Assignment Cover Sheet

To be filled by the Student

Name of the Student :MOHAMMATHU ITHREES MOHAMED ISHRAQ

Name of the Institute : CEYLON CAMPUS COLOMBO Registration

No:CCA2206003 Batch No:005

Assessment Information

Qualification : Diploma in Business management

Course Code : DIBM

Assessment Title & No’s : Module Assignment of “Business Strategy” (Assignment 10 of 1)

Learning outcomes and grading opportunities:

LO 01: Understand and completion of each task
.
Achieved Level AC1.1 AC1.2 AC1.3
LO 02: Understand the real need of a business organization
Achieved Level AC2.1 AC2.2 AC2.3 AC2.4
LO 03: Critically evaluate the given tasks
Achieved Level AC3.1 AC3.2
LO 04: Understand how to implement a chosen strategy or method
Achieved Level AC4.1 AC4.2 AC4.3

Merit and Distinction Descriptor

D. M. P. F.

Date Issued : Date Due :

Date of Submission:

Assessor : Date Assessed:

Internal Verifier (IV): Date of IV:

General Guidelines
1. A Cover page or title page – You should always attach a title page to your assignment. Use
previous page as your cover sheet and be sure to fill the details correctly.
2. This entire brief should be attached in first before you start answering.
3. All the assignments should prepare using word processing software.
4. All the assignments should print in A4 sized paper, and make sure to only use one side printing.
5. Allow 1” margin on each side of the paper. But on the left side you will need to leave room for
binding.
6. Ensure that your assignment is stapled or secured together in a binder of some sort and attach
the Softcopy (CD) of your final document, system on last page.

Word Processing Rules

1. Use a font type that will make easy for your examiner to read.
H1: Font Size 16 (Main Topic for the Report) & Bold
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Body Content: Font Size should be 12 points, and should be in the style of Time New
Roman.
2. Use 1.5-line word-processing and make sure to justify all paragraphs.
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4. Use footer function on the word processor to insert Your Name (First Name & Surname),
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for any reason.
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assignment.
6. Ensure that your printer’s output is of a good quality and that you have enough ink to print your
entire assignment.

Important Points:
1. Check carefully the hand in date and the instructions given with the assignment. Late
submissions will not be accepted.
2. Ensure that you give yourself enough time to complete the assignment by the due date.
3. Don’t leave things such as printing to the last minute – excuses of this nature will not be
accepted for failure to hand in the work on time.
4. You must take responsibility for managing your own time effectively.
5. If you are unable to hand in your assignment on time and have valid reasons such as illness,
you may apply (in writing) for an extension.
6. Failure to achieve at least a PASS grade will result in a REFERRAL grade being given.
7. Non-submission of work without valid reasons will lead to an automatic REFERRAL. You
will then be asked to complete an alternative assignment subjected to a penalty fee of late
submission and uncompleted work.
8. Take great care that if you use other people’s work or ideas in your assignment, you properly
reference them, using the HARVARD referencing system, in you text and any bibliography,
otherwise you may be guilty of plagiarism.
9. If you are caught plagiarizing you could have your grade reduced to A REFERRAL or at worst
you could be excluded from the course.

Report Content
1) Cover Page:

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 (Given 1st page – assignment Coversheet)

2) Student Declaration (find Bellow)

3) Title Page:
This should consist with a suitable topic for your report content. Example,
Importance of management in to the business / significant study of business
management/ Proposed Business Plan for XXXXXXXXXXX

4) Executive Summary:
Give a short summary of your assignment context and objective of submission the
report.

5) Table of Content:
Use suitable topics and sub topics for each tasks which gives the idea of the content

6) Content/ Answers for given Tasks

7) Conclusion:
Give a conclusion to your report and learning outcomes gains from the course and
explained how you can apply those learning outcomes in making your business plan.

