Intranet Buyers Guide 2023
Intranet Buyers Guide 2023
Introduction 3
INTRANET BUYER’S GUIDE 2023
Step 1: Clarifying the challenges you’re solving and build a business case 4
Step 2: Understand why intranets fail, and how to mitigate the risks 6
About Simpplr 20
2
Introduction
Intranet software must reach every This report addresses those areas and offers
employee; bridging departments, locations, additional resources to help you solidify
and business units. There are eight critical your business case, bring your internal
areas to address during the intranet vendor stakeholders together, and evaluate the
selection process to make this goal a reality. current intranet technology market.
1 2
A vendor scorecard to help An intranet request for proposal
If you have feedback
your team add structure to (RFP) template that has everything on our approach,
your evaluation you need to speed up that part recognize areas
of your process we’ve missed, or
have questions,
please feel free
to contact us.
3
Step 1:
Clarify the challenges
you’re solving and build
a business case
What challenges are you trying to solve? Why does this happen? Companies often fail
Prioritization is key. Here’s why: to realize how intranet initiatives will make
a tangible difference, and there’s a lack of
Bad news: Intranet ROI can be hard to clarity, which leads to poorly-articulated
quantify, and various teams focusing reasons around supporting the investment.
on competing priorities compound
the problem. For example, many companies rely on
vanity metrics (like usage stats), citing poor
Good news: Intranet communications employee usage as an argument for change.
improve a variety of business challenges. Others rely on administrator observations
about how outdated and time-consuming
Intranet initiatives stall because of these the current intranet is.
competing priorities, so it’s hard to establish
a sense of urgency. And delayed intranet By themselves, neither reason rises to a
projects never seem to get reprioritized, level that inspires change, nor do they raise
according to Simpplr Research. enough alarm bells to warrant a new line
item in the budget. But building a successful
business case for a modern intranet is
entirely possible—and it starts by framing
and agreeing to tangible business impacts.
4
Step 1
Learn the techniques you need to measure and present the ROI for making a business case
5 for a modern intranet by downloading this Simpplr Research report
Step 2:
Understand why many intranets
fail, and how to mitigate the risks
According to Gartner1, 90% of intranets have failed to meet their original objectives.
And, according to Forrester, employees dislike the company intranets they have.
In fact, the intranet has the dubious honor of being employees’ least-favorite solution
in the entire workplace.
In some cases, the reasons for failure had The other reasons for failure are mainly Process Governance
nothing to do with the technology—the functional. These include (in order): is arguably the
Achilles’ Heel was operational. They include: most important
Poor UI: component of
Process governance: A difficult, uninviting user interface successful intranet
How does the entire organization align frustrates and disengages employees. programs.
around the shared commitment and
joint responsibility for the success of No content governance: Simply having
the intranet project? Lack of controls to refresh content and the world’s best
remove older or irrelevant items. technology won’t be
Purpose and goal alignment: enough. For more
Did the organization properly level-set Lack of personalization: information and an
and communicate expectations about why Forces employees to wade through intranet governance
they needed an intranet? Did everyone irrelevant content. checklist, see
understand the different ways an intranet Simpplr Research’s
adds value based on the department? Multiple sources of truth: Intranet Governance
Several departmental knowledge bases Planning Checklist.
Executive engagement: instead of only one.
Did leadership participate after buy-in?
Intranets must become the preferred Dependencies of technical resources:
method for leadership communication to Administrative backlogs and complexity
INTRANET BUYER’S GUIDE 2023
6 Gartner1, Traditional Intranets are Dead – Modern Intranets Are Alive and Well: Part 1, 29 November 2019
Step 2
Since Simpplr conducted the Why Typically, employees stop using their intranets
Intranets Fail study, we've prioritized when they face any of the problems detailed
previously. When organizations see high
product strategy around mitigating
abandonment levels, they need both a
all these risks.
process and a technology overhaul. It’s
important to be proactive and take steps
Using our strengths in UI, integrations,
to mitigate any future risk of failure.
and search, we now have the industry’s
first Auto-Governance Engine to prevent
Process-related challenges require
content dumping and automatically
stakeholder alignment and a governance
weed out irrelevant items.
structure with a shared vision. Use the list in
this chapter as a scorecard to help prioritize
We’ve also further enhanced personalized
technology requirements for the functional
content and experiences, and now deliver
related items.
unique intranet experiences for companies
with thousands of employees.
Despite the challenges, intranets are Change in state of internal communications ratings
still an essential technology vehicle between users and non-users by technology
for internal communicators. They’re
critical technologies to connect and Intranet
align organizations, but adoption
and usage are key.
Digital signage
(incl. Yammer,
communications (IC) program success: FB, Workplace)
Email only
7
Step 3:
Form a cross-functional
evaluation team
Poor process governance is the number one reason intranets fail. It’s also why new intranet
initiatives never get off the ground. When IT replaces a technology without engaging the
business units beforehand, it angers users and makes adoption challenging. This is true
for intranets as well.
