THE MAGIC NETWORK

Our network of stations is made up

of Magic Radio, Magic Chilled, Mellow
Magic and Magic Soul.
Magic Radio is the UK’s favourite upbeat-
optimistic station that provides a welcome
oasis in our listeners’ busy lives by playing
songs that they know and love.

Mellow Magic is London’s number one

evening show and is also a station in its
own right! Enjoying massive loyalty, it’s
been the most listened-to show for over
a decade. Now we’ve launched Mellow
Magic as a standalone station for listeners
who want relaxing music all day long.

Magic Chilled welcomes a new generation

of aspirational listeners. By playing a fresher
mix, it will ensure younger listeners have
a new destination for a chilled, relaxing
and cooler music mix.

Magic Soul plays back to back Soul and

Motown classics, from the 60’s, 70’s and
80’s, with a sprinkling of more contemporary
artists, such as Alicia Keys and John Legend
who pay homage to the greats.
More Of The Songs You Love ABBA Elton John George Michael

Magic Radio is authentic, colourful and confident.

Just like its audience. Magic plays the sing-out-
loud songs you love f rom the ‘80s and ‘90s,
with effortlessly entertaining content that
reflects our listener’s lives, likes and aspirations.

Our line-up includes Magic Breakfast hosts

Ronan Keating and Harriet Scott, as well as Madonna Michael Jackson Phil Collins
many other fantastic radio presenters such as
Mel Giedroyc, Kim Wilde, Nick Snaith, Angie
Greaves, Richard Allinson and many more.

Ronan & Harriet

Richard Allinson
Mel Giedroyc
Nick Snaith

Queen Take That Whitney Houston

 ’80s ’00s
’ 70s s
’90
Magic
’s Mus ’60s
ic
Weekdays 6am to 10am
Ronan Keating and Harriet Scott present Magic
Breakfast every morning getting listeners up
and ready for the day ahead with a mix of
laughs, competitions, A-listers popping in for a
chat and, of course, more of the songs you love.
WORKDAYS
NICK SNAITH ANGIE GREAVES
Weekdays 10am to 2pm Weekdays 2pm to 5pm

Nick Snaith’s Mid-morning show is a Angie’s afternoons are guaranteed to keep

must listen – optimistic and energised. spirits up and provide a much-needed tonic
Nick helps our listeners through their for listeners as they tackle the rest of their day.
busy work day and they know what to Angie’s positive attitude and selection of upbeat
expect - a friendly voice, great music and hits are the perfect combination to help our
a final hour of Magic 80s hits at 1pm. listeners through the afternoon and into
the early evening.
Magic Drivetime
RICHARD ALLINSON
Weekdays 5pm to 8pm
Richard Allinson’s daily Drivetime is the start to
listeners’ workday wind-down.
Richard has an unrivalled knowledge of music, arts
and culture. Whether planning a trip to the theatre,
cinema or catching up on music news Richard loves
keeping everyone ‘in the know’. Richard’s playlist and
easy-going commentary is the perfect antidote
to the stresses of the working day.
Since presenting on Magic Radio, Richard has worked
closely with the BFI London Film Festival, and The
Olivier Awards. Richard has also interviewed world-
renowned artists including Elton John, Stevie Wonder,
Michael Bublé and is even rumoured to have spilt
a drink over Madonna!
As well as the greatest mix of songs, expect fun
anecdotes and of course regular news and traffic
bulletins to ease the journey home. Celebrity interviews
might include Phil Collins or Rod Stewart, or a movie
star popping in before a red carpet appearance
at a premiere.
WEEKENDS
Tom Price The
The Mel Kim Wilde
Weekend Giedroyc
Breakfast Request
Saturday & Sunday,
Show Show
Saturday, Sunday, 10am
6am to 10am
1pm to 3pm to 1pm

