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Jasmin Alic's Copywriting Secrets

Jasmin Alic summarizes the key rules for writing copy that makes customers feel loved and loyal to brands. The newsletter discusses how brands like Apple, Tesla, and Coca-Cola make people feel understood and like they belong to a community. Jasmin then outlines three rules: 1) be clear to avoid confusing readers, 2) focus on the benefits customers will get rather than product features, and 3) avoid making readers think too much by inspiring dreams instead. The goal is to use language that makes customers feel loved, trusted, and belonged so they will follow the brand closely.

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Anirudh Kadian
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650 views12 pages

Jasmin Alic's Copywriting Secrets

Jasmin Alic summarizes the key rules for writing copy that makes customers feel loved and loyal to brands. The newsletter discusses how brands like Apple, Tesla, and Coca-Cola make people feel understood and like they belong to a community. Jasmin then outlines three rules: 1) be clear to avoid confusing readers, 2) focus on the benefits customers will get rather than product features, and 3) avoid making readers think too much by inspiring dreams instead. The goal is to use language that makes customers feel loved, trusted, and belonged so they will follow the brand closely.

Uploaded by

Anirudh Kadian
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Jasmin Alic's first

newsletter Mail is here


( Breaking down the first edition of the Four-time
world copywriting champion )
Quick Intro: Jasmin is a
gifted copywriting expert. I
have a mail ID which I've
used to subscribe to only 5
newsletters.

Jasmin is one of them.


He is 'valuable'
Love

The letter begins by telling us


how brands like Apple / Tesla /
Coca-Cola make us feel loved,
win our trust and keep us
Hooked

To these brand, you are not a


buyer, but a part of the
community
How do these Love-Brands
write their copy?

They don't focus on the Needs


But, on what you need to hear

They make you feel heard


They make you feel loved
They make you feel
understood
Decoding secrets

Copy Rule 1:
Confuse them , Lose them

Be clear, focus your time and


effort on being clarity

Creativity? Good
Clarity? Best
Decoding secrets

Copy Rule 2:
It's about them, not you

Selling the feature

Selling the outcome

Sell the result they get


Features + Experience =
Decoding secrets

Copy Rule 3:
Don't make them think

Don't share too much


Don't make the reader 'Think'

If you get them thinking, You


get them thinking about others

Don't make them think, make


them Dream
What happens when you fall in
Love?

You follow and comment on


their posts, subscribe to their
newsletter, make carousels for
them

Oops! That became personal, I had


to talk about brands
How does LOVE work here?

What happens when you fall in


Love?

You:
Trust
Feel Understood
Feel belonged
Want to see them again
That's what the Brand do!

Make them feel Loved

And you shall write Magic!


Found this Valuable?
Follow for more

ALSO
Knowledge increases,
When shared with others

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