MINI PROJECT REPORT

Submited By

Kiran Aravind .P

(Register Number : )

Towards Partial Fulfillment of the requirements

For the award of the degree

MASTER OF BUSINESS ADMINISTRATION

OF BHARATHIAR UNIVERSITY

DEPARTMENT OF MBA

Sankara college of science and commerce

Accredited by NAAC with ―A‖ GRADE
An ISO 9001:2000 Certified inistitution
Recognized by UGC & approved by AICTE, NewDelhi
Saravanampatty,Coimbatore-641035
(2022-2024)
 TABLE OF CONTENT

S.No Content Page No

1 Introduction 1

2 Industry profile and Company profile 2

3 Organisation chart 6

4 Company layout format 8

5 DEPARTMENTS 8

Production –factory layout,production

5a) departmentchart,machinery layout,production process flow 10
chart

Finance department-office layout-finance depart chart-

5b) 11
function of finance department

Human resource department –HR layout –HR depart chart-

5c) 17
function of HR-performance appraisal methods

Marketing depart-layout-Marketing depart chart-functions-

5d) promotional activities-marketing activity process-new 22
product development process-retail process

6 SWOT/SWOC analysis 26

7 Learning from this mini project 29

INTRODUCTION:
UFlex is India‘s largest multinational flexible packaging and solutions company. Our packaging excellence
has positioned us as a preferred packaging solutions company amongst global brands worldwide. Over the
last three decades, Uflex have earned an irreproachable reputation by defining the contours of the
packaging industry in India and overseas. As a leading name among packaging solutions companies, Ufelx
assist our customers by offering world-class packaging solutions that preserve freshness and extend shelf-
life of food and other packed products. Owing to our qualitative approach, UFLEX are recognized as a pre-
eminent player amongst flexible packaging companies in India. Since our inception in 1985, UFLEX have
turned into a multi-billion company by focusing on trust, value creation for customers, quality innovation
and customer satisfaction.

Trust: UFLEX ensure trust remains at the core at every point of service and customer interaction. UFLEX
take stringent steps to provide consistent quality to earn our customer's faith.

Quality Innovation:UFLEX embrace quality innovation in our work style. Our efforts are aligned towards
developing responsible packaging solutions that meet the customer‘s business goals. UFLEX are dedicated
to revolutionising food packaging sentiment in India and abroad with our value-added innovations.

Value creation for customers: UFLEX strive to persistently work towards developing leading-edge
packaging designs to provide additional value to our customer's products. Whether it is food packaging or
manufacturing packaging applications for other sectors, UFLEX excel by creating value for customers at
every step. Our expertise in food packaging has placed us as the most preferred food packaging
manufacturers in India.

Customer Satisfaction:UFLEX believe in sharing long-lasting relationships with our customers. At all
times, UFLEX make sure not to lose sight for minute details for common good.

With a belief in manufacturing and providing cutting-edge packaging solutions, UFLEX have grown from
strength to strength. UFLEX have an extensive range of manufacturing capacity of packaging films,
flexible packaging, printing, and other value-added packaging applications that cater to our clients spread
across 140 countries. UFLEX enjoy a formidable market presence, thereby becoming India‘s largest
flexible packaging manufacturer and one of the most reliable flexible packaging companies in India.

Our commitment to the industry is visible in our all-out efforts to provide technical know-how and thereby
establish thought leadership. With more than thirty years of experience in polymer technology, UFLEX
have mastered flexible packaging solutions that meet our client's flexible packaging
requirements.Trust: UFLEX ensure trust remains at the core at every point of service and customer
interaction. UFLEX take stringent steps to provide consistent quality to earn our customer's faith.

Quality Innovation:UFLEX embrace quality innovation in our work style. Our efforts are aligned towards
developing responsible packaging solutions that meet the customer‘s business goals. UFLEX are dedicated
to revolutionising food packaging sentiment in India and abroad with our value-added innovations.

Value creation for customers: UFLEX strive to persistently work towards developing leading-edge
packaging designs to provide additional value to our customer's products.

