preliminary findings and identification of issues related to the necessity for
students to willingly suspend disbelief in order to fully engage in learning scenarios based on
authentic tasks.
RAVEN M WALLACE (2003):

Online learning has become a widespread method for providing education at the graduate and
undergraduate level. Although it is an extension of distance learning, the medium requires new
modes of presentation and interaction. The purpose of this article is to provide an overview of
the existing literature in communications, distance education, educational technology, and other
education-related fields, to articulate what is currently known about online teaching and learning,
how the field has been conceptualized in the various research communities, and what might be
useful areas for future research. The review indicates that, although there has been extensive
work to conceptualize and understand the social interactions and constructs entailed by online
education, there has been little work that connects these concepts to subject-specific interactions
and learning. That is, the literature provides insights into social aspects of online teaching and
learning such as the development of community, the social roles of teachers and students, and
the creation of online presence. The review recommends future research into how these social,
personal, and interpersonal aspects relate to subject matter learning, the impact of differences in
subject matter, and how students learn online.

REBECCA A CROXTON, (2014):

Enrolment in online courses is rapidly increasing and attrition rates remain high. This paper
presents a literature review addressing the role of interactivity in student satisfaction and
persistence in online learning. Empirical literature was reviewed through the lens of Bandura’s
social cognitive theory, Anderson’s interaction equivalency theorem, and Tinto’s social
integration theory. Findings suggest that interactivity is an important component of satisfaction
and persistence for online learners, and that preferences for types of online interactivity vary
according to type of learner. Student–instructor interaction was also noted to be a primary
variable in online student satisfaction and persistence.
GILLY SALMON, (2013):

The world of learning and teaching is at a watershed; confronted by challenges to previous

educational models. One learning future lies in impactful, purposeful, active online activities, or
‘e-tivities’, that keep learners engaged, motivated, and participating. Grounded in the author’s
action research, E-activities, 2nd Edition assuredly illustrates how technologies shape and
enhance learning and teaching journeys. In this highly practical book, Gilly Salmon maintains
her exceptional reputation, delivering another powerful guide for academics, teaching
professionals, trainers, designers and developers in all disciplines.

PATRICIA BERTEA (2009):

Observed that there is a link between the technological skills and the attitude of the students
towards e-learning. Differences in attitude were noticed between the students hired and the
unemployed.

MORRISON-SHELTER (2001):

Observed attitudes of undergraduate students towards the web-enabled learning components.

The findings demonstrated a positive impact on critical thinking skills, problem-solving skills
and learning for students.
 CHAPTER -03

RESEARCH OF DESIGN
TITLE OF STUDY:

A Study on Impact of Promotional Activities on Consumer Buying Behaviour

With Reference To Byju’s, Bangalore

3.1 STATEMENT OF THE PROBLEM:

Consumer buying pattern varies from one consumer to another so Promotional activities are
conducted to increase sales growth, after conducting promotional strategies and activities it is
important to know how effectively the activities and strategies are helped to achieve the
proposed sales of the business organization.

 Education is most basic essential to become successful in life, during this pandemic
edutech industry has become one of the platform where more students depended on
different edutech firms, edutech firms also undertake different strategies and activities in
order to survive in the global market and growth of company. There is need for Byju’s
company to have a better understanding of their target market.
 To know the how promotional activities are influencing the consumer buying behaviour
to purchase the product of the company.
 To know preference and brand awareness towards edutech in Indian parents.
 To know how promotional activities are helping business organization to expand market
share and increase in sales.

To understand and analyze the consumer behaviour post sales

3.2 NEED FOR THE STUDY:

E-Learning being totally new to India and developing popularity of smart phones and also,
internet availability has given a platform to computerized education. BYJU’S application is
subscribed by 3 million individuals all around the Country. So, this study is for examining the
explanations behind their factors influenced to purchase the product and services of Byju’s.
Presently in the market exists a few rivalries among various e-learning applications? In the
present circumstance it is vital to know whether the subscribers of BYJUS application are
subscribed Byju’s product by influencing promotional activities Conducted by the Byju’s
organization.

The study of impact of promotional activities on consumer buying behaviour involves analyzing
whether the promotional activities are effectively helped to reach the target market and desired
sales. This helps to identify whether promotional strategies, activities will help

Byju’s to capture the market in India Edutech industry. To understand and analyze how
promotional activities are influencing the consumer to purchase the product.

3.3 SCOPE OF THE STUDY:

 This project is defining how the company undertaken promotional activities affect
consumer buying behaviour towards the purchase process.
 This study will help the organization how efficiently the promotional activities are helped
to increase the sales in the financial year.
 This study will help the Byju’s to predict and analyze the behaviour of the consumers
before purchasing the product.
 In this study we can know the market share of competitors; accordingly company can
formulate the strategies to expand its market share.
 This study helps to enhance the market strategies of Byju’s or Think and learn Pvt Ltd.

3.4 OBJECTIVES OF THE STUDY:

 To analyze the effectiveness of promotional activities which are conducted to increase in

growth of sales?
 To evaluate the Buying behaviour of consumers towards edutech after the promotional
activities.
  To understand and identify the growth in sales after the post conducting of promotional
strategies and activities.
 To find out the factors motivating customers to prefer BYJU’S learning app
 To identify the satisfactions level of BYJU’S learning app.
 To know about the performances and quality of BYJU’S learning app.

3.5 RESEARCH METHODOLOGY:

DATA COLLECTION:

The information relevant for study was drawn from primary data collection through
survey method using Google form. Keeping the objective in main throughout the study. There
are two types of data’s.

PRIMARY DATA: Data is collected by interacting with the existing and non-existing
customers (Parents) Of the Byju’s.

SECONDARY DATA:

 Data collected from internet, books, and articles.

 Reports published on the website by third party sources.
 Industry journals and magazines.
 Information collected by visiting library.
 Company press releases.
 Information from the company official website.

SAMPLING:

SAMPLING TECHNIQUE: Convenience sampling has been used for this study.
 SAMPLING SIZE: The sampling size is taken as 200 Respondents.

SAMPLING UNIT: For this study the sampling unit is considered to be taken as Parents
and students who use online courses.

3.7 LIMITATIONS OF THE STUDY:

 Survey covers feedback from Existing users of Byju’s and new customers.
 This study is done on the basis of survey method.
 Some of the parents and students did not provide proper information.
 Due to the time and budgetary constraint the sample is restricted.
 Annual reports of the company were not readily available.
 Some parents and students did not co-operate while conducting survey method
 The research was confined to kodungallur sub district. Hence the outcome cannot be
generalize.
 Sample size was limited in number. Around, 60 responded were chosen because of time
and cost constraints
 Some of the response was biased.

.
 CHAPTER 4

COMPANY PROFILE
4.1 INDUSTRY PROFILE

HISTORY OF INDIAN EDUCATION SYSTEM:

The Education system of India has a rich and unbeatable history. Education system of India has
the worlds historic for so many years and one of the largest education systems. Its antiquity and
variety are reflected in the base of social standards and institutions that return to a distance and
revered past. It is believed that world’s first university built in ‘Takshashila’ in 700 B.C Where
Takshashila was the centre for the higher education and more than 10,500 students benefited
from this university and studied more than 60 subjects.

The historical backdrop of schooling started with instructing of conventional components, for
example, Indian religions, Indian science, Indian rationale at early Hindu and Buddhist focuses
of learning like antiquated Takshashila and Nalanda Before the appearance of Christianity and
Christian missionaries. Later the advancement of letters, it showed up as creating using the palm
leaves and the barks of trees. This furthermore helped in spreading the writing composition. The
temples and the public venues outlined for the role of schools. Thereafter, the Gurukul
arrangement of education appeared.

In the first thousand years and the few centuries prior, there was a thriving of high-level
advanced education at Nalanda, Vikramshila University, Ujjain, and Takshashila Universities.
The subjects were essentially the art, engineering, painting, rationale, grammar, reasoning,
philosophy, writing, Buddhism, Hinduism, Vedas, arthashastra, law and the medicine Every
institution invested huge time in a particular field of study. For instance, the Takshashila
invested huge time in the examination of prescription, while the Ujjain laid complement on
astronomy.

The Nalanda, being the best concentration, had each part of education, and housed up to 10,000
students. The British records reveal that the education was vast in the eighteenth century with a
school for every temple, mosque or village in most locale of the country. The principal subjects
were the number shuffling, the way of thinking, the law, the stargazing, the introspective
philosophy, the ethics, the clinical science and the religion. The school had the student delegates
from all classes of the society.
The Gurukuls were the traditional Hindu non-public schools of learning which were regularly in
the educator’s home or a strict blessed spot. Notwithstanding the way that the schooling was
free, the students from well off families paid the Gurudakshina which was a purposeful
responsibility later the completing of their review. At the Gurukuls, the teacher conferred
information and data on various pieces of the religion, sacred writings, theory, writing, fighting,
the statecraft, the medicine, astrology and the set of experiences. System is referred as the most
effective and the best technique for education.

Traditionally, the upper class of society people-the Brahmins- were allowed to read and write.
To say it more exact the traditional Hindu training served just the requirements of young men
who have a place with Brahmins families. Education was also elitist under the Moguls who
leaned toward the rich rather than those from high-caste backgrounds. Under the British colonial
rule these elitist propensities were even built up. In the year 1600 The East India Company came
to India primarily to investigate business prospects yet it additionally thought to build up its own
domain in the country. While the supremacy of the British in India expanded with the foundation
of East India Company, education in overall was dismissed.

