What is Btribe ?

Btribe is an upskilling platform for MBA Aspirants and Students

who are pursuing management courses, Btribe is a community
founded of Old IIM Alumnus working in various industries such as
Consulting, Product Management and Sales & Marketing.

Vision and Mission

The main motive to create and Run Btribe is to produce quality
management students who have all the skills required to bag top
roles at top companies visiting the campus along with helping
students to bag top places at Case Competitions organized by the
top corporates, Btribe has been successful in achieving this by
Btribe Everything MBA..!!
training their students in the fields of Consulting, Product
Management and Sales and Marketing by means of conducting
sessions by top performers in previous case competitions, giving
access to the winning PPTs and by inviting people from various
industries who are actually working in the mentioned roles.
 A Program to help top scorers to convert their dream calls, The sessions
GDPIWAT include Mock Pis, Answer Preparations, Domain specific answers and
CRACKER training, college specific mentoring. Current Community includes 418
students

Pre-MBA An Inclusive Program for aspirants who have converted their dream
college and are ready to be at the top of the batch, This program
includes Btribe’s famous CV writing masterclass to bag that top
MBA PRO summer placement at the campus, Also this includes 20+ case
competition winning PPTs along with thorough analysis of the same,
PRODUCTS Plus Excel sessions on business cases which will groom the students
to the core. Current Community Includes 283 students

Emerging Leader’s Program(ELP) is specifically designed to

train students for the roles and domain which they wish to
join after their MBA, this program includes various sessions
MBA ELP on Consulting, Product Management and Sales & Marketing,
Students are given assignments after each session and the
top performers are awarded with a Live project at the end,
Post completion of the Live project participants and top
Placement performs are awarded with CV points and Certificates,
Bootcamp Along with a feature on Btribe’s social media community.
Current Community Includes 206 students
KNOW BTRIBE BETTER..!!
Although Btribe is Famous as an Upskilling Platform,
The founders known as “ADMINS” go way back in 6K 1k
MBA journey by keeping students updated about
current MBA news, College Reviews, Honest
Feedbacks about wrong doings in colleges and much
65K 8K
more.

The Admins are witty and use current ongoing trends

and memes to keep their audience Engaged with their
HONEST FEEDBACKS
Memes, Instagram Stories and QnA on various points
on their other channel called “MBA Social”, Due to
this they have managed to crack a code between
LATEST MBA NEWS
mentor student relationship and has removed the
professional barrier which has helped them to build a
community which is not afraid of sharing feedbacks
COMMUNITY OF 80K+ STUDENTS
and update their peers about the current ongoing at
any Campus in the Country
DAILY DOSE OF RELATABLE MEMES
Strengths
weaknesses
• Community of 80K+ students, Including students who are
preparing for their Dream colleges and students who are • Btribe is working in a highly crowded market of
already in MBA trying to fetch their Dream role. Edtech, Which is already being dominated by the
• Strong online presence and popularity among MBA companies with deep pockets.
Aspirants. • Only has online presence and no offline presence yet
• Strong connections with the mentors from industries like
Consulting and Product Management, Which helps btribe to
• Low budget for traditional methods of marketing and
connect their students to the people who are already customer acquisitions
working in their dream role/company

Opportunities threats
• Expand from a GDPI and Upskill platform to a full • High level of competition from well-established
fledged MBA preparation platform. EdTech Companies
• Launch offline seminars at various bschools and
• New Emerging Upskill companies that are
acquire extra target Audience.
• Launch multiple case comps on national level operating in the same domain as Btribe, Few
frequently with the help of Sponsors for cash prizes Examples are
1.@theproductchannel1
2.@airtribe.live
 PROBLEM STATEMENT
To Expand Btribe as an online upskilling and educational content product company.

Reasons MBA Aspirants Rely Case Competitions

Students attempt various
3Lakh+ Management entrances exams every on self preparation
year

Unawareness of good
40%
5 %ileOnlyandtheachieve
top 5 percentile get through
their dream college Upskill platforms MBA first-year students this
Half of the students appearing are Too many Coaching/Mentors that case competitions can’t
50% freshers and do not have corporate
exposure
to choose from be won in the first year of
MBA and it is something that
Previous bad experiences in
. on self-preparation
Of call getters rely only seniors can do
65% for GDPI process of BSchools
coaching with edtech
platforms
Students are interested in a platform Lack of cost-effective 60%
85% that helps from exam prep to Final
placements platforms Students think a lack of PPT-
making skill will hold them
Self Doubt and Low self- back from winning and
60% MBA 1st year students want to appear
and win case competitions esteem participating In case
competition
 PRIMARY & SECONDARY RESEARCH
50 Respondents Average age group: 21-28 years First Year MBA Students and MBA Aspirants

