YOUNG FARMERS CHALLENGE

YOUTH AGRI-BUSINESS MODEL

Elric’s Hydrophonic Farm

Agri-fishery Enterprise Name

By:

___________________Ellen Grace A. Tobeza_____________________

Name of Applicant
(if group, please indicate the name of Team Leader)

Member/s: 
(if applicable) 
_____Ricky John T. Rizaldo____
_________________________________
_________________________________
_________________________________

April 25, 2022

Page 1 of 6
 Date Prepared

A. GENERAL INFORMATION

Category of Enterprise : (✓) Production

( ) Processing
( ) Digital Agriculture
( ) Supply Chain Business Solutions

Type of Commodity ( ) Cereals

( ) Lowland vegetables
(✓) Upland vegetables
( ) Fruits and Nuts
( ) Herbs and Spices
( ) Root crops
( ) Poultry Products
( ) Livestock Products
( ) Fisheries and Aquaculture
( ) Industrial Crops and Products
( ) Farm Inputs (Seeds, Fertilizers, Farm Equipment)
( ) Others, specify _________________________________________

Specific commodity/ product/ service Volume per cycle

_______lettuce and other applicable ____ ____300 heads____

_______vegetables__________________________ ______________________
_______________________________________________ ______________________
_______________________________________________ ______________________
_______________________________________________ ______________________

Agri-fishery Enterprise Address: _Purok Garcia, Barrio #2, Baranggay Rotonda, Koronadal City, South
Cotabato

Total Investment Cost : PhP____20,000______________________________

(Note: In Level 1 (Provincial Level), the grant shall only cover
Php50,000 per individual-enterprise and Php 100,000.00 per group
managed enterprise. Any amount exceeding the stated total investment
cost, shall be shouldered by the youth proponent/s in the
implementation of their proposed business model.)

B. BASIC INFORMATION
Name of Agripreneur : __Ellen Grace A. Tobeza________________
Date of Birth : __December 6, 1995____________________
Home Address : __Roxas Subdivisio, Baranggay GPS., Koronadal City
Contact Number : __09487376651/09606478876______
Email Address : __etobeza6@gmail.com________________
Experience/year(s) in the business of similar project : __none____________

Name of Agripreneur : __Ricky John T. Rizaldo________________

Date of Birth : __January 6, 1993____________________
Home Address : __Aquino St., Purok Pantua, Brgy. Zone III Koronadal City
Contact Number : __09487376651/09606478876______
Email Address : __rikidyan@gmail.com________________
Experience/year(s) in the business of similar project : __none____________

