My Choices (Inglês) • Módulos 4/5/6 • 11.

º ano

Workbook

Module 4

4.1. Evolution of the Media

Page 6
A. 1. magazine; 2. opinion; 3. report; 4. find out; 5. celebrity; 6. media; 7. advertisement; 8. event
B. People: critic, actor, presenter, camera operator; Hardware: satellite dish, cable, screen, aerial;
Programmes: reality TV, talk show, sitcom, wildlife documentary.
C. 1. writing; 2. on/in/the; 3. programme; 4. report; 5. forecast.

Page 7
A. 1. c; 2. d; 3. b; 4. f; 5. a; 6. e
B. 1. famous people; 2. interviewers; 3. commentators; 4. world; 5. reporters; 6. soap opera; 7.
ordinary people; 8. comedy/sitcom; 9. comedians; 10. quiz show; 11. performing live; 12.
singers

Page 8
A. 1. microphone; 2. editor; 3. commentator; 4. engineer; 5. newsreader; 6. podcast; 7.
transmissions; 8. tuning
B. 1. Turn down; 2. guest; 3. console; 4. playlist; 5. ad spots; 6. Switch on; 7. podcast; 8. DJ; 9. turn
up; 10. switch off

Page 9
A.1. published / daily; 2. weekly; 3. headline; 4. photographer; 5. report; 6. journalist; 7. adverts;
8. article; 9. reporters; 10. editor
B. 1. section; 2. index; 3. scandal; 4. cartoon; 5. reviews

Page 10
A. 1. A; 2. E; 3. D; 4. C; 5. B
B. 1. c; 2. d; 3. a; 4. b

Page 11
C. 1. away; 2. to; 3. to / about; 4. up; 5. on; 6. at; 7. in; 8. for; 9. out; 10. for
D. 1. on; 2. with; 3. off; 4. off; 5. for; 6. at; 7. up; 8. out; 9. away; 10. in

Page 12
A. 1. at; 2. at; 3. on; 4. in; 5. on; 6. in; 7. at; 8. at; 9. in; 10. in; 11. on; 12. at; 13. in; 14. on; 15. at;
16. at
B. 1. for dinner at 7 p.m.; 2. on 1st of January is very dangerous; 3. much better in the morning.
C. 1. in; 2. at; 3. at; 4. in; 5. in; 6. in; 7. at; 8. in; 9. on; 10. in; 11. on; 12. in

Page 13
A. 1. c; 2. d; 3. b; 4. a
B. 1. a; 2. c; 3. c; 4. c; 5. b; 6. c
 My Choices (Inglês) • Módulos 4/5/6 • 11.º ano

4.2. Internet and Global Communication

Page 14
A. 1. g; 2. f; 3. o; 4. m; 5. h; 6. k; 7. n; 8. j; 9. a; 10. d; 11. e; 12. c; 13. b; 14. i; 15. I; 16. p

Page 15
B. 1. M; 2. L; 3. K; 4. J; 5. I; 6. H; 7. G; 8. F; 9. E; 10. D; 11. C; 12. B; 13. A
C. 1. webcam; 2. screen; 3. printer; 4. speakers; 5. keyboard; 6. router; 7. laptop; 8. tablet; 9.
mouse; 10. pen drive; 11. smartphone

Page 16
A. 1. played football on Saturdays.
2. had bought a new mobile phone.
3. was writing an email.
4. had been to Paris twice.
5. had gone to the cinema and had seen “The Avengers”.
6. would go to London in the summer.
7. she wanted to go to the cinema on Saturday.

Page 17
B. 1. Peter was her best friend.
2. that his favourite sport was basketball.
3. she was going to the cinema with her friends.
4. that he had done all his homework.
5. her teacher had taught her how to use a computer.
6. the website he had talked about was fantastic.
7. if she had time, she would meet her in the café.
8. they would visit their grandparents in August.

Page 18
C. 1. then she was writing an email to her teacher.
2. he had gone to London the previous year with his parents.
3. they were parking their bikes there.
4. the day before she had bought a new dress for her mother.
5. on the next day she would go to the cinema with her best friend Anna.
6. he had studied a lot that morning for his English test.

