Iamu Posho Mill
Iamu Posho Mill
MANAGEMENT
INSTITUTE
CERTIFCATE IN BUSINESS
MANAGEMENT
i
DECLARATION
I hereby declare that this is my original work, its written and composed by me hereby justify
Signature : ……………………………
Date : ……………………………
This business idea has been submitted to the Kenya Examination Council with approval from
a college supervisor.
Signature : ……………………………
Date : ……………………………
ii
DEDICATION
This business plan is dedicated to all young business people out there who have an ability to
start something small to a beneficial achievement and also to those who got brilliant business
proposals and don’t know how to share them or even scared of people being judgmental to
them.
It is also dedicated to my family and mentors who saw ability in me and have faith in me.
Am so very grateful.
iii
ACKNOWLEDGEMENT
I would like to acknowledge the Almighty God for granting me knowledge, wisdom to plan
this and strength and perseverance also for his guidance and good health.
I would like to thank my lecturer Madam Zipporah for her full support and guidance, also to
iv
TABLE OF CONTENTS
DECLARATION...................................................................................................................................ii
DEDICATION......................................................................................................................................iii
ACKNOWLEDGEMENT....................................................................................................................iv
EXECUTIVE SUMMARY.................................................................................................................viii
1.0 BUSINESS DESCRIPTION.........................................................................................................viii
2.0 MARKETING PLAN...................................................................................................................viii
3.0 ORGANIZATION AND MANAGEMENT PLAN........................................................................ix
4.0 PRODUCTION PLAN...................................................................................................................ix
5.0 FINACIAL PLAN..........................................................................................................................ix
CHAPTER ONE....................................................................................................................................1
1.0 BUSINESS DESCRIPTION............................................................................................................1
1.1 Sponsors......................................................................................................................................1
1.2 Business Name............................................................................................................................1
1.3 Business Location and Address...................................................................................................1
1.3.1 Business Location.................................................................................................................1
1.3.2 Business Address..................................................................................................................2
1.4 Type of Business.........................................................................................................................3
1.5 Business Ownership.....................................................................................................................3
1.6 Products and Services..................................................................................................................3
1.7 Justification of Opportunity.........................................................................................................4
1.8 Industry........................................................................................................................................4
1.9 Business Goals.............................................................................................................................4
1.9.1 Long Term Goals..................................................................................................................4
1.9.2 Short Term Goals..................................................................................................................5
1.10 Entry and Growth strategy.........................................................................................................5
1.10.1 Entry Strategy.....................................................................................................................5
1.10.2 Growth Strategy..................................................................................................................5
CHAPTER TWO...................................................................................................................................6
2.0 MARKETING PLAN......................................................................................................................6
2.1 Customers....................................................................................................................................6
2.1.1 Individual Customers............................................................................................................6
2.1.2 Institutional Customers.........................................................................................................6
2.1.3 Organizational Customers.....................................................................................................6
v
2.1.4 Domestic Customers.............................................................................................................6
2.2 Market Share...............................................................................................................................7
2.3 Competition.................................................................................................................................8
2.3.1 Likert Scale Table.................................................................................................................9
2.4 Methods of Promotion and Advertising.......................................................................................9
2.4.1 Promotion.............................................................................................................................9
2.4.2 Advertising Strategy.............................................................................................................9
2.5 Pricing Strategy.........................................................................................................................10
2.6 Sales Tactics..............................................................................................................................10
2.7 Distribution Channel or Strategy...............................................................................................10
CHAPTER THREE.............................................................................................................................11
3.0 ORGANISATION AND MANAGEMENT PLAN.......................................................................11
3.2 Personnel Numbers and Duties..................................................................................................12
3.3 Recruitment, Training and Promotion........................................................................................13
3.3.1 Recruitment........................................................................................................................13
3.3.2 Training..............................................................................................................................13
3.3.3 Promotion...........................................................................................................................13
3.4 Remuneration and incentives.....................................................................................................13
3.4.1 Remuneration......................................................................................................................13