1
COMPANY PROFILE
Over the last three decades, UFlex has earned an irreproachable reputation defining the contours of the
‗Packaging Industry‘ in India and overseas. Since its inception in 1985, it has turned into an over 1.75
billion dollar turnover company with 10000+ workforce focusing on trust, value creation for customers,
quality innovation and customer satisfaction. UFlex has grown from strength to strength with large
manufacturing capacities of packaging films and packaging products providing end-to-end solutions to
clients across 150 countries spanning USA, Canada, South America, UK, Europe, CIS countries, South
Africa and other African countries, Middle East and the South Asian countries. It enjoys a formidable
market presence and is today India‘s largest flexible packaging materials and Solutions Company and a
leading global polymer sciences corporation.

Integrated within its core business profile of Flexible Packaging & Packaging Films are allied businesses
like Aseptic Liquid Packaging, Engineering, Cylinders, Holography and Chemicals which further gives
UFlex a superior edge over competition. It has a vast production capacity for Biaxially Oriented
Polyethylene Teraphthalate (BOPET), Biaxially Oriented Polypropylene (BOPP) films, Cast
Polypropylene (CPP) films, facilities for Printing & Coating Inks, adhesives, Holography, Metallization &
PVDC coating, Gravure Printing Cylinders, Gravure Printing, Lamination and Pouch formation.
UFlex serves as one-stop-shop flexible packaging solution provider serving varied sectors spanning
FMCG, Consumer Product Goods, Pharmaceuticals, Building Materials, Automobile and much more. The
company offers technologically superior packaging for a wide variety of products such as snack foods,
candy and confectionery, sugar, rice & other cereals, beverages, tea & coffee, dessert mixes, noodles,
wheat flour, soaps and detergents, shampoos & conditioners, vegetable oil, spices, marinates & pastes,
cheese & dairy products, frozen food, sea food, meat, anti-fog, pet food, pharmaceuticals, contraceptives,
garden fertilizers and plant nutrients, motor oil and lubricants, automotive and engineering components etc.
Since COVID-19 pandemic, it has also been manufacturing consumer facing products like N-95 masks and
sanitizers.
UFlex enjoys a global reach with unhindered speed making it truly multinational. Headquartered in Noida
(National Capital Region, New Delhi), it has state-of the-art manufacturing facilities for packaging films in
India, UAE, Mexico, Poland, Egypt, USA, Russia, Hungary & Nigeria. It has a new packaging films plants
coming up in Dharwad in South India. In India, its plants are located in Noida & Jammu for packaging
products and allied businesses & in Sanand for aseptic liquid packaging. UFlex manufacturing facilities
enjoy ISO & HACCP accreditations and its products are approved by FDA.
Some of UFlex‘ clients on the global turf include P&G, PepsiCo, Coca-Cola, Nestle, Mondelez, L‘Oreal,
Britannia, Haldiram‘s, Amul, Kimberly Clark, Reckitt, Dabur, ITC, Perfetti, GSK, Agrotech Foods, Mars
Wrigley, Amcor, Mondi, UPM Raflatac amongst others.
The company is a winner of various prestigious awards for its products‘ excellence, innovation and
sustainability from reputed forums like Dow, AIMCAL, WPO, FPA, and more. UFlex became the ‗first
company in the world to recycle mix plastic waste‘ for which it earned recognition at Davos Recycle
Forum in 1995.
UFlex has over thirty years of experience in polymer technology. Setting milestones of success and
innovation, the company is known for manufacturing and supplying products, delivering customised
flexible packaging solutions and services across the globe to become an inextricable part of customers‘ life.
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Being a trend-setter in plastic waste recycling, UFlex stands committed to the industry by providing its
technical know-how in sustainable packaging solutions thus help creating a circular economy through its
global sustainability campaign ‗Project Plastic Fix‘.

