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ocr ee nsrorosnenma, Menorca yxe Gone 500 ner! rpacpitvecxoro aia cecreves, a0 WaCTEp!
Kro Taxol rpagmueckaii ausainep? 15
tr vcom/ doleKro Takod rpacbuyeckui AN3zaiinep?
OnvH va Kobuentyanstion nojxonoR k plsainy
PACCMaTplBaeT ero HE Ka rOTOBLIA NPOAYKT, @ KOK
ApOUecc KOHCTPYH/poBaHA NpeAMETHOrO MEPS. IPHCT
ToVGpHx 8 cBoeM aamenMTOr KuuITe «VictopHa HcKyC-
ciBa> nucan, 410 «8 neVicrEMTenbHOCTH TaKoro
anes, KaK ncxycctBo, He cyuyecTEyeT. EcTH ToNBKO
xynoxtinen.. », Mepedipasupys ero yiaepx, —
yeepen Dopo Opacrapa. Avsalinep npiazer dopy
ceipouy warepaiy, ynopenpynsaerero, normecea
prakuayer ero u captinyer, cooGuiaer endy nepapxiue-
cxyo cpytypy, Marepian, cbopadb| piaainva — KHAN,
14 Comscm 4 opmrunannocrs
Lie/dboks& vkcom/dbooks
OCTEpEI, NoroTMN, ynaxoRKH, Be6-CrpaHiMlbi ~ TpeBy:
oT TaKOrO pewleHi, koTdpoe rapatupyer, To onpene-
TeHHan dacTs JaKnaabjBaeMort vndopMaunn Syner
npowwtaxa W eocnpnHera, A va 9T0ro crenyer Monpene-
JletHan opranmaaunn ausabHepcxoro npaaykra 4ro-ro
BXOAMT Ha NepBRIZ NaH, 3 470-10 OORT HA BTOPOR
axe capil vabickantinth v aumienarsia grea Ant
1 co60H Toyo kapry, MaciuTaG KoTOpOA, uBeTH pac
ono-KeHie nexopaTWBHEn v TeKcTOSbx diparMeHOE
NosBONIeT sbyemMTe Te SrleMeHTsI, Ha KOTOPHIE
Anyaainep xoMer oGpatit exveanne spurena
Bropoit dbaxrop # 6s) Haasan BHayaNsHOrD Assika, KOTOP=W NOCTORKHO
SBONOUWOHMpYET H pacnpaeTCA, HO ~ KaKY-MOboe
sepSansioe Hnia nnceMeHnoe cpeAcTso BbipaKeHing ~
nonxeH oGnanaTh cBoel rpauMarHKoh, ecnH,
KOHE4HO, O} NpETeHAYeT Ha CMBICHOByIO 3HasHMOCTs,onnocne
Hine noxazana aHareonia
paGora frevbepra~nessinon
42-crpowian Buia, va ce
Apoue cpariue ~ cCopee
Ccmectwopenn My Pana
Caos nna cary
‘oxpopmnewienitCaruaiicre=
pan 42-crpextas G6
‘exvencrnesnan nouns, Roc:
sepnouanannaatyrevOep:
‘ou, Guna HaneoTaHa8
Mafinue oxano 1450 roma,
EeopopaineritesocxoniTx
yscineciin BrGriencent TeX
‘CaN, HNeBLIMNNNOIERENAE BT
‘apewera. 210 HOUITO cPOe CT
axcie, MpemRAERCeTO, BE
16 Kro paxnee — asrop win amaiinep?
{indo # condos
eesncipannyes we 82 cio
ue popmaxmarep scree
neMeinor® eveporo», anno
“wsecroro, rent, Hap
atomic or pynn aneweytes
moos pocieni Ges
AnGaaneWs nownvee ~ one
yours exopanveHoc+
Orpoprunerime maurapyer Dy
coment cn, HOH NPEOE:
panosantcpenctsat rpod
‘Necxoro ayaa'a ~ cTOMO-
uw nero. 3083 AR OPARO:
‘erHor0, wantbrtyApoBaHOTO
wprera, aawewenoro s
paninuax coran (cmt. vor).
