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The advertisement uses several stylistic features to appeal to its target audience: 1) It features a testimonial from actress Ann Sheridan, who claims the product helped her lose weight, to gain credibility and trust. 2) It employs slogans like "The Loveliest Women in the World take AYDS" that appeal to viewers' desire to be lovely through weight loss. 3) It uses large font sizes for important messages to make them noticeable and emphasize weight loss claims.

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466 views3 pages

Paper 1 English

The advertisement uses several stylistic features to appeal to its target audience: 1) It features a testimonial from actress Ann Sheridan, who claims the product helped her lose weight, to gain credibility and trust. 2) It employs slogans like "The Loveliest Women in the World take AYDS" that appeal to viewers' desire to be lovely through weight loss. 3) It uses large font sizes for important messages to make them noticeable and emphasize weight loss claims.

Uploaded by

Mălina Ionete
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Advertisements

Common Purpose: Stylistic features: Colour scheme, slogan,


Persuade, promote a product, sell, inform testimonial, rule of thirds, appeals to
ethos/pathos/logos, font placement, font size,
facts and figuours, wit and humour, rhetorical
questions, direct address, bandwagon,
stereotyping

Text: Ayds Vitamin Candy. Photoplay. June 1950


 List the different features that the advertisement uses in order to create appeal towards the
target audience:
 The advertisement is promoted by a star, Ann Sheridan because she is very liked by people for
her physical appearance. The purpose of this person's presence is to convince the viewers that
if they also use vitamin candy, they will lose so much weight that they will end up looking as
charming as her.
 The strategy this ad pursues is to gain the trust of buyers. Therefore, it is stated that if anyone
has any complaints about their weight loss product, they will get their money back.
 The advertisement unfolds logically. Its purpose is to present all the benefits of the product
they are trying to sell. This ad tries to highlight the fact that there is no risk of the seller having
health problems after using this treatment or any other inconveniences.
 The sequences in the commercial: "I'm Enthusiastic", "How to Lose Weight and Look Lovelier",
“The Loveliest Women in the World take AYDS” motivate people to have a positive mindset
and to want to lose unwanted excess weight in an easy way.
 AYDS is presented as a product that helps people lose weight without even making them give
up the unhealthy food.

 Complete table below using the stylistic features of the box in the top right corner of page 1:

Specific Device Describe the Example: Explain the Example:

The slogan in the The slogan represents the fact


advertisement: “The Loveliest that a woman is lovely just for
Slogan Women in the World take her physical appearance, and
AYDS” is a short way of saying nothing else matters.
that a woman has to look good
like Ann Sheridan, and the only
method is to take this vitamin
candy.

Ann Sheridan writes a If a celebrity claims that she


statement about how satisfied tested the product she is
Testimonial she is with the weight loss advertising and is extremely
product she advertises. satisfied with the results,
people trust her word because
of her social status.

The front size shows how People give much more


relevant an information is. The importance to a message
more important the message written with a very large size.
is, the larger the size of the
Font size That is why, in the
writing will be and easier to
notice. advertisement, there are so
many titles in large print that
try to attract the person to
read the rest of the paragraph
about AYDS.

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