Page 19
D. 1. me I would see the concert better from there.
2. he wouldn’t eat meat anymore, he would be vegetarian.
3. if I could help her with Chemistry on the next day.
4. where Monica lived.
5. The teacher declared that English was the official language of South Africa.
E. 1. would remember his; 2. was having dinner with his; 3. her sister had got married; 4. years
before they had moved
 My Choices (Inglês) • Módulos 4/5/6 • 11.º ano

4.3. Communication and Ethics

Page 20
A. 1. inventors; 2. protect; 3. copying; 4. internet; 5. art; 6. public; 7. sign; 8. unique; 9. distinguish;
10. entities; 11. label; 12. advertising

Page 21
B. 1. d; 2. e; 3. b; 4. a; 5. c
C. A. Guerrilla Marketing; B. Whistle-blowers; C. Consumer culture
D. off the record; 2. whistle-blowers; 3. media culture; 4. targeting; 5. guerrilla marketing

Page 22
A. 1. a; 2. b; 3. a; 4. c; 5. b; 6. c

Page 23
B. 1. c; 2. d; 3. a; 4. b; 5. f; 6. e
C. 1. may go out later.
2. must have experience for this job.
3. should consult a doctor when you are ill.
4. mustn’t smoke here.
5. Can dogs swim here?
D.1. must/should get to know lots of people
2. shouldn’t try to seem more intelligent
3. mustn’t start making a new product

Module 4 Test Yourself

Reading Comprehension

Page 24
A. 1. wrongful; 2. denying; 3. undoubtedly; 4. greed; 5. smoothly

Page 25
A. 1. fee; 2. agreements; 3. apply; 4. Trade mark; 5. broadcasts
B. a. 2; b. 4.; c. 9; d. 1; e. 6.
C. 1. Copyright is a synonym for protection of authors’ rights. 2. When you create original works
like books songs, or films you will automatically get copyright protection. 3. International copyright
agreements protect your work. 4. You can use other authors’ intellectual property if you buy the
rights from them or get their permission to use it. 5. ‘IP infringement’ is the use of someone’s
work without their permission / IP infringement’ could lead to a fine, prison or both.
 My Choices (Inglês) • Módulos 4/5/6 • 11.º ano

Grammar

Page 25
A. 1. to; 2. up; 3. for; 4. to; 5. at
B. 1. in; 2. at; 3. at; 4. On; 5. at

Page 26
C. 1. Linda told Jim she had looked there in the house for Robert.
2. Mark said John was living in a hotel that week.
3. Jill told Karen she had gone snowboarding the previous year/the year before.
4. Karl asked me if I would call him the next day.
5. Peter told his boss he had spent all morning on the internet reading emails.
D. 1. can; 2. should; 3. can’t; 4. must; 5. mustn’t

Writing

Page 26
A. Personal answer

Listening

Page 27
A. 1. quality; 2. popular; 3. quality; 4. popular
B. 1. c; 2. b; 3. c; 4. a; 5. b; 6. c

Audio script

The Press in THE UK

Woman Silvia’s friend, Andrew, from Canada, is interested in the press of Great Britain.
Andrew What can you say about the press in Britain?
Silvia Well, reading a newspaper is a very popular pastime in Britain. Reading a daily
newspaper is part of the British routine. The Japanese are the only nation in the
world that buy more daily papers than the British.
Andrew Wow! Really?
Silvia Yes, I’ve read that 22 million daily newspapers are printed every day; 18 million
papers are printed every Sunday. That means that every two or three members of
each family read newspapers.
Andrew And they buy them at the newsagent’s…
Silvia Not really. Newspapers in Britain are usually delivered door to door for a small extra
fee; that’s why there is a high rate of readership.
Andrew So what kind of newspapers are there?
Silvia Well, besides countless small local papers, there are various national dailies.
National papers are mostly printed in London and distributed from there. Oh… and
there is a clear distinction between ’quality’ and ’popular’ papers.
 My Choices (Inglês) • Módulos 4/5/6 • 11.º ano

Andrew What’s the difference?

Silvia Historically, quality papers used to have a large format – broadsheets – however,
nowadays some quality papers have adopted a smaller format which is easier to
handle. They contain more news and articles, and devote much more space to the
printed word than to pictures. They are mostly read by the higher income classes.
They deal with an extensive coverage of political, financial and foreign news and use
formal language. On the other hand, popular papers (also called tabloids) are
smaller in format. They have lots of pictures, large headlines and short articles
written in simple and informal language, which deal with human interest stories.
This kind of newspapers handle the information in a sensationalistic way. They are
much more concerned with increasing their circulations than with offering quality
news. In comparison with quality papers, their circulations are enormous.