Baowonncye BARDIA Ty
Pana, Caruanicrep wcronsyerpasnveaie no cranaae pin ne, cnoBo caxapritat necox. Ten on canraerropaano 60 ‘2ananhom opuonicrune —
ni anRKaxgoroansGowa Manororo, sro crnatnonac neesaxitinxaxoxroGonee —_sYnaiiepcrDe «a npr
‘#0 LJpwdr wecrana sate Inpocro HeynoGowTaeMs, Toso aupaaira nacrpoenne, eT nue BoTaIenmsiox ane
net, mectann s26peCraH, Mec ‘mvorma wpa —KaK, HanpH soTopam nponsaned co, Mewax obopaaneva, Broan
ramincayen, xoe Ae Hacas ep, Ha passopore HOKE — twee wanarin sonnouaIor sccxom Boprinke cnosa npe-
acts, KOe-fmepaamewenKax —_GuINGET aE IAKATHEPHAMA ‘Rea nomocasnonurpacpan, ‘pauiaire 8 wrpoayo ope.
‘ cnosape, Mecran noctener ronocata. Ho Carwaicrep ne oT Ob eHrax anon Hanepegvninnan puarnep
owmcvesaer, a Ha HEKOTOpEIX Bpauiaer Brumann Ha 803 wyrano npucyrcrenemiaai eananraer He caticn,arpaC
ywacreax epaccuman no erp oie neynoBcre9 ana: Hepa. Cnoso Boxe TpaRyerc —_ecrylo BupaaiTensHocT:
Lil
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ro Taxon ppaueckih nwsainep? 17
Lume/dboots & vcom/dbooksAunemma cruna
ro Taxoe cruns? B rpacuveckom aMsaizne 370 64M
>¢hebexr or paGorbs, KoMGMHaUNR NoROGpaHHbIK
upto, xapakrepoe ucrionssoBaHve npocrpaHcr-
‘ba, peta MT. n. Bonee acero ans onpeneneHua clMna
pacbseckoro ausaiiia nogxonuT, NOxanyii, Bbipaxe-
ve «mise-en-page», KoTOPoe MOXHO NepeBecTu Kak
«pasmeujenne anemeHTos Ha crpaHnue?.
‘Alvsaitiep v nucarent Jloppeix Yang npeanoxina
opirmianbiyo opmyny noseneHina, AucKpeAMTaLMM
w sozepaujeHiia 8 Oxon pasnin4Helx crunelt: «yna4
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«orMmpane» ~ 803p0%-
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penne — oxnanenne — MHTepec — CTH — «yall
Auaaini» 0.2.10 BeckoneHocrn.
Stor «Bonbuion Kpyr Crna» nompasyMesaer, 470
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Kak mw noctonHivan norpe6Hocte snmule, noTpe6HoCTS
sapyrom crinesom peweHin sosHukaery AN3aitHepa
yoke uepes HecKonbKO YaCoB NOCH yjOBNeTEOpEHAR,
icniiTaHloro or yxe HaljeHHoro CTHNA. Pes Wer, KO-
HEYHO, 0 BHELIHEM achcpekTe CTMMnel, cHaYania CTaHOBA-
acca nonynapHbiMn, a co BpeMeHeM yrpaHMBarouynx
wot axryansHocTs. HosTo noByxnaer ansainepos Mc-
Kato cBexxne cranesbie pelea MN BO3POX~AATE —C
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rao, 4To nonck pMBalaHepoM anleKBaTHOrO CTHneBOro
peweHin oBycnaaneaior fa axropa: COAHOM CTopO-
el, norpe6HocTe yrinpHuynposare paGory, a CApyron —
_xenianne npHpiaTe eit xyAOxecTBeHHy!O YEHHOCTD.
@ynkunn crane 8 qvaaiiHe — orpannsnsare Bbi6op.