To spread Christianity, Christian missionaries came to India and set up foundations for
instruction where they propagated the spread of Christian religion through English medium. The
expanding Christian missionaries with respect to English training prompted disappointment
among the general population subsequently, this matter was brought up in British Parliament.
This brought about the establishment of the Charter of 1813 which illuminated the strategy of
schooling in India and acknowledged the obligation of government for spreading instruction. In
1813 made a contention known as “the occidental-oriental debate”. The allies of the Oriental
view were supportive of the old Indian arrangement of schooling though the Occidental view
scorned the Indian framework and endeavoured to present English writing and Western science
through the English medium. In 1834, Lord Macaulay came to India during the vicious Oriental
and Occidental discussion as a Law individual from the gathering of Governor-General. Lord
Macaulay played a significant part in settling this discussion and his renowned Minute
(Macaulay Minute) made ready for the British arrangement of instruction in India. Macaulay
emphatically censured the eastern arrangement of education and culture and mocked it by saying
“A solitary rack of good European library justified the whole nearby composition of India and
Arabia”. Macaulay’s Minute communicated his central goal to make a class of people who ought
to be

“Indians in blood and shading yet English in taste, in conclusions, in ethics and in astuteness”.

Despite the fact that Macaulay’s Minute was assuming, it finished the Oriental Occidental
contention and established the framework stone of present-day schooling framework in India and
further denoted the genuine start of bilingualism in the Indian instruction framework. The British
were not fundamentally inspired by the education of masses and, in this manner presented the
possibility of downward filtration. This implies that main the Indian top-class individuals would
be taught and through them the lower class would likewise benefit.

In 1942-43, during the 2nd world war the first medical institution of Kerala was started at Calicut,
as there was a lack of specialists to serve the military, the British Government opened a part of
Madras Medical College in Malabar, which was under Madras Presidency. Post freedom, the
schooling turned into the obligation of the states and the Central Government facilitated the
specialized and advanced education by indicating the guidelines.

The prevalent educational system in India is a tradition of British education with some impact of
North-American custom of advanced education and a couple of native developments to react to
socio-social requirements of the contemporary society. While becoming independent in 1947,
India acquired a system of education with incredible instructive variations among people, upper
and lower classes and metropolitan and rural people. In a gravely battered and broken country
loaded with recorded variations among different locales and networks, instruction was viewed as
a vehicle to achieve equity, freedom, uniformity and club among the general population of a
multiethnic country.

The essential accomplishment in the advancement of education in India was the establishment of
the Indian Constitution in 1950 which set down expansive instructive arrangements for the
nation. In countless gatherings, boards and commissions, educationists, State Ministers of
schooling and other instructive specialists were called to talk about the issues of education and
also deal programs for reestablishment of education in independent India. After Independence in
the year 1947, states have attempted to address the limitations of the Indian education system in
the structure of its Constitution, and have presented different arrangements and projects for
extending the admittance to schooling, for improving the general nature of instruction and to
advance education all through the nation. Although the Indian education system has improved
extensively since freedom it actually is dealing with complex issues. Prior to introducing and
talking about these issues it is critical to acquire understanding into the design of the present-day
education system in India.

In 1964, the Education Commission began working with 16 individuals from which 11 were
Indian specialists and 5 were foreign specialists. The Commission likewise talked about with
numerous global organizations, specialists and experts in the instructive just as logical field.
Later in 1976, the education turned into a joint liability of both the state and the Centre through a
constitutional amendment.

The central government through the Ministry of Human Resource Development’s Department of
Education and the legislatures at the states defined the education policy and planning. NPE 1986
and changed POA 1992 envisioned that free and required tutoring should be obliged all children
up to 14 years of age before the start of 21st century. Likewise, the Government of India made a
responsibility that by 2000, 6% of the Gross Domestic Product (GDP) will be spent on
education, out of which half would be spent on the Primary education. In November 1998, Prime
Minister Atal Bihari Vajpayee declared setting up of Vidya Vahini Network to connect up
colleges, UGC and CSIR. The general marks-based education system is currently being
supplanted by the grades based system.

4.2 PRESENT SCENARIO OF EDUCATION SYSTEM:

India holds imperative spot in the worldwide education industry. The country has more than
1.5million schools with in excess of 260 million students enlisted around 751 colleges and
35,539 universities. India has one of the best advanced level progressed education system in the
world. Regardless, there is as yet a huge load of potential, for work with progress in the
education system.

The area of education in India is ready to notice huge development in the years to come as India
will have world’s most prominent tertiary-age individuals and second most noteworthy
graduated class limit pipeline universally before the finishing of the year 2020. The education
market in India is right presently respected at US$ 100 billion and is relied on to basically
twofold to US$ 180 billion by 2020.The aggregate sum of Foreign Direct Investment (FDI)
inflow into the preparation region in India remained at US$ 1.67 billion from April 2000 to
December 2017, as exhibited by information delivered by Department of Industrial Policy and
Promotion (DIPP).

The education and training sector in India has seen some critical theories and upgrades in the
continuous past. Some of them are:

 The Indian Institute of Technology, Delhi has been situated 145 in the Global University
Employability Ranking 2017, taking into account recruiting by top associations.
 India has consented to a recognize plan for World Bank under ‘Mastery Acquisition and
Knowledge Awareness for Livelihood Promotion’ (SANKALP) dare to update
institutional systems for capacities progression.

In this competitive world, India advances privatization of education system. Subsequently, one
who can pay more will give indications of progress in education when appeared differently in
relation to ordinary people. For example, Indian education system in rural districts has a
significant issue of dreadful nature of instructors.

4.3 CURRENT ISSUES IN INDIAN EDUCATION SYSTEM:

 POOR ACCESS TO HIGH QUALITY EDUCATION:

India’s education system has radically extended and gone through different changes since
independent in 1947, including making more homogeneous education system throughout
the country, making education an essential and crucial right of every kid, youth, and
clamping down on unlicensed schools.
  Lack Of Funds:
The shortfall of adequate resources is a fundamental issue in the improvement of Indian
education system. Due to helpless financial matters, most instructive organizations need
the system, science gear and libraries, etc. Thusly, the ideal outcomes can’t be achieved.

 INFRASTRUCTURE FACILITIES:
Better foundation should be given particularly in Government schools. Since
Government is presently focusing on computerized instruction, they should attempt steps
to give all essential facilities in the Government schools and rural areas as well.

 STUDENT-TEACHER RATIO:
The number of students looking for legitimate education is much more in contrast with
the educators and faculty available. In this manner, qualified educators should be selected
to impart information to the future of the country.

 STUDENT STUDYING ABROAD:

There are many understudies who decide to concentrate abroad due to these issues in the
Indian education system. The concerned authorities should work on them and students
should likewise decide to remain, learn in India and enable the country through their
insight.

4.4 WAYS TO GROW INDIAN EDUCATION SYSTEM:

 REQUIREMENT OF INNOVATION:
 India is moving towards computerized education. This will help in maturing the creative
personalities of students and the young people of the country. This will get a change the
Indian education system, authorities and Government should energize and help the
youthful personalities to overall improvement rather than simply the book-learning.

 MORE GOVERNMENT SPENDING:

India targeted towards giving 6% portion of the GDP towards the educational sector, the
performance has certainly missed the mark regarding assumptions. Likewise certain
amount should be spent on welfare of the sector.

 ENCOURAGEMENT OF PPP MODEL:

Public-Private sources and to empower the dynamic investment of the private area in
public turn of events. It is all the more strongly pushed when public assets are projected
to be deficient to meet needs

 EDUCATIONAL POLICIES:
Educational policy needs frequent update. It should cover character improvement part of
the student it ought to likewise assimilate upsides of culture and social services.

 MAKING EDUCATION AFFORDABLE:

There are Government schools and educational Institutions which are reasonable yet need
terms of infrastructure and quality. Then again, there are different private schooling
foundations which demand high charges and have better infrastructure and gear to
review. This divergence should be worked upon and the Government should make
instruction reasonable and available for all.

 TEACHER TRAINING:
 Teachers’ preparation stays one of the most ignored and insufficient areas of India’s
tremendous education system. This should be changed as they virtually hold the destiny
of the future generations in their hands.

4.5 TRANSFORMATION OF TRADITIONAL TEACHING INTO MOBILE

TEACHING:

In the past 20 years, there has been a gradually expanding development toward changing
advanced higher education teaching and learning experience from traditional face to face to web
based learning. For most teachers this move has been a serious test and raised many issues,
concerns, and questions. The pandemic brought about by the spread of Corona virus has
constrained individuals to remain inside. It has impacted everybody somehow or another. The
urban communities are closed; individuals are not allowed to stroll on the streets except if it is
unavoidable. The COVID-19 crisis has risked all of the stipulations in the system. The persistent
shortcoming establishment has forgotten to manage the crisis.

In the last decade, private institutions have expanded on a huge scale. With the expansion in the
quantity of schools, recent trends enveloped the education system. We have seen Class 10 class
being disposed of and the CGPA framework being embraced by schools all around the country.
Also, both private and government schools give understudies abundant of freedoms to be a piece
of extra-curricular exercises like games, debate, dance contests, and so on.

Assuming that we analyze the teaching methodology of the 90s with now, the difference is
enormous. Everything has improved the teachers, the educational plan, the syllabus, the chances
accessible everything has changed.

In the competitive world, teachers are thinking of more creative techniques to teach the students
which would assist with further developing their IQ. Teachers have perceived that schooling
isn’t only a stepping stool to find a new line of work yet is rather a lifestyle. To teach students
viably, teachers are embracing a large group of inventive showing techniques like seminars,
courses, etc

The point is to consolidate learning and fun. We all know how whole expertise innovation is
having an immense effect on e-learning. As a country, the impact on the ordinary student has
been enormous. From online courses to professional courses, anything and everything is possible
with internet. In fact, individuals who have been in the business have acquired industry from it
while helping students overall. A large part of the credit for e-learning goes to the education
authority of India as it has paid a lot of significance to education sector the governments has
provided low-cost tablets, guaranteed legitimate access of internet in schools and paid a lot of
notice to the technology infrastructure. Furthermore, to ensure students gets best education while
at the same time sitting in the comfort of their homes.

