Journalism is a field that is worth working. It is one of the most prestigious careers one can get today.

As one might be aware the tools of Communication and Technology are television, the printed media and radio. The internet is a more recent addition to this list. A lot of students are getting attracted to this field nowadays. This is mostly due to the fact that a career in journalism can be challenging as well as highly rewarding. Mass Communication is a collective term used to describe the academic study of various means of communication by which individuals and entities relay information to large segments of the population all at once through mass media. The Mass Communication is the study of mass media and mass media includes all types of medium used to convey the information to the audience. Journalism being concerned with collection and dissemination of news through the print media as well as the electronic media, involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items. The graduates of Journalism and Mass Communication programs work in a variety of fields in news media and publishing, public relations and research institutes Personal Attributes-Those who are interested in a career in the field of journalism must be completely confident and should have a good personality. It is also needed by them to have the capability to write and present correctly. In addition to this, an inquisitive mind and good communication skills will be most beneficial for them. Awareness about the present and a sincere interest towards current affairs is necessary as well. Career opportunities available for journalism in India-Students stand the chance of getting jobs with news channels such as NDTV, Discovery, BBC and the CNN and with leading newspapers such as The Times of India, the Indian Express and The Economic Times. There are also chances that they might get paid internship in these organisations. The initial salary for trainees will be as much as Rs. 3,500-Rs. 5,000. A reporter can expect around Rs. 6,500 - Rs.10, 500. Those who are employed at the post of editors will get approximately Rs. 7500 - Rs. 12 000. Mass Communication is a collective term used to describe the academic study of various means of communication by which individuals and entities relay information to large segments of the population all at once through mass media. The Mass Communication is the study of mass media and mass media includes all types of medium used to convey the information to the audience. Journalism being concerned with collection and dissemination of news through the print media as well as the electronic media, involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items. The graduates of Journalism and Mass Communication programs work in a variety of fields in news media and publishing, public relations and research institutes. The Indian education system in 21st century is a basket full of professional courses and Media is one of those specialized courses popularly growing in India. The canvas of the mass communication course is larger enough to accommodate one's imgination into it. Media is one of the most booming sectors which is expected to reach USD 1.8 trillion by 2015 globally and Asian countries are expected to contribute greatly into it.

The size of Indian media and entertainment industry in 2006 was recorded approx Rs 43,700 crore. According to a recent report given by FICCI, the industry is projected to grow at an annual rate of 19 per cent and cross the estimated size of Rs 83, 740 crore of industry by 2010. The faster growth and wider scope in the industry is the reason behind growing immense popularity of mass communication courses in India. Students willing to make career in media or entertainment industry should look out to join mass communication courses they are suitable for. The sector has truly stored immense potential in it. Mass communication is an area of study that is institutionalized in various names like communication studies, communication science, communication arts, media studies, speech communication, media ecology or mass communication at various universities of many countries including India. This type of study deals with the process of communication that encompasses a broad range of contexts ranging from newspapers, journals, magazines, television or radio broadcasting to face to face converstation. Mass communication is a discipline that tells us about the way information interpreted by the audience and how do they take political, social, economic and cultural view in their context. Mass communication is often recognized as a backbone of our society. It is believed and said that it would be hard to construct a modern society without its active involvement. These days a number ofprivate and government institutes offering mass communication courses to the young aspirations and help them to make their career in any of the media fields like journalism, advertising, radio, public relations etc. Some of the renowned universities and colleges in India that offer courses in Mass Communication are Indian Instiute of Mass COmmunication, New Delhi, Delhi University, Symbiosis Pune, Jamia Milia Islamia, New Delhi, Chitkara School of Mass Communication, Editworks School of Mass Communication, Noida, etc. Mass communication course opens much scope for a mass comm student who can make a bright career in any of the sectors such as advertising, films, newspapers, magazines, websites, TV channels, radio, corporate communications, press information bureau, central information service or any other. Doing a course in mass communication requires a lot of skills such as creativity, imagination, spontaniety, innovation and flexibility. Mass Media and Communication is a field interesting to be in and to make successful career in. The Indian education system in 21st century is a basket full of professional courses and Media is one of those specialized courses popularly growing in India. The canvas of the mass communication course is larger enough to accommodate one's imgination into it. Media is one of the most booming sectors which is expected to reach USD 1.8 trillion by 2015 globally and Asian countries are expected to contribute greatly into it. The size of Indian media and entertainment industry in 2006 was recorded approx Rs 43,700 crore. According to a recent report given by FICCI, the industry is projected to