STUDENT DECLARATION
I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as
my own without attributing the sources in the correct way. I further understand what it means to copy
another’s work.
1. I know that plagiarism is a punishable offence because it constitutes theft.
2. I understand the plagiarism and copying policy of the Ceylon Campus Sri Lanka
3. I know what the consequences will be if I plagiaries or copy another’s work in any of the
assignments for this program.
4. I declare therefore that all work presented by me for every aspects of my program, will be my
own, and where I have made use of another’s work, I will attribute the source in the correct
way.
5. I understand that my assignment will not be considered as submitted if this document is not
attached to the attached.

Student’s Signature: …………………………… Date: 26.01.2023 …………

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Program Diploma in Business Management
DIBMM10 Business Strategy
Module Assignment Management Consulting Report

ASSIGNMENT
The Purpose and Context
This assignment will help you to develop your understanding of the module of Business Strategy
and application of different business & marketing strategies in day-to-day business operations and
how it impacts on organizational performances. You will learn what will be the internal business
strategies and competitive strategies for a particular business organization and identify how to
develop a strategic business plan for a business organization when operates in the corporate sector.

Assignment Instructions
Answer all task questions given in the assignment with required type of answering

Requirement
Please create a report for the top organizational management considering that you are hired as
Strategic Management Consultant by a Local Telecommunication Company which looks for your
services in advising in organizational Senior Management and Marketing Department on
Importance of Corporate Management and Business strategies and application on Different
Marketing Strategies within the organizational context and please include the following in your
management consulting report.

Task 01
1. Define and Identify Vision and Mission statements for competitive business
organizations.
2. Briefly explain how to develop a Strategic Business Plan for the organization.
3. Identify the key step and explain the Strategic Planning Process.
4. Explanation on how to assign roles and responsibilities in order to achieve Organizational
Objectives.
5. Define and do a SWOT analysis for the Telecommunication Company

Task 02
1. What is Business environmental analysis
2. Briefly explain the key areas and importance of Internal & External Environment of the
company.
3. Identify the business’s Competitive environment by using an appropriate competitive
analytical method.
4. Differentiate between Corporate Business Strategy & Marketing Strategies with relates
to the organizational context.
5. Discuss the application of Porter’s Generic Competitive Strategies relates to the
telecommunications Industry.

Required word count 2500-3500

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Acknowledgement
I would like to thank my lecturer who persuaded and continuously guided me. For your
dedication for giving us a good guideline for assignment throughout numerous consultations.

I sincerely acknowledge and thank my parents an my girlfriend who gave moral support for
me to complete the project duly, I am thankful and fortunate enough to get constant
encouragement, support and guidance from my family who sacrificed their works and helped
me in successfully my project work.

Thank you…

M.I.M.ISHRAQ

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Table of Contents
Acknowledgement .................................................................................................................................. 5
Introduction ............................................................................................................................................. 8
Overview of the Company ...................................................................................................................... 8
Organizational Analysis .......................................................................................................................... 8
Importance of Corporate Management ................................................................................................... 8
Business Strategies ............................................................................................................................ 9
Marketing Strategies ........................................................................................................................ 9
Executive Summary ................................................................................................................................ 9
Task 01 .................................................................................................................................................. 10
1. Define and Identify Vision and Mission statements for competitive business
organizations. .................................................................................................................................. 10
Vision Statement ......................................................................................................................... 10
Mission Statement ....................................................................................................................... 10
2. Briefly explain how to develop a Strategic Business Plan for the organization................. 10
3. Identify the key step and explain the Strategic Planning Process. ..................................... 11
What is the strategic planning process? ........................................................................................ 11
5 steps of the strategic planning process ................................................................................... 12
4. Explanation on how to assign roles and responsibilities in order to achieve
Organizational Objectives. ............................................................................................................. 16
What are team roles and responsibilities? ................................................................................ 16
5. Define and do a SWOT analysis for the Telecommunication Company ............................ 17
Strengths ...................................................................................................................................... 17
Weaknesses .................................................................................................................................. 17
Opportunities............................................................................................................................... 17
Threats ......................................................................................................................................... 17
Task 02 .................................................................................................................................................. 18
1. What is Business environmental analysis ............................................................................. 18
Business environmental analysis................................................................................................ 18
2. Briefly explain the key areas and importance of Internal & External Environment of the
company. .......................................................................................................................................... 19
Elements of Environmental Analysis ........................................................................................ 19
3. Identify the business’s Competitive environment by using an appropriate competitive
analytical method. ........................................................................................................................... 22
What Are Porter's Five Forces? ................................................................................................ 23
4. Differentiate between Corporate Business Strategy & Marketing Strategies with relates
to the organizational context. ......................................................................................................... 24

