1 Innovation means

A. An idea
B. Product
C. Service
D. Transformation of Idea into product or services
2 Design Thinking starts with
A. Inspiration
B. Empathize
C. Problems
D. Humans and their needs
3 Addition of mobile charging feature in Active Honda is an example of
A. Radical Innovation
B. Disruptive Innovation
C. Incremental Innovation
D. Architectural Innovation
4 Invention of Mobile phone is an example of
A. Radical Innovation
B. Disruptive Innovation
C. Incremental Innovation
D. Architectural Innovation
5 Design thinking has __ phases and ____ steps.
A. 4 7
B. 5 5
C. 2 5
D. 3 7
6 Design Thinking also called ____________is a structured exploratory approach putting human being at the center to
solve complex problems and/or create
A. innovative products and services.
B. Human-Centered Design
C. Problem-Centered Design
D. Solution-Centered Design
E. None of these
7 Design thinking is based on
A. Desirability
B. Feasibility
C. Viability
D. All of the above
8 Design Thinking is used in
A. IT Industries
B. Companies
C. Education Institutions
D. All of the above
9 DT follows the sequence
A. Empathize, Ideate, Define, Test, Prototype
B. Empathize, Ideate, Define, Prototype, Test
C. Empathize, Define, Ideate, Prototype, Test
D. Empathize, Define, Test, Prototype, Ideate
10 Inspiration Phase consists of the following steps
A. Prepare & Empathize
B. Define & Ideate
C. Prototype & Test
D. None of these
11 What are the principles of Design Thinking ?
 A. Embrace ambiguity with optimism
B. Learn with a beginner mindset through iterative experimentation
C. Think and communicate visually to reach the essence of things
D. Channel creative energy thanks to the structured process.
E. All the above
F. None of the above
12 Design Thinking prepare step is about
A. Collaboration with customers.
B. Open imagination and disruptive innovation.
C. Writing a first draft description about the problem.
D. focus on the possibilities not the problems
13 Empathy is the base of a human-centered design process.
The main activities are: Collecting, Identifying, Observing, Engaging, and Immersing.
A. True
B. False
14 The purpose of empathize step is to:
1. Discover needs that customers may or may not be aware of.
2. Identify the emotions that guide behaviors.
3. Refine your target customers.
A. Only 1 and 3 are True
B. Only 2 and 3 are True
C. It includes all Three
D. None of the above
15 Design thinking process is called as _________ process
A. Dimond
B. Double – Dimond
C. Double Pyramid
D. None of the Above
16 Implementation Phase consists of
A. Prototype and Test
B. Ideate and Test
C. Define, Test and Launch
D. Prototype, Test and Launch
17 Embrace _____ with optimism is one of the principles of Design Thinking
A. Unambiguity
B. Ideas
C. Problems
D. Ambiguity
18 The better way to understand a person’s thoughts, emotions, and motivations is to
A. Talk to the person
B. Give Presentation
C. Brainstorming
D. Sympathize
19 Good practices about interview in Design Thinking:
Ask why , be specific , encourage for stories, look for inconsistencies, pay attention to nonverbal communication and
don’t suggest answers
A. True
B. False
20 Don’t suggest answers addresses 2 purposes:
1. Develop a deep understanding of your customer and the design space.
2. Build an actionable problem statement: your point of view (POV).
A. True
B. False
21. A Brainstorming session is____________

a. There is no rule, it is up to the Brainstorming facilitator to decide

b. A mix of individual & collective activities

c. A collective activity only

d. An individual activity only

22. The objective of a low-fidelity prototype is to…

a. Test fast and fail cheap

b. Validate final concepts among your target audience

c. Test more concepts at an early stage

d. Assess the technical feasibility of the solution

23. You can interview your target users at any step of the Design Thinking approach.

a. Yes

b. No

24. You are an Innovation Consultant helping a Team apply the Design Thinking approach. This team is
working on the Ideation step and have produced more than 100 ideas. What would you suggest they do
first?

a. To prototype some of these ideas

b. To categorise their ideas

c. To continue iterating on ideas

d. To vote for their preferred ideas

25. As an Innovation Consultant, what should you do to help a team struggling to think outside the box
during a Brainstorming session?

a. Propose to them new brainstorming techniques (e.g. Mash-up)

b. Remind the team about the Problem Statement(s) to help guide the ideation process

c. Remind the team about the Brainstorming rules

d. Give them feedback about the ideas like highlighting the good ones already proposed

26. Who bought a collaborative design philosophy?

b. Henry Ford and Steve Jobs

c. Steve Jobs

d. None of the above

27. One needs to have professional training in design to become a design thinker. True or False?

a. True

b. False

28. Innovation is defined as:

a. the commercialization of a new product or process.

b. the invention of a new product or process.

c. a new product or process idea.

d. the implementation of a new production method.

29. Innovation can help to provide a temporary competitive advantage when:

a. Barriers to entry are high.

b. Barriers to imitation are low and intellectual property rights are difficult to enforce.

c. There are few other competitors.

d. Barriers to entry are low.