grow at an annual rate of 19 per cent and cross the estimated size of Rs 83, 740 crore of industry by 2010. The faster growth and wider scope in the industry is the reason behind growing immense popularity of mass communication courses in India. Students willing to make career in media or entertainment industry should look out to join mass communication courses they are suitable for. The sector has truly stored immense potential in it. Mass communication is an area ofstudy that is institutionalized in various names like communication studies, communication science, communication arts, media studies, speech communication, media ecology or mass communication at various universities of many countries including India. This type of study deals with the process of communication that encompasses a broad range of contexts ranging from newspapers, journals, magazines, television or radio broadcasting to face to face converstation. Mass communication is a discipline that tells us about the way information interpreted by the audience and how do they take political, social, economic and cultural view in their context. Mass communication is often recognized as a backbone of our society. It is believed and said that it would be hard to construct a modern society without its active involvement. These days a number ofprivate and government institutes offering mass communication courses to the young aspirations and help them to make their career in any of the media fields like journalism, advertising, radio, public relations etc. Some of the renowned universities and colleges in India that offer courses in Mass Communication are Indian Instiute of Mass COmmunication, New Delhi, Delhi University, Symbiosis Pune, Jamia Milia Islamia, New Delhi, Chitkara School of Mass Communication, Editworks School of Mass Communication, Noida, etc. Mass communication course opens much scope for a mass comm student who can make a bright career in any of the sectors such as advertising, films, newspapers, magazines, websites, TV channels, radio, corporate communications, press information bureau, central information service or any other. Doing a course in mass communication requires a lot of skills such as creativity, imagination, spontaniety, innovation and flexibility. Mass Media and Communication is a field interesting to be in and to make successful career in. The Future of Journalism in India - By Arun Devraj India is currently experiencing an extraordinary media expansion. While newspapers in Europe and America are losing their readership annually, the Indian print media is still getting stronger with bigger circulation and market avenues. Foreign direct investment (FDI) in the media industry is flowing in, particularly in the news and current affairs segment. The investment market loves media for its potential financial value, and is rushing into new ventures. Institutional investors, both foreign and

Indian, are constantly looking for opportunities to partner with domestic media organizations to gain a new market or expand coverage. Indias media is already feeling the pressure of competition. Newspapers and broadcasters are anxious to get the inside story first. Reporters are no longer note-takers; instead they are forced to gain background information, seek out reliable (often anonymous) sources, do painstaking research, and investigate the story until the truth is found. This promise of investigative journalism has finally evolved with the times. Today, journalism in India has considerable employment scope, with media barons opening new channels or newspapers on a regular basis. The competition is so rife that each channel or newspaper tries to produce something exclusive to give the audience a great deal of variety. While salaries are shooting up, the pool of skilled and qualified journalists is not keeping pace. Without sufficient number of good reporters and editors, the challenge that the profession faces is of enforcing more rigorous professional standards, of responding to the need for more serious reporting on governance issues, and of upholding its own freedom to function in the face of threats of repercussion by the government and powerful industries. Each new entrant simply takes away good journalists from established organizations at far higher salaries. There are lots of well-meaning, sincere journalists around but without adequate training. As never before, India needs more skilled young journalists who have the ability to cover the story well. This suggests a considerably broader mission for journalism schools and curriculum to fit that need. It also suggests exciting opportunities for journalism schools. The need for specialized training has never been greater. There have been various attempts to rank institutions to identify the "best" or "top" journalism schools in the country. Many institutions claim to be leading schools of journalism, and there is considerable debate about which the most appropriate criteria to evaluate are and judge journalism schools. Breadth of curriculum, background of the faculty and resources available at the institution are important. Job placements and awards received by graduates are obvious indicators of the quality of any J-school. Among the dozens of journalism colleges in India, the one that stands out for excellence is the Indian Institute of Journalism & New Media (IIJNM), Bangalore (www.iijnm.org). Established in 2000 as a non-profit private institution in association with Columbia University Graduate School of Journalism, New York, IIJNM has dedicated itself to

improving the quality of journalism and the stature of the profession in India. It offers a unique one-year, Masters level residential program in print, broadcast, web and multimedia.

The strength of the IIJNM program is that it uses its hometown of Bangalore, Indias Silicon Valley, as the real-life laboratory for all reporting assignments. This year IIJNM has begun a new multi-media program that streamlines and converges the various branches of journalism in a cutting edge format. Print, television, radio and the web are synthesized in an all-in-one offering that trains the students on how to best utilize new and emerging technologies for the 21st century. As a result, IIJNM graduates are well prepared to rise quickly in the profession. For instance, four out of the ten students who qualified for the prestigious CNN Aspiring Journalist Awards recently were from IIJNM. The Institute also boasts the first graduate of any journalism college in India to be hired for a New York Times internship, and the first for the Scripps Howard internship in Washington D.C. One graduate won the prestigious Young Development Journalist of the Year Award given by the Asian Development Bank Institute (ADBI); another joined the "Future Media Leaders Program" at Cardiff, Wales, UK, with a scholarship of 6900; and a third was awarded the 15th National Media Fellowship for the year 2009-2010 by the National Foundation for India. More importantly, IIJNM offers personalized instruction from a cadre of full- and parttime faculty members that have included Fulbright scholars, Knight Fellows from the U.S., Europe, Cambodia, Egypt and Bangkok; a Pulitzer Prize finalist; the lead business journalist on the Union Carbide tragedy in Bhopal; one of Indias foremost experts on developmental issues; the creator of Al-Jazeeras immensely popular Website and a number of former print reporters, editors and broadcasters with decades of experience in both Indian and foreign media. Guest lecturers and distinguished speakers have included Thomas Friedman, noted columnist for The New York Times, Rajdeep Sardesai, Editorin-Chief, IBN18, Shekhar Gupta, Editor-in-Chief, Indian Express, and Susan King, VicePresident, Carnegie Foundation. Institutions like IIJNM will bring about profound impact on Indias media in the years to come. As more and more well-trained young journalists join the profession, the industry will automatically change. Readers and viewers will seek out news and opinions from those they trust most. With improvement in the quality of journalism, we can certainly hope for better governance and stronger democracy in India.