OH vickmio4aeT OfHM BO3MOXHOCTH M 3aqaeT ONpeRe-
nesHyo nocnegosatensHocre apyrm, obycnasnvean
ss pesynbrave Tor HaGop NoAYAHeHHBIX OBHOM Yen
pewesiii, Ha KoTOpoM ocTaHasninaaetca AMaaiiHep.
‘axrop uenHocTa paGorbi npoBnaerca 8 AByK op-
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roti ero pa6ora nonysnnace ocoBeHHo!, cponHK
«pysHoii paBore», 4870 xe BPeMA OH CTPEMUTCA
18 Ecre nn camicn 8 crane?
{imefabooks&vccomiaboks
coagare npopy«r, enncbiaarouywiica 8 Gone wnpoKHi,
‘6wenpHHATEIM Ha6op YeHHOCTeM. BBIGupaA CTHN,
OK npnHuMaer TaKoe pewieHne, KoTOpoe nosBonMno
661 emy pacumpitth BosMoxHOCTH caMoBLIPaKEHIAA,
npigate yHitkanbHocTe cBoes paGoTe w BTo Ke BpeMA
yreepanre Te YeHHOCTH, KoTOpbie STOT THN
exnapupyer.
Korgia YeHHOCTH MeHAIOTCA, BO3HINKaeT NOTpe6-
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(wipipr 6e3 3ace4ex) — wpur Haulero BpeMeHin» He
conepxann Hn Kanan upowinn. flog «Haim apeme-
Hem» oH nogpasymesan B01 anoxy. Hos Haun BHM,
BAyMBIBaAce B ero cnoBa, Mbi BAAMM TUleTHy!o NoNIT-
ky NPMOCTaHOBITe HeyMONHMBilA XO CTOpAIM Mt 3aMo-
oaHTb CBOMICTBEHHYIO MOAAM sKcrIPeCCHBHOCTE,
cBeAA ee K OHON-eAMHCTBeHHON cpopme.
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packpoite Hepes pasninnbie CTA (cM. Crp. 68), CTA
nerko oTAenMM oF «copepxaHiin». OH NONHOCTHIO Ca-
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nex conepxxaninem (crane Hnkorga He BBsTeKAeT Opra-
HussHo 3 conepxatins). Jlvaalinep nonGupaer cant,
CnOCOBHBIM BbIpasMTb CMbICN 1 NpMgATo ero paboTe
xyRoxecTaeHHyio ueHHOcTe. Asaiinep M36eraer
MpoHinn, Heva6eXHOFI py clanesoMm peweHHn,
‘AVWEHHOM cMbiCna. OF CTpeMiTCA K TOMY, TOBE!
ero pabora nonysnnace spKoii, opMrMHanbHo/i,
cooreercreyiouel yxy BpeMeHn.
‘Crump =nowepk
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oawenser wpudprceome upira, KoHesH0, 060A
owepxow. OH He onoGprer npeaMer weer BO cn
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secranssoctu>,yraepxaae, aw npnuep mpastsix pa
so erunk — atone Py- octet Goaw-apra nen:
oni TeRcrGonee x80) ‘peqyTenactea, ysaiep or
xax 6ynroero Tonsxo TOK ‘opi fly Pay pone npOpOXD.
