BRANDING - It is the marketing practice of creating a name, symbol or design that identifies
and differentiates a product from other products.
THE 7 TYPES OF LOGOS
● MONOGRAM LOGOS (LETTERMARKS)
- Monogram logos or lettermarks are logos that consist of
letters, usually brand initials.
● WORDMARKS(LOGOTYPES)
- Similar to a lettermark, a wordmark or logotype is a
font-based logo that focuses on a business name alone.
- Wordmark logos work really well when a company has a
neat and distinct name.
● PICTORIAL MARKS (LOGO OR SYMBOLS)
- A pictorial mark (sometimes called brand mark or logo
symbol) is an icon—or graphic-based logo. It’s probably
the image that comes to mind when you think “logo”:• A
true brand mark is only an image.
● ABSTRACT LOGO MARKS
- An abstract mark is a specific type of pictorial logo.•
Instead of being a recognizable image—like an apple or a
bird—it’s an abstract geometric form that represents your
business.
● MASCOTS
- Mascot logos are logos that involve an illustrated
character // A mascot is simply an illustrated character
that represents your company.Think of themas the
ambassador for your business.
● COMBINATION MARK
- A combination mark is a logo comprised of a combined
word mark or lettermark and a pictorial mark, abstract
mark, or mascot
● EMBLEM
- These logos tend to have a traditional appearance about
them that can make a striking impact; thus they are often
the go-to choose for many schools,organizations or
government agencies.
MOST IMPORTANT STEPS TO DESIGNING A LOGO:
1. Understand why you need a logo
2. Define your brand identity
BRAND IDENTITY: VISUAL ELEMENTS BRAND IDENTITY: NON-VISUAL
ELEMENTS
• Brand Name • Brand Personality
- A brand name is a name decided by - Brand personality refers to the set of
the brand strategist to identify the human traits/characteristics assigned
to the brand.This personality stems
offering and differentiate it from
from the visual brand identity
others. elements and customer interaction.
• Brand Logo & Tagline
- A logo is a textual and/or pictorial • Brand Associations
symbol representing the offering or an - These are elements other than the
organization, and a tagline is a short brand which the customer feels are
memorable description that succinctly associated with the brand.These
include famous personalities, partner
and clearly communicates the brand
brands, etc.
message.
• Brand Typography Style • Brand Voice
- Typography is the art and style of - Brand voice is the uniformity in the
arranging letters and text which is selection of words, the attitude, and
unique to the brand. the values of the brand while
• Color Palette addressing the target audience or
others.
- The color palette is the set of colors
used by the brand in its marketing
materials.
• Imagery
- It is the set of differentiated images
and visuals used by the brand to
communicate its brand message
3. Find inspiration for your design
➢ Start with a brainstorming ; then
1. Follow the rules of brainstorming:
2. Think like your audience:
3. Get everyone involved:
4. Check out the competition
5. Choose your design style ;
❖ Retro and Vintage
❖ Modern and Minimalist
❖ Fun and Quirky
❖ Handmade and Handcraft
6. Find the right type of logo
➔ Lettermarks
➔ Wordmarks
➔ Pictorial Marks (Logo Or Symbols)
➔ Mascots
➔ Combination Mark
➔ Emblem
7. Pay attention to color
- Colors can have a ton of different meanings.The Psychology behind color is complex,
but to keep it short, colors have certain emotions and ideas attached to them
stands for excitement, passion and anger ; loud, youthful
RED and wants to stand out.
ORANGE much less used than red but it’s just as energetic.
YELLOW gives off cheerful, affordable and youthful energy.
perfect for anyone who wants to establish a connection to
GREEN nature.
It is calming and cool and symbolizes trustworthiness and
BLUE
maturity
Luxurious; Depending on the shade, purple can be
PURPLE mysterious, eclectic or feminine.
gives your logo a grown-up and cool, but still youthful and
PINK feminine look.
BROWN rugged and masculine vintage logos; handmade,unique
and aged look.
BLACK sleek, modern and luxurious look
WHITE clean, modern and minimalist; youthful, economical touch
GRAY mature, classic and serious look; Darker shades look
more mysterious,while lighter shades are more
accessible..
HOW TO MAKE A GOOD LOGO
● Explore Conceptual Icons
● Use The Space You Have
● Consider Handwritten Font
● Balance Your Tagline
● Adjust Your Name And Tagline
● Let Your Logo Breathe
● Ensure Readability
● Give Your Background Contrast
● Be Memorable
IN BRANDING, HAS..
➢ Identity
➢ Logo
➢ Design
➢ Strategy
➢ Marketing
HOW TO CREATE A BRAND NAME?
• Differentiated
• Meaningful
• Longevity
• Imagery
• Emotional
• Musical
• Trademark-Able