Mel and co-host Andy The Kim Wilde

Bush takes charge on Request Show
Saturday lunch times gives listeners
to brighten up our access to a real
You’ll have seen him listeners’ weekend. As legend from the
on the TV in shows like well as her own choice 80’s pop scene. She
Torchwood, Stella and of quality tracks, her has sold millions of
Victoria and now you can humorous stories and records, toured with
hear him every Saturday features allow an insight Michael Jackson and
and Sunday on Magic. in to her busy life, and David Bowie, and is an
encourages her audience acclaimed broadcaster
Whether listeners are to get involved in the and journalist! Not
planning some downtime, show. A smart, intelligent a bad CV for a lady
a shopping expedition or and fun listen - perfect who is a firm favourite
a trip out with the kids, for Saturday lunchtime. with Magic listeners.
Tom’s humorous and Kim plays requests
charismatic style is the and dedications every
perfect accompaniment to Saturday from 10am.
any weekend morning.
 Timeless Relaxing Classics
Simon & Garfunkel Elton John Marvin Gaye
London’s number one evening show is Mellow Magic. Enjoying
massive loyalty, it’s been the most listened-to show for over a
decade. Now we’ve launched Mellow Magic as a standalone
station for listeners who want relaxing music all day long.
Presenters include star of the West End stage Ruthie Henshall,
Arlene Stuart, Alex Baker, radio royalty Fran Godf rey and top
broadcaster Alice Arnold.
Featuring legends like Stevie Wonder, Frank Sinatra, Nina
Frank Sinatra Nina Simone Rod Stewart
Simone, Dusty Springfield and Marvin Gaye. The Mellow Magic
mix is an irresistible, unadulterated blend of the world’s
greatest and most relaxing popular music.
Ruthie Henshall

Arlene Stuart

Fran Godfrey
Alice Arnold
Alex Baker

The Bee Gees Barbra Streisand Billie Holiday

 Justin Timberlake Alicia Keys Adele
Fresh Laid Back Hits
Magic Chilled targets a younger market and expands
Magic’s offering to a new generation of listeners for
whom the noughties is a favourite musical era.
Magic Chilled welcomes a new generation of aspirational
listeners. By playing a fresher mix, it will ensure younger
listeners have a new destination for a chilled, relaxing and
Beyoncé Bruno Mars Ed Sheeran
cooler music mix.
Presenters include Miri Green, Amelia Stocks, Eloise
Carr and Louise Molony.

Louise Molony
Eloise Carr
Miri Green

Lana Del Rey Sam Smith Rihanna

Amelia Stocks
 The Best of Soul and Motown
Alicia Keys James Brown Michael Jackson
Magic Soul plays back to back Soul and Motown classics,
from the 60s, 70s and 80’s with a sprinkling of contemporary
artists such as Alicia Keys and John Legend who pay homage
to the greats.
Soul and Motown music transcends generations, making
Magic Soul a station for all ages. Presenter shows include
Angie Greaves, Lemar, Paul Hayes, Richard Allinson and
Sarah Champion. Luther Vandross Diana Ross Supremes Stevie Wonder

Sarah Champion
Richard Allinson
Angie Greaves

Paul Hayes
Lemar

Aretha Franklin Marvin Gaye John Legend

MEMORABLE MUSIC EVENTS
“Before I get into this
show, I can’t thank
Magic Radio enough...”

Michael Bublé
MAGIC PRESENTS...
Magic Presents…is a one of a kind series of
exclusive events that give our listeners live,
up close access to their favourite artists.

Seal
at Quaglinos

Coldplay Sam Smith

at London Palladium at Air Studios
Dido
James Blunt at Claridges
at The Hospital

Spandau Ballet
Take That Annie Lennox at LSO St Lukes
at No. One Mayfair 20th Century Theatre

Gregory Porter at The

Robbie Williams House of St. Barnabas
at LSO St Lukes
Every Christmas, Magic invites
its listeners to the glittering
Magic of Christmas - a superb
multi-artist performance held
at the London Palladium.
Our 2017 extravaganza was hosted by Magic
Breakfast’s Ronan Keating and Harriet Scott,
with performances f rom Seal, James Blunt,
George Ezra, Beau Dermott, Gregory Porter,
Jason Manford, Marisha Wallace and Joe
McElderry. The Magic of Christmas has
become the annual ‘must-see’ event for
Magic Radio listeners.
This event is a must see for every theatre-goer. Magic at
the Musicals showcases acts and artists from the best of
London’s West End shows with a 50-piece orchestra at the
world famous Royal Albert Hall. The event sees thousands
enjoying performances from the likes of The Lion King,
Wicked and MAMMA MIA!
MAGIC PARTNERSHIPS
Magic is a proud partner of the best in UK entertainment.
From celebrating award winning talent at The Olivier
Awards or BFI London Film Festival, to entertaining families
with the ‘Magic Radio Team’ at the Ideal Home Show or
hosting the Hamley’s Christmas Toy Parade.
MAGIC SOCIAL ACTION
Magic Radio is committed to supporting a range of community
projects and social action initiatives. We are a long-time supporter
of The Prince’s Trust, encouraging our listeners to participate in
the Palace to Palace Bike Ride. In addition to supporting partner
projects, Magic is also part of Bauer Media’s all station charity,
Cash for Kids, which raised a phenomenal £17.5 million alone as
part of its Mission Christmas appeal in 2017.
MULTI-PLATFORM The Magic
Network 1.103
million
MAGIC
3.764
reaches
listeners wake up with
million Magic Radio
listeners across
Breakfast every week
On Air. Online. On TV. On App. the UK every week

