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Boosting Engagement at Sapphire

Sapphire is a prominent clothing brand that is concerned about declining employee engagement threatening its long term success. This research project aims to assess Sapphire's current level of employee engagement through surveys, focus groups and interviews. It also seeks to identify the key drivers and barriers to engagement, such as work atmosphere, leadership, communication and training. Analyzing these factors will provide insights into specific areas needing improvement. The goals are to understand Sapphire's engagement challenges and inform solutions to enhance targeted engagement.

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Musaib Khan
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37 views2 pages

Boosting Engagement at Sapphire

Sapphire is a prominent clothing brand that is concerned about declining employee engagement threatening its long term success. This research project aims to assess Sapphire's current level of employee engagement through surveys, focus groups and interviews. It also seeks to identify the key drivers and barriers to engagement, such as work atmosphere, leadership, communication and training. Analyzing these factors will provide insights into specific areas needing improvement. The goals are to understand Sapphire's engagement challenges and inform solutions to enhance targeted engagement.

Uploaded by

Musaib Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Title: Enhancing Employee Engagement at Sapphire

Introduction:
Employee engagement is a crucial element that significantly influences an
organization's productivity, performance, and overall success. Organizations are
coming to recognize the need of establishing an environment of employee
engagement in order to attract, retain, and motivate their workers in today's
changing business environment. Sapphire, a prominent clothing brand, stands as a
leading player in the industry, yet there is a growing concern about employee
engagement within the organization. The purpose of this research project is to
assess Sapphire's present level of employee involvement and devise strategies to
raise it, which will boost the company's long-term growth and competitiveness.

Problem statement:
Despite leading the industry, Sapphire faces issues with employee engagement that
may have an impact on the company's efficiency and general employee well-being.
The leadership of the company understands the importance of doing a thorough
analysis of the variables affecting employee engagement in order to identify areas
of concern and put forth viable solutions. By addressing these issues, Sapphire
hopes to establish a work environment where employees are inspired, devoted, and
sympathetic to the goals of the business.

Objectives:
This study's main objective is to raise employee engagement at Sapphire Clothing
Brand. The study is organized around the following particular objectives in order
to accomplish the following overarching objective:

#1: Assessing the Level of Existing Employee Engagement


An in-depth assessment of Sapphire's current level of employee involvement is
required to achieve this goal. We will gauge employees' opinions, attitudes, and
levels of satisfaction using a mix of quantitative and qualitative research
techniques. Conducting surveys, setting up focus groups, and conducting in-depth
interviews with a representative sample of workers from all departments and
hierarchical levels will be required to accomplish this.

#2: Identifying Important Drivers and Barriers to Employee Engagement


The second objective is to identify the key elements that have the greatest positive
(drivers) and negative (barriers) effects on employee engagement. We will utilize
statistical analysis tools to find correlations and patterns among various variables
based on the data gathered in the first objective. The work atmosphere, leadership
style, communication channels, training opportunities, and employee appreciation
are among the variables that need to be examined. This analysis will give helpful
information on particular areas that need attention and development.

Both of these objectives are intended to provide a thorough understanding of


Sapphire's existing level of employee engagement and the underlying causes of it.
The outcomes of these goals will form the basis for the research's further phases,
which will include the creation and application of techniques for enhancing
targeted engagement.

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