Board of directors
Mr. Jagmohan Mongia
Mrs. Indu Liberha
Mr. Sujit Kumar Varma
Mr. Pradeep Narendra Poddar
Mr. Paresh Nath Sharma
Key Management
Mr. Ashok Chaturvedi – Chaiman & Managing Director
Mr. Rajesh Bhatia - Group President (CFO)
Mr. Anantshree Chaturvedi -Vice Chairman & CEO

Mr. Apoorvshree Chaturvedi -EU Operations & Sustainability

Mr. Jagmohan Mongia - Whole Time Director & President
Mr. Ashwani Sharma - President & CEO, Aseptic Liquid Packaging Business
Mr. P.L. Sirsamkar - Technical & New Product Development,
Mr. Chandan Chattaraj - Human Resources (India & Global)
Ajay Tandon, President - Engineering Business & New Product Development
Dinesh Jain, President - Legal & Corporate Affairs
Rajesh Bhasin -Joint President, Chemicals Business

3
Vision
"Be a leading company and preferred supplier for providing flexible packaging solutions to customers
across the world maximizing value for all stakeholders"

Mission
"To meet customers‘ dynamic packaging needs by providing innovative, productive, cost-effective,
optimised and eco-friendly packaging solutions, continually adding value to their business."

Values

Proactively build inclusive and egalitarian partnerships with all stakeholders, through the virtues of honesty
of purpose, mutual trust and respect. Customer value creation

Enabling customers to become high-performance businesses through our total packaging solutions and
creating long-term relationships by being responsive, relevant and consistently delivering value.

4
Corporate Social Responsibility Philosophy
Uflex’s philosophy has been to attain operational excellence and being socio-environmentally
responsive at the same time. UFlex has been giving impetus to CSR activities much prior to it becoming
mandatory w.e.f. April, 2014 through the enactment of law by the Central Government.

UFlex around five years ago had realized that the businesses in the long term cannot grow without
sustainable growth of the society. The basic rational is that every citizen of the country either individual or
Corporate House draws various benefits from the society; therefore it in turn becomes their coextensive
responsibility to return to society for the sustenance of economic development and growth which as a
responsibility is generally entrusted upon the Government.

Being mindful of its responsibility towards the society, UFlex over the past several years has been engaged
in supporting CSR projects in the field of SPORTS for the children from the vulnerable sections of society
irrespective of caste, creed, religion, social status, ethnicity, gender, geographies etc.

UFlex remains committed to support many such projects to provide training for promoting rural; nationally
recognized; paralympic and Olympic Sports in future too.

5
ORGANISATION CHART

6
7
Factory Layout:
The arrangement of machines and equipment within a factory which includes the layout of departments
within the factory site, the layout of machines within the departments and the layout of individual work
places.

Departments:
Production

8
Manufacturing and delivering devices on a global scale:
Uflex Ltd engaged in providing end-to-end flexible packaging solutions to customers viz.
packaging design & colour scheme, packaging structure, packaging products (value added anti-
counterfeiting solutions to prevent look-alikes from eroding the brand equity of our clients world
over & filling machines.

At UFlex' engineering business, UFLEX ensure superlative quality standards at each level in our
production process to deliver for utmost client satisfaction. With continued honest efforts,
UFLEX are recognized as one of the leading Manufacturers, Exporters & Suppliers in the global
market. The transformation into an international enterprise is credited to the standardization,
productivity, and globalization of our production and sales systems.
Fully integrated to have presence across all verticals of flexible packaging value chain. Primary
business of the group is flexible packaging films and packaging films and integrated within its
core business profile are allied businesses like Engineering, Cylinders, Holography and
chemicals which gives UFlex a superior edge above competition.

1. Preserve / Protect / Promote products – Barrier Properties/ Better Aesthetics

2. LoUFLEXr energy use at all levels of Production/ Transportation/ Disposal
3. Lighter UFLEXight with reduction at source
4. Less storage space
5. Ease of transportation & convenience of handling
6. Recyclable / Re-processable – Eco friendly
7. Anti-counterfeiting features through the use of Hologram and its advanced technologies
like Unigram, Fresnel Lens, Latentogram, Stamping Foils for brand protection from look-
alikes.
8. Cost effective compared to Rigid Packaging
Production Department Chart

9
Machinery Layout

Production process flow chart:

10
Finance:

The Company‘s working capital management is robust and involves a UFLEXll-organised process which
facilitates continuous monitoring and control over receivables, inventories and other parameters.

Due to the nature of the business, the Company maintains flexibility in funding by maintaining availability
under committed facilities.