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ckux eM, HO 31a CBARb OTHOCHTeNGHA H HABeMUpYET~
CANO Mepe TOrO, KaK BpeMALABHOKeTEA snepea
wamenner KoHTexcr
‘Oguo epema cine, obarHo HasHiBaenbin pMaainne-
pamn Monepynaysors (xapaxrepyayiouyaiica cnaptak
CKOMI RaKOHWMHOCTHIO, aCHMMETPHIelt, MCTOML3OBaHM-
em upinra esans serif», oTC/TCTEWEM KaKiAK-nAG0 BEI
‘YyPHbIX VSbICKOB M MOEAMPOBAHMeEM BCEX POpM Ha
‘ocope npoctehwed reowerpvi), sormauyan cobain
nporpeccvsH\jononimky, Gonee cnpasenniasbin n
‘Gane pauniovanbebti counanstali nopanoK ~ yruBep-
cansHei ReMoKpaTW4eckiii coumanviam. CospemeH-
Hi ausaiinep 3enpin Iperivar cumTaer, wro BHU
BAM 3TOT crn yoke yrpatian coe NepsoHadanbHoe 3H2~
yeHne: «KanivTana3M M1 Tak HasbibaeMan BEMOKPATHA
ce 31 KopnopatvenbieaeHbr¥, 4ro nonruTbiBaNA
Auaa7iHepcKMe rpoekrst, BbIyKNaR Hk OAKHSKOBO BUI:
apers, OMMAKOBO 38/HaTb, HIMeTb OAM BETH OAAH
pia, — aca 27a Geanakocte Ha Makep iberIyapcKoro
evitpanitera Guna ryGmtensna ana mmpa, Me) xvget
Bitwie BpemeHa. BnactHete crpyktypel, Boraten, pe-
aBLUMe, KaKyo MHcbopMaL{io w kona NaBaTb AAA,
HAXOPALIMMCA B CAMOM HiA3Y COUMANHOM MMpaMHdbl,
Gnaronapa uxcbopMaUinoHHol peBoniouHH M OTKpLIE
WeMyca Ana WwApOKMX Macc RocTyny k MHTepHeTy, Ok—-
SaMicb HEB CHNAX BAMTE, Kak NBE*AE, Ha KapaKrep
pacnpociparesve wacbopmawan, Tobanpasihuntepa-
KIMBHoII MHcbOpMaUACHH bili NOTOK MeHReT HAC, M
Mp». Korga-Hi6ynib m crian [palamatia NepectaHyT ac-
couMMpobaTb c KHBHeCTIOCOBHOCTEIOW YEepeHHOCTEIO,
xoTOpble OH ManyHaeT Ceit4aC. Tax Ooino ~ H Tak 6yner.
‘run, nony-swnewne nosceMectHoe pacnpoctpate-
ne, ClaBuINe «BeanecyLinna, 3axocTeHeGaIor
cuore» nemorno Be» npespausaerca s «OnKHOY
kcnepyer». ST ctunw craHoBATcA 3anporpaMMMpo:
BalsHbiMiNH 3aNaHHbISIM, OHM yoke Gonbulle He WaMeHR-
orca, Vi, iTO CaMoe BaxKHOR, B HX HaMMHaIoT yomarpy-
20 Aimaain — cayra comepmarann
riccomsdbooke
barb BONNOWeHMe “BnlacTM», B;GAny Nero Chu oBpeNe-
Hot Ha GanKporcTao. VsGvrpie cranu He NOAXOAAT ANF
sHoBoGpanyee”, ropauinx crpactreinakenaHiieMt
3apAAMT> SHEPrHe CBEKECTH HOBHIE 3aMbICM,
af |po6nema avsaittia sak niovaerca 8 Tota, 470 0H
tne ocaenuaaeTca orpuitiia3a Ha TO, 470 Npovexo-
Jum e.neficranrensHoctn, Ha HeOGxonMMOcTe coyya~
C1, OH... He MOET AoRaBaTe, sTO CnocoBeH Ha Bons
ee, Het npocto cryxtime kommepvecktam ntrTepe-
cam» (Pyqy Bennepnanc).