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 Key Difference – Corporate Strategy vs Marketing Strategy ................................................. 24
What is Corporate Strategy? ......................................................................................................... 25
What is Marketing Strategy? ......................................................................................................... 25
What is the difference between Corporate Strategy and Marketing Strategy? .................... 25
5. Discuss the application of Porter’s Generic Competitive Strategies relates to the
telecommunications Industry. ........................................................................................................ 26
References ............................................................................................................................................. 28

Table of Figures
Figure 1 Strategic planning process .................................................................................................. 13

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 Strategic Management Consulting Report

Introduction
This report has been prepared to provide an overview of the importance of corporate
management and business strategies in the context of a local telecommunication company. As
a strategic management consultant, I will be providing advice on how to apply different
marketing strategies within the organizational context.

Overview of the Company

The local telecommunications company is a medium-sized business offering a range of services
including mobile phone and internet packages. The company is a well-established business,
having been in operation for the last 20 years. The company employs a total of 100 staff, with
a Board of Directors responsible for making strategic decisions and managing the company.
The Senior Management team is made up of the Chief Executive Officer, Chief Financial
Officer, Chief Operating Officer and Chief Marketing Officer. The Marketing Department is
responsible for the day-to-day running of marketing activities and for developing and
implementing marketing strategies.

Organizational Analysis
The local telecom company is in the business of providing telecommunications services in a
highly competitive market. To remain competitive, the company needs to develop effective
corporate management and business strategies. This involves understanding the current market
conditions, identifying the key players, and anticipating future trends. Additionally, the
company needs to develop marketing strategies to position itself as a leader in the industry.
The company’s objectives are to provide reliable and high-quality services, build customer
loyalty, and increase market share. The challenges it is facing include a changing market
landscape, increased competition, and the need to remain competitive.

Importance of Corporate Management

Corporate management is essential to the success of any organization. It is responsible for the
strategic planning, decision-making, and overall management of the company. Effective
corporate management is required to ensure that the organization is able to achieve its goals
and objectives. By focusing on the core values of the organization and the overall mission,

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corporate management can ensure that the organization is well-positioned to succeed in the
future.

Business Strategies
Business strategies are critical to organizations that wish to remain competitive in the
marketplace. They are based on an analysis of the current market conditions and the
organization's strengths, weaknesses, opportunities and threats. Business strategies provide
direction for the organization and help it to identify and prioritize activities that will help it to
achieve its goals.

Marketing Strategies
Marketing strategies are important for any organization that wishes to attract and retain
customers. Different strategies may be used depending on the organization's target market and
goals.

Executive Summary
This report provides a comprehensive overview of the importance of corporate management
and business strategies, and their application to different marketing strategies within the
organizational context. It is intended to serve as a guide for senior management and the
marketing department of a local telecommunications company.

The report reviews the various aspects of corporate management, including the development
of a strategic vision, setting of mission/objectives and strategic planning. It also provides an
overview of the importance of developing and implementing effective business strategies, such
as competitive analysis, market segmentation, product differentiation, pricing and promotion.

In addition, the report examines different marketing strategies, such as advertising and public
relations, direct and digital marketing, and customer relationship management, and how they
can be applied within the context of the organization.