Management monitors rolling forecasts of the Company‘s liquidity position and cash and cash equivalents
on the basis of expected cash flows.

The summarized financial results for the year ended 31st March, 2022 and for the previous year
ended 31st March, 2021 are as follows:

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 In crores

Consolidated Year Standalone Year

Ended Ended
2022 2021 2022 2021
Revenue from 13127.13 8888.90 5673.78 4633.35
Operations
Other Income 108.98 24.66 46.81 22.05
Share in Profit of Associates for 4.30 5.66 -- --
the Year
Share in (Loss) of Joint Venture -3.62 -4.35 -- --
for the Year
Total Income 13236.79 8914.87 5720.59 4655.41
Profit before Finance Cost, 2279.99 1826.99 679.66 766.03
Depreciation
& Tax
Finance Cost 322.46 229.07 155.03 152.28
Depreciation 537.12 455.73 253.21 259.65
Profit before Tax 1382.30 1142.19 271.42 354.10
Less: Tax Expenses 282.88 298.51 49.09 123.65
Profit for the year before 1099.42 843.68 222.33 230.45
Minority Interest
Non-Controlling Interest -1.17 -0.78 -- --
Profit for the year 1098.26 842.90 222.33 230.45
Total Other Comprehensive 57.85 30.28 1.53 0.75
Income for the Year
Total Comprehensive Income 1156.11 873.18 223.86 231.20
for the Year

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Office Layout:

Financial department chart:

13
 Functions of Financial Department:

 Compliance with accounting and financial standards and consolidation of financial data
 Ensuring the proper execution of strategic planning processes
 The profitability of the company through its ability to maximize profits
 The solvency of the company based on its ability to repay its loans and debts
 Good management of the company‘s cash flow
 The coordination of all the financial actors around the company: suppliers, legal and administrative
advisors, tax services

5yrs financial statement

Profit & Loss (All Figures in Cr. Adjusted EPS in Rs.)

PARTICULARS MAR 2018 MAR 2019 MAR 2020 MAR 2021 MAR 2022

Net Sales 3,787.69 4,220.97 4,069.71 4,633.35 5,673.78

Total Expenditure 3,331.32 3,761.94 3,536.55 3,891.89 5,051.37

Operating Profit 456.37 459.02 533.16 741.46 622.41

Other Income 19.77 21.55 83.26 24.56 57.24

Interest 144.22 167.94 172.89 152.28 155.03

Depreciation 221.28 239.93 261.36 259.65 253.21

Exceptional Items 0 0 0 0 0

Profit Before Tax 110.65 72.70 182.17 354.09 271.42

Tax 9.73 21.04 38.90 123.65 49.09

Net Profit 100.92 51.66 143.27 230.44 222.32

Adjusted EPS (Rs.) 13.98 7.15 19.84 31.91 30.79

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KEY FINANCIAL RATIOS OF UFLEX (in Rs. Cr.) MAR 22 MAR 21 MAR 20 MAR 19 MAR
18

