YO U

  turn
 YOU TURN ROAD MAP
PART I: MAP KEY
THE YOU YOU TURN #1: The energy you bring to a room when
TURN you’re in your most natural state
YOU TURN #2: Your natural gift or talent
YOU TURN #3: What you subconsciously believe
about money
YOU TURN #4: The non-negotiable, foundational
YOU TURN #1: principles you hold dearly in life
KNOW YOUR YOU TURN #5: Your coping mechanisms so you can
CORE NATURE rise beyond them
YOU TURN #6: Assess your core interests, and which
one you’re meant for in your career
YOU TURN #2: YOU TURN #7: Have more authentic conversations
DISCOVER YOUR YOU TURN #8: Talk about yourself in a way that in-
CORE SKILL SET spires people to support your career
YOU TURN #9: Contact the exact people who can
hire you for your dream job
YOU TURN #10: Position yourself as an influential
authority in your line of work
PART II:
TURN YOU TURN #11: Know what drives you in your career
SIGNALS
PART IV:
HIGHWAY
YOU TURN #3: TO
UNLOCK YOUR HAPPINESS
MONEY BLUEPRINT

YOU TURN #4:

DETERMINE YOUR
CORE VALUES YOU TURN #11:
KNOW YOUR
CORE MOTIVATORS
YOU TURN #5:
BEFRIEND
YOUR BLOCKS YOU TURN #10:
CREATE YOUR
PERSONAL BRAND
YOU TURN #6:
ASSESS YOUR
CORE INTERESTS
YOU TURN #9:
STOP APPLYING
FOR JOBS, AND
START NETWORKING
PART III:
REROUTING
YOU TURN #8:
CRAFT THE PERFECT
YOU TURN #7: ELEVATOR PITCH
TURN CONVERSATIONS
INTO OPPORTUNITIES
 USE THIS NOW

PART I: MONEY MINdSET OvERvIEW

1. Fill in the blanks below with whatever words come to mind first.

a. Money is .
b. Rich people are .
c. The reason I cannot create the financial results I want is
because              .
d. If I create a lot of financial success, I’m afraid I’ll lose .
e. If I create a lot of financial success, I will gain .
f. The worst thing about money is .
g. The best thing about money is .
h. If I don’t have money, I’m .
i. If I do have a lot of money, I’m .
2. How much money feels like too much for you to make?
3. How much money would you have to make to feel like you make
enough? Notice if you accepted the approach of your caretaker or
perhaps even chose the opposite, to repel their approach.
4. What was the conversation like in your house about money or
success?
5. How did your parents treat money? (Were they strict or spenders?)
6. Was money discussed openly or were your parents private about it?
7. When did you realize that money influences what you have in your
home? Do you remember?
8 4 YO U T U R N

PART II: MONEY MINDSET QUIZ

We all have beliefs around money. Some positive and empowering, oth-
ers negative and limiting. To find out where your money mindset might
be holding you back, let’s assess your beliefs in this two-part quiz!

Step 1: Rate each thought below from one to five. One means you com-
pletely disagree, five means you completely agree.

1. Money is always there for me. 1  2  3  4  5

2. I am grateful for the comforts and joys money
brings me. 1 2 3 4 5
3. There are unlimited ways for me to earn a living. 1  2  3  4  5
4. More money for me doesn’t mean there’s less
for someone else. 1 2 3 4 5
5. I always have more than enough money for my
expenses. 1 2 3 4 5
6. I always find a way to pay for what’s important
to me. 1 2 3 4 5
7. Making money is fun. 1 2 3 4 5
8. Wealth is possible for me. 1  2  3  4  5
9. Wealth enables people to give generously to
causes they care about. 1 2 3 4 5
10. By positively using money, I can help change
the world. 1 2 3 4 5
11. Money isn’t intrinsically “bad”; it does whatever
humans decide for it to do. 1  2  3  4  5
12. I am open to the opportunities all around me
for making money. 1 2 3 4 5
13. I can make great money doing what I love. 1  2  3  4  5
14. I am worthy of being happy, healthy,
and wealthy. 1 2 3 4 5
15. I am worthy of having money to fund
my dreams. 1 2 3 4 5
 G rief an d G reatness G o H an d   in   H an d 85

