Questionnaire
Name of Respondent: _________________ Occupation: ________________ Age: ________ Sex: _________ Approximate income level: ________
1. What product do you use for your hair wash? A. Shampoo C. Herbs 2. If you use a shampoo, how often do you use it? (Select to your nearest range) A. Daily C. Weekly E. Other: ___________ 3. What brand of shampoos do you use? A. Pantene. C .Head and shoulders E. Other: ___________ B. Clear Men\ Women D. Sun silk F. Selsun blue B. Twice a week D. Monthly B. Soap
4. What features do you look for in a shampoo? A. Smoothening of hair C. Conditioning E. Other: ___________ 5. Are you satisfied of your anti dandruff shampoo? A. Yes B. No B. Anti Dandruff D. To prevent hair fall
6. If yes then because of which feature you are satisfied? A. Because it is a big brand C. Its too cheap. B. My doctor has suggested me D. I can see the results myself. F. My favourite personality uses it H. Other: ___________________
E. I like its colour \ Fragrance \ Packaging G. My family members uses it
7. If not then which feature makes you dissatisfied? A. Its too costly to use C. I cant see any change E. I feel burning / itching after using it. using it. G. other ________________________ 8. What do you look for while buying a shampoo? A. Packaging C .Cost E. Other: ___________ 9. In what quantity do you buy shampoo? A. Sachets C. Family packs B. Medium D. Mini bottles B. Quality D. Brand B. My hairs are getting rough. D. Its smell is too bad F. I am suffering from hair loss after
10. If you use bottles what kind of shampoo container your like? A. Pump bottles C. with Lid B. Squeeze bottles D. Other: _______________
11. Are you aware of selsun Blue Shampoo? A. Yes 12. Which medium give you awareness? A. T.V C. Billboards E. Doctor G. Other: ____________ 13. Are you currently using Selsun Blue Moisturizing Treatment Shampoo? A. Yes B. No B. Newspaper D. Radio F. Friend B. No
14. Where do you purchase Selsun Blue Moisturizing Treatment from? A. Medical shop\Pharmacy Metro C. General Store B. Super markets Macro, Naheed, Imtiaz, D. Other: ________________
15. Which factor of Selsun Blue Moisturizing Treatment Shampoo you are dissatisfied of? A. ___________________________________________________
16. Would you recommend Selsun Blue Moisturizing Treatment Shampoo to any other person? A. Yes 17. How do you classify it? A. Normal Shampoo C. Medicated Anti Dandruff Shampoo B. Anti Dandruff Shampoo D. Other: _____________ B. No
18. Are you ex user of Selsun Blue Moisturizing Treatment Shampoo? A. Yes 19. If yes then why have you quit using it? A. ___________________________________________________ 20. Which factor of Selsun Blue Moisturizing Treatment Shampoo you are satisfied of? A. ___________________________________________________ 21. Would you like to experience it if given a free sachet\ bottle? A. Yes C. May be 22. Will you still try Selsun Blue if not given a free sample? A. Yes B. No. B. No B. No
23. Any recommendation \ suggestions to Abbott Laboratory:
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
Thank you very much for your kind cooperation
Questionnaire
Name of Respondent: _________________ Shop type: _________________ _________________ Shop name: _________________ Shop established since:
1. How much quantity of shampoos you sell per day? A. 0 - 5 C. 11 - above B. 6 - 10 D. Other: ___________
2. How much quantity of Selsun Blue Moisturizing Treatment you sell per day?
A. 0 - 5 C. 11 - above
E. Nil
B. 6 - 10 D. Other: ___________
3. For what type of problems consumer uses Selsun Blue Moisturizing Treatment? A. For dandruff C. For dry hairs B. For oily hairs D. For damage hairs
4. Who is the most common purchaser under the age group of for Selsun Blue Moisturizing Treatment shampoo? A. 10 - 15 years C. 25 - 35 years B. 15 - 25 years D. 35 - 45 years
5. What is the profit margins in the given shampoo brands? A. Sun silk ____________ C. Head & Shoulders ____________ 6. Which companies pay the shelf price? A. Sun silk C. Head & Shoulders B. Pantene D. Selsun Blue Moisturizing Treatment B. Pantene ____________ D. Selsun Blue Moisturizing Treatment ____________
7. If yes than how they pay the shelf price? A. Monthly B. In package
8. What is the benefits company pay for sells promotion? A. Shop fascia C. Shelf space E. Other: _____________ B. Per month percentage D. Discounts on retail
9. How long you have been in this business?
A. 0 - 5 C. 11 - above
B. 6 - 10 D. Other: ___________
10. How long you have been selling Selsun Blue Moisturizing Treatment?
A. 0 - 5 C. 11 - above
B. 6 - 10 D. Other: ___________
11. Any recommendation \ suggestions to Abbott Laboratory: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
Thank you very much for your kind cooperation