4.6 EDUTECH INDUSTRY IN INDIA:

India has around 3,500 Edutech new companies. By 2018, the business had amassed a great $700
Million in funding. As per KPMG’s online education in India: 2021 report, by 2022, the business
could be valued at $1.96 Billion.

Internationally India positions Second as far as Edutech new organizations. USA in the main
spot. Brazil, UK, and China have the other three spots to complete the best 5 countries. There
has been a ton of venture financing coming into the matter of Edu Tech. Countries like China,
Sweden, and Italy have most of their new organizations, being Venture capital financed.

To all the difficulties that the Indian educating system is facing, Edutech has an answer. Edutech
brings to students a large group of choices for intelligent learning. Among the list of choices
remember video for coding and innovation, language learning courses, serious test arrangements,
on-request guide revelation, and gamification of the learning journey. India is a nation where the
teacher to student proportion is consistently on the unfortunate side. Students rarely get enough
to be noticed and the chance to clarify doubts on an individual basis. Edutech offers a thorough
answer for all of this and substantially more.

The Indian Edutech industry was esteemed to value at US$ 750 million out of 2020 and is relied
upon to show up at US$ 4 billion by 2025 at a CAGR of 39.77%. This development is driven by
rising interest for non-academic courses from level II and III urban areas and the requirement for
personalization in the Edutech space. Out of the projected market worth of US$ 4 billion, US$
1.5 billion will focus on K–12 (Kindergarten to Class 12), after school primary and preparational
courses.

The Indian Edutech industry is depended upon to be more agreements well-disposed in the
prolonged stretch of time in light of rising government interest. The National Education Policy
2020 underscored the significance of utilizing innovation in education solutions and supported
creation of leaning content in regional languages, calling it a high priority.

4.7 ROLE OF EDUTECH DURING PANDEMIC COVID-19:

The Pandemic (COVID-19) has been a particular benefit for this industry. The size of the
business has increased manifolds. By, 2022, the size of the business is relied upon to be access of
$ 2 bn. Besides, what moreover aides the advancement of this industry in India is the truth 37%
of the populace in India is between the ages of 5-24 years.

A portion of the striking worldwide players in India in the Edu Tech space are LinkedIn,
Coursera, Udemy, Toppr, UpGrad, Edx, Unacademy, Khan Academy, Google study hall, and so
on The lockdown and fear horribly impacted study hall instructing. Schools, colleges, and
instructive establishments have relied upon online based teaching. As demonstrated by a report
appropriated by RedSeer and Omidyar Network India, “During the pandemic, the user base of
the Edu-Tech industry has increased, there has been a half development in the time go through
on the internet, and a gigantic leap of 83% in the paid customers”.
We see a massive jump in the B2B region for Edu-Tech. Schools, colleges, and other
organizations are strongly developing their assault to tech-based game plans. Advancement
expects an incredibly fundamental part in the intelligence of schooling with their tech-based
arrangements. Moreover, development has similarly expected an indispensable part in ensuring
positions amidst pandemic. The educator and learners have both benefitted from this.

4.8 WELL KNOWN PLAYERS IN INDIA:

India experiences slanted pupil to-teacher proportion, which is rising and it compromises a total
learning experience for students in schools. Furthermore henceforth, this innovation driven
learning applications are utilizing gaming components, for example, point-scoring and
`connection with others, personalization, and information driven experiences to assist with
helping the learning system for students and sharpen their basic in different subjects. They are
upsetting the learning system and aiding students in numerous ways to perform better in study
classroom. Edutech new companies are arising as a significant business industry in India. The
education sector in India is evaluated at US$ 91.7 billion in FY18 and is depended upon to reach
$101.1 Billion in FY19. New businesses in Education area in India which are slowly arising and
changing the world with respect to education sector in India. The following is the rundown of
best Edutech new companies in India.

4.9 LIST OF EDUTECH COMPANIES OF INDIA:

1. Byju’s
2. Gradeup
3. Unacademy
4. UpGrad
5. Vedantu
6. And many more like these.

1. BYJU’s Think and Learn Private Limited:

BYJU’S is an Edutech start-up in Bangalore, which was established by Byju’s Raveendran in

2011. Its present complete value is $5.4 billion. BYJU’S has additionally won many honours like
CRISIL Emerging India Award and Deloitte Technology Fast 50 Award, and is accessible on
Android and IOS devices.

BYJU’S Classes is a learning application that gives education to competitive entrance tests like
IIT-JEE, CAT, UPSC, GMAT, GRE, Engineering and Medical, and supplement courses of
grades 6th to 12th. BYJU’S offers online courses and tablet classes with multi-test and task
arrangements, personal feedback and top to bottom examination. After the utilization of BYJU’S
application, 93% of parents revealed a stamped improvement in their kids’ presentation in
grades, as indicated by the organization. BYJU’S has 15 million enlisted clients with 9 lakh
taking yearly paid memberships and an 85% renewal rate. The normal application commitment
rate, as announced by the organization, is 53 minutes out of every day.

2. GRADEUP:

Gradeup is India’s greatest online-based learning stage for entrance tests with a strong user base
of more than 20 million test applicants. It right now fills in as Byju’s Exam Prep in the wake of
being procured by Byju’s in an undisclosed arrangement.

3. UNACADEMY:

Unacademy is an Edutech organization in Bangalore which has online based learning

commercial centre for courses which was established by Heemash Singh, Sachin Gupta and
Gaurav Munjal. The YouTube channel was moved to an online based learning stage in 2015.
Despite the fact that you will in any case observe many learning recordings on their YouTube
Channel. Begun as a YouTube direct by Heemash Singh in 2010, Unacademy is as of now a
famous name in the training innovation market of India. Unacademy is one of e-learning new
organizations in India. Unacademy has given schooling to more than 30, 00,000 (3 million)
students. They have restricted with the specialists and experienced educators to teach the
learners. You will find more than 2400 internet-based courses. The majority of the courses are
free on this platform; be that as it may, you may need to pay for certification.

4.UPGRAD:
UpGrad began in 2015 with the conviction that in a continually developing industry, specialists
need to reliably up skill themselves to stay appropriate. From that point forward they have
consistently centred on building an incredible internet learning experience by working together
with the right colleges and industry experts. Then, they consistently constructed a solid
supportive network around students. Beginning with our first program in Entrepreneurship,
UpGrad has made a portion of India’s biggest online-based projects to help huge number of
experts accomplish their profession objectives in the space of information innovation, and the
executives.

5.VEDANTU:

Vedantu is India’s driving online coaching institution which engages learners to learn LIVE with
a part of India’s best-organized instructors. Vedantu’s USP is its temperament of teachers. It has
a couple of 500+ instructors who have shown more than 1Million hours to 40,000+ students
spread across 1000+ metropolitan networks from 30+ countries. Vedantu is set up by IITian
companions who have been teachers themselves with over 13 years of involvement and having
instructed over of 10,000 students. Vedantu’s originators VMSI Krishna, Anand Prakash, and
Pulkit Jian did their first undertaking in schooling, Lakshya, in 2006 which later got acquired by
a recorded association called MT Educare (Mahesh Tutorials) in 2012. As a piece of Lakshya,
the originators taught and directed more than 10,000 students and ready more than 200 teachers
between them.

These are the Indian companies which acquired the Indian edutech industry in 2021 and ranked
top 05 according to market capital

Byju’s 21 billion USD

Gradeup 16.2 billion USD

Unacademy 02 billion USD

UpGrad 1.7 billion USD

Vedantu 1.1 billion USD

TOP EDUCATION COMPANIES NETWORTH BY MARKET CAPITAL

Netwoth (In Billion USD)

4%3%
5%

50%
38%

Byju's Gradeup Unacademy UpGrad Vedantu

Source: www. Entrakr.com

4.10 COMPANY PROFILE:

HISTORY OF BYJU’S:

Byju’s application was made by Think and Learn Pvt. Ltd, set up by Byju’s Raveendran and
Divya Gokulnath in 2011. Byju’s, a designer, began coaching students in math in 2006. In 2011,
he and his wife established an organization offering on the web video-based learning programs
for the K12 section and for competitive exams. In 2012, the firm entered Deloitte Technology
Fast 50 India and Deloitte Technology Fast 500 Asia Pacific evaluations and has been available
there ever since. In August 2015, the firm launched Byju’s: The Learning App. They launched
Byju’s Math App for students and Byju’s Parent Connect Application By 2018, it had 1.5 crores
(15 million) students as users and 900,000 paid users. In July 2019, Byju’s won the sponsorship
freedoms for the Indian cricket team jersey, supplementing its previous support Oppo. Byju’s
brought US$50 million up in a Series F round from IIFL’s private value asset and Maitri
Edutech.

4.11 SUBSIDIARIES:

The company’s tasks were altogether situated in India; however a large portion of its market was
abroad. Its foundation associated students with around 2,000 teachers in India, United Kingdom,
China, and United States. Middle East, Australia, and South East Asia.

The organization extended with the procurement of Edurite, an educational firm in 2007, and an
association with American Book Company in 2009. In 2011, Pearson expanded its stake to a
76percent greater part stake in Tutor Vista for $127 million and bought the leftover 20% stake in
2013. Later Krishnan Ganesh and Mena Ganesh stepped down from l administration roles, and
Srikanth Ayer was selected the new CEO.

Some of its well-known subsidiaries are:

1. Akash Education Private limited:

In the year April 2021, BYJU’S company has acquired the Aakash Educational Services Pvt Ltd.
(AESL). With of 33 years of involvement and in excess of 215 centres across India, it is a
forerunner in the test planning section for learners getting ready for medical and designing
entrance tests, board level and school level tests, NTSE, Olympiads, KVPY and other
Foundation entrance tests.

1. Whitehat Jr.

In July 2020, BYJU’S acquired WhiteHat Jr. For $300 million which delivers the internet coding
to students through live examples and two-way interactive classes.