16. I’m happy to invest money in myself and

my dreams. 1 2 3 4 5
17. I am comfortable with leveraging credit and
some financial risk. 1 2 3 4 5
18. I am great at managing money. 1  2  3  4  5
19. I am comfortable asking for money for
my services. 1 2 3 4 5
20. I give myself permission to invest in experiences
I enjoy. 1 2 3 4 5
21. I don’t let other people’s judgments dictate my
financial choices. 1 2 3 4 5
22. I forgive myself for my money mistakes. I am
always learning. 1 2 3 4 5
23. I attract more money through positive thinking. 1  2  3  4  5
24. With more money, I can hire more support to
help achieve my goals. 1 2 3 4 5
25. Enjoying money does not make you greedy
or materialistic. 1 2 3 4 5
26. Many beautiful things have happened in the
world thanks to money. 1 2 3 4 5
27. Money buys choices, and choice is freedom. 1  2  3  4  5
28. I am available to make as much money as it takes
to live my best life. 1  2  3  4  5
29. I can be financially successful and have a fulfilling
family life. 1 2 3 4 5
30. There is no limit to the amount of money I’m
capable of earning. 1 2 3 4 5

Now get out your calculator and add up your total for Step 1. Then read
the instructions for Step 3.

TOTAL STEP 1:       

8 6 YO U T U R N

Step 2: Now this time, rate each thought from zero to two. Zero means
you disagree, one means you’re on the fence, and two means you agree.
Check in with your gut and be honest about how you feel deep down,
not what you think, so that you can release these limitations and fears
for good.

1. Money is the root of all evil. 0  1  2

2. Money doesn’t matter. 0  1  2
3. Money ruins relationships. 0  1  2
4. Most wealthy people did something dishonest
to create their fortunes. 0  1  2
5. Wealthy people either come from wealthy
families or they just got lucky. 0  1  2
6. Wealth makes you less spiritual. 0  1  2
7. It’s hard to make money. 0  1  2
8. It takes money to make money. 0  1  2
9. I should never take on debt. 0  1  2
10. It’s essential to stretch every dollar. 0  1  2
11. I’m afraid of losing or wasting money. 0  1  2
12. I don’t deserve wealth. 0  1  2
13. I’ll never be rich. 0  1  2
14. I’m not smart enough to get rich. 0  1  2
15. I’m too old or too young to build wealth now. 0  1  2
16. I’m not good with money. 0  1  2
17. My passions aren’t profitable or marketable. 0  1  2
18. My dreams are too expensive. 0  1  2
19. Asking for money makes me feel icky. 0  1  2
20. If I’m rich, my friendships won’t be as
connected or authentic. 0  1  2
21. If I’m rich, people won’t like me. 0  1  2
22. If I’m rich, I’ll become greedy and always
want more. 0 1 2
23. If I’m rich, people will use me for my wealth. 0  1  2
 G rief an d G reatness G o H an d   in   H an d 87

24. In order to make money, I will have to sacrifice

other aspects of my life. 0  1  2
25. I’m not good enough to make money doing
what I love. 0  1  2
26. More money, more problems. 0  1  2
27. Making a lot of money is too much responsibility. 0  1  2
28. This just isn’t the best time for me to
pursue wealth. 0 1 2
29. I have enough. No need to make more money. 0  1  2
30. The only reason to work is to make money. 0  1  2

Now get out your calculator and add up your total for Step 3. Then read
the instructions for Step 5.

TOTAL STEP 2:       

Now subtract Step 2 from Step 1 to get your final score.

Step 1:       

minus
Step 2:       

MY SCORE:       

Learn more about yourself based on your score!

Sidenote:
Money beliefs run deep. Rest assured that a lower score is perfectly nor-
mal as you’re starting your healing journey. See this as your opportunity
to assess your mindset and create an even more powerful one. In Step 1,
you assessed your empowered money beliefs, so you’ll want to revisit
any beliefs where you put a four or less. What’s it going to take for you
to believe them? Do you have any evidence in your life right now that
what you wrote is not actually true?
Step 2 shows you the limiting beliefs you’re still possibly subscrib-
ing to. Take a look at how these affect your choices. Notice when these
8 8 YO U T U R N

come up, and choose a more empowered money belief. Bringing up

these beliefs with your therapist or mentor could change your perspec-
tive so that you start creating a more empowering mindset.
After a period of time, consider taking the quiz again. You could be
ready for your next money mindset upgrade!

