12-4.
Preparing Engaging Multimedia Presentations
12-4a. Analyzing the Situation and Purpose
Make the best design choices for your presentation (5Wh-questions)
12-4b Adjusting Slide Design to Your Audience
Dealing with how you create the appearance of your slides based on audience’s reactions
Guess the audience's reaction to your presentation(the color, font, size of letters, layout, effects,etc.)
     Find appropriate solutions adjust the slide
     The meaning of color
Warm colors—reds, oranges, and yellows—are best to highlight important elements
bold colors — blue, green, and purple —are generally best for conveying primary ideas
The messages that colors convey can vary from culture to culture  choose colors and design elements
carefully
                                             The US                       Vietnam
                       Blue         credibility, tranquility,   loyalty, faith, and trust
                                    conservatism, and trust
                       Green        interaction,     growth,    health, peace, and stability
                                    money, and stability
                       Purple       spirituality,    royalty,   wealth, knowledge,          and
                                    dreams, and humor           success
The text color provides high contrast background (white, yellow on dark background)  readable
Adapt the slide colors depend on the lightness of the room (where your presentation will be given)
                                                                              
 light text — dark background — darkened rooms          dark font — dark background
 dark text — light background — lighted rooms           light font — lighted background
         colors look vibrant on your monitor may look washed out when projected onto a screen
     The Power of Images.
Adapt the amount of text on slides to how audiences use the slides
The 6-x-6 rule: “Six bullets per screen, max; six words per bullet, max”
    F Limit Bullet Points: Each slide - six bullet points (short phrases, concise, parallel, and balanced
      grammatically)
    F Constrict Word Count: Each bullet point - six words
    F Break Down Complex Ideas: breaking complex ideas down across multiple slides
    F Use Visuals: alter layouts by repositioning, resizing, changing the fonts; using diagrams, infographics,
      charts, pictures or even videos can support your bullet points and convey complex ideas
        Overused templates and clip art produce “visual clichés” that bore audiences
       The Impact of Special Effects.
Anticipate audiances’ reactions to special effects
Use animation and sound effects—flying objects, swirling text, clashing symbols – aproriately
Add animation features - convey message or add interest to the content