CUSTOMER ATTITUDE TOWARDS ONLINE

SHOPPING IN INDIA OF ELECTRONIC

2. Name

3. Sex

Male

Female

Others

Prefer not to say

4. Age Group

Below 18

18 - 25

26 -35

Above 35

5. Occupation

Student

Working

Not working

6. Annual Income

Below 3 lakh
 3 - 7 lakh

Above 7 lakh

7. Have you ever purchase electonic appliances through Amazon/ Flipkart?

Yes

No

8. For what reason have you choose Amazon / Flipkart for purchasing electonic electonic appliances
products?

Convenience and ease of use

To save money

Can`t find it in the local store.

To get better selection Other

reasons:

9. Which type of electronic appliances products respondents purchased through Amazon/Flipkart?

Television

Refrigerator

Washing Machine

Mobile Phones

Laptop

Other

10. Which factor influence you while the process of purchasing electonic appliances through
Amazon/Flipkart?

Price

Quality

Warrenty Product

Feature Other Factors:

Ask a friend/colleague/family members for their opinion

Read online reviwes

Compare them with competitive products.

I don`t research

Other

12. How much time do you take for research before purchasing electronic appliances trough Amazon/
Flipkart?

Less than a day

2 - 4 Days

5 - 10 Days

2 - 4 Weeks

More than 1 month

13. Select an approximate amount you spend a year on online purchase of electronic appliances through
Amazon/Flipkart?

Less than 1000

1000 - 5000

5000 - 10000

10000 - 20000

Above 20000

14. Is online shopping through Amazon/ flipkart is easy to purchase the electronic appliances and make
comparison with others?

Yes

No

15. Online shopping of electonic appliances through Amazon and Flipkart has better product variety as
compared to other online shopping sites and retail market?

Strongly agreee
 Agree

Neutral

Disagree

Strongly Disagree

16. Online shopping through Amazon/Flipkart saves times?

Yes

No

17. The information given about the products on Amazon/Flipkart is sufflicient and accurate?

Yes

No

Maybe

18. Is there a risk of not getting products up to your expectation and what you paid for through Amazon/
Flipkart?

Yes

No

Maybe

19. Is shopping through Amazon/Flipkart missing the human touch , feel and try the products?

Yes

No

Maybe

20. What mode of payment would you prefer when you purchase products through Amazon/Flipkart?

Credit card

Debit card

Cash on delivery
 Net banking / UPI

EMI

Other

21. Online shopping is as secured as traditional shopping?

Strongly agree

Agree

Neutral

Disagree

Strongly Disagree

22. Online shopping of electronic appliances products through Amazon/Flipkart is risky?

Strongly Agree

Agree

Neutral

Disagree

Strongly disagree

23. How satisfied are you with after sale service of electronic appliances products purchased through
Amazon/Flipkart ?