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CONSUMER PROTECTION
and:
After studying this chapter, you should unde!
15.1 Need for Consumer Protection
15.2 Rights of Consumers
15.8 Consumer Responsibilities
15.4 Methods of Consumer Protection
15.5 Consumer Protection Act, 1986
15.6 Consumer Protection Act, 2019
15.7. Role of Consumer Organisations and NGOs
Under the modern concept of marketing, consumer is treated as the king and business is
expected to provide maximum possible satisfaction to consumers. But in reality consumers
id lack of unity among them. Misleading
are often exploited due to their ignorance an unity =
advertisements, adulterated and unsafe products, underweighing, overcharging, are some
of the examples of exploitation of consumers. Unscrupulous and greedy businessmen
exploit consumers. As a result, consumers are deprived of their basic rights.
15.1 NEED FOR CONSUMER PROTECTION any
Protection of consumers is necessary due to the following reasons
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