PER SHARE RATIOS

Basic EPS (Rs.) 152.09 116.73 51.21 43.46 43.00

Diluted EPS (Rs.) 152.09 116.73 51.21 43.46 43.00

Cash EPS (Rs.) 226.63 179.94 107.19 96.83 91.48

Book Value [ExclRevalReserve]/Share (Rs.) 927.25 769.49 650.47 596.07 551.11

Book Value [InclRevalReserve]/Share (Rs.) 927.25 769.49 650.47 596.07 551.11

Revenue from Operations/Share (Rs.) 1,817.87 1,231.21 1,025.44 1,101.93 940.09

PBDIT/Share (Rs.) 315.74 253.01 153.55 139.96 124.55

PBIT/Share (Rs.) 241.35 189.90 97.72 87.22 75.86

PBT/Share (Rs.) 191.42 158.17 66.59 57.04 48.57

Net Profit/Share (Rs.) 152.25 116.83 51.36 44.08 42.79

NP After MI And SOA / Share (Rs.) 152.09 116.73 51.21 43.46 43.00

PROFITABILITY RATIOS

PBDIT Margin (%) 17.36 20.54 14.97 12.70 13.24

PBIT Margin (%) 13.27 15.42 9.52 7.91 8.06

PBT Margin (%) 10.53 12.84 6.49 5.17 5.16

Net Profit Margin (%) 8.37 9.48 5.00 4.00 4.55

NP After MI And SOA Margin (%) 8.36 9.48 4.99 3.94 4.57

Return on Networth/Equity (%) 16.42 15.16 7.87 7.29 7.79

Return on Capital Employed (%) 16.81 15.67 9.52 11.67 5.97

Return on Assets (%) 7.60 7.12 3.69 3.94 4.03

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Total Debt/Equity (X) 0.68 0.64 0.72 0.41 0.44

Asset Turnover Ratio (%) 0.64 75.19 74.00 99.96 88.29

LIQUIDITY RATIOS

Current Ratio (X) 1.64 1.55 1.41 1.39 1.40

Quick Ratio (X) 1.19 1.18 1.09 1.06 1.08

Inventory Turnover Ratio (X) 4.03 7.73 8.66 9.43 8.52

Dividend Payout Ratio (NP) (%) 1.64 1.71 4.49 5.54 9.79

Dividend Payout Ratio (CP) (%) 1.10 1.11 2.15 2.50 4.59

Earnings Retention Ratio (%) 98.36 98.29 95.51 94.46 90.21

Cash Earnings Retention Ratio (%) 98.90 98.89 97.85 97.50 95.41

The stock has lost over 9% in the past two sessions. While in the past month, the stock has declined 20.5%,
largely underperforming benchmark index Sensex, which has lost just 1% during the same period.

16
The sudden decline has many investors worried. Since 2021, shares of the company have gained big time
on the back of high demand for packaged foods, medicine, and other essential goods due to Covid-19.

The rally was further supported in 2022 after the key raw materials for packaging companies started
cooling down due to falling specialty paint prices.
Human Resource Department:

UFlex has earned an irreproachable reputation defining the contours of the ‗Packaging Industry‘ in India
and overseas. Since its inception in 1985, it has turned into a multi-billion company focusing on trust, value
creation for customers, quality innovation and customer satisfaction. UFlex has grown from strength to
strength with large manufacturing capacities of Packaging Films and packaging products providing end-to-
end solutions to clients across over 140 countries where it enjoys a formidable market presence thereby
becoming India‘s largest flexible packaging company.

At UFlex UFLEX have committed, high caliber, passionate professionals who have contributed, developed
and grown with us.
Our management style combines the wisdom of Indian Culture with the best global practices. To compete
in the global market, UFLEX focus on attracting the best talent and offer a corporate culture in which every
person can excel.

UFlex philosophy is based on our strong determination for growth, perpetual innovation and good
corporate citizenship.
Our practices have proven successful as UFLEX have evolved over the years to become India‘s largest
flexible packaging company. UFlex is an acknowledged leader in the flexible packaging revolution.. In our
pursuit of excellence, UFlex is on a continuous lookout for dynamic individuals.

With an unstoppable drive and desire for growth, UFlex is providing limitless opportunities to its
employees for career development and upward mobility. Our ability to acquire, engage, develop and retain
leaders is a legacy that has contributed to our sustained strong performance. As UFLEX look to push the
paddle and accelerate our growth, UFLEX are building on this legacy to help us reach a new level of
strength as a global organization.

Uflex is rated 3.8 out of 5, based on 1.1k reviews by employees on AmbitionBox. Uflex is known for Job
Security which is rated at the top and given a rating of 3.7.

17
HR Layout:

18
HR DEPARTMENT CHART:

Uflex ltd continuously review our existing human resource initiatives to make them more
inclusive, employee engaging and skill-development oriented.

Uflex continue to lay emphasis on building and sustaining an excellent organisation climate
based on human performance. UFLEX pursue proactive policies to achieve a peaceful and
harmonious work environment. UFLEX believe that our growth and work environment
combined with high employee satisfaction rate has allow UFLEX us to attract talent on a
large scale.

HR functions:
HR provides the vital link between the organization and the individual by virtue of being the custodian of
processes that create an ethical culture. The processes must focus on orienting the employees on the
expected behavior followed by assessing and rewarding the same.

