10/9/23, 9:12 PM KFC Mission and Vision Statement Analysis | EdrawMind
2. KFC's Mission Statement
While embracing its principles of cooperation, respect, responsibility, transparency, and innovation, Kfc's main focus is on boosting the success of
its business partners, employees, and consumers. KFC stresses earning the favorite of targeted consumers in their mission statement. Customers'
tastes are a crucial influence on the Company's business, according to this aspect. KFC, for example, modifies its menu and recipes to fulfill
customers' tastes for fast food items such as cheeseburgers and fries to become a popular spot.
A company's mission statement might be addressed to its products and its consumers. The expression is also known as a credo or philosophy. The
objective of the statement is to define a business and its main mission. The statement, according to the contemporary management expert, is a
company's fundamental guidance in formulating strategy, defining goals, and constantly making choices. Every reason for a company's existence
must be communicated in its mission statement so that customers understand what motivates it.
3. KFC's Vision Statement
"To provide food in a quick, pleasant setting that caters to cost-conscious, health-conscious people," says the KFC vision statement. The KFC vision
statement addresses a variety of strategic planning. As mentioned in the "modern customer experience" part of the vision statement, the business
emphasizes innovation to meet current market demands. KFC's products are also described in the vision statement's "great-tasting, high-quality
meals" section. Kfc's vision statement specifies the type of business approach it takes for organizational growth by declaring it "modern,
progressive." The creation of Kfc goods and services to satisfy consumer tastes and demands is a strategic aim tied to this vision statement.
KFC's vision statement meets all of the requirements for creating a great vision statement. The Company's business vision, for example, is succinct
and straightforward. It's also concerned about the future. The statement becomes more stable in terms of applicability for future business
conditions as a result of this concentration. The business vision statement is also challenging and inspirational because of the emphasis on
creating an even greater KFC. These attributes contribute to the Company's corporate vision becoming successful. However, including data on
how the firm may improve itself would be a good addition.
4. KFC's Core Values
We make the following commitments to govern our decisions and actions:
Teamwork: We encourage and support a varied but cohesive team. We engage experienced, skilled individuals who collaborate to achieve our
joint objectives.
Privacy & Safety: The need for safety is vital for KFC. Positive perceptions shared knowledge, and on-the-job training and certification are
required so that all employees are aware of the Company's cost-price linkages and how they connect to the markets.
Pricing & Productivity: Individual and group encouragement must be used to boost productivity, which must be viewed as contributing to job
security and corporate well-being. Product pricing is a combination of fine-tuning the cost-price relationship and mixing market circumstances.
Viability in the Long Run: To guarantee that the company remains valid even after a decade requires constant attention to the different trends
and factors that will help it remain in the market. Corporate viability requires both short- and long-term planning.
5. Key Takeaways
Many, but not all, of the criteria for producing ideal mission statements are met by the primary takeaways from Kfc's Mission and Vision
statement. For example, the Company's corporate purpose incorporates items (meal and drink) as well as a component of its corporate
philosophy and self-concept (being the favored location and manner).
KFC, on the other hand, excludes data on its target customers (every customer), target markets (global), and partners (employees or workers). By
including such extra information, the organization may boost its corporate mission. This attempts to make the corporate mission statement more
easily implemented in all areas and parts of Kfc's business organization and franchisee sites.
Just like KFC, you can have a mind map for your startup or Company too. With EdrawMind making mind maps have become easier and less time-
consuming. They offer built-in templates for you to choose and edit accordingly, and you'll be good to go
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