2. Osmo:

In the year of January 2019, BYJU’S the learning app has acquired US-based edutech Osmo
Company for $120 million. Osmo is renowned for its blended learning academics games created
for kids matured 3-8 years. They have been crucial in making ‘play-based learning’ for small
kids. This securing has been at the centre of BYJU’S presenting of Disney. BYJU’S Early Learn.

4.12 FUNDINGS AND FINANCIALS:

Byju’s was the first organization in Asia to get a financial funding from Chan-Zuckerberg
Initiative (co-supported by Face book organizer Mark Zuckerberg and Priscilla Chan).
According to the organization filings with the Ministry of Corporate Affairs. Byju’s transformed
into a unicorn and was expected value at ₹6,505 crore as of March 2018. In June 2020, Byju’s
achieved the decacorn status with a venture by Mary Meeker’s Bond Capital Edu Tech giant,
Byju’s is raising ₹2,200 crore funds from Oxshott Venture capitalist, close by the help of
Edelweiss Private Investments Trust, Verition Multi-Strategy Master Fund, XN Exponent
Holdings, IIFL Private Equity Fund, and MarketX Ventures, among others.
In November 2020, Byju’s turned into the title sponsor of the Indian Super League club Kerala
Blasters FC supplementing Muthoot Group. In November 2020, Byju’s brought US$200 million
up in a fresh financing round drove by the Blackrock and T. Rowe Price at a valuation of $12
billion. In March 2021, Byju’s got $460m in a series F financing round. In April 2021, B Capital,
Baron Funds, and XN put $1 billion in Byju’s.

In September 2020, Byju’s supplemented Oppo as the title sponsor of the India cricket team.
Byju’s works generally on an exceptional plan of action where a paid membership is needed for
the vast majority of the content. In 2017, Byju’s produced incomes of about ₹260 crore and
multiplied it in 2018 financial year, procuring ₹520 crore. In June 2020, with the venture of
Bond, a worldwide innovation trading company, Byju’s became decacorn at US$10.5 billion
valuations.

The application has of 100 million enrolled students and 4.5million yearly paid supporters.

• Has up to this point made more than 6 acquisitions, including Mumbai based coding fire
up WhiteHat Jr being its greatest bet ($300 million).

• Faces insignificant contest and appreciates 95% Market share.

• BYJU’S has raised capital an amount of $2.1B in financing over of 17 rounds.

• Their most recent financing was raised on Sep 8, 2020 from a Private Equity round.
4.13 REWARDS AND RECOGNITION FOR BYJU’S:

YEAR AWARD OF RECOGNITION

2010 CNBC TV 18 crisis emerging India award

2012 Deloitte technology fast 500 Asia pacific

2013 Deloitte technology fast 500 Asia pacific

2014 Deloitte technology fast 500 Asia pacific

2015 Deloitte technology fast 500 Asia pacific

2016 Wharton re imagine education overall edutech award (Best learning app)

2016 Future of India

2016 Global mobile app and summit and awards (education)

2017 Express IT awards

2017 FT/IFC Transformational business award

 2018 CNBC TV Young Turk of the year

2017 Amazon web services mobility Awards (Education app of the year)

2018 Business standard of annual award for corporate excellence

2018 EY entrepreneur of the year (Personal)

Byju’s Founder Byju’s Ravindran who is a teacher in earlier stage and turned into entrepreneur
in the Indian edutech industry also got some awards for excellence in the edutech industry and he
also received some awards as follows:

AWARDS

• 2019 Manorama news, news maker award.

• 2020 Byju’s founder Byju’s Ravindran got Entrepreneur of the year award (India) And
Ernst and youthful Finalist and Business transformation award.
• 2020 Founder also got place in award list of Fortune Magazine’s ’40 under 40’ List.
• 2021 Forbes India Leadership award And Entrepreneur of the year.

4.14 FINANCIAL PERFORMANCE OF BYJU’S DURING 2019 TO 2021:

Byju’s, the country’s biggest market capital Edu tech start-up, saw its consolidated correction in
revenue enlarge to Rs 262 crore in 2019-20 from Rs 8.9 crore in the past financial even as its
income from activities took off 82.31%.

Byju’s is incredibly productive with a Gross Margin of 85%, somewhere in the range of FY19
and FY20, incomes improved from INR 14.30 billion to INR 24.98 billion principally
determined by an increment in volume from 1.36 million units to 2.26 million units. The
Company has net money holds 35.2 billion starting at 30 June 2020. Somewhere in the range of
FY19 and FY20, while Customer Acquisition costs (CAC) expanded by1.3x from INR 6.81
billion to INR 8.94 billion, new client base added expanded by 1.7 xs, bringing about a decrease
in normal CAC per user.

Byju’s posted operating income of Rs 2,381 crore in FY20, up from Rs 1,306 crore in FY19
while its yearly costs hopped 119% to Rs 3,022 crore from Rs 1,377 crore, administrative filings
by the organization showed. On a solidified basis, the organization announced all out pay of INR
2703.5 Cr while detailing costs worth INR 3021.7 Cr in FY20. It announced losses worth INR
249 Cr during the financial year 2020. While edutech unicorn is known for its teaching method,
the organization’s principle income stream comes from offer of gadgets and reference books.

4.15 ORGANISATIONAL STRUCTURE OF BYJU’S:

BYJU'S

BOARD N1 N2
BOARD N1 N2

CEO: BYJU RAVINDRAN Chief financial officer Head of business

DIRECTOR: Ruchina Shukla Chief operating officer Vice president, operations

DIRECTOR: Hongwei Chen Chief content officer Head of HR

DIRECTOR: G.V Ravishankar Chief People officer Vice president of HR

DIRECTOR: Vivian wu Chief product officer Vice president of products

DIRECTOR: Mary meeker Head of marketing

DIRECTOR: Greg mondre

DIRECTOR: Sandeep naik

DIRECTOR: Amit Patel

DIRECTOR: Russell driensenstoc

4.16 VISION, MISSION, OBJECTIVES AND VALUES:

Byju’s began with a vision to make quality content and teachers open to students anyplace, and
along the way assemble a local area of dynamic self-students. Coming from his much-loved
offline classes that packed stadiums, Byju’s established Think and Learn Pvt Ltd.

VISION:

We believe in the power of one-to-one learning that addresses every child's learning needs,
permits students to be comprehensively engaged with their schooling and be dynamic,
lifelong learners.

MISSION

To change the lives of millions of learners by making digitalized learning accessible

OBJECTIVES:

Byju's, an edutech business organization, means to make progressed learning available to

great many youngsters from underserved and financially denied groups. The nation's second-
most important start-up reported the launch of its social initiative Education for All.

4.17 PRODUCTS AND PROFILE:

Byju’s is a virtual learning platform which provides the education for the students across
worldwide and it has paid content than the free which is available and most of users are
paying annually and according to student’s classes Byju’s has divided its products into
various segments and that are as follows:

DISNEY BYJU’S EARLY LEARN OR K3 PRODUCT:

 BYJU’S DISNEY is a unique contribution from BYJU'S as a team with Disney India.
Learning is fun, interacting, and viable with this all-new application for youthful minds.
Made for little young children’s matured between 4–8 years, which means they designed this
for LKG to 3rd Standard students, Disney BYJU'S Early Learn application will offer
customized, interactive, personalized Disney's timeless stories and characters, including
Moana, Frozen, Cars, Toy Story, Disney Princesses, and many more.

Play and learn with Disney's timeless stories! Exercises likewise include Disney characters
from Moana, Frozen, Disney Princesses, The Lion King, among others, and Disney. Pixar
characters from CARS, Toy Story, and that's just the beginning. Propose to construct a solid
establishment in fundamental ideas in a fun and intuitive manner. This will assist kids with
having a solid handle over crucial ideas.

I. K10 PRODUCT:

This K10 product is designed for the students who is studying in 4th class to 10th standard
where there will be a two-teacher advantage instead of one, one teacher is arranged for
teaching the subject and another teacher will be solving the doubts relating to the subject
topic. The master instructor clarifies and educates points top to bottom guaranteeing
conceptual clarity. They also teach all kind of syllabus like State board, CBSE, ICSE. Mainly
they will teach on mathematics, English and science with real time examples.

K12 PRODUCT:
 K12 Product is specially designed for the students studying in 11th and 12th standard and in
these classes where they teach the topics from basic and Classes by India's top educators with
live interacting sessions. One educator teaches the subject, other instructor solves individual
doubts and questions. BYJU'S Online Classes. On spot Doubt Resolution, Devoted Mentors.
One-on one direction. And also, they teach different syllabus patterns Courses like CBSE,
ICSE, and NCERT.

II. BYJU’S IAS:

Innovation has changed the manner in which we make the most of every situation amazingly.
Tablets are supplementing course books. BYJU'S has changed the manner in which
individuals learn with its tablets and online based learning strategies. These days, when IAS
aspirants are in a rush, tablet courses are by a wide margin the most advantageous and
compelling way for finishing the UPSC prospectus. When aspirants learn through this the
subject experts will teach and learners can anything from anywhere. And also, they teach
with current affairs covering UPSC syllabus.
III. JEE/NEET:

JEE and NEET Product ID designed for the JEE and NEET aspirants where teacher experts
teach the concepts from basics and educators conduct personalized and interactive sessions
by teaching the concept along with the multiple-choice questions. And they will also teach
short cuts to get the answers for complex questions and how to manage the time during
exam, teaching through visualization help the student to memorize and quick techniques and
suggestions to save time and crack the complex questions related to mathematics and physics
and chemistry.

4.18 COMPETITORS OF BYJU’S:

1. Gradeup:

Gradeup is India's biggest online-based learning platform for competitive tests with a solid
user base of in excess of 20 million test aspirants. It right now fills in as Byju's Exam Prep in
the wake of being procured by Byju's in an undisclosed arrangement.

2. Unacademy:

Unacademy is an Edutech organization in Bangalore which has online based learning

commercial centre for courses which was established by Heemash Singh, Sachin Gupta and
Gaurav Munjal. The YouTube channel was moved to an online based learning stage in 2015.
Despite the fact that you will in any case observe many learning recordings on their YouTube
Channel.

