FILL IN THE BLANKS
1. ________________________plays a vital role in promoting the business and mission of an
organization.
2. ________________________ as the face of the company, coordinating and producing all
materials representing the business.
3. ________________________ is further responsible for creating the right reporting relationships
and ensuring that the organization has adequate resources.
4. __________________ is the way in which an organization determines its _________________ in
the marketplace, given its objectives and resources.
5. _______________________ include research and development, pricing, distribution, customer
service, sales and communications.
6. ____________________ is the department wants to spend more than the budget to fulfill the
needs and wants of the market, but the ___________________ department may advise staying
within the budget.
7. _________________ information can enable more effective work planning in __________
department.
8. ________________ and ________________ Departments needs to work together with the
marketing department to make sure the products reach the market according to the specification
required by the market.
9. _______________________ is the systematic gathering, recording, and analysis of qualitative
and quantitative data about the issues relating to marketing products and services.
10. ____________________ can be concerned with any of a variety of aspects of the market: the
product, sales, buyer behavior, promotion, distribution, pricing, packaging, etc.,
11. ________________________ department is responsible for analyzing anything about the market
Including market trends, opportunities, rivals, etc.,
12. _____________________ Department responsible for feasibility of a new service or product
through research conducted directly with potential customers.
13. _________________________ consists of a set of business activities and processes that help the
sales of the organization run effectively, and efficiently.
14. The _______________________ generally includes sales, sales support, or business perations to
engage in a variety of activities.
15. ________________________ division takes the lead in setting strategies and decides what
marketing communications are needed to support its efforts
16. _____________________________ is responsible for informing and persuading consumers to
buy the company's products and responsible for any type of marketing communication.
17. _____________________ is the basic element of marketing It combines various activities, such
as advertising, sales promotion, personal selling, direct marketing, sponsorship, and public
relations
18. __________________________ department is also responsible for planning and managing
campaigns to promote the company's products and services
19. __________________________ can help to increase short-term sales and improve the results of
other marketing programs
20. __________________ marketing efforts are often too narrow in scope and the frequency to build
a trusting relationship with the audience is also less.