•A list of technical intranet software Bringing in the right people early in the understand the
requirements that will help you properly process can help ensure this level of importance of
manage your intranet alignment happens. A cross-departmental communications,
team should include stakeholders from IC, culture, and
IT, HR, security, and legal/compliance. engagement.
Governance Planning Checklist Consult with regular content creators, Show them how a
external communications, sales, and other modern intranet will
DOWNLOAD NOW users, because the UI will impact them too. enhance employee
engagement and
alignment around
strategic initiatives,
while requiring less
time from them to
create and amplify
messages.
8
Step 4:
critical decision:
Old versus new
Forrester Research recently described the intranet technology space in three sections:
9
Step 4
When you dive deeper, here are the tradeoffs:
10
Step 4
When you dive deeper, here are the tradeoffs: (continued)
11
Step 4
Some intranet providers deliver Many providers claim they offer Some vendors offer what
a next-generation SharePoint purpose-built solutions, but Forrester calls “productivity suite
solution for different ecosystems. what they really have is a service- extensions.” These vendors may
For example, multiple vendors intensive business model. Their build a custom UI that provides
are vying to be the “SharePoint initial pricing model may seem a front end for an existing
for Google." Salesforce attractive, but lengthy service SharePoint infrastructure, but
Communities provide a toolbox engagements and configurations anything built on a customized
for customization on Salesforce. can add significantly to the cost. foundation will still have the
tradeoffs around additional costs
and lengthy service engagements.
Forrester and Gartner both actively monitor the intranet technology space.
Here are a few additional resources:
INTRANET BUYER’S GUIDE 2023
Note: Membership may be required to access these reports. GARTNER is a registered trademark and service mark of Gartner,
12 Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Step 5:
Follow the purpose-built
checklist
Assuming you’ve decided on a purpose-built intranet, use the following checklist to be certain
you know what you’re getting:
Without showing your preference, ask the vendor the category in which they belong.
If they say more than one, be skeptical.
Seek customer and industry analyst references on a vendor’s ability to meet your needs.
Pay close attention to a vendor’s commitment to deployment time. If they can’t go live
in a couple of months, they likely require heavy customization.
Be skeptical during demos. Mentally take note of everything you see, and immediately
request to get your hands on a trial environment. Be concerned if the trial doesn’t have
the demo’s functionality or if the vendor requires a long time to get you a trial.
Take the trial seriously with acceptance criteria, user feedback, and user testing.
Survey participants about their experience, log where they need training or support,
and calculate the time to create content.
Ask your shortlisted vendors for a product roadmap presentation. Look for a track record
of innovation, a strategic vision, and how they prioritize enhancements. Roadmap reviews
will also tell you which vendors are playing catch-up.
INTRANET BUYER’S GUIDE 2023
Organize a one-hour session for content creators to enable them to add content
to the system. Then, send users on a survey-based scavenger hunt to test the
system’s usability. Finally, survey both groups on ease of use and product enjoyment.
This data will help you prioritize a modern intranet investment.
13
Step 6:
Look for the features
that matter
Intranets come with thousands of features. This section highlights the capabilities
that matter most to program success—and why.
Important: Evaluate more than just the provider's features. Learn more about their
financial strength, long-term viability, and vision for the future. Your intranet is a long-
term investment, after all, and you want to ensure you select a vendor that’ll partner
with you for the duration.
User experience (UX) Poor user experience is the number one reason intranets fail. Good intranet
experience is intuitive, requires no training, and evokes positive sentiment
toward your brand. You’ll see notable UX differences, depending on the
vendor, so it’s critical to survey users, content creators, and administrators
during a trial environment about their experiences and opinions.
Distributed point-and- Technical dependencies create risks and delays. Intranet technology should
click administration allow non-technical users to administer the platform and create content
comfortably. Ease of use is key to having the whole organization actively
contributing content from various departments and office locations.
Dynamic menu Hardcoded taxonomy and menu tree customization is a holdover request
structures and from legacy intranet approaches. We advise against it. UX research shows
flexible taxonomy that users almost always defer to search and rarely use detailed click paths.
Also, your organization will change over time, and anything hardcoded will
INTRANET BUYER’S GUIDE 2023
14
Step 6
(continued)
Personalization Tailoring content to users based on their roles, locations, interests, behaviors,
and other attributes offers every employee curated information that’s relevant
to them and enables users to opt in to content and follow their colleagues.
This personalization should be built with sophisticated AI that segments
audiences and identifies patterns that drive engagement behind the scenes
so that every piece of content doesn’t require hardcoded metadata.
Governance capabilities Intranets often become a junk drawer with outdated, useless content.
AI-driven auto-governance is essential because it acts as a “virtual Roomba,”
recognizing content that’s no longer used or is out of date, as well as deleting
links to content that may not exist.
Search Employees expect results to be on par with Google, but intranet technology
has long lagged behind. Every vendor touts AI and backend sophistication,
but you should vet these claims. And beware of over-dependencies on
metadata and manual tagging to make your search work. You want the
technology to do the heavy lifting, not you.