Page 2 of 6
Page 3 of 6
 6. Key Activities 4. Customer Relationships
7. Key Partners 1. Value Proposition
>How do you build patronage or positive 2. Customer Segments
>Identify your business partners >What are your preparatory/start- >What problem does your business relationship among your target
and why they are important to your trying to solve and what needs do your customers? >Identify your target
up activities?
business. These can consist of business address? - Excellent customer service buyers/customers/market.
- Setting up business goals and
- High demand and unaffordable - Transparency - Consumers who use the product
important suppliers in your supply visions
prices for household needs. > How would you retain loyalty or for household and other needs.
chain. - identifying tools, materials and
- Market prices hold a hindering continued patronage of your customers? - Consumers who are on a particular
- Primarily the customers
resources for execution. diet regimen that uses lettuce as an
- Suppliers of materials needed factor for those who seek alternative - Cultivation of good relationships
food supplies for their diet needs. alternative food source.
for production with customers
>How do you offer something - Processing enterprises, specifically
- Loyalty program(if applicable)
- Social Media platforms (esp. 5. Key Resources unique/different that satisfies the restaurants who use lettuce as their
Facebook and Messenger) >What are the after-sales services your
demands/needs/wants of your target main or a partial ingredient in their
>What specific key resources or assets business will provide?
- What key resources do the customer segments (e.g. price, quality, menu.
are necessary in your business? List - Quality assurance
business receive from these design, status, etc)? - Potential markets who resell
them. - Fast paced product delivery and
partners? - Hydrophonic farming offers a lettuces
-Capital Requirements services
- Revenue modern, organic, and alternative >What are the characteristics of your
*Initial, enabling capital >How do you communicate with
- Materials of production) (Seeds, solution to meet the demand on target customers?
-Labor customers for feedbacks?
planting materials, construction affordable alternative food needs - Food choice/interests and
*None (will be hands-on from - Direct consultation
and maintenance materials and
construction to processing)
such as lettuces. 3. Marketing Channels Lifestyles
supplies) > How would your product/service be - Product consumption demand
-Equipment/Machineries >How do you deliver and sell to your target
different from others that will attract >Where are they? Location of your
- Market Medium and Channel customers?
*hydrophonics system (pipelines your target customer segment/market? target customers.
- What key activities are performed - Direct Selling
where the lettuce cups will be - The production is localized to - Within South Cotabato
by these partners? Think about why - Marketing through Social Media (FB page)
seated) deliver immediate supply to the >Market size; How big is the market?
your business need to work with and Online selling
*Miscellaneous items for production community. >What marketing channels are used? (Ex. - How many existing possible
these key partners. competitors?
-Facilities - Market will be available on both Direct selling, Online-selling, retailing,
- They provide relevant services - to be identified
*Greenhouse (will house the virtual and non-virtual means for telemarketing)
for my business to work and will - Direct Selling >Who are your target customer base
lettuces) fluid transaction.
continue to prosper. >What are your business ethics that will - Marketing through Social Media (FB page) that you want to build loyalty in your
-Land (if applicable)
>What specific key activities are define your dealing with and Online selling business?
necessary to produce and deliver your * 54 sqm. where the greenhouse will >How would you advertise your product?
customers/stakeholders? - food processing enterprises who
products/services? erect - Facebook post
- HONESTY use/order the product on a regular
- Production -Necessary Skills (how did you acquire - Referrals
- FAIRNESS basis.
-Marketing (Direct and Online) these skills?) >How much is your Marketing and Advertising
- COMPASSION >What are the demands/wants/needs
-Continuous research and development Cost? Per unit product.
* Continuous study ang training (if of your identified target customers?
8. Cost Structure 9. Revenue Streams - Affordable, quality, and
sustainable stream of products.
>Identify the key costs in your agribusiness model. >Identify the ways your product/service generates profit.
- Revenue is generated when people buy/orders the product.
>How much is your Start-up Capital? >How would you price your products/services? Why?
What proportion of costs are fixed and variable? To be presented in the Financial Template - The price of the product should be based on its prevailing market value and
production expenses.
>Through what medium do your customers pay? (Ex. Online, mobile payments)
>Does your company offer multiple forms of payment? (Ex. E-money transfer, Cash on
Delivery, Credit)
- Cash on delivery
- Mobile payments such as G-cash or PayMaya
>Attach: Financial Template: Investment Cost, Sales and Return-On-Investment, Cash Flow
per stage of the business (see template).
Page 4 of 6
 ELRIC’s HYDROPHONIC FARM
ACTIVITY AND FINANCIAL PLAN

Month 1 Month 2 Month 3

Expenses
Activity WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0
(in Php) WK03 WK01
1 2 4 2 3 4 1 2 3 4

Procurement of materials for the

       
construction of Green house

20 pcs Bamboo posts Php 50.00*20 = 1000 1,000        

Php 64.00*10 = Php

10pcs 2x2 lumber wood 640
640.00

Php 300*6m x 3m = Php

UV plastic 200 microns 1,800
1,800.00

1 roll Garden net Dry net

4,500.00 4,500
8ft*30m

Nails 50.00 50

1 kilo Tie wire 120.00 120

1pc Stapler gun 300.00 300        

 Tie box 50.00  50                      

Construction of Green house                          

 Php 500.00*5 days = Php

 Labor   2,500                    
2,500.00

 Php 200*5 days = Php

 Meryenda   1,000                    
1,000.00
Procurement of Operational
materials

300-350 pcs Seeds (Sementel) Php 300.00 300 300 300

Php 40.00/kilo = Php

5 kls Cocopeat 200 200 200
200.00

Php 100.00/piece = Php

2 pcs Seedling trays (128 holes) 200
200.00

1 pc Pressure spray bottle Php 300.00 300

25pcs/pack *Php 40.00 =

400 pcs Styrofoam cups 640
Php 640.00

20 pcs Styrofoam grape Php 120.00/box * 20pcs =

2,400
tubs/box (15 holes) Php 2,400.00

Php 350.00/set*3 sets =

3 sets Nutrient Solution SNAP 1,050
Php 1050.00

3 pcs Food grade hydrogen

Php 1,500.00 1,500
peroxide (50ml)