3.4.2 Incentives............................................................................................................................14
3.5 License, Permits and By Laws...................................................................................................14
3.5.1 License & Permits...............................................................................................................14
3.5.2 By-Laws.............................................................................................................................14
3.6 Support Services........................................................................................................................15
CHAPTER FOUR...............................................................................................................................16
4.0 OPERATIONAL PLAN................................................................................................................16
4.1 Production Facilities and Capacity............................................................................................16
4.1.1 Machines Tools and Equipments........................................................................................16
4.2 Production Strategies.................................................................................................................17
4.2.1 Monthly Labour Requirement.............................................................................................17
Table 4.2.1 Monthly Labour Requirements.................................................................................17
Table 4.2.2 Monthly Expenses.....................................................................................................18
4.3 Production Process....................................................................................................................18
4.4 Government and other Regulations............................................................................................18
vi
CHAPTER FIVE.................................................................................................................................19
5.0 FINANCIAL PLAN......................................................................................................................19
5.1 Pre-Operational Costs................................................................................................................19
5.2 Estimation of Working Capital..................................................................................................20
5.4 Proforma Income Statement......................................................................................................22
5.5 Proforma Balance Sheet.............................................................................................................23
5.6 Break Even Point.......................................................................................................................25
5.6.1 Total Contribution..............................................................................................................26
5.6.2 Contribution Margin Percentage.........................................................................................26
5.6.3 Fixed Assets........................................................................................................................26
5.6.4 B.E.P...................................................................................................................................26
5.7 Expected Profitability Ration.....................................................................................................26
5.7.1 Gross Profit Percentage.......................................................................................................26
5.8 Return on Equity........................................................................................................................27
vii
EXECUTIVE SUMMARY
The sponsor of the proposed business will be Ian Murangiri. She will also be the one
directing the business. The business name is by the title IAMU POSHO MILL. The business
will deal with all types of cereals and grains. The proposed business will be located in Ruiru
This posho mill will categorize its customers into groups as follows;
i. Institutions
ii. Domestic
iii. Organizational
This business will have 25% of the market shares at the beginning of its operations. The
PRODUCER CONSUMER
IAMU Posho Mill will operate under sole proprietorship form of business, where the owner
of the proposed business will also be the director. The director will be assisted by 3 personnel
to ensure the objectives of the firm are achieved.Promotion or added salary will be offered to
For the business to operate smoothly and effectively production facilities will be required.
They include, packing papers, machines for grinding and computers to make work easier for
The production strategies that the business will focus on include product quality, product
pricing, customer relation and motivation. The business will therefore consider employing
viii
both permanent and casual workers. Tools and equipment will remain fixed asset to the
enterprise.
The financial plan shows sources of funds and uses in the business
Bank 3,000,000
Relatives 2,000,000
Total 10,000,000
ix
CHAPTER ONE
IAMU Posho Mill is the name of the proposed business which is simpler and is derived from
the name of the owner Ian Murangiri, the first initials were selected to come up with Iamu. It
Reason for choosing this name was simply because pronunciation is simpler and also
attractive to the targeted customers. Due to the following reasons the business is expected to
run smoothly.
The proposed business will be located along Thika-Nairobi Highway at Juja trading centre
400 meters from Nyota House opposite Juja Farm Shopping Centre. At this geographical area
it’s expected to receive customers from the area where the local people are developing
Time delay and poor communication being the main course of loss of customers; the area has
tarmacked roads for faster and easy transportation of goods as well as railway and also the
area is served with several communication booster to avoid communication problems. The
area is well secured that is 24/7 security especially from Nyota Police Station and Nyota
Barracks.
1
Business Location Map
Juja
IAMU
n POSHO MILL
r
Ruiru Thika Superhighway
b
Thika
1.3.2 Business Address
The proposed business is expected to commence and stat its operation in 2024 January.
Source Amount
2
Bank 685,000
Total 1,795,000
The business will be a partnership operated. It will be owned by Ian Murangiri. The reason
for farming partnership collaboration is to ease creation of business ideas, source of capital
i. Maize
ii. Beans
v. Maize flour
The proposed business is expected to receive it’s proclaim procedure from Thika wholesalers
limited. The business will offer both wholesale and retail services to the customers. For the
wholesale products the packaging will be done in light boxes ranging from 20-25 kg and
containing 60-80 pieces of the items. The products will be fresh and contain business seal and
mark of quality from KEBS after approval for use. Services will include free transportation
3
1.7 Justification of Opportunity
The area and its surrounding is a business market where most of its neighbors are at median
The proposed business being located in an urban centre ia an advantage since those people
People don’t have to travel all the way to their rural places to get whole meal foods.
1.8 Industry
It is a private centre.
1) The size of the business is medium project but an acceptable level from the industry.
2) The business will use a simple sophisticated technology which is affordable in terms
3) The business will expect a large turnover of customers due to its goods and services.
The business intends to achieve the best and ready to serve the customers well.
The business will buy a lorry after a period of two years for the ease of transportation of
product to customers. Then the business will expand its operation by opening new branches
At the fifth month of the business we will be advertising through the social media, newspaper
4
1.10 Entry and Growth strategy
The business will ensure that it operates in accountability to all customers thus to be trusted.