Analytics You can’t improve what you can’t measure. Purpose-built intranets come
with native analytics, but vendors that depend on third-party analytics can’t
track interactions consistently. The best solutions offer both descriptive
analytics about what’s working or about how users engage with content
and prescriptive analytics along with content and—recommendations,
benchmarks, and best practices.
INTRANET BUYER’S GUIDE 2023
Rich media experience Simpplr Research found that the most successful internal communications
programs notably feature much more video and rich media content than
anything else. This makes sense, as videos draw the most employee
engagement and help your readership adoption skyrocket. When
considering vendors, make sure you check out their video capabilities,
including the types of rich media they support, whether it integrates well
with your company’s video hosting platform, and how prevalent media is
throughout the intranet platform. Be sure to also account for search and
discoverability with video: Does the platform automatically transcribe
and index video content?
15
Step 6
(continued)
Multi-channel push and Intranets should not be destination portals. They must be integrated into
pull communications the fabric of employees’ work lives, bringing critical news and information
where they are, with features designed to drive users back to more intranet
content. This multi-channel approach can be supported both through native
channels like integrated employee newsletter tools and mobile apps with
push notification, as well as with pre-built integrations, like, Zoom™, Slack®,
or Microsoft Teams™.
Employee directory Employees go to their intranets searching for answers. When there are
capabilities no relevant knowledge documents, they can find the best solutions by
consulting with experts across the organization. Modern intranets offer
integrated employee directory capabilities that are functionally similar
to LinkedIn, making experts easy to find.
Extensibility Most industry experts agree that a purpose-built intranet will likely perform
better than a traditional platform approach, but you might want to have some
integrations with workflows and prebuilt software. Evaluate how the vendor
can accommodate this flexibility and whether it’s architected in a manner
that won’t require long-standing support.
Mobile apps Mobile apps are a popular way to expand reach across your organization,
gain mindshare, and push out critical, must-read updates. Some mobile-only
communication app vendors are trying to enter the intranet market, but most
lack integrations and desktop capabilities. Pay close attention to branding
options, security, tablet options, and feature discrepancies between desktop
INTRANET BUYER’S GUIDE 2023
and mobile.
Integrations Integrations enrich the intranet experience, saving employees time, and
bringing your digital workplace together. Vendors claim they have an
integration, but in reality, it’s just single sign-on. It’s necessary to ask the
questions that’ll determine the future of the technical aspects of the intranet:
How are the integrations set up and administered? Does it require any
coding or custom work? If so, these integrations will inevitably break and
require maintenance. Prioritize the integrations that matter most—like
content and search integrations with cloud content management. These
types of integrations are most critical for customers and show the highest
variance among vendors. Go deep into their prebuilt capabilities to
understand what “integration” truly means.
16
Step 6
(continued)
Global capabilities Organizations that span borders and time zones often have a heightened
need for a strong intranet platform for centralized knowledge, shared
context, and community-building. Look for capabilities like environment
segmentation for different regions, and/or business units and automated
translation that makes content available in every employee’s native language.
Ongoing services Pay close attention to service levels, what’s included in the pricing, and how
and support you’ll manage support requests. You’ll want access to resources that guide
your program and provide additional oversight for what’s working, but you
don’t want to be overly dependent on support, nor have to pay professional
services fees whenever you need help.
There are hundreds of vendors in the intranet software market with varying degrees of
sophistication, modernness, and long term viability. The truth is many vendors will hide their
capabilities behind service offerings, which will prove costly in the long run. Before you shortlist
vendors, you’ll want to do some research. To start, actively seek back channel references.
Pro Tip
Later on, when
Additionally, seek validation from : you come close
to finalizing your
• Customer references selection, you’ll
also likely want to
• User reviews speak to references.
Company-provided
INTRANET BUYER’S GUIDE 2023
18
Step 8:
Define and score criteria
Decisions by committee are always difficult. That’s why you should work toward streamlining
your process. A leaner, more aligned team better positions you to prevent the initiative from
stalling. All that’s left now is defining your unique requirements based on the information in this
INTRANET BUYER’S GUIDE 2023
guide, and scoring the criteria. Here are two resources you can use as a starting point in your
decision making process.
19
About Simpplr
Simpplr is the leading AI-powered employee → Designed for the way you work
experience platform. Organizations use
our forward-looking, adaptable products → Ready to use in weeks, not months
to deliver personalized experiences that
inspire and engage their employees. → Built for business users
Wherever people work, Simpplr enables
them to flourish. → Unified, engaging experience across
mobile and the web
Trusted by more than 500+ leading brands,
including Zoom, Snowflake, Moderna, → Powerful integration
Eurostar, and AAA, our customers are
achieving measurable productivity gains, → Secure and scalable platform
increased employee engagement, and
accelerated business performance.
Trusted By
INTRANET BUYER’S GUIDE 2023
simpplr.com +1.877.750.8330