Begun as a YouTube direct by Heemash Singh in 2010, Unacademy is as of now a famous

name in the training innovation market of India. Unacademy is one of e-learning new
organizations in India. Unacademy has given schooling to more than 30, 00,000 (3 million)
students. They have restricted with the specialists and experienced educators to teach the
learners. You will find more than 2400 internet-based courses. The majority of the courses
are free on this platform; be that as it may, you may need to pay for certification

3. UpGrad:

UpGrad started in the year 2015 with the conviction that in a continually advancing industry,
specialists need to reliably up skill themselves to stay relevant. From that point forward they
have consistently centred on building an incredible internet learning experience by working
together with the right colleges and industry experts. Then, they consistently constructed a
solid supportive network around students. Beginning with our first program in
Entrepreneurship, UpGrad has made a portion of India's biggest online-based projects to help
huge number of experts accomplish their profession objectives in the space of information
innovation, and the executives.

4.Vedantu:

Vedantu is India's driving online coaching institution which engages learners to learn LIVE
with a part of India's best-organized instructors. Vedantu’s USP is its temperament of
teachers. It has a couple of 500+ instructors who have shown more than 1Million hours to
40,000+ students spread across 1000+ metropolitan networks from 30+ countries. Vedantu is
set up by IITian companions who have been teachers themselves with over 13 years of
involvement and having instructed over of 10,000 students. Vedantu’s originators VMSI
Krishna, Anand Prakash, and Pulkit Jian did their first undertaking in schooling, Lakshya, in
2006 which later got acquired by a recorded association called MT Educare (Mahesh
Tutorials) in 2012. As a piece of Lakshya, the originators taught and directed more than
10,000 students and ready more than 200 teachers between them.
 5.Toppr .

Toppr is a Subsidiary of Toppr Technologies Private Limited. It was established by

ZishanHayath and Hemanth Goteti. It is a learning application for students and learners
contemplating in classes’ fifth to twelfth or students appearing for entrance tests and other
tests. As of December 2017, Toppr has a client base of 2.5 million individuals.

6.Pesto edutech:

A Delhi-based edutech start-up, Pesto is speeding up India's software engineering talents

through its 12-week boot camp. The serious preparing program helps Indian programmers
break into worldwide tech professions through full-time remote positions. Pesto Tech is an
edutech start-up which gives preparing to programming engineers and assists them with
getting up skilled so they can match the worldwide norms and get high paying remote
positions globally.

4.19 AREA OF OPERATION:

BYJU'S is a one of the leading Edutech start-up in Bangalore, Its present complete value is
$5.4 billion. BYJU'S has additionally won many honours like CRISIL Emerging India
Award and Deloitte Technology Fast 50 Award, and is accessible on Android and IOS
devices.

BYJU'S Classes is a learning application that gives education to competitive entrance tests like
IIT-JEE, CAT, UPSC, GMAT, GRE, Engineering and Medical, and supplement courses of
grades sixth to twelfth. BYJU'S offers online courses and tablet classes with multi-test and task
arrangements, personal feedback and top to bottom examination. After the utilization of BYJU'S
application, 93% of parents revealed a stamped improvement in their kids' presentation in
grades, as indicated by the organization. BYJU'S has 15 million enlisted clients with 9 lakh
taking yearly paid memberships and an 85% renewal rate. The normal application commitment
rate, as announced by the organization, is 53 minutes out of every day.

Disney Byju’s Made for little youthful children’s developed between 4–8 years, which implies
they planned this for LKG to third Standard students, Disney BYJU'S Early Learn application
will offer adjusted, convenient, altered Disney's timeless stories and characters, including
Frozen, Cars, Toy Story, Moana, Disney Princesses, and some more.

Byju's is education mentoring application that runs in demand for a premium model, with free
admittance to content restricted for 15 days after the registration. It was launched in August
2015, contribution instructive substance for students from classes 4 to 12 and in 2019 an early
learning program has begun for classes 1 to 3. It additionally prepares students for assessments
in India like IIT-JEE, NEET, CAT, IAS, and worldwide assessments like GRE and GMAT.

4.20 SWOT ANALYSIS OF BYJU’S:

SWOT addresses Strengths, Weaknesses, Opportunities, and threats, consequently a SWOT
assessment is a technique for studying these four pieces of business. SWOT Analysis is a
tool that can assist business with breaking down what the organization really does best at this
moment, and to devise an effective strategy for future.

STRENGHTS:

• One of the fundamental strengths of Byju's is that the business is for the most part
focusing on creation of creation of new brand in the market. The business has a strong
history of progression, and is one of the decision gamers in the US. Byju's The
Learning App market, in view of its strong picture.
• The geographic presence in different regions can go comparably one of the huge
strength of the association. It decides the business' compass to the objective market
and guarantees the simple accessibility.
 • Good brand name in market
• High quality builds brand faithfulness and further develops BYJU s The Learning
App's performance in a competitive market.
• Production of own raw materials.

• Strong history for innovation in technology

WEAKNESSES:

One of the weaknesses is that of Byju's is the business doesn't have any presence in the
Japanese market, which reduces the advancement benefit similarly as the general presence of
the organization. Another powerless piece of the business is that the organization went into
the Byju's The Learning App industry after P&G's entrance, which is the explanation the
association doesn't have unquestionably the main mover advantage. The significant makes
driving Byju's low focus on the generally market is a result of reality that its entire focus is
diverted towards the incontinence things similarly as on starting unequivocal sexual
orientation expendable Byju's The Learning App, to rival P&G's His and Her dispensable
Byju's The Learning App.

• The association can draw the analysis from the naturalists for its poor waste
administration practices and inability to incorporate sustainability in business
activities.
• Low international presence.

• Using traditional method of manufacturing.

• The lack of liquidity or inadequate current assets adversely influences the liquidity
position and damages the general business performance.
• Deficient spending plan for the advertising and advancement exercises debilitates the
organizations' capacity to extend the customer base and support repeat purchase.

OPPERTUNITIES

Advertisement can help the company with additional growing its market and achievement by
making out awareness among the learners concerning the new features of the item being
presented by the company. The business gets an opportunity to involve a state-of-the-art
advancement in the collecting of Byju's The Learning App, which could achieve the decay of

Per-unit cost driving the business to be able to offer its Byju's The Learning App at a lower
cost to the worth customers. Also, the organization has an opportunity to concentrate on the
change of its Byju's The Learning App by providing advanced and environmental cordial
features in the product.

• The development in the population and especially in the current or potential customer
segment is effective growth opportunity for the business.
• Using advanced technology in creation of product.

• Introducing new product in the existing market.

• The changing customer needs, tastes and preferences can play as major opportunity if
the company or business organization has great market information.
• Increase in the customers extra income and expansion in the rich client base can be
considered as an extra opportunity to introduce the more very high-end products.

THREATS:

The BYJU s The Learning App SWOT Analysis requires BYJU s The Learning App to
separate between threats having present moment or long-term implications. Threats with
quick implication should be addressed on really important basis to avoid any conceivable
damage. While threats with long term implication can be handled in the wake of tending to
the quick compromising elements.

The alteration in national government policies connecting with Byju's The Learning App
creation is viewed as probably the greatest danger for the organization. By having a fast
change in advancement and innovation the new creation in the market may extend the
accomplishment of the business organization.

• The increase in the number of direct or indirect competitors influences the company's
capacity to maintain and grow the customer base.
• Technology is accessible for everyone and customer will compare the product before
purchasing by considering the ratings and reviews.
• mitation of strategies

• The increase in the inflation increases the cost of production and influences the
business financial position.
• The deteriorating monetary conditions influence business performance when they
straightforwardly impact the customers spending way and buying power.

CHAPTER 5
 ANALYSIS OF DATA AND INTERPRETATION

ANALYSIS AND INTERPRETATION OF DATA:

Data which is used for analyze is directly obtained by interacting with the existing and new
customers of the Byju’s (Parents).

5.1 AGE OF CHILD WHO JOINED FOR BYJU’S:

TABLE 5.1: THE AGE OF THE CHILD WHO JOINED FOR BYJU’S:

Response (age) No. of responses Percentage %

04-08 92 46%
09-15 68 34%
16-17 34 17%
>18 06 03%
Total 200 100%

ANALYSIS:

The Above table shows 46% of Childs belongs to the age group of 04-08 years and 34% of the
respondents belong to 09-15 years age group and 17% of respondents belongs to the age group
of 16-17 years and above 18 age respondents is 3%

FIGURE 5.1: GRAPH SHOWING THE AGE GROUP OF CHILDS:

.INTERPRETATION:

From the above pie chart, we can easily conclude that Most of the students who joined Byju’s
between the age group of 04-08 years.
5.2 GENDER OF THE STUDENTS:

TABLE 5.2: THE GENDER OF THE STUDENTS:

Response No. of responses Percentage %

Male 112 61%
Female 78 39%
Other 0 -
Total 200 100%

ANALYSIS:

The above table presents 61% of the male students preferring edutech platform to learn and
remaining 39% of the Female respondents.

FIGURE 5.2 :THE GENDER OF CHILDRENS:

GENDER OF THE CHILDRENS

Other
0%

Female
39%

Male
61%

INTERPRETATION:

From the above pie chart, we can conclude that Most of the respondents who joined Byju's
Belongs to the gender of Male.
5.3 PROFESSION OF THE PARENT:

TABLE 5.3 : THE PROFESSION OF THE PARENT:

Response No. of responses Percentage %

Self-employed 22 11%
Service 74 37%
Government employee 18 9%
Other 86 43%
Total 200 100%

ANALYSIS:

The above table shows that 11% of the students belong to the self-employed group and 36.5% of
the parents belong to service sector and 9% of the students are govt. Employee family
background. While others are 43.5%.

FIGURE 5.3 : THE PROFESSION OF THE PARENT .