It will ensure that the business products which other firms does not produce often to lower the
completion rate.
The business will introduce new goods and services in the business to its growth. Also there
5
CHAPTER TWO
2.1 Customers
The business will be located within the Juja Trading Centre in Thika Road as well as the
national level. IAMU Posho Mill will categorize its customers into groups as follows;
i. Institutions
ii. Domestic
iii. Organizational
iv. Individual
There won’t be no individual customers due to the fact that the business will be offering
The business will serve schools and colleges and institutions for example JKUAT in Juja.
The organization bodies will include K-unity savings and credit co-operative society and
inspire Africa.
The main factors that will be considered by domestic customers are the performance of the
service, economy and convenience of the service of products. The service will mostly be
purchased at the beginning of a month to be able to back-up data frequently to avoid data
loss.
6
2.2 Market Share
IAMU Posho Mill will have 30% of the market share at the beginning of its operation. The
competitors shall have technology of today which shall have 40% of the market share.
Market Share
30%
40%
30%
2.3 Competition
Technology today is one of the competitors of the business. The presence of competitors
enables the business to provide even better quality goods in order to overcome the
7
competition and by so doing the business finds & solves its weakness in order to increase its
sales.
Name
Juhudi Whole Low prices Poor customer Near police post No Mpesa
services
Modern technology
Media advertising
COMPETITORS S W O T
8
Juhudi Whole Milers 3 1 2 2
Quantum 2 2 3 1
Enterprises
2.4.1 Promotion
Free education on cereals and food will be offered to customers who will involve need to free
samples. Trade shows will be organized to campaign on the emerging issues on the business.
Workers on the business that their hardworking and efforts are seen would be prompted or
salary increased. Customers that continue buying from the posho mill for a period of 3 years
i. Sign boards shall be centered at strategic points to ensure that the existence of the
ii. Posters will be put at strategic points in order to inform the products offered by the
iii. Advertisements will be done by publishing on the daily nations and the people daily
twice a month in order to inform a large number of customers on the existence of the
business.
iv. The use of radio in the advertisement will improve on the effectiveness of the
The price of the service will be determined by the demand. The increase in demand will lead
to an increase in the cost of the service. Production cost of the service will also affect the
9
price of the service as the more resources used the higher the price of the service. Price of
competitors will affect the price of the service because if all competitors raise the prices of
the service due to one of the factors discussed above the business may increase the price or
The business would be to sell its service directly to its customers and will enable personal
contact between customers and the business owners. On employee into the business
employees/sale fare will be recruited on the specific way in which the business entails and
The services will get to the customers through the direct sales chain from the producer to the
customer. In order to provide good quality services of the business will render its services
O level
Producers
Consumers
10
CHAPTER THREE
The business shall be a sole proprietorship owned by Ian Murangiri who shall also be the
manager. The manager shall have a degree in Business Management which shall enable him
to run the business smoothly because of the knowledge and skill she passes in the field. The
manager shall be assisted by five other personalities to ensure the objectives of the firm are
realized.
MANAGER
ASSISTANT
MANAGER
ACCOUNTANT
SUPERVISOR
GUARD
CLEANER
11
3.2 Personnel Numbers and Duties
Age 30 years
3 years
period of 5 years
knowledge
Guard 1 K.C.P.E Certificate Guard the enterprise day and night 7,500
Direct visitors
12
3.3 Recruitment, Training and Promotion
3.3.1 Recruitment
Recruitment is the process of finding and hiring the best qualified candidate from within or
The process of recruiting new employees will be done mainly by advertising of the
3.3.2 Training
the recipient’s performance or to help him attain a required level of knowledge or skill.
The business shall introduce short term training which will be aimed at enlightening the
3.3.3 Promotion
Promotion will be offered to employees in order to motivate them depending on the employee
3.4.1 Remuneration
The salaries of all employees will be set in such a way that the business is able to cater for its
13
3.4.4.1 Remuneration Table
Manager 1 40,000
Accountant 1 16,000
Supervisor 1 14,000
Guard 1 7,500
Cleaner 1 5,500
Total 1,080,000
3.4.2 Incentives
In case of any extra time work the firm workers will be paid depending on the extra hours
The firm shall sponsor employees in various posts or positions to attend more training in
The business will have permits showing that it is legal & registered with the entire
requirements.
3.5.2 By-Laws
All employees shall be provided with the right and safe equipment tools to be able to perform
No employee shall be forced to work for extra hours without their concept.
