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112 views251 pages

что такое дизайн

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Vifea 0 Tom, 4TO NonwTYECKKe yOexueHii moxHo c1oGpasum 8 crue, 8 KOMeSHOM ciete oxasbiazerca BecnonesHor u nake Beccmpicnel ofl, Marikn Gepyrniawer: «Cauioe tpyntioe ana await sepa — 270 Ne nowck HOBIaHD:, adCosHaHWE maka, 410 Gonswan vacte Toro, “To MeLAenaeM, Gecconepxarelis- ho», CoznaHve copnepxaHin ~ 910 He rpadiyecka ‘Ayaaitu. Pasnvua taxas xe, nak wexpy NOCTaHOsKOI neecel MHanWicakWeM neces, uni ucnomdeHveNt TaN La Og Myabiky 4 HanViCaHHeM 2TOWA MybikH. Hm 780851 TESCO & Paracetamol ze & 38 D@O0008 |; Bete? a naonorennsoe, sanee enix wnpoxoMacurad geEee 16 Tablets (500mg) ag5SE5 for the relief of mild to moderate pain Zee ipearshcropaswepe) and symptoms of colds, flu, headache, 3ea28 Bina Seis cane tonsa sdd reine” (SERS e MHOTO COMPTAHMA easss of abopuoure Price: 56p / Use by: March 2001 buae \Gpetna. Danwnnui Read the enclosed leaflet carefully H&Sr8 accel hie sPMOWEH rise yHINBED- Dosage: Adults and children over pearson: lina: 12 years: 1-2 tablets up to 4 times a day tae Children 6-12 years: 1210 1 tablet up todtrwos e Soy nonxon avsaimepa nagwnen oa HSA ICM TO estar Bers aoyHm Jo $80)6 © YpIM mojjems “Bsn [eI wee naprn ne s1eeA 9 J9pun usspIiLp 0} 9A/6 Jou og 4o}00p yInsu0d *s}ssed sUuOYGLLAS J} @sopieno ue Jo 1u0n9 up U! o9inpe jealous 4905 Ajaie1pewL} exchionarent JopMcTseHHS 10: sarsoiviezcnyo naa cornabnesiae jone, Stearic Acid, Sodium Starch, te, Nipasept (E214, £216, E21 Tablet contains: Paracetamol B.P. 500mg, . 8 a 2 HeDoptoii 8 S288 “sayjo Aue im 461 10U 0G wx orm. 22° ‘ee0sip Jen|| 40 ASUPDL janaisiononLHuh 5 & @ oney NOA 31 10 sjuelpaiBU! a4 Jo apoerewanicre GEse ‘Aue 03 91619}19 010 nA j! 9483 ou OG eo g286 Louplyp Jo ypess ain yo 3n0 doy Boone Ko eces bess SBuywey Kacasto orcea. en ixnpan? Hw syvemrat Crmne wax nomnrica 24 Aw3aiin 4 pexnama. B 4em pasHnya? ro mento ornnuaer rpagueckii nv3aiin or eksiambi? Mho60i, xTo 3aHMMaeTcA TeM Ws ApyrAM, OHMMaET, uTO Me>xny STHIMI BuIganan AeRTeNbHOCTH TXT OrpoMHaA Nponactb. Ho, XOTA Mb 3aHHMAeMCA AySaiHOM npaKTHueckM KaxAbIM AeHb, BpAN.TK MoxeM YerKO mx pasrpaniniiTs. MaaecrHtir anrniniackn’ arsaiep Aasnn Croapr eoo6uye © BAT pasHinubl: «<3To He CaMOCTORTeNbHbIe Avcyannintios, BredcraTensHoctH, axe Bernsit Npocworp «Bprraw QusaiH & Apr Jupexwin ‘3uHio1oam NoKaxer, #70 OHM BpeMA or apemenA snpimepaor onexky» Apyr Apyra. EAMHCTBEHHOE pasnvune aKmowaerci 8 10M, ro avaaliHepLl w KoncynbTarTel oBpawjanrca, Kak npasino, kfenoRON nyBnuike, a pexnamHsie arente! — Knoxynatenio. lusaiHepbi rosopar T4x0, a peknam- ‘HbIC 2TeHTb! OBbIMHO KPMYaT». TaKaA OUIeHKa BHOCUT nnyraninuy. 