INTERPRETATION:

Majority of the respondents who joined Byju’s Belongs to the category of other profession.
5.4 ANNUAL INCOME OF THE PARENT:

TABLE 5.4 : THE ANNUAL INCOME OF THE PARENT:

Response No. of responses Percentage %

Below 10 LPA 42 21%
11-12 LPA 56 28%
21-50 LPA 74 37%
Above 50 LPA 28 14%
Total 200 100%

ANALYSIS:

The above table represents that 21% of the respondents belongs to the income group of below 10
LPA, 28% of the respondents belongs to 11-20 LPA group, 21-50 LPA group is 37% and above
50 LPA respondents is 14%.

FIGURE 5.4 : THE ANNUAL INCOME OF THE PARENT:

ANNUAL INCOME OF THE PARENTS

Above 50 LPA
28

21-50 LPA
74

11-20 LPA
56

Below 10 LPA
42

0 10 20 30 40 50 60 70 80

NO. OF PARENTS
INTERPRETATION:

The above graph showing that Majority of respondents who purchased Byju’s products belong to
the income group of between 21 LPA to 50 LPA.

5.5 GRADE OF THE STUDENTS:

TABLE 5.5 : THE GRADE OF THE CHILD:

Response No. of responses Percentage %

LKG to Class 03 84 42%
Class 4-10 67 35.5%
Class 11-12 32 16%
JEE/NEET 14 7%
IAS 03 1.5%
Total 200 100%

ANALYSIS:

The above table shows that 42% of the students belongs to the grade of LKG to Class 3 group
and 33.5% of the students belongs to class 4-10 and 16% of the students are studying in class
1112 and JEE/NEET, IAS students are 7% And 1.5% Respectively.
 FIGURE 5.5 :THE GRADE OF THE STUDENTS:

GRADE OF THE STUDENTS

90
80
70
60
50
40
30
20
10
0
LKG To Class 3 Class 4-10 Class 11-12 JEE/NEET IAS

GRADE OF THE STUDENTS

INTERPRETATION:

The above Bar graph represents Majority of the students who joined Byju’s between classes of
LKG to Class 03
5.6 LOCATIONS OF THE STUDENTS:

TABLE 5.6 THE LOCATION OF THE STUDENTS:

Response No. of responses Percentage %

Bangalore North 76 38%
Bangalore South 32 16%
Bangalore East 54 27%
Bangalore West 37 19%
Total 200 100%

ANALYSIS:

The above table represents that 38% of the respondents belongs to the Bangalore north area, 16%
of the respondents belong to the Bangalore south and Bangalore east and Bangalore west
students are 27% and 19% respectively.

FIGURE 5.6 : THE LOCATION OF THE STUDENTS:

LOCATION OF THE STUDENTS

INTERPRETATION:

The above pie chart represents Most of the respondents who Joined Byju’s belongs to the area of
Bangalore north.
5.7 WHO TAKES CARE OF CHILD:

TABLE 5.7: THE INFORMATION THAT WHO TAKES OF CHILD:

Response No. of responses Percentage %

Father 79 39.5%
Mather 23 11.5%
Other 86 43%
Both 12 06%
Total 200 100%

ANALYSIS:

The above table shows that 39.5% of the students are under the guidance of father's while
mothers take of 11.5% students and 43% students are taken care by both father and mother and
only 6% of the students under the control of others.124124
 FIGURE 5.7 : THE WHO TAKES CARE OF THE STUDENTS:

Chart Title
250

200

150

100

50

0
FATHER MOTHER BOTH OTHERS

NO OF RESPONSES PERCENTAGE Column1

INTERPRETATION:

The above bar graph showing that Most of the respondents agree that both father and mother
take care of child.
5.8 KIND OF SYLLABUS THAT THE STUDENT IS STUDYING:

TABLE 5.8 : THE INFORMATION THAT THE KIND OF SYLLABUS THE STUDENT
IS STUDYING:

Response No. of responses Percentage %

State Board 70 35%
CBSE 94 47%
ICSE 22 11%
IB 08 04%
IGCSE 06 03%
Total 200 100%

ANALYSIS:

The above table represents that 35% of the students studying state board syllabus and 47% of the
students studying in CBSE, 115 of the students studying ICSE syllabus and 4% students are
studying IB and 3% of the students studying IGSCE syllabus.
 FIGURE 5.8 : SYLLABUS THAT THE STUDENT IS STUDYING:

INTERPRETATION:

The above graph represents that Most of the respondents says that students are studying CBSE
syllabus.
5.9 MODE OF LEARNING PLATFORM STUDENTS PREFERS:

TABLE 5.9 :THE INFORMATION THAT MODE OF THE LEARNING PLATFORM

STUDENTS PREFER TO LEARN MORE:

Response No. of responses Percentage %

Online 166 83%
Offline 34 17%
Total 200 100%

ANALYSIS:

The above table represents that 83% of the students prefer online mode learning platform to and
more and 17% of the students preferred offline mode of learning.

FIGURE 5.9 : THE MODE OF LEARNING PLATFROM STUDENTS PREFERS:

180
160
140
120
100
80
60
40
20
0
ONLINE OFFLINE
INTERPRETATION:

The above graph represents most of Respondents i.e. 83% of the students prefer online mode of
learning platform where only 17% of the students prefer traditional method of learning. Hence
more no. Of students has preference towards online mode of learning.

5.10 REASON WHY STUDENTS PREFER ONLINE METHOD OF

LEARNING:

TABLE 5.10 : THE INFORMATION THAT REASON WHY STUDENTS PREFER

ONLINE MODE OF LEARNING:

Response No. of responses Percentage %

Flexible Learning hours 62 31%
Remote Location 39 19.5%
Easy Access Of Content 51 25.5%
Visualized Learning 48 24%
Total 200 100%

ANALYSIS:

The above table shows that 31% of the students prefer Online mode of learning because of
flexible learning and 19,5% students prefer because of remote location, 25.5% of the students
prefer online mode because they can access the easily on internet and 24% of the students prefer
because of Visualized learning.
 FIGURE 5.10 : THE REASON WHY STUDENTS PREFER ONLINE MODE:

INTERPRETATION:

From the above pie chart, we can easily conclude that majority of respondents, 31% of students
prefer online mode learning because of flexible learning hours, 19.5% of the students prefer
remote location and others prefer because easy access of content and visualized learning.
5.11; PREFERNCE TOWARDS ONLINE EDUCATION PLATFORMS TO
SOLVE ACADEMIC DOUBTS:

TABLE 5.11: PREFERNCE TOWARDS ONLINE EDUCATION PLATFORMS TO

SOLVE ACADEMIC DOUBTS:

Response No. of responses Percentage

Yes 166 83%
No 34 17%
Total 200 100%

ANALYSIS:

The above table shows that 83% of the students prefer online mode to academic doubts and res

17% of the students prefer traditional method of learning to solve academic doubts.

FIGURE 5.11: STUDENTS PREFERENCE TOWARDS ONLINE LEARNING:

NO
17%

YES
83%
INTERPRETATION:

From the above pie chart, we easily conclude that majority of the respondents 83% of the
students prefer online mode of learning to solve and 17% of the students have interest towards
offline mode of doubt solving.

5.12: ONLINE LEARNING PLATFORM STUDENT HAS EXPERIENCED

OTHER THAN BYJU’S:

TABLE 5.12: ONLINE PLATFORM STUDENT HAS EXPERIENCED OTHER THAN

BYJU’S:

Response No. of responses Percentage %

Unacademy 48 24%
Up Grade 21 13.5%
Vedantu 31 15.5%
Other 94 47%
Total 200 100%

ANALYSIS:

The above table represents that 24% of the students tried Unacademy, 13.5% students have tried
Upgrade Platform, and 15.5% students joined Vedantu while students preferring other platforms
is 47%.
 ONLINE LEARNING PLATFORMS

Others
94

31
Vedantu

27

Unacademy UpGrad
48

0 10 20 30 40 50 60 70 80 90 100
FIGURE 5.12: ONLINE PLATFORM STUDENTS HAS EXPERIENCED:

INTERPRETATION:

The above chart shows that 24% of the students tried Unacademy. 13.5% tried UpGrad platform,
15.5% tried Vedantu and Majority of the respondents, 47% of the students preferred other online
Platforms.
5.13: REASON TO PREFER BYJU’S PLATFORM:

FIGURE 5.13: REASON WHY STUDENTS PREFER BYJU’S PLATFORM:

Response No. of responses Percentage %

Brand 24 12%
Interactive Classes 98 49%
Product Quality 51 25.5%
Other 27 13.5%
Total 200 100%

ANALYSIS:

The above table represents that 12% of the students prefer Byju’s platform because of brand,
49% of the students prefer because of interactive classes, 25.5% students liked because quality of
product and 13.5% of the students preferred because of other reason.

FIGURE 5.13: REASON TO PREFER BYJU’S PLATFORM:

PREFERENCE TOWARDS BYJU'S

120

98
100

80

60 51

40
24 27

20

0
BRAND INTERACTIVE CLASSES PRODUCT QUALITY OTHER
INTERPRETATION:

From the above diagram we can easily conclude that most of the students prefer Byju’s platform
Because of Interactive classes and Product quality.