Money Mindset Quiz Results

130–150: You’re Financially Empowered
Amazing! You have a positive, empowered mindset around money, and
that is rare. Consider that only 29 percent of Americans are considered
financially healthy according to the US Financial Health Pulse, and a
2017 Gallup Poll reports 85 percent of people hate their jobs. It’s not
common to be so at peace with your financial prospects, and you are
crushing it in that category. But unless your score was perfect, you may
still be holding yourself back from creating wealth in the way you desire.
Ask yourself: What action would you take if your belief system rated all
fives in Step 1 and zeros in Step 2? It’s time.

› Book Recommendation: Secrets of the Millionaire Mind by

T. Harv Eker6
› Podcast Recommendation: You Turn Podcast, Episode 100,
“MINDSET: “How to Have a Millionaire Mindset with Leisa
Peterson”7

100–130: You Have a Pretty Clean Money Mindset

This is a solid place to be. You’re probably financially stable and gen-
erally positive about your prospects. You’ve also probably done some
work on your beliefs, or received some empowered messages around
money growing up. As positive as you are and as far as you’ve come, you
still have a few thoughts that limit you. This is your chance to remove
those blocks and get even stronger. As bestselling author Napoleon Hill
says, “If you do not see great riches in your imagination, you will never
see them in your bank balance.”
 G rief an d G reatness G o H an d   in   H an d 89

› Book Recommendation: Think and Grow Rich by Napoleon

Hill8
› Podcast Recommendation: You Turn Podcast, Episode 39,
“MINDSET: How to Uplevel Your Money Mindset with Chris
Harder”9

70–100: You’ve Got Money Woes on the Mind

Doesn’t everyone? According to the 2020 Mind over Money Survey
from the Decision Lab, 52 percent of Americans said they have difficulty
controlling their money-related worries. If that’s you, your transfor-
mation starts now with uprooting your limiting beliefs. Get organized,
and start making plans to hit your savings and career goals while you
upgrade your mindset.

› Podcast Recommendation: You Turn Podcast, Episode 61,

“MINDSET: 6 Steps to Upgrade Your Relationship with Money
with Morgana Rae”10

40–70: Your Money Beliefs Are Seriously Limiting You

“Life reflects your own thoughts back to you,” wrote bestselling author
Napoleon Hill. And indeed, financial stress has a measurable impact. In
the Decision Lab’s 2020 Mind over Money Survey, 40 percent of Amer-
icans reported spending more money than they make, 43 percent said
their financial stress caused fatigue, and 25 percent said it was affecting
their relationships. Consolidating any debt you have with a trustworthy
company like SoFi, who helps you get your money right, could also
be the move to get you feeling empowered and secure. If your life is
financially stressful, it’s not money that can’t be trusted. It’s your beliefs
about money secretly running the show. Changing your money mindset
should be a top-priority focus as you continue on your You Turn.

› Book Recommendation: The Soul of Money by Lynne Twist11

› Podcast Recommendation: You Turn Podcast, Episode 58,
“MINDSET: How to Get Out of Debt with Ashley Feinstein
Gerstley”12
9 0 YO U T U R N

40 or Less: Your Money Beliefs Need Deep Healing

I feel for you, my friend. This stuff is hard. We get so many mixed mes-
sages about work and money growing up and they seem so painfully
real. Fortunately, now you’ve noticed and can take action. For you,
healing your money mindset should be your top priority. Rest assured,
it doesn’t need to take a long time.

› Book Recommendation: Overcoming Underearning by Bar-

bara Stanny13
› Podcast Recommendation: All of the above!