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Mo6paxeHve Havocinoci Ha cneunane eco. sie nuorparpekne Kama (vaBecTHAK) nosTaNIO — 33 “art aaghen mer Ae : pine abo cBannccepira- fii pas 3nemeHTe oaHoro useTa, VcrionssoBaBLATCA hen meine a rOHeHON BOGIORHOM ArmivaroToRreH pexnaMHbxcnnaKares, Co Tor Npouecs NosBonan coveraTh MBOBpAKeHAAH TEKCT. inaerca ucipiona enone iostio, vero He Kearse" HO Bykpbi Tekcra picosan xynoxdHi1k, 6narogapAemy OHM faa coepemearemcnananae- TapMOHMYHO BNMCHIBANHCe @ OBUHi ANBAMH, He Hapy- een uaa ero 3cTenitecko¥’ eHHOCTH, FpesocxoaHtie obpaa- torte napameni cesaropst taco eb oncoeM APY lub! BTOH Textinke coanani yuan Beprxapa, Saseoa, a a Maxvalr Kaytbcbepv «AM Cassandre». Bu nconcaniesnye tecte> 34 Apsain cosnaior rexnonorwnt a i {ime/aboots&v.comidboks . In CONGR-ESS, Jury 4 1776. A DECLARATION By tae REPRESENTATIVES oF tue UNITED STATES OF AMERICA, In GENERAL CONGRESS assemacep. SOCK, Presipent. CHARLES THOMS _oROWD) URJAHAD? POUNTAW SYLPH HERMANN WERYT bank Burpaxxerie «cporonevan® snepetie Bbino ynorped- ‘evo Bcrambe kypHara «BpinTi 2Ha Kononnan Nipri- Tep» 32 18881, B cramsenpemnaranna, Textvmnnpeepa- ‘ugha cbovorparialt aan ani Tos onNpenerexHOro Toa Ha MeTAMMNEMECKMK AASCTHHEX AYIA BKIIONENHA UX NesaTHeil saith, Floxaany hororpadnu yrlogebrn- AMCEUNHOCIPSUMAM, MUxHCRONSOBANH TAK Ke, KeKUC- FHone3b8anv vinmocrpauan Ha nporroxeHM Coren ner — “TeKcr pasMeujanca BoKpyr v30nMpOBaHHEoK cbopM. ‘Counanstioe Bpoxenae anoxn | M“poBoy BoM! nopo: ‘uno nnesy aysainepos-skcnepnmenTaropos, 8 were Koropiix 6binv Dunvinno Towmaso Mapanerta, Kypr Werrtepc i pycckne pusaiiHepar Ine ivenysaainn Aner Hgam. 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OHH Cranu palMoHanbHbl, NOHsIT- bl, reoMeTpinines, yHHBepcanséts; oMM Cran Bec- Knaccoasin 1 datracteckn nponykTusttinn, In- sie Jlanroy Renae cnenyounit sbisoa: «MopepHnsn betmumsnposan cpencres mawinHnoro npomseoacT- 8, HCTIONESYR CHCTEME: MexaH4eckoro BOCNPONIBe- AeHUR Am TAKOrO AMBAIHA, KOTOPLA Gtx OTKpLITO ‘Aeknapyposan CB0u TexHiMeckie UCTOKH». 42 Paspyuierme oGutecrsa wnn npoyxnerme wanern? a rine {imeldbaoke# vccom/dbooke Sanananon Flepen sau perma paso oTase seyryprcriueckont ecwncsobanes, anaHNor 8 1909 nmunne Tomyaso Mapmuern «Her uinero nee paciee GopeGe. a patons, meson euyrpenve arpec= am, wewoxer nonpar¥ca weneep. 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