The report concludes that corporate management and business strategies are essential for
successful marketing within an organization, and that effective implementation and application
of these strategies is key to achieving desired results.

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Task 01
1. Define and Identify Vision and Mission statements for competitive
business organizations.
Vision Statement
A vision statement is a declaration of an organization's goals and ambitions for the future. It is
a statement of where the organization wants to be in the future and serves as a guide for
decision-making and planning. A vision statement is typically aspirational in nature and should
be inspirational, motivating, and forward-looking.

Example: "Our vision is to become the leading global provider of innovative, customer-centric
solutions that drive business growth and create lasting value for our customers, employees, and
shareholders."

Mission Statement
A mission statement is a brief statement of an organization's purpose, values, and direction. It
communicates the organization's goals, what it does, and why it does it. It is typically used to
explain the organization’s strategy, purpose, and values to internal and external stakeholders.

Example: "Our mission is to provide world-class customer service and products that exceed
customer expectations. We strive to create products that are of the highest quality and value
and are driven by our commitment to excellence and innovation."

2. Briefly explain how to develop a Strategic Business Plan for the

organization.
It may seem like a big undertaking – and it is – but you shouldn’t dread writing your strategic
business plan. This is an opportunity to spend time thinking through all the exciting growth
ideas you’ve pondered and put on paper. But you’ll want to do your due diligence, so you set
yourself up for success.

Be sure your strategic business plan includes the following:

1. Start by understanding the current landscape of the business:

This includes the size and scope of the business, the current market position and competitive
landscape, and the current financials.

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2. Develop a clear vision and mission statement for the business:

This should include a description of the business’s goals and objectives, and a plan for how the
business will achieve them.

3. Conduct a SWOT analysis to identify the business’s strengths, weaknesses,

opportunities, and threats.

4. Develop specific strategies for achieving the business’s goals:

This includes setting short-term and long-term objectives, identifying target markets and
products, and outlining marketing and operational plans.

5. Establish timelines and milestones:

Establish timelines and milestones to track progress and ensure that the organization is on the
right track.

3. Identify the key step and explain the Strategic Planning Process.
What is the strategic planning process?
In the simplest terms, the strategic planning process is the method that organizations use to
develop plans to achieve overall, long-term goals.

This process differs from the project planning process, which is used to scope and assign tasks
for individual projects, or strategy mapping, which helps you determine your mission, vision,
and goals.

The strategic planning process is broad—it helps you create a roadmap for which strategic
objectives you should put effort into achieving and which initiatives would be less helpful to
the business.

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The key step in the Strategic Planning Process is the formulation of a mission statement. A
mission statement outlines the organization's purpose and its overall objectives. It is a
declaration of an organization's purpose and serves as a guide for decision-making. A mission
statement also helps define the organization’s identity and values, and provides a framework
for assessing and evaluating organizational performance. All subsequent steps in the Strategic
Planning Process are based on the mission statement and provide a way to ensure that the
organization remains focused on its objectives and goals.

5 steps of the strategic planning process

Strategic planning process steps
1. Determine your strategic position.
2. Prioritize your objectives.
3. Develop a strategic plan.
4. Execute and manage your plan.
5. Review and revise the plan.

Every business should have a strategic plan—but the number of businesses that try to operate
without a defined plan (or at least a clearly communicated one) might surprise you. Research
from On Strategy shows that 86% of executive teams spend less than one hour per month
discussing strategy, and 95% of a typical workforce doesn’t understand its organization’s
strategy.

Because so many businesses lack in these regards, you can get ahead of the game by using
strategic planning. In this article, we will explain what the strategic planning process looks like
and the steps involved.

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 Figure 1 Strategic planning process

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1. Determine your strategic position

This preparation phase sets the foundation for all work going forward. You need to know where
you are to determine where you need to go and how you will get there.

Involve the right stakeholders from the start, considering both internal and external sources.
Identify key strategic issues by talking with executives at your company, pulling in customer
insights, and collecting industry and market data. This will give you a clear picture of your
position in the market and customer insight.