NpoGnema amecb cocTOMT 8 TOM, 470 BH3aNTH OKa3b
BaCTCA CRYTOM, SaTOXKHIKOM cBoerO ConeprKaHiA,
Ov cooanren kwonpram, oGpazam (nsoGpaxeHiiAM)
ix pacnonoxenne. OH~ HitTO 8 oTpbIBe
ot conepxanin, coropoe Btipaxaet
K putie Poe pt Xbtoptec cuvTaey, 70 KICKYCCTEO
He oxaabiazer Henocpeacrses Horo BritnHina
Ha NONMTURY. BCE, TO OHO MOXeT fleNaTb, — 310 ABNFTE
o6padub! “ Monen paaminyHbiX mnposo2sperMeckHx
KOHUeNMA. U HOBMaHa ero AabIKA He RBNRETCA
rapattom ero ericraeuoctins
Mo2kHO, KOHEYHO, 3a/10KTb PEBOMIOUMOHHYIO HCO
[BTHN UIpHcpra. Ho RoTOM ero NpUMEHEHVIe HeMMMHyeMO
vOMehUTEH. BosbMel, KnpuMepy, cyms6y «Futura —
lupidra, paspaGoranHoro fonem Perepon, onpene-
BLAM eMy pon rauisTar HOBCL! eMoKpamaNecKoA
ape. Paaae no caoemy HasHateio oH ucnOnEsyeTCA,
yxpaluaa yraKonen coBaMux kopMon? BuIpasit nonit-
Tuveckyio unew ropaaqo tpynuee, sem paspaGoraTe ain
3a1H BaMaHHOM Clie. Vifea 0 Tom, 4TO NonwTYECKKe
yOexueHii moxHo c1oGpasum 8 crue, 8 KOMeSHOM
ciete oxasbiazerca BecnonesHor u nake Beccmpicnel
ofl, Marikn Gepyrniawer: «Cauioe tpyntioe ana await
sepa — 270 Ne nowck HOBIaHD:, adCosHaHWE maka, 410
Gonswan vacte Toro, “To MeLAenaeM, Gecconepxarelis-
ho», CoznaHve copnepxaHin ~ 910 He rpadiyecka
‘Ayaaitu. Pasnvua taxas xe, nak wexpy NOCTaHOsKOI
neecel MHanWicakWeM neces, uni ucnomdeHveNt TaN La
Og Myabiky 4 HanViCaHHeM 2TOWA MybikH.Hm
780851
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& 38
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for the relief of mild to moderate pain Zee
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Bina Seis cane tonsa sdd reine” (SERS e
MHOTO COMPTAHMA easss
of abopuoure Price: 56p / Use by: March 2001 buae
\Gpetna. Danwnnui Read the enclosed leaflet carefully H&Sr8
accel
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sPMOWEH rise yHINBED- Dosage: Adults and children over
pearson: lina: 12 years: 1-2 tablets up to 4 times a day
tae Children 6-12 years: 1210 1 tablet up
todtrwos e Soy
nonxon avsaimepa
nagwnen oa
HSA ICM TO
estar Bers
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Kacasto orcea.
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syvemrat
Crmne wax nomnrica 24Aw3aiin 4 pexnama. B 4em pasHnya?
ro mento ornnuaer rpagueckii nv3aiin or
eksiambi? Mho60i, xTo 3aHMMaeTcA TeM Ws ApyrAM,
OHMMaET, uTO Me>xny STHIMI BuIganan AeRTeNbHOCTH
TXT OrpoMHaA Nponactb. Ho, XOTA Mb 3aHHMAeMCA
AySaiHOM npaKTHueckM KaxAbIM AeHb, BpAN.TK
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anrniniackn’ arsaiep Aasnn Croapr eoo6uye
© BAT pasHinubl: «<3To He CaMOCTORTeNbHbIe
Avcyannintios, BredcraTensHoctH, axe Bernsit
Npocworp «Bprraw QusaiH & Apr Jupexwin
‘3uHio1oam NoKaxer, #70 OHM BpeMA or apemenA
snpimepaor onexky» Apyr Apyra. EAMHCTBEHHOE
pasnvune aKmowaerci 8 10M, ro avaaliHepLl
w KoncynbTarTel oBpawjanrca, Kak npasino,
kfenoRON nyBnuike, a pexnamHsie arente! —
Knoxynatenio. lusaiHepbi rosopar T4x0, a peknam-
‘HbIC 2TeHTb! OBbIMHO KPMYaT». TaKaA OUIeHKa BHOCUT
nnyraninuy. K toMy Xe npH noBepxHocTHOM sHaKoMcTae
CoTHMH ancunnananm MoxeT cosnaTscA enevarne-
nue, 470 AMBaliH v pexnama eraior NpUMepHO
‘on 0 #70 xe, venonbsya nMHaKOBHIE CpescTEa
Vanect, 17am npuMeHAITca wipndrtbi u o6pa3ei,
cosnaetcr nevaTHan nponyKuMAH Be6-caiTes,
nichonbayiorca caMaorib
Mvcatens Craser Xeninep yra3bieaet Ha To, S70
AaainH n peKnama TeCHO nepenneTeHsi MW B2aHMOCER-
abl — He ToneKo noToMy, 4TO peKnanHble NDORYKTEt
‘COamIaNOT NPEMMYUECTBEHHO rpacuMeckwe AUZaZHEDbL
VesectHbie waeriuapexve avsaiepsr 1950-x rr.