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Recruitment and staffing

As the largest flexible packaging company, UFlex employs more than 8,000 employees across globe.
With this large workforce, I must mention that the attrition at the top level is almost negligible. We have a
variety of talent development programs strategically designed to meet the needs of the businesses and our
people. Such planned interventions are important to ensure retention at the top level and also develop the
next line of leaders who are adequately prepared to handle VUCA

Onboarding and training

UFlex offers job seekers more than a job. It offers them a lifetime growth with number of opportunities for

continuous development and growth in assorted fields of business.

Structured trainee program encompassing different functions across business.

Global Exposure – UFLEX LTD has manufacturing facilities in 6 countries and their products are available
in 108 countries across the world.

Structured Mentorship for all the trainees joining the organization.

Employee relations & Empowerment

For UFlex, Employee Value Proposition is a cultural shift whereby we invest just as much in our
employees as we do in our customers. It comprises an array of programmes which UFlex offers to the
employees in exchange of their employment and defines the ‗give and get‘ between us and employee,
encompassing every aspect of the employment experience — from the organisation‘s brand, mission,
purpose and values, our jobs, culture and people, to the full portfolio of our total reward programs. At
UFlex, while keeping pace with the fast changing business and market dynamics, we strive to continue to
be market leaders in Packaging films business, Aseptic Liquid Packaging business, Chemical business and
Flexible packaging business. For this, it is important to have a distinctive employer brand and compelling
employee experience which results in better HR and financial outcomes. EVP helps us differentiate from
our competitors by laying down what is unique about us, our employer brand, and the experience of
working in the world of UFlex.

The USP of UFlex EVP is that it has a range of offerings to our employees on employee empowerment,
striving for excellence, continuous growth and recognition. Based on the employee life cycle, it also

20
addresses the complete employee perspective. At UFlex, EVP is an essence of the company and we have
created an employee value proposition for our organisation based on following three phases methodology:

 Assess & Analyse: The Business strategy, Organisation brand, Talent requirement, Review of
current people practices, Strength elements and improvement areas.

 Design & Develop: Themes on the basis of employee perspective for creating unique and
compelling EVP for UFlex.

 Branding & Communication of EVP Model

Performance Management

Research: Dedicated content development team would ensure every module is customized and has a
strong linkage to business strategy and operations such as S&M, R&D, New Product Development etc.

Talent Pool: Academy will have a dedicated team of delivery experts who will go through a rigorous
certification process.

Structured: Each wing will work in a structured manner to ensure learning opportunity is not missed and
every employee is well aware of his/her learning journey in UFlex.

Technology: Strong dependency of Learning Management System will ensure Self-Directed

Learning ,Learning Culture , Learning Organization.

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Safety Responsibilities

The protection of environment and the health and safety of its customers, its people and the communities in
which we live and operate is an integral part of Company‘s mission to become the best among the global
players in the fl exible packaging industry. The Company is fully committed to providing a safe and
healthy work environment in all its manufacturing units across the globe. It is Company‘s fi rm belief that
safe and healthy workplace not only boosts people‘s morale but is also a precondition for greater
productivity at workplace and keeping its business operations environmentally sound. The Company will
seek to continuously improve its practices in light of advances in technology and new understandings in
environmental science, health and safety. The collective endeavour of the Company‘s employees at all
levels is directed towards sustaining and continuously improving standards of environment management,
and occupational health & safety in an endeavor to meet and exceed international benchmarks. For fulfi
lling the obligation of providing a safe and healthy work environment, the Company continually work
towards identifying, assessing and managing environmental impacts and health & safety risks of all

MARKETING
With the help of our agile marketing team at Noida (India) and agents spread across the length and breadth
of the country UFLEX LTD cater to a wide array of brands. UFLEX have UFLEXll transcended the
international boundaries to grow in every field of operations.