It can also be helpful to review—or create if you don’t have them already—your company’s
mission and vision statements to give yourself and your team a clear image of what success
looks like for your business. In addition, review your company’s core values to remind yourself
about how your company plans to achieve these objectives.

To get started, use industry and market data, including customer insights and current/future
demands, to identify the issues that need to be addressed. Document your organization's
internal strengths and weaknesses, along with external opportunities (ways your organization
can grow in order to fill needs that the market does not currently fill) and threats (your
competition).

As a framework for your initial analysis, use a SWOT diagram. With input from executives,
customers, and external market data, you can quickly categorize your findings as Strengths,
Weaknesses, Opportunities, and Threats (SWOT) to clarify your current position.

2. Prioritize your objectives

Once you have identified your current position in the market, it is time to determine objectives
that will help you achieve your goals. Your objectives should align with your company mission
and vision.

Prioritize your objectives by asking important questions such as:

 Which of these initiatives will have the greatest impact on achieving our company
mission/vision and improving our position in the market?
 What types of impact are most important (e.g. customer acquisition vs. revenue)?
 How will the competition react?
 Which initiatives are most urgent?
 What will we need to do to accomplish our goals?

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 How will we measure our progress and determine whether we achieved our goals?

Objectives should be distinct and measurable to help you reach your long-term strategic goals
and initiatives outlined in step one. Potential objectives can be updating website content,
improving email open rates, and generating new leads in the pipeline.

3. Develop a plan

Now it's time to create a strategic plan to reach your goals successfully. This step requires
determining the tactics necessary to attain your objectives and designating a timeline and
clearly communicating responsibilities.

Strategy mapping is an effective tool to visualize your entire plan. Working from the top-down,
strategy maps make it simple to view business processes and identify gaps for improvement.

4. Execute and manage the plan

Once you have the plan, you’re ready to implement it. First, communicate the plan to the
organization by sharing relevant documentation. Then, the actual work begins.

Turn your broader strategy into a concrete plan by mapping your processes. Use key
performance indicator (KPI) dashboards to communicate team responsibilities clearly. This
granular approach illustrates the completion process and ownership for each step of the way.

Set up regular reviews with individual contributors and their managers and determine check-
in points to ensure you’re on track.

5. Review and revise the plan

The final stage of the plan—to review and revise—gives you an opportunity to reevaluate your
priorities and course-correct based on past successes or failures.

On a quarterly basis, determine which KPIs your team has met and how you can continue to
meet them, adapting your plan as necessary. On an annual basis, it’s important to reevaluate
your priorities and strategic position to ensure that you stay on track for success in the long
run.

Track your progress using balanced scorecards to comprehensively understand of your

business's performance and execute strategic goals.

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4. Explanation on how to assign roles and responsibilities in order to
achieve Organizational Objectives.
What are team roles and responsibilities?
Team roles and responsibilities refer to the tasks associated with a person’s job description,
and therefore their role within the organization. Because each team member holds several
different duties and is responsible for completing a similar theme of tasks each day, it’s really
important that responsibilities are clearly defined.

In fact, the more clearly defined, the less confusion and the more time that can actually be spent
working towards organizational goals and objectives.

The more that individuals understand what is required of them, the more that they achieve and
the more motivated they feel to achieve these goals.

A team leader or project manager needs to understand each individual’s role at the company
so that they can set realistic expectations, set team goals and effectively delegate
responsibilities.

1. Identify the organizational objectives: The first step in assigning roles and
responsibilities is to identify the organizational objectives. This includes identifying the
desired outcome, the timeline for achieving it, and any challenges or obstacles that may be
encountered.
2. Analyze the roles and responsibilities: Once the objectives have been identified, the next
step is to analyze the roles and responsibilities that need to be assigned. This includes
determining what each role entails, including the skills and knowledge required.
3. Assign roles and responsibilities: After analyzing the roles and responsibilities, the next
step