1. Star which of the negative beliefs in Step 3 of the money quiz feel the
most true for you . . . and pick the three that hurt the most deeply.
2. Forgive yourself out loud for each of your top three nega-
tive beliefs, and update them with a new version of the truth.
Example: “I forgive myself for buying into the belief that      .”
(Insert painful belief in Step 3—money is the root of all evil.) “The
truth is      .” (Insert a new truth—e.g., money makes a lot of
good things happen in the world, like people who donate to nonprofit
causes.)
3. For each of these three negative beliefs, upgrade it by finding a con-
crete example that it is not true.
Example:
Belief: If I am rich, people won’t like me.
Upgraded story: My best friend is incredibly wealthy and I not only
like her, I love her.

CONCLUSION
What do you want to believe about your career, or the world around you?
Do you want to believe that your career can be fun and lucrative? Do you
want to believe that you’re worthy of greatness in your career? Do you
want to believe that money is easy to make, grow, and keep? The truth
of the matter is that your limiting beliefs from the past will keep winning
 G rief an d G reatness G o H an d   in   H an d 91

until you choose new beliefs for your future. That means you must look
at your current results and examine what belief is keeping you stuck. With
that often comes grief: for your old self, your old habits, and your old
way of being. Let the grief be okay. Don’t make it mean you’re off course.
Worthiness is your birthright. Live according to what’s possible, instead
of being confined by your past. Don’t forget the five steps to progress:
find the beliefs that are holding you back, feel the beliefs that cause you
pain, forgive yourself for buying into the limiting beliefs, form a new and
more empowering narrative, and take action to fulfill your dreams.
 R ock B ottom I s S acre d 2 59

Wounded Thoughts Inspired Thoughts

I’m taking this job for the money. I’m taking this job because it
excites and inspires me.
I’m taking this job because I’m I’m taking this job because it’s
afraid no other opportunities what I want. Opportunities are
will come my way. everywhere.
This job title will make me look This job aligns with my purpose.
good.
I will stay in this job for two I am choosing to stay in this job
more years so my resume and because it is helping me learn and
LinkedIn profile look good. grow.

Derek stepped on the gas. We spent $100,000 on advertising the first

week in and made only $27,000 back in revenue. My mom, Debbie, is an
 ACKNOWLEDGMENTS

I
walk around the world feeling a constant, invisible force field of sup-
port around me, my community, and I channel it into everything that
I do. Thanks to my friends and family who empowered me not only
in the writing of this book, but in my repeated choice to be myself along
the way. I am forever indebted to you. Below are just a handful of many
amazing people in my life who I would especially like to recognize.

To my loving family: Stacie Stahl, my sister, whom I will forever miss.

You are the person in my family who understood me the most and I am
so grateful for all the conversations we had. My dad, Alan Stahl, you
are the most entertaining human I have ever met . . . The most fun parts
of me come from you. My mom, Debbie Stahl, thank you for being the
ultimate listener. My brother Joshua Stahl, for showing up when it’s
inconvenient and no one else will. Robert Stahl, thank you for your
nonjudgmental ear, for calling me no matter how much I tell you I’m
allergic to the phone, and your depth. My sister-in-law, Andrea Stahl,
you are sacred to me.

To my true love, William Haddad, thank you for showing me what

right feels like in my heart.

I want to thank the women who I chose as sisters in this lifetime: Nicole
Nowparvar, my best friend and travel partner, thank you for helping
me edit the pages of this book and for giving me the constant experience
286 Acknowle d gments

of effortless connection. Sarah Anne Stewart, you have become home

to me. Thank you for always picking up the phone and rooting for me.
Alyssa Nobriga, my lifelong teacher, student, and forever friend, thank
you for helping me discover my freedom. Gina DeVee, thank you for
your “fabulousness” and your endless help with editing and ideas. We go
so many lifetimes back in history together. Our friendship is so unique,
profound, and divinely timed. Kenzie Woods, my oldest friend, you
weren’t just helping me edit this book, you were helping me stay true
to myself. Amanda Bucci, thank you for your pure heart and wisdom.
Jessica Winterstern, thank you for reminding me what I am capable of.
You are so insightful and I am so grateful for the journey we’ve been on.
Natalie Ellis, you lead by example with empowering women. I am so
lucky to call you my friend. Sarah Pendrick, our bond is deeper than
words. Samantha Skelly, thank you for bringing the crazy fun out in
me. Lara Conovaloff, thank you for being the friend who always says
“yes” to having fun, and for helping me come up with this book concept.
Chelsea Krost, our conversations fill me up and you keep me grounded
in such a special way. Brenna Moore, for cheering me on so fully since
I was a kid riding the school bus. Elodie Garson-Besançon and Tricia
Chan, you both made me into a citizen of the world and expanded my
understanding of myself—I love you. Kiera Himsl Fillerup, for being
my oldest friend who always gives me full permission to celebrate who
I am.