14
3.6 Support Services
The business shall need the provision of support services which will include
i. Insurance services
15
CHAPTER FOUR
For the business to run smoothly and efficiently, production facilities will be required, this
In order for the business to achieve its objectives, tools and equipment’s will be required;
Table 4.4.1
maintain
information
blackouts Shortleaf
cereals
16
4.2 Production Strategies
The business will employ both casual & permanent workers. Casual workers will be paid on a
The casual workers will only be hired when the work load increases in order to assist
Generally the number of employees hired will depend on the demand of the service.
Salaries 108,000
Wages 15,000
Total 123,000
17
Table 4.2.2 Monthly Expenses
Advertisement 2,000
Insurance 5,000
Total 100,000
Production of the service rendered will be affected by the staff hired to conduct the job and
the tools available by the firm to help in accomplishing the intended task. The business
intends to hire highly qualified staff to conduct the service effectively and also acquire the
best equipment tools to make sure that high quality service is availed.
The business will require registration from the registrar of companies, a license from the
County government and a certificate of incorporation to enable the business to start 20,000
for the license and 10,000 for the certificate of incorporation. The labour laws which will
ensure all employees are treated well and according to their rights.
18
CHAPTER FIVE
These are the preliminary expenses that the business will incur before its starts operating eg.
Machines 200,000
Telephones 2,000
Advertisement 5,000
Electricity 6,000
Insurance 12,000
Transport 30,000
TOTAL 987,000
4,000,000 – 987,000
= 3,013,000
19
5.2 Estimation of Working Capital
Current Assets
Stock
Assets
Current Liabilities
Liabilities
= 1,450,000
= 1,400,000
= 2,200,000
20
5.3 Projected Cash flow Statement IAMU Posho Mill for year 2024
Items Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash in flows
Sales 200,000 220,000 230,000 220,000 250,000 240,000 260,000 270,000 250,0000 260,000 280,000 290,000 2,970,000
Debtors 3,000 1,000 1,500 2,000 3,000 5,000 15,500
Total In 230,000 230,000 230,000 235,000 250,000 260,000 290,000 270,000 300,000 260,000 280,000 290,000 3,125,000
flows
Cash
Outflow
Purchases 50,000 60,000 55,000 65,000 40,000 65,000 50,000 70,000 65,000 75,000 60,000 70,000 725,000
Salaries 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 1,296,000
License & 30,000 30,000
Permits
Electricity 6,000 7,000 8,000 7,500 6,500 7,500 8,000 6,500 7,200 8,000 7,000 6,000 85,200
Water 2,000 4,000 3,500 4,000 4,500 3,000 3,500 2,500 4,000 4,500 3,000 3,500 42,000
Insurance 12,000 12,000
Telephone 2,000 3,000 2,500 4,000 3,000 4,000 2,000 3,500 2,500 4,000 3,500 2,500 36,500
Transport 15,000 12,000 10,000 17,000 16,000 15,000 14,000 10,000 12,000 14,000 10,000 17,000 168,000
Advertisement 5,000 5,000
Outflow 230,000 194,000 193,000 205,550 178,000 202,500 185,500 200,500 198,700 23,500 191,500 207,000
Net Cash 0 36,000 37,000 29,500 72,000 57,500 104,500 69,500 101,300 46,500 88,500 83,000
Accumulated 36,000
21
5.4 Profoma Income Statement
IAMU Posho Mill Income Statement for years Ending 2024, 2025, 2026
Expenses
tax
(10)
22
5.5 Profoma Balance Sheet
IAMU Posho Mill balance sheet as at start up and end of the first two years of operation.
Assets
Current Assets
Assets
Fixed Assets
Motor Vehicle
Current Liability
23
Bank Overdraft 800,000 170,000 200,000
Liability
Long Term
Owners Security
Liability
Equity
24
5.6 Break Even Point
Particulars Amount
Fixed Cost
Rent 50,000
Insurance 12,000
License 30,000
Variable Costs
Advertisement 5,000
Transport 168,000
Telephone 36,500
Electricity 85,000
Water 42,000
25
5.6.1 Total Contribution
2,970,000 – 336,700
= 2,633,300
Sales
2,633,300 x 100
2,970,000
= 88.66%
= 1,408,000
5.6.4 B.E.P
Fixed Assets
Contribution Margin
1,408,000
88.66
=15880.89
2,070,000
26
Sales
2,070,000 x 100
2,970,000
=69.697%
Owners’ Equity
396,000 x 100
3,000,000
=13.2%
27
5.8 Proposed Capital
Source Amount
Bank 685,000
Total 1,795,000
Item Amount
Pre-operational Costs
Working Capital
Fixed Assets
Total
28