Today’s audiences choose to connect in new and ever-

Magic
changing ways. Magic’s there with them every step of 1.564m people Network
the way, from DTV to Twitter and Facebook competitions. listen to The Magic listeners tune in for
Radio, TV, mobile or tablet, Magic is everywhere.
Network 20 million
in London every week hours a week
Listen and connect to Magic Radio RAJAR: Q1 2018
Across the UK on Digital Radio, Freeview 715, Sky 0180
and Virgin Media 928. In London on 105.4 FM. Download
the Magic Radio App.

Watch Magic TV
Sky 363, Virgin 340, Freesat 510,
via the Box+ app, Magic Radio App,
magic.co.uk/magictv

Follow us
@magicradio, @magicchilled, @mellowmagicradio and
@magicsoulradio on Facebook
@magicfm on Twitter
@magicfm and @magicchilled on Instagram

Mellow Magic . Magic Chilled

& Magic Soul
Available across the UK on Digital Radio,
Online and via the App Store
MAGIC CASE STUDIES
Activity
This sponsorship platform acts as
a base to three key product flares:
Mails, Financial Services and Post
Office Travel. During these flares,
additional Bauer Media brands: KISS
Challenge FM UK, Bauer City Network and print
Post Office wanted to improve titles Yours and Closer joining the
people’s perceptions of their ease conversation to add valuable scale
and convenience in a market were and additional audiences. Educating
other competitors have entered consumers about the full breadth of
the market with business models Post Office Telco, Christmas Mails and
that more accurately reflect travel products and services through
consumers’ requirements. Our radio recorded and live content, long-
task was to re-appraise, remind & form press advertorial including great
convert these people back to the editorial hints and tips, connected
Post Office repositioning the brand digital content exploring the
as the automatic choice once again. products Post Office offer and driving
a conversation through a stand-out
Idea piece of social video content.
“Life Made Easy” is the partnership
idea we came up with to span
Results
across Bauer Media’s leading radio, We’ve delivered Post Office’s key
print and digital brands. The idea messages to just under 1.6 billion
was led by a sponsorship of Magic sets of ears which is an over delivery
UK Breakfast and Absolute Radio’s on what was booked by +26%.
“No Repeat Guarantee” shows across
a full 12 month period starting in
October 2015.
Challenge “Evoking the emotions of being on Challenge from 35,000 ft in the air on a magical
themed Virgin Atlantic flight on the
safari: hearing the wildlife and
‘feeling’ the atmosphere were really For the first time ever, J.K. Rowling’s way to New York. On arrival in New
The aim here was for Magic to
important for us. We wanted listeners Wizarding World has existed outside York, Magic in the Morning told the
promote Botswana as the ultimate
to understand the changes during the the UK in new film Fantastic Beasts story of the film all over the city; visiting
safari destination.
safari day and to want to make an and Where to Find Them. locations featured in the film, attending
Idea effort to hear each of the adverts. Our challenge was to educate the
audience about the film and the
the premiere, interviewing the cast,
doing the Breakfast show every morning
Working with Bauer Media was a
Believing that our UK audience would delightful experience. Collaboration new era of the Wizarding World and stateside and mirroring the themes of
be best engaged and educated in on the scripts, sounds and voiceovers create huge hype around its release! the film throughout. We then returned
Botswana’s stunning wildernesses by resulted in a series of adverts which to the UK for a full day brand takeover
the use of enhanced creative airtime we are very proud of. Each advert Idea to celebrate release day. We created
slots, the idea was that we use a series of has its own story and can be heard and shared content across all digital,
50-second on-air features: each feature ‘Magic in the Morning’ became ‘Magic on air and social platforms, as well as
in isolation, but they fit together in New York.’ Created to tell the story
would focus on different times of the as a complete package. As a brand the Bauer Media Entertainment hub
traveller’s day, using an authentic voice of the film and take the audience with for the duration of the campaign.