Marketing Department Layout:

22
MARKETING DEPARTMENT CHART

Functions:
Marketing Strategy of Uflex analyzes the brand with the marketing mix framework which covers the
Packaging actually has its very own 5 Ps, the perfect tool to understand and improve the efficacy of a
product's pack. These are: Promote, Position, Present, Provide and Protect. There are several marketing
strategies like product innovation, pricing approach, promotion planning etc. These business strategies,
based on Uflex marketing mix, help the brand succeed in the market.
Uflex marketing strategy helps the brand/company to position itself competitively in the market and
achieve its business goals & objectives.Along with the 5Ps the uflex ltd alsp follows 4Cs (consumer,
communication, cost, and convenience) help to ensure that your customer experiences are positive and
consistent across all channels. The purpose of a marketing mix is to create a plan that addresses the needs
and wants of UFLEX market.

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Product Strategy of Uflex

Marketing Strategy oUflex

Marketing Strategy is the method by which a business communicates its benefits to consumers. It states the
objective of the company, the products or services offered, and how the benefits will be beneficial to
consumers.
Often, a business will market itself primarily by making specific claims about what it offers. Marketing is
fundamental to any business; without it, a business-as-usual approach is unlikely to succeed.
In the case of Uflex, It uses both traditional and digital marketing methods to communicate and reach its
potential and existing customers. Talking about its traditional marketing approach, it has some of the
popular marketing campaigns to its name. Segmentation, Targeting and Positioning.

 Product:

A limited liability form to be signed by people who participate in the service and a monetary
deposit in case of damages.

 Price:

Uflex deals with various products in different categories and it prices vary accordingly.

Cheap Uflex to cater to the budget for the domestic customers & international customers.

 Promotions:

Uflex Facebook page, Instagram page, and a Twitter handle to promote the business. Also, paid
promotions on UFLEXbsites.

 Place:

An easy to access location from existing transit systems.

 People:

Friendly staff members who love meeting people and offer exceptional customer service.
NEW PRODUCT DEVELOPMENT PROCESS
In the quarter ending December 2021, UFlex unveiled a range of new products and solutions that meets
various packaging needs of brands while aiding the consumers with added convenience and features. These
developments affirms UFlex’ 360 degree focus on brand needs, user experience, and commitment towards the
environment.

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Product development is a creative process at its core. Better results often come from teams being able to
create a process together that works for that specific group.

3D Bags with Perforation to Give Kids an Easy-tear Experience: Kids unboxing their gift packs is
nothing less than a celebratory ritual where they seek an emotional experience in checking what’s inside
the pack.

FlexFab HR Ink for Cement & Fertilizers Packaging

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SWOT/SWOC ANALYSIS:
Strengths of Uflex
Strengths are the firm's capabilities and resources that it can use to design, develop, and sustain competitive
advantage in the marketplace

Track record of innovation - Even though most players in the Basic Materials strive to innovate, Uflex
has successful record at consumer driven innovation.

Strong brand recognition - Uflex products have strong brand recognition in the Containers & Packaging
industry. This has enabled the company to charge a premium compare to its competitors in Containers &
Packaging industry.

High margins compare to Containers & Packaging industry's competitors - Even though Uflex is facing
downward pressure on profitability, compare to competitors it is still racking in higher profit margins.

Market Leadership Position - Uflex has a strong market leadership position in the Containers &
Packaging industry. It has helped the company to rapidly scale new products successes.

First mover advantage in the increasingly crowded market place. The new products are rapidly increasing
Uflex market share in the Containers & Packaging industry.

Brands catering to different customers segments within Containers & Packaging segment - Uflex
extensive product offerings have helped the company to penetrate different customer segments in
Containers & Packaging segment. It has also helped the organization to diversify revenue streams.

Weaknesses of Uflex
Low investments into Uflex's customer oriented services - This can lead to competitors gaining
advantage in near future. Uflex needs to increase investment into research and development
especially in customer services oriented applications.
Loyalty among suppliers is low - Given the history of Uflex coming up with new innovations to drive
down prices in the supply chain.

Niche markets and local monopolies that companies such as Uflex able to exploit are fast disappearing.
The customer network that Uflex has promoted is proving less and less effective.

Declining per unit revenue for Uflex - competitiveness in the Containers & Packaging industry is putting
downward pressure on the profitability. A starting guide to manage this situation for companyname is –
objectively assessing the present value propositions of the various products.