5.14: KIND OF PRODUCT PARENT PURCHASED FROM BYJU’S:

TABLE 5.13: THE KIND PRODUCT PURCHASED FROM BYJU’S:

Response No. of responses Percentage %

K3 Product 84 42%
K10 Product 67 35.5%
K12 Product 32 16%
JEE/NEET/IAS 17 8.5%
Total 200 100%

ANALYSIS:

The above table represents that 42% of the students purchased K3 product and 33.5% students
purchased K10 product and 16% of the people purchased K12 Product and 8.5% of the students
Joined for JEE/NEETЛAS
 FIGURE 5.14 PRODUCTS PARENTS HAS PURCHASED FROM BYJU’S:

KIND OF PRODUCT PURCHASED

JEE/NEET/IAS 17

K12 PRODUCT 32

K10 PRODUCT 67

K3 PRODUCT 84

0 10 20 30 40 50 60 70 80 90

INTERPRETATION:

From the above chart we can conclude that many of the respondents, 42% of the students
purchased K3 product and 33.5% of the students K10 Product and 16% of the parents purchased
K12 product and 8.5% of the students joined for JEE/NEET/IAS.
5.15: SOURCE OF PURCHASE:

TABLE 5.15: SOURCE THAT INFLUENCED THE PARENTS TO PURCHASE THE

PRODUCT FROM BYJU’S:

Response No. of responses Percentage %

Advertisement 46 23%
BTL Campaign 118 59%
Social Media Platform 32 16%
TV and Magazines 04 02%
Total 20 100%

ANALYSIS:

The above table shows that 23% of the parents purchased Byju’s products by influencing
Advertisements and 59% of the students by BTL campaign, 16% of the people influenced by
social media and only 2% of students purchased products from Byju’s.

FIGURE 5.15: SOURCE INFLUENCED TO PURCHASE BYJU’S PRODUCT:

SOURCE OF PURCHASE

ADVERTISEMENT BTL CAMPAIGN SOCIAL MEDIA PLATFORM TV AND MAGAZINES

4, 2%

46, 23%
32, 16%

118, 59%
INTERPRETATION:

From the above graph we can conclude 23% of the people influenced by Advertisement to
purchase Byju’s products majority of the respondents Influenced by BTL campaign and 16% of
the people by social media and only 2%is influenced by TV and Magazines.

5.16: KIND OF PROMOTIONAL ACTIVITIES:

TABALE 5.16: WHAT KIND OF PROMOTIONAL ACTIVITIES PARENTS

RECENTLY WATCHED IN PUBLIC DOMAIN:

Response No. of responses Percentage %

BTL Campaign 76 38%
Direct Mail Campaign 59 29.5%
ATL Campaign 41 20.5%
Social Media Platform 24 12%
Total 200 100%

ANALYSIS:

The above table represents that 38% of the people watched BTL Campaign, 29.5% people
watched Direct mail campaign and 20.5% of the parents watched ATL Campaign and 12% of the
people Watched social media platform Kind of promotional activities in public domain.
FIGURE 5.16: PROMOTIONAL ACTIVITY THAT PARENTS RECENTLY WATCHED
IN PUBLIC DOMAIN:

KIND OF PROMOTIONAL ACTIVATEY

80

70

60

50

40

30

20

10

0
BTL Camoaign Direct mail campaign ATL Campaign Social media platform

no. of responses Percentage

INTERPRETATION:

The above graph represents most of the people 38% seen BTL Campaign, while other
promotional activities are less effectively Attracted public Attention towards its company
products.
5.17: PARENTS ATTENDING LIVE COUNSELLING SESSION BEFORE
JOINING BYJU’S:

TABLE 5.17: HOW MANY PARENTS ARE ATTENDING LIVE COUNSELLING

SESSION BEFORE JOINING BYJU’S:

Response No. of responses Percentage %

Yes 188 94%
No 12 06%
Total 200 100%

ANALYSIS:

The above table represents that 94% of the parents attended live counselling session and only 6%
of parents have not attended session before joining.
 FIGURE 5.17: PRE-PURCHASE BEHAVIOUR OF PARENTS:

PRE - PURCHASE BEHAVIOUR OF PARENTS

12
NO

188
YES

0 20 40 60 80 100 120 140 160 180 200

INTERPRETATION:

From the above graph we can easily conclude that majority of the respondents, 94% of the
parents attended live counselling session before joining Byju’s to enquire about price, quality of
product and scholarship and only 6% of the parents joined Byju’s without attending counselling
session.
5.18: KIND OF PRODUCT PARENTS ARE PURCHASING:

TABLE 5.18: THAT KIND OF PRODUCT PARENTS PURCHASED:

Response No. of responses Percentage

Only Subscription 18 9%
Subscription and Tablet 182 91%
Total 200 100%

ANALYSIS:

91% of the parents purchased subscription along with tablet and only 9% of the parents
purchased only subscription.

FIGURE 5.18: THE KIND OF PRODUCTS PARENTS PURCHASED:

KIND OF PRODUCT PURCHASED

18

182

ONLY SUBSCRIPTION SUBSCRIPTION & TABLET

INTERPRETATION:

The above graph represents that many of the respondents 91% of the parents purchased
Subscription with tablet and only 9% of the parent’s only subscription from Byju’s.

5.19: IMPACT OF PROMOTIONAL ACTIVITIES ON CONSUMER

BUYING BEHAVIOR:

TABLE 5.19: IMPACT OF PROMOTIONAL ACTIVITIES ON CONSUMER BUYING

BEHAVIOR:

Response No. of responses Percentage %

Agree 77 38.5%
Strongly Agree 74 37%
Moderately 38 19%
Disagree 09 4.5%
Strongly Disagree 02 1%
Total 200 100%

ANALYSIS:

37% of the parents strongly agree that promotional activities are impacting consumer buying
behaviour and 38.5% of the parents agree, 19% of the parents responded moderately, and 4.5%
of the parents disagree and only 1% of the parents strongly disagree the statement.
FIGURE 5.19: THE IMPACT OF PROMOTIONAL ACTIVITIES ON COMSUMER
BUYING BEHAVIOUR:

THE IMPACT OF PROMOTIONAL ACTIVITIES ON COMSUMER

BUYING BEHAVIOUR

Strongly Disagree

Disagree'

Moderately

Agree

Strongly Agree

0 10 20 30 40 50 60 70 80 90

INTERPRETATION:

From the above graph we can easily conclude that majority of the respondents agree that
Promotional activities Impact the consumer buying behaviour.

5.20: IMAPCT OF PROMOTIONAL ACTIVTIES ON SALES:

TABLE 5.20: HOW PROMOTIONAL ACTIVITIES ARE AFFECTING SALES OF

BYJU’S:

Response No. of responses Percentage %

Agree 58 27%
Strongly Agree 86 43%
Moderately 41 20.5%
Disagree 12 06%
Strongly Disagree 03 1.5%
Total 200 100%
ANALYSIS:

The above table showing that 43% of the parents strongly agree that promotional activities are
affecting sales of Byju’s and 27% of the people agree and 20.5% of the people agree moderately.
6% of the parents disagree and 1.5% of the parents strongly disagree with the statement.

FIGURE 5.20: IMPACT OF PROMOTIONAL ACTIVITIES ON SALES:

INTERPRETATION:

The above graph represents that majority of the respondents agree that promotional activities are

Impacting the sales of Byju’s.

5.21: PRODUCT PURCHASE DECISION:

TABLE 5.21: PRODUCT PURCHASE DECISION AFTER INFLUENCED BY BYJU’S

PROMOTIONAL ACTIVITIES:

Response No. of responses Percentage %

Yes 26 13%
No 68 34%
May Be 84 42%
Not Sure 22 11%
Total 200 100%

ANALYSIS:

13% of the parents say ‘Yes’ by agreeing parents are impressed to purchase the Byju’s products
after influenced by promotional activities, 34% of the parents say ‘No’, 42% say ‘May he’ and
11% of the parents say ‘Not sure”.
FIGURE 5.21: THE PRODUCT PURCHASE DECISION AFTER INFLUENCED BY
BYJU’S PROMOTIONAL ACTIVITIES:

90 84
80
68
70
60
50
40
30 26
22
20
10
0
YES NO MAY BE NOT SURE

INTERPRETATION:

From the above graph we can easily conclude that most of the respondents are saying that
Promotional activities influencing to purchase the products of Byju’s,
5.22: GROWTH IN STUDENTS ACADEMIC PROGRESSION AFTER
JOINING BYJU’S:

TABLE 5.22: GROWTH IN STUDENTS ACADEMIC PROGRESSION AFTER

JOINING BYJU’S:

Response No. of responses Percentage %

Agree 62 31%
Strongly Agree 102 53%
Moderately 25 12.5%
Disagree 03 1.5%
Strongly Disagree 04 02%
Total 200 100%

ANALYSIS:

53% of the parents strongly agree that student’s academics has improved after joining Byju’s,
31%

Of the parents agree, 12.5% of the parents partially agree and 1.5% of the parents disagree and

Only 2% of the parents strongly disagree with the statement.

FIGURE 5.22: GROWTH IN STUDENTS ACADEMIC PROGRESSION AFTER
JOINING BYJU’S:

4
STRONGLY DISAGREE

3
DISAGREE

25
MODERATELY

62
AGREE

106
STRONGLY AGREE

0 20 40 60 80 100 120

INTERPRETATION:

With the help of above graph, we can easily conclude that most of the respondents (53%) agree

That student’s academics performance has improved after joining Byju’s.