In the survey done 32% Non- 58% took some form of Coaching
Funding received by Test Prep 68% Engineers and 68% Engineers 58% during their MBA journey while 42%
$2Bn startups in India during 2014- participated relied on self preparation
2020
Proportion of user-base for Out of which 32% are Aspirants After getting a call from desired
60% test prep companies, coming
from Tier-2 and 3 cities
68%
and 68% are MBA first years
58% Bschool 58% relied on self-prep,
36% took GDPI coaching and 6%
Number of companies providing
used upskill platforms like Btribe
3000 test prep solutions (Online and
offline) in India How representative is this data? Total Aspirants 3,00,000
India’s Online Test Preparation After analyzing the sample report of Top Performers 6,000
Technavio on India's test market,
57.4% Market Revenue CAGR 2015-20
Target Audience comes around Btribe’s Target Market 15,000

Looking for the perfect platform Cost of MBA Preparation Competition in MBA coaching
$ students are willing to pay and GDPI Preparation
The survey had a section where I asked if The survey included students from Tier1,2 The students who opted for coaching for
there was a platform that helped from Day and 3 cities each with a different budget for Exams and GDPI mentioned the following
1 of MBA prep and cruise through GDPI, SIP, MBA Preparation, I kept a range from INR institutes.
Case comps, and finally till placements, what 10,000 to 40,000+. 32% of students spent CATKING 35%
will be the response? 45% of the survey between 10 to 20K on their MBA prep UNACADEMY 25%
takers said that they would definitely join, followed by 18% who spent more than 40k, ELITES GRID 25%
40% of students were dicey about cost but there were hardly 5% of students who had Meanwhile, 15% batch chose Btribe for
interested spent less than 10k, and the remaining were their GDPI Preparation
in the range of 35K-40K
 Btribe Target Audience

UNDERGRADUATE WORK EX- CALL GETTER FREE-LANCERS

MBA STUDENT
STUDENT
Name : Snehal Name : Rucha Name: :Mayank
Sunny
Name
Age : 21 years Age : 25 years Age :: 26
28 years
years
Age

I am currently in my final year of I am currently studying at one of

I am bored with my current Ithe
amtop
interested
engineering and I want to join a bschoolsininLife Insurance
India, I am
organization and role along with the but
top bschool right after my under lagging behind my peers in allow
my career path doesn’t terms
lower pay, Also I need to change my me to have steady monthly
graduation as I don’t want to take of participating in case
industry as I am working in the income for premiums.
a gap year to prepare competitions which have already
same domain for 3 years
affected my SIP
Characteristics: Characteristics: Characteristics:
1. Final year engineering student 1. Looking for an MBA to change roles 1. Already studying at a top bschool
2. Fresher and new to the market and domain 1. Unable
2. Choose toto bag
worktop
forroles
themselves
and
3. Wants to join top bschool 2. 3+ years of experience in IT 2. companies
Do not get monthly
during SIP checks
pay
4. Will prepare for entrance exams along 3. Can’t leave job for MBA prep Are opportunists
3. Wants byat
to try a shot nature
case
with final year exams competitions for PPI/PPO
PAIN POINTS PAIN POINTS PAIN
PAINPOINTS
POINTS
1. Not able to find the right mentor to
start MBA prep 1. Tried multiple coachings over 3 years
but couldn’t crack top bschools
1. Wants to Upskill to be able to get
2. Getting tough to manage MBA prep 1. No stable monthly income
2. Getting a hard time finding industry good final placement
and undergraduate studies 2. Not habitual to disciplined saving
mentors from domains like Product 2. Wants to win at least 1 case
3. Long-term mentor for further routines
Management, Consulting and Sales & competition.
processes like GDPI, SIP, and Upskilling
Marketing.
 Revenue Estimation

Let’s Analyse Btribe’s Main Source of Revenue by a

Guesstimate

CAT'23 XAT'23 SNAP'23 IIFT'23

Total Students Appeared 2,20,000 98000 50,000 40000
Top 5% in Numbers(Considering top 2%
for XAT and SNAP and IIFT) 11000 4900 1000 800
Students getting in TOP Bschools 5280 392 496 240
Btribe's New Target audience per year
3000
for GDPI Preparation
Btribe's Price for GDPI Course ₹ 6,999.00
Btribe's Price for ELP ₹ 4,999.00
Btribe's Price for MBA Pro Course ₹ 3,999.00
Btribe's Placement Bootcamp ₹ 7,999.00

Btribe's GDPI Course ₹ 20,99,700.00

Revenue(Considering Btribe Acquires
10% of the top 5 percentile call getters)
Btribe's ELP Course
Revenue(Considering Btribe Acquires
10% of the top 5 percentile call getters
and 10% of First year MBA Students) ₹ 14,99,700.00
Btribe's MBA Course
Revenue(Considering Btribe Acquires
10% of the top 5 percentile call getters
and 10% of First year MBA Students) ₹ 11,99,700.00
Btribe's Placement Bootcamp Revenue ₹ 11,99,850.00
Total Yearly Revenue from Courses ₹ 59,98,950.00
Marketing Cost (Industry Standard) 11.50% ₹ 6,89,879.25
Salaries (Assumption) 35% ₹ 20,99,632.50
Miscellaneous costs 10% ₹ 5,99,895.00
Net Profit ₹ 26,09,543.25