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Declining market share of Uflex with increasing revenues - the Containers & Packaging industry is
growing faster than the company. In such a scenario Uflex has to carefully analyze the various trends
within the Basic Materials sector and figure out what it needs to do to drive future growth.

High cost of replacing existing experts within the Uflex. Few employees are responsible for the Uflex's
knowledge base and replacing them will be extremely difficult in the present conditions.

Opportunities for Uflex

Local Collaboration - Tie-up with local players can also provide opportunities of growth for the Uflex in
international markets. The local players have local expertise while Uflex can bring global processes and
execution expertise on table.

Customer preferences are fast changing - Driven by rising disposable incomes, easy access to
information, and fast adoption of technological products, customers today are more willing to experiment /
try new products in the market. Uflex has to carefully monitor not only wider trends within the Containers
& Packaging industry but also in the wider Basic Materials sector.

UFLEXring of the cost of new product launches through third party retail partners and dedicated social
network. Uflex can use the emerging trend to start small before scaling up after initial success of a new
product.

Increasing government regulations are making it difficult for un-organized players to operate in the
Containers & Packaging industry. This can provide Uflex an opportunity to increase the customer base.

Opportunities in Online Space - Increasing adoption of online services by customers will also enable
Uflex to provide new offerings to the customers in Containers & Packaging industry.

UFLEX inflation rate - The low inflation rate bring more stability in the market, enable credit at
loUFLEX interest rate to the customers of Uflex. This will increase the consumption of Uflex products.

Threats to Uflex

Competitive pressures - As the new product launch cycles are reducing in the Basic Materials industry. It
has put additional competitive pressures on players such as Uflex. Given the large customer base, Uflex
can't respond quickly to the needs of the niche markets that disruptors are focusing on.

Distrust of institutions and increasing threat of legal actions for Uflex - As the WTO regulations and laws
are difficult to enforce in various markets. Legal procedures have become expensive and long drawn
process. It can lead to less investment into emerging markets by Uflex thus resulting in sloUFLEXr growth.

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Saturation in urban market and stagnation in the rural markets - For Uflex this trend is an ongoing
challenge in the Containers & Packaging segment. One of the reasons is that the adoption of products is
slow in rural market. Secondly it is more costly for Uflex to serve the rural customers than urban customers
given the vast distances and lack of infrastructure.

Trade Relation between US and China can affect Uflex growth plans - This can lead to full scale trade
war which can hamper the potential of Uflex to expand operations in China.

Changing political environment with US and China trade war, Brexit impacting European Union, and
overall instability in the middle east can impact Uflex business both in local market and in international
market.

- Changing demographics - As the babyboomers are retiring and new generation finding hard to replace
their purchasing poUFLEXr. This can lead to higher profits in the short run for Uflex but reducing margins
over the long run as young people are less brand loyal and more open to experimentation.

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Learnings:

 The company focuses on environmental impacts of sourcing and continually works with the
suppliers & vendors to reduce the same.
 It is found that the company recylcles 90% of the waste generated in the process of manufacturing.
 Energy effi ciency is a cornerstone for positive impact on environment and sustainable growth. The
Company continued to improve across all facets of energy management which include generation,
distribution and consumption.
 The Human Resource Development continues to be focused on improving employee productivity,
reducing employee cost and building necessary skillsets whilst building employee motivation
through varied employee engagement initiatives. To augment technical strength in existing business
areas, various technical trainings covering existing business are being conducted on a regular
interval.
 Uflex company has on boarded new customers who are global leaders. It is developing new
products for multiple business categories and has added products to cater to steel plants.
 The change in price of raw materials and commodities puts an additional threat to the Uflex India‘s
growth as surge in commodity cost increases the cost of final product thereby affecting the
consumer demand.
 Uflex is currently trading at 286. If you take the past pricing it was trading at 500 in dec 2017.,
hoping that it can reach 375 in 2 to 3 months provided the results are good.
 Based on our forecasts, a long-term increase is expected, the "Uflex Ltd" stock price prognosis
for 2028-03-10 is 1152.445 INR.

 There are factors that can pose a risk to a Company‘s business model due to changes in
macroeconomic circumstances and consumer attitudes.

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