1.
Headquarter: L'Oréal Group has its head office in the Centre Eugène Schueller in Clichy, Hauts-de-
Seine, close to Paris
2. Founder:
The L'Oréal brand began when Ernest Louis Schueller, a French chemist, created a new type of hair dye
in 1907. He named this product “L'Auréale”, a spelling of the name. abbreviated from two French words:
“Leaf” (bright) and “Auréole” (bright ring, light). He began producing and selling this product in Paris.
In 1909, Ernest Schueller founded the company Société Française de Teintures Inoffensives pour
Cheveux (French Company for Safe Hair Colors), abbreviated as “L’Oréal”. The name was changed to
L'Oréal when he felt it sounded better. The word “L’Oréal” was derived from an Ancient Greek word:
ωραίος (oreos), which translates to “beauty.”
3. Logo:
The L’Oréal logo tops all four design criteria. Relevant,
simple, memorable, and timeless.
L’Oréal logo history officially began in 1909, when the
company was first created as a simple hair dye brand
selling solutions to hairdressers in France. A few later
timelines are:
You can see that the L’Oréal logo font is a simple sans-
serif typeface with a slightly “O.” The simple design with
highlighting the letter "O" easily attracts attention from
customers
4. Main products:
- Skin care product: Eye Care ,Face Mask ,Face Scrub, Serum, Facial Cleanser, Night Cream, Sunscreen
for Face…
- Make up product:
+ EYE MAKEUP: Mascara, Eyeliner, Eyebrow Makeup, Eye Shadow
+ LIP COLOR: Lipstick, Liquid Lip, Lip Gloss, Lip Liner
+ FACE MAKEUP: Foundation, Face Powder, Concealer Blush….
+ HAIR COLOR PRODUCTS: Permanent Hair Color, Semi-Permanent, Root Touch Up, Balayage Ombre
Hair Color…
+ HAIR CARE & STYLING PRODUCTS: Shampoo, Conditioner, Hair Treatments, Hair Serum, Hair Mask…
5. Operation market
Leading the world in beauty and pioneering the world of beauty tech; they have 88.000 employees
across 150 countries on five continents.
L'Oreal's major brands and products include hair care, skincare, sun care, color cosmetics, toiletries and
fragrances sold under more than 35 brand names in different channels.
6. Brand
L'ORÉAL LUXE: Lancôme, Yves Saint Laurent, Kiehl's, Shu Uemura
L’ORÉAL Consumer Products: L'Oréal Paris, Maybelline New York, Garnier
L’ORÉAL Active Cosmetics: Vichy, La Roche-Posay, SkinCeuticals, CereVe
L’ORÉAL Professional Products: L'Oréal Professionnel Paris, Kérastase
7. Operation market
Leading the world in beauty and pioneering the world of beauty tech; they have 88.000 employees
across 150 countries on five continents.
L'Oreal's major brands and products include hair care, skincare, sun care, color cosmetics, toiletries and
fragrances sold under more than 35 brand names in different channels.
8. Mission - Beauty for all
L’Oréal’s statement signifies the importance of beauty for all. The concise statement reflects the brand’s
intent to prove itself as an industry leader in the beauty world and also shows that L’Oréal is aware of its
ambition to have a meaningful impact.
The brand believes everyone is beautiful and needs reliable products to enhance it. It’s why the brand
focuses on making cosmetics that help people accentuate their features, so they feel like a better
version of themselves.
9. Vision - Create Beauty that Moves the World
The company’s vision revolves around beauty. As one of the world’s largest brands, it knows that beauty
is more than just about looking good. It is a POWER that gives confidence to people and helps them feel
good about themselves. The vision reflects L’Oréal’s sole vision, which focuses on creating beauty.
10. Core values
Passion: aims to bring well-being, openness, and self-confidence to men and women. Employees should
have a passion for progress and benefitting humanity. Creating beauty products requires understanding
others, appreciating their traditions, and anticipating their needs.
Innovation: L’Oréal considers innovation one of its founding values. Innovation is crucial because beauty
is an endless quest that requires high performance. By cultivating this value, the French beauty brand
pushes its limits of knowledge to discover ways to create new products that are truly surprising and
different.
Entrepreneurial Spirit: L’Oréal’s third value encourages challenge, autonomy, and adventure. The
company wants its workforce to use it as a driving force to improve talents.
Open-Mindedness: L’Oréal promotes work practices in which listening to customers and understanding
their culture is a norm. Open-mindedness can help a company benefit from the differences and cater to
the infinite diversity of the world’s beauty aspirations.
Quest for Excellence: The fifth value permeates all the business aspects and pushes employees to do
their best.
Responsibility: A sense of social responsibility is another fundamental value L’Oréal cultivates in its
workplaces. It is a duty to protect people’s and planet’s beauty to contribute to the well-being of the
communities.