5.23: ROLE OF PROMTIONAL ACTIVTIES IN CREATING BRAND
AWARENESS IN INDIAN PARENTS:

TABLE 5.23: PROMOTIONAL ACTIVITIES ARE HELPED TO INCREASE THE

BRAND AWARENESS IN INDIAN PARENTS:

Response No. of response Percentage %

Yes 179 89.5%
No 21 10.5%
Total 200 100%

ANALYSIS:

89.5% of the parents agree that promotional activities are helped to increase the brand awareness
and 10.5% of the parents not agree with the statement.
FIGURE 5.23: PROMOTIONAL ACTIVITIES ARE HELPED TO INCREASE THE
BRAND AWARENESS IN INDIAN PARENTS:

YES NO

21, 11%

179, 89%

INTERPRETATION:

From the pie chart we can easily conclude that many of the respondents 89% of the parents agree
that promotional activities are helped to increase the brand awareness in Indian parents and
only11% of the parents disagree with the statement.
5.24: ATTITUDE AND PREFERENCE OF THE PARENTS TOWARDS
BYJU’S PRODUCTS:

TABLE 5.24: HOW PARENTS ARE IMPRESSED WITH BYJU’S PRODUCTS:

Response No. of responses Percentage %

Highly Satisfied 54 27%
Satisfied 72 36%
Moderately 48 24%
Dissatisfied 17 8.5%
Highly Dissatisfied 09 4.5%
Total 200 100%

ANALYSIS:

27% of the parents agree that highly satisfied by the products and services offered by the Byju’s,
36% of the satisfied, 24% of the parents satisfied moderately, 8.5% of the parents dissatisfied
and 4.5% of the students highly dissatisfied products and services offered by the Byju’s.
FIGURE 5.24: HOW PARENTS ARE IMPRESSED WITH BYJU’S PRODUCTS:

80
72
70
60 54
48
50
40
30
20 17
9
10
0
HIGHLY SATISFIED SATISFIED MODERATE DISSATISFIED HIGHLY DISSATISFIED

INTERPRETATION:

With the help of above graph, we can conclude that Most of the parents satisfied with the
product and services offered by the Byju’s because of quality content and interactive learning.
 CHAPTER 6

SUMMERY OF FINDINGS , SUGGESTIONS AND

CONCLUSIONS
FINDINGS:

•
Most of the students who joined Byju are between the age group of 04-08 years.

•
Most of the respondents who joined Byju’s Belongs to the gender of Male.

•
Majority of the respondents who joined Byju’s Belongs to the category of other profession.

•
Majority of respondents whose annual income between 21 LPA to 50 LPA.

•
Majority of the students who joined Byju’s between classes of LKG to Class 03.

•
Most of the respondents who Joined Byju’s belongs to the area of Bangalore north.

•
Most of the respondents agree that both father and mother take care of child.

•
Most of the respondents say that students are studying CBSE syllabus.

•
Most of respondents are 83% of the students prefer online mode of learning platform.

•
Majority of respondents, 31% of students prefer online mode learning because of flexible
learning hours.

•
24% of the students tried Unacademy, 13.5% tried up Grad platform, 15.5% tried Vedantu
and Majority of the respondents,and 47% of the students preferred other online platforms.

•
Most of the students prefer Byju’s platform Because of Interactive classes and Product
quality.

•
Many of the respondents, 42% of the students purchased K3 product.

•
Byju’s products majority of the respondents Influenced by BTL campaign.
•
Most of the people 38% seen BTL Campaign, while other promotional activities are less
effectively attracted public Attention towards its company products.

•
Majority of the respondents, 94% of the parents attended live counselling session before
joining Byju’s.

•
Many of the respondents 91% of the parents purchased Subscription with tablet and only

9 % of the parent’s only subscription from Byju’s.

•
Majority of the respondents agree that Promotional activities Impact the consumer buying
behaviour.

•
Majority of the respondents, 43% of the parents strongly agree that promotional activities
conducted by the Byju’s are effective and helping the company to increase the sales.

•
Most of the respondents are saying that Promotional activities influencing to purchase the
products of Byju’s.

•
Most of the respondents (53%) agree that student’s academics performance has improved
after joining Byju’s.

•
Many of the respondents89%of the parents agrees that promotional activities are helped to
increase the brand awareness in Indian parents.

•
Most of the parents satisfied product and service offered by the Byju’s.
SUGGESTIONS

Byju’s currently offers classes for school students and preparation for competitive exams like as
JEE and CAT. It can also offer technical and professional courses, extracurricular activities,
coding, and other learning programmes.

•
Byju's still has opportunities to target India's rural and semi-urban demographics. These
people are adopting the new trend as well.

•
The evolution of machine learning and AI is redefining the technology landscape in which
Byju's App operates. Byju's App can make use of these advancements to increase efficiency,
cut costs, and alter operations.

•
Byju's App can look into related sectors in order to expand the market, particularly by
expanding the characteristics of existing products and services.

•
Services can be extended in the land by getting ingenious thoughts and products.

•
Introducing new product in the existing market.

•
The changing customer needs, tastes and preferences can play as major opportunity if the
company or business organization has great market information.

•
Increase in the customers extra income and expansion in the rich client base can be
considered as an extra opportunity to introduce the more very high-end products.
CONCLUSION:

•
Sales promotion plays a fundamental part for the sellers and retailers in the promotion
programs.

•
Sales Promotion produces enormous incomes and by utilizing special instruments deals can
be expanded.

•
Different promotional techniques are involved by the advertisers to offer customers an extra
incentive to buy their items and afterward promotion in classic means.

•
The review confirmed that consumers buying behaviour can be inspired through different
sorts of elements, including promotion techniques like free trail technique and flexible
payment system, etc.

•
The structure offers new vision to understand that how various customers react to various
promotional tools offered by marketers and their effects on consumer buying behaviour,
which might be key for marketers to utilize wonderful promotional methodologies and
promotional tools to promote products.

•
Sales promotions are not just viable in achieving short term sales as they are additionally
more cost effective with other included advertising specialized tools, The overall conclusion
of this research is I found customer positive attitude towards different promotional tools on
buying behaviour.
BIBLIOGRAPHY:

•
RR Chavan, Abhishek Shukla (August 2018), New Generation E-entrepreneurship A
Case study of Byju's, SUMEDHA JOU.

•
MohdShoaib Ansari (January 2017), an Investigation of Effectiveness of E-Learning
Apps in Higher Education in India, Research Gate.

•
Dr. BADA, Steve Olusegun (December 2015), Constructivism Learning Hypothesis: A

Paradigm for Teaching and Learning, IOSR Journal of Research and Strategy in
Education (IOSR-

JRME)

Financial Times (December 2019), https://www.ft.com/content/a6dcdf2e

219811eab8a1584213ee7b2b

•
Majeed, Adnan. Review Paper on Mobile Learning and Education. Logical Research
Journal (SCIRJ),
2015.https://www.researchgate.net/distribution/276202844_Survey_Paper_on_Mobile_L
earning Education. (URL for Paper Publication).

•
Majumdar, Shyamal. Arising Trends in ICT for Education and Training. PP. 1-13, 2006.
https://www.semanticscholar.org/paper/Emerging-Trendsin-ICT-for-Education-%26-
Training Majumdar 7dff40e831d0560c5d0b99528ea9914913f4fb26.

•
SWOT Analysis of Byju’s www.swotanalytica.com

•
Products of BYJU’S www.byju’s.com

•
Industry Profile Wikipedia. In

•
Company profile www.Byju’s.com
ANNEXURES (As Relevant)
Questionnaires

I’m ASHKA P G, studying M CO M 2nd Year at THE OXFORD COLLEGE OF

BUSINESS MANAGEMENT, Bangalore. For fulfilment of M COM Project, I have taken
up "A Study on impact of promotional activities on consumer buying behaviour by BYJU’S,
Bangalore." I hereby request you to kindly spare a few minutes of your valuable time in
answering the questionnaire. I assure you that, this is used exclusively for academic purpose
only and the information will be kept confidential.

Questionnaire (to be filled by parent)

1. Name of the child: ________________________________

2. Age of the child: 04-08( ) 09-15( ) 16-17( ) >18( )

3. Gender of the child: Male( ) Female( ) other ( )

4. Profession of the parent:

a) Self-employed b) service

C) Govt employee d) others

5. Annual income of the parent:

a) Below 10LPA b) 11-20 LPA

c) 21-50LPA d) Above 50LPA

6. In which standard child is studying?

a)Class 1-3 b) Class 4-10 c) Class 11-12 d) JEE/NEET e) IAS

7. Location of the child

a) Bangalore north b) Bangalore south

c) Bangalore east d) Bangalore west

8. Who takes care of child?

a) Father b) Mother c) Child d) Others

9. Kind of syllabus that the child is studying?

a)State board b) CBSE c) ICSE d) IB e) IGCSE

10. Which mode of learning platform child prefers to learn more?

A)Online b) Offline

11. If your child prefers online learning mode what is reason to prefer?

a) Flexible learning hours b) remote location

c) Easy access of content d) Visualized learning

12. Do your child prefer Online learning platforms to solve child’s academic doubts?

a) Yes b) No
 13. If yes, which of the following online learning platform your child has experienced other
than Byju’s platform?
a) Unacademy b) Vedantu c) UpGrad d) Other

14. If your child prefer Byju’s what is reason to prefer?

a) Brand b) Interactive classes c) Product quality d) Other

15. Which product the parent has purchased recently from Byju’s?

a) K3 Product b) K10 Product c) K12 Product d) JEE/NEET/IAS

16. What is the source that influenced to purchase the product from Byju’s?

a) Advertisement b) BTL Campaign

c) Social media platforms d) TV and Magazines

17. Which kind of promotional activities parents recently watched in public domain?

a) BTL Campaign b) Direct mail Campaign

c) ATL Campaign d) Social media Platforms

18. Parents attended live counselling session to enquire about price, product and scholarships
before taking or joining Byju’s?

A)Yes b) No

19. Which kind of product parents are purchasing?

A)Only subscription b) Subscription along with tablet

20. Will you believe that promotional activities lead to change in consumer buying behaviour?

a) Strongly Agree b) Agree c) Moderately d) Disagree

21.Do you think that promotional activities are affecting in increasing the sales of Byju’s?

a)Strongly Agree b) Agree c) Moderately d) Disagree

22. Do you think that Parents are impressed to purchase the products from Byju’s after
influenced by promotional activities?
a) Yes b) No c) May be d) Not sure

23. Do you agree student academic progression is increased after joining Byju’s?

a)Strongly Agree b) Agree c) Moderately d) Disagree

24. Do you agree that promotional activities are helped to increase the brand awareness in
Indian parents?

a) Yes b) No

25. How do you feel that Indian parents are impressed with Byju’s products?

a) Highly satisfied b) Satisfied c) moderate

d) Dissatisfied e) Highly Dissatisfied

26. What is your Opinion or Feedback for Byju’s the learning app (or) Think and learn PVT
Ltd.?