awareness campaign it fulfilled the us, Magic went on a journey to New York
to evoke the many atmospheres of a
safari in Botswana.
brief completely.” building huge hype and excitement in Results
the lead up to the release of Fantastic
Dawn Wilson The partnership performed astonishingly
Activity Botswana Tourism Representative
Beasts and Where to Find Them.
well and exceeded all expectations.
The 50-second creative airtime Activity Warner Bros were thrilled and in their
slots included Dawn in the Bush, words the campaign was, “One of the
An Afternoon at the Lodge and Sunset We took the Magic Breakfast team to most brilliant partnerships we’ve worked
in the Okavango Delta. Each slot New York, starting with a recruitment on and we are delighted with what’s
provided a very different and equally phase to select budding wizards from been achieved. We can’t thank you all
evocative snapshot of what it is to the audience to come with us. enough for your energy and support.”
experience Botswana’s wilds, its We broadcasted the Breakfast show
luxurious accommodations. live from the Virgin Atlantic Clubhouse,
to leverage the partnership between
Virgin Atlantic and the film, before
broadcasting live, for the first time ever,
Challenge to partake in debates, driving traffic
through social media and online hubs,
As well as representing its entire regional electoral maps, and Election
traditional broadcast budget, this was Day itself.
HP Sauce’s first ever foray into radio. The
challenge here was to target an already Results
mature male market, newly appeal to
‘Are you red or brown’ was
women (the main purchasers), attract
extraordinarily successful, showing
a younger demographic, and to show
marked shifts in consideration
radio as more than TV’s equal.
and price attitudes. Follow up
Idea research showed:
• 51% of visitors to the ‘red versus
With 2015 being election year, the idea
brown’ site cast their vote, smashing
for the campaign was to pit Heinz’s
the expected 30% benchmark
two sauces against each other. ‘Are you
red or brown’ – the only election that • A 6% increase in consideration for
matters - would mimic political election HP Sauce
procedures, techniques and media • An 8% increase in listeners who felt
coverage, and run right up until actual that HP Sauce is worth paying more
Election Day. for over own brand sauces
• An overall consideration of 59%
Activity following the activity against
‘Are you red or brown’ featured on an average of 42% for other
Magic, its sister national radio stations, FMCG brands
and on regional radio stations across
the Bauer City Network. Coverage
included key presenters championing
their favourites, celebrities invited
Challenge • The guides were thermal activated
- meaning that if it was raining
Our aim was to drive awareness and outside, the relevant NOW TV
purchase intent for NOW TV amongst content was shown before the
families across the summer holidays, family activity guide!
and to promote it as being a brand • Integration of the summer guides
that offers great family entertainment. occurred across Magic and sister
radio sites, with digital ad formats
Idea and social media helping drive
Utilising research identifying key traffic and build awareness of
national family summer holiday NOW TV sponsored content.
activities, the core idea was to • Fridays saw listeners interacting
supercharge our consumers’ summer with call-outs for examples of their
through offering ideas of things to own supercharged summers, the
do when having to ‘stay in’ during best of which garnered prizes.
bad weather and guides for ‘going
out’ when the sun comes out! Results
Overall, as follow up research showed,
Activity the supercharge-your-summer
Desktop, tablet and mobile-enabled, campaign helped listeners to better
NOW TV What’s On Guides were entertain their children over the
produced specifically to each summer holidays. High percentages
participating Bauer City Network of parents took supercharge action
location, with Magic playing a key part: as a result of the campaign, many
• The guides were accessed through of whom now viewed NOW TV as a
our websites and regularly refreshed, wonderfully family-orientated brand.
showcasing content specific to the
local areas.
Content Director: Tony Moorey
Managing Director: Steve Parkinson MAGIC.CO.UK