venonbsowann cosa «rparbuveckmi aKa»
Wpexamar 8 onHinx n TeX xe KOHTeRCTaX
NIPAKTHMECKW Kak CAHOMMIMB!, ITH AMseHeEpb!
yeneuo cosqasann pexnaMy, ucnonaya MHOne
BOM HOBaTOpCKHE TeXHHKH,
Xennep Hactansaer Ha HeoGxonqMMocTu Gonee
TOMO! OUeHKH OTHOWIEHH Mexny rpadiMecKHM
‘Byalitiom H pexniamoit. Cam on tpaxryer nx
Kak oTHOWeHINa «marepn-peGenKa», orBogK peKname
MONTEHHYIO Pon «Matepiin. Ho MMeHHO 8 TOT MOMeHT,
22 Onmn aauix, paanoe seysarine
{ime/abooks&v.comiabooks
Korna mi HaxonnM Bern paccyxneHun neTepecHoe
3epHo ~ npviuin pasnenenna nMcuMNTN, Xennep
3akaHumBael CBoe 3cce «Mate 4 peGeHoK» cnenylouyMMn
‘chosamn: «Pexnama n rpacbeckial asain 8 pastor
cTeneHu nenonbsyiorca 8 Toprosne, cpeacreax
KOMMYHMkalMH H Cchepe pasBnevenii... ueHMTe
‘Ono noMOTaeT Apyroe». 1 cHOBa HanycKaeT Ty MAH
Prsapa Xonnuc cunraer, To qMGai cnenyer
cOoTHOcHTS ¢ PopMol, a peKsaMy — CCoRep»KAHHMeM,
TpaxTys €2 kax cBoero pona cheyMannsHpoBaHHyio
orpacns qusanua: «Een pexsiama— so mpen
(umepopmaua), to asain — cbopmaa. B scce
“Aivsaint — 310 pexnamas, HanwcaHom ana xypHana
«Eye» («Oko»), KoMTMK Puk Noiop costarensiHo He
pasgenner 31m age ancunnnnne:. OH pacyer soaonbHo
YApyarouyio KapTANy — ypxacHbir, emu
KoHTTOMepaT, Hime O6pa308aHHEI H NporMITbIBaD-
Luu 8ce W BCA CroMb KORApHO W HeESAMerHO,
‘10 «HeBosMoxHo ero H3GexaTb HM HeBO3MOxHO
alt mecto, raeero Gti He Geinio». Mace xe
pasnvewa mexay Tpabwveckim 2H3am4OM
wpeknamon ects! Mnave Gb) mbt He HasbiBan Bol Hx
pasHbiMi TepatiHans, KoTOpBIe BKNOWeH!B TONKOBbIE
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A DECLARATION
By tae REPRESENTATIVES oF tue
UNITED STATES OF AMERICA,
In GENERAL CONGRESS assemacep.
SOCK, Presipent.
CHARLES THOMS_oROWD)
URJAHAD?
POUNTAW SYLPH
HERMANN
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