Operational expenses

Water Php 100.00 100 100 100

Electricity Php 50.00 50 50 50

Marketing expenses (Boost FB

Php 150.00 150 150 150
post)

 Total  Php ₱18,850.00 Php ₱18,850.00 Php, 800.00 Php, 800.00

Month 4 Month 5 Month 6

Activity Expenses
(in Php)
 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0
1 2 3 4 1 2 3 4 1 2 3 4

300-350 pcs Seeds (Sementel) Php 700.00 300 300 300      

Php 40.00/kilo = Php

5 kls Cocopeat 200 200 200      
200.00

Php 350.00/set*3 sets =

3 sets Nutrient Solution SNAP 350 350 350
Php 1050.00

Operational expenses                        

Water Php 100.00 100 100 100

Electricity Php 50.00 50 50 50

Marketing expenses (Boost FB

Php 150.00 150 150 150
post)

 Total Php 1,150.00 Php 1,150.00 Php 1,150.00

Notes:
1. List down start-up activities, its corresponding target expenses, and timeline. You may add tables if needed.
2. Under Expenses, indicate the expenses to be drawn from the start-up capital and expenses drawn from sales.

Cash Flow Statement

Agri-fishery Enterprise Name
   
  Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Beginning Balance ₱30,000.00 ₱38,200.00 ₱46,400.00 ₱54,700.00 ₱62,900.00

  Initial Capitalization (Fund Source)  
  Grant Amount 50,000.00  
  Owner's Capital  
  Other Fund Sources  
   
Cash Inflow  
  Cash Receipts from Operations (Sales or Service)   9,350.00 9,350.00 9,350.00 9,350.00 9,350.00
  Other Cash Inflow            
               
   

Total Cash Inflow ₱50,000.00 ₱39,350.00 ₱47,550.00 ₱55,850.00 ₱64,050.00 ₱72,250.00

   
   
Cash Outflow  
  Cost of Equipment 18,550.00
  Operating Expenses 300.00 300.00 300.00 300.00 300.00 300.00

  Other Expenses 1,150.00 850.00 850.00 850.00 850.00 850.00

               
   

Total Cash Outflow ₱20,000.00 ₱1,150.00 ₱1,150.00 ₱1,150.00 ₱1,150.00 ₱1,150.00

   

Ending Balance ₱30,000.00 ₱38,200.00 ₱46,400.00 ₱54,700.00 ₱62,900.00 ₱71,100.00

                 

Note: You may add cells as needed

 Investment Cost, Sales, and Return on Investment

     

  Agri-fishery Enterprise Name  

     

A. Investment Cost  

A..1 Capital Expense  

  Description   Amount

  Green House   Php 8,460.00

Construction expenses Php 3,500.00

Materials for operation and initial expenses Php 6,890.00

  Sub-total Php 18,850.00

A.2. Operating Expense  

  Description   Amount

   Monthly operating expenses   Php 1,150.00

     

  Sub-total Php 1,150.00

     

Total Investment Cost Php 20,000.00

     

B. Fund Source  

  Grant Amount   Php 50,000.00

  Loan Amount  

  Other Fund Sources  

Total Fund Source Php 50,000.00

C. Sales per Cycle  

  Cost of Goods Sold   Php 1,150.00

  Gross Sales   Php 10,500.00

  Less: Cost of Goods Sold  

  Net Income per cycle Php 9,350.00

D. Return on Investment and Payback Period  

  Net Income per cycle   Php 9,350.00

  Net Income per year   Php 112,200.00

  Return on Investment   311%

  Payback Period   3 months

E. Assumptions  

  Number of Cycles   12

  Number of goods/services sold/rendered   300 heads/cycle

Php 35.00-Php
Price of goods/services 40.00/head

Operating Expense is inclusive of Cost of Goods Sold Php 1,150.00

Note: You may add cells as needed