To the men who empower me:  Jason Goldberg, thank you for making
it safe for me to share my dark and my light, and for your ability to
laugh your ass off with me. Barry Griffin, I will never forget our end-
less late-night conversations in London about our dreams—your sup-
port has been a catalyst for mine.

To my writing team: Eric DelaBarre, thank you for your wisdom.

Kirsten Trammell over at CAKE Publishing, thank you for helping with
copy edits, and giving me feedback. You have so much follow-through
and I appreciate it so deeply. Lauren Kinney, your copy edits took this
 Acknowle d gments 2 87

book to another level. Greg Brown, for understanding me, polishing

this book, and validating the messages I had to share. Giles Anderson,
thank you so much for believing in my book and being my agent. You
made this possible for me, and I am forever grateful for the enthusi-
asm you had when I sent you the proposal. Glenn Yeffeth at BenBella
Books for completely supporting my vision and helping me get this out
into the world with so much love. Debbi Molnar, thank you for reading
the sticky chapters and helping me make sense of them both in my mind
and on the page.
 RESOURCES

➞ You Turn Book Readers Private Facebook Community

Do you have questions about your career, or the book? Let’s talk about
your You Turns! Join my free Facebook community, You Turn Book
Readers, to get support as you make your You Turns in life. This private
group is here to support and elevate you along the way.

https://ashleystahl.com/FBgroup

➞ FREE QUIZ: What Is Your Actual Dream Career? (It’s Not

What You Think It Is!)
Visit my website for a free quiz that helps you determine your most
ideal career fit. You’ll also be added to my weekly email list, where I
will consistently share free resources with you, from podcast episodes
to free online courses. No spam ever, and I rarely message more than
once per week.

ashleystahl.com/freequiz

➞ You Turn Podcast

Your transformation is a process, not an event! That’s why I hope you’ll
join me every single week on the You Turn Podcast, where I host incred-
ible experts who will transform your mindset, in both work and love.
Every month, I also drop a solo episode on a You Turn I’m working
290 R esources

through and learning from, so we can grow together. Other than this
book, my podcast has been the ultimate passion project!

https://youturnpodcast.com

➞ FREE ONLINE COURSE: How to Land Your Dream Job

Register for this free one-hour course preview of the Job Offer Acad-
emy, my flagship job-hunting program with more than ten hours of
content that’s helped more than six thousand job seekers land offers
they’re excited about!

Free mini course preview: https://youturnpodcast.com/job

Full course: www.JobOfferAcademy.com

➞ FREE ONLINE COURSE: Get Clarity on Your Best Career Fit

Register for this free one-hour course preview of the Career Clarity
Lab, my flagship clarity program with more than six hours of content
that’s helped thousands of job seekers discover their best career fit.

Free mini course preview: https://youturnpodcast.com/clarity

Full course: www.CareerClarityLab.com

➞ FREE ONLINE COURSE: Launch Your Service-Based Business

Register for this free one-hour course preview of the Business Launch
Mastermind, my flagship business program with more than six hours of
clarity content that’s helped thousands of job seekers discover their best
career fit.

Free mini course preview: https://youturnpodcast.com/biz

Full course: www.BusinessLaunchMastermind.com

➞ Contact
To hire Ashley as your MC, spokesperson, or keynote speaker, visit
www.AshleyStahl.com/Speaking.
 RESOURCES 291

For private coaching, or any other inquiries, please contact

support@ashleyinternational.com.

➞ Social Media
Instagram: https://www.instagram.com/ashleystahl/

Facebook: https://www.facebook.com/ashleystahlcoaching/

LinkedIn: https://www.linkedin.com/in/ashleystahl/

Facebook Community: https://ashleystahl.com/FBgroup

Twitter: https://twitter.com/ashleystahl

Text message us: (818) 917-3857