Media and Information Literacy Evolution

• The gradual development of something, especially from a

Lesson 1: Introduction to MIL
simple to a more complex form

Information
The Evolution of Traditional to New Media
• Knowledge or processed data from the study,
experience, signals, and symbols Pre-Industrial Age (Before 1700s)
• Cave Paintings (35,000 BC)
Technology
• Papyrus in Egypt (2500 BC)
• The use of scientific knowledge for practical
• Clay Tablets in Mesopotamia (2400 BC)
purposes, and for solving problems
• Acta Diurna in Rome (130 BC)

Media • Dibao in China (2nd Century)

• Refers to any physical object used to • Codex in the Mayan Region (5th Century)

communicate messages • Printing Press Using Wood Blocks (220 AD)

Information Literacy Industrial Age (1700s to 1930s)

• The ability to recognize when information is needed, and • Printing Press for Mass Production (19th Century)

to locate, evaluate, and effectively communicate information • Newspaper Production (1600s)

in its various formats • The London Gazette (1665)

• Typewriter (1800) • Telegraph (1840s)
Technology Literacy • Telephone (1876) • Motion Pictures (1890)
• The ability of an individual, either working independently • Sound Films (1894) • Punch Cards (1890s to 1830s)
or with others, to responsibly, appropriately, and effectively
use technological tools Electronic Age (1930s to 1980s)
• Transistor Radio (1950s)
Media Literacy • Commercial Television (early to mid 1940s)
• The ability to access, analyze, evaluate, and create media • Large Electronic Computers (late 1940s to early 1950s)
in a variety of forms • EDSAC (1947) • UNIVAC (1951)
• Mainframe Computers (1960s)
Definition and Aspects of MIL
• Personal Computers (late 1960s)
• Umbrella term for a number of competencies, skills, and
• Hewlett-Packard • Apple I
understandings associated with contemporary
• Overhead Projectors (late 1950s to early 1960s)
communication and information practices
• LCD Projectors (mid to late 1980s)
• Aims to enable individuals to think critically about the
media and information they consume by engaging in the
Information Age (Mid 1900s to 2000s)
process of inquiry
• Web Browsers • Search Engines
• Blogging Sites • Social Networks
Lesson 2: The Evolution of Traditional to New Media
• Microblogging Sites • Photo & Video Sharing
Importance of Media • Instant Messaging and Video Conferencing
• Inform, Communicate, Entertain (ICE) • Portable Computers • Mobile Phones
• Informing and Educating • Wearable Technology • Cloud and Big Data
• Entertaining and providing an outlet for the imagination
• Public forum for the discussion of important issues
• Watchdog for government, business, etc
Lesson 3: Types of Media
3. New Media
Media - any physical object used to communicate • term used to integrate the different technologies emerging
messages on one digital platform to organize and distribute content
ex: blog, vlog, podcasts
1. Print Media
Media Convergence
• consists of paper and ink; reproduced in a
• the merging of different equipment and tools for producing
a printing process that is traditionally mechanical
and distributing news through digitization and computer
networking
Kinds of Print Media
• allows media to be produced and distributed on multiple
a. Text Media - a simple and flexible format for conveying devices; technological convergence
ideas, whether handwritten or printed • synergy of communication, content, and computing in the
ex: books, newspapers, magazines digital world

Key Feature - Typography Fields and Examples

• the art and technique of arranging the visual component of Communication - Social Networks; Facebook, Instagram
the written word; fonts and alignment Education - Learning Management Systems; MS Teams
• features textual designs with optical illusions that improve Advertising - Digitized Print Ads
readability and help convey meaning News - News Agencies; CNN, Inquirer
Entertainment - Multimedia Personalities; Oprah Winfrey
b. Visual Media - pictures, photos, images, and graphics
used to channel communication using the sense of sight Lesson 4: Media and Information Sources
ex: photography, and infographics
Information
Key Feature - Graphic Design • Processed data and/or knowledge derived from study,
• refers to the process of visual communication that experience, instruction, signals, or symbols
organizes and presents information creatively for a
particular purpose Sources of Information

2. Broadcast Media Primary - original, uninterpreted, or first-hand material

• reaches target audiences using airwaves as the created by the person involved in an activity or event

transmission medium; radio and tv • artifacts • letters • music sheets

ex: radio and television • diaries and autobiographies • official documents

Kinds of Broadcast Media Secondary - information obtained through the analysis,

interpretation, and evaluation of primary sources/materials
Audio Media - uses audio or voice recording as a medium
• newspaper articles • biographies • textbooks
in the delivery of information to appeal to the auditory sense
ex: voice recording and radio drama
Tertiary - involves information that collects, organizes, and
summarizes primary and secondary source materials
Multimedia - concerned with computer-controlled
• encyclopedia • manuals • dictionary
integration of different media types where every information
• directories • guidebooks • yearbooks
can be stored, communicated, and handled digitally
ex: cartoons
Indigenous Media Evaluating Information
• form of media conceptualized, produced, and circulated by 1. Who or What is the Source
indigenous people as vehicles of communication, 2. What is the Medium Used
specifically for cultural preservation, expression, etc 3. What is it Made
• folktales • folk songs • folk dances 4. How is the Information Made
5. Is it Valuable to the Audience
Library
• a place and a “means of access to information, ideas, and CRAAP
works of imagination” Currency - timeliness of the info
Relevance - how the info fits your needs
Kinds of Library Services Authority - the source of info
User Services - functions to link people to the information Accuracy - reliability and correctness of info
they are looking for Purpose - the reason the info exists
Technical Services - gathering, cataloging, and preparing
library materials
Computer Services - maintaining databases, software
programming, web design, & computer maintenance
Administrative Services - managing library services,
conveying contracts, supervising library employees, &
preparing budgets

Library Classifications
• School Libraries • Academic Libraries
• Public Libraries • Special Libraries

Internet
• a global network of computers that allows computer users
around the world to share information for various purposes

Facts and Truths

Facts
• based on empirical research and quantifiable measures
• indisputable and definitively occurred in the past
• proven through calculation and experience
• malleable by context

Truths
• include facts but can also include belief (philosophical)
• fact you believe that applies to situations
• a norm or a kind of acceptance
• fact and personal reason equal a basic truth