(All cost values are in INR, Assumptions are mentioned as made)

 COMPETITION MAPPING

Institute Number of Students GDPI Prep Cost(in INR)

CATking 2500 2000(500 if existing coaching student)
S Unacademy 5000 4000
T TIME 2429 6950
Elites Grid 2000 8000
U Btribe 800 6999
D (Source : Website and Social media channels)
E
N
T
S

GDPI AND UPSKILL COST

 UNDERSTANDING INDIAN ONLINE
COACHING MARKET FOR METs

Student enrolment in online education and distance 70,023 Indian students and 2,377 international
learning saw a steady increase between 2021 and 2022. students enrolled in the year 2021-22 as
The number of higher education institutions offering compared to 25,905 students in 2020-21. The
online programs has also increased by 38% in the past Masters of Business Administration (MBA)
year. According to the data shared by the UGC chairman, program is the most sought-after course among
enrollment in online education saw an increase of 170% Indian and foreign students. A total of 28,236
between 2021 and 2022 Indian students and 720 international students
Attributes took MBA admission online in 2021-22.
Students look
out for in an
Ideal MBA
Prep Coaching

Credibility and Expertise Cost and Value

Track Record Support and Accountability

Customization and
Content Quality Interactive Learning
Personalization
 Product Suggestions and Solutions Easy Wins

MVP

Hard Rock

The current website is just a basic template, A more

Interactive Website interactive website including multiple blogs, sections will
01 increase the average time spent by the visitor

All FAQs as of now are solved by raising them to Instagram handles,

02 FAQ Section this results in a loss of interest of the user and diverts the attention, A
separate FAQ section with standard QnA will engage visitors better

Immersion of a In the Contact Us section just a phone number is mentioned, Instead

03 ChatBot/Whatsapp/Telegram API
that a chatbot or WhatsApp Can be implemented to address visitors
and potential customers even better and increase engagement

Btribe is known to bring a revolution in the MBA college sector,

Honest College Rankings and with their honest feedback, reviews, and insights about the top
04 Reviews and Latest Bschool News Bschools but it’s limited to Instagram only implementing the same
on the website will significantly increase the traffic

Solutions 05
Case Competitions across Bschools Case Competition is Btribe’s forte and using that to its advantage by
organizing multiple case competitions throughout the year will not
via Unstop/online platforms
increase brand awareness but also increase the potential customer
base

06 MBA Entrance Coaching Students look for one stop solution for their MBA journey, Btribe has
already excelled in GDPI Cracker and Placement Bootcamps, Addition
of Coaching will help to build long term loyal community of students

Testimonials of successful Everyone loves a success story and Btribe has been
07 student’s of Btribe successful in creating in many of them, Currently these are
only shared on Instagram and introducing them on website will
increase the engagement on the website
 Problems with current UI of the website

Linear content taking

up most of the space

Lack of Content Too Much Empty Spaces

 How competitors are optimizing their website?

Personalization of the
website to track and save
progress
R

Relevant Content for

Bschool Aspirants and
Multiple options to Students
interact from

Search bar to optimize

the results

Free resources to keep

visitors engaged on the
website

Testimony and
informative videos
 MOCK UI for the Website

Home Products About Us

Everything
MBA..!! User and Login option track
journey and saving options,
and Cart to add items to
purchase
Drop Down List Option
Clickable Headers to
implement specific
browsing

Event and Workshop

Slider to enhance WhatsApp/Telegram API
browsing experience

Reach out to us..!!

 MOCK UI for the Website

Everything
MBA..!! Search

Track your progress

Live Bootcamps

Live Case competitions

Honest college rankings

Daily dose of Memes

Top Bschool News

Quiz Leaderboard
FAQs

MICROSOFT AMAZON McKinsey BAIN & Co. Reach out to us..!!

 Roadmap of Changes and Solutions

Placement Bootcamp
Btribe Active Products GDPI Cracker
ELP MBA Pro
Month/Solutions July'23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24
Interactive Website
FAQ Section
Immersion of Chatbot and APIs
Immersion of Honest College rankings `
Case Competitions across Bschools and Unstop
Testimonials of Btribe students
MBA Entrance coaching
MBA Entrance Prep
Collaboration for Case
Competitions

Honest Bschool Rankings Immersion of APIs and Chatbots

Interactive Website

Jul-Sep’23 Oct’23 Nov’23 Dec’23 Jan’23 Feb’23+

Launch CAT
Launch Start section
Implementing Feedback on Launch course along
Multiple case wise sessions
easy wins CAT coaching Mocks with Other
competition for CAT
courses
 Success Metrics and KPIs

% Increase in Number of Students

Number of Visitors and Organic Traffic on The Website

Increase in Case Competitions victories of Past and Current

Students

Number of students joined TOP Bschool from GDPI Program

Number of Case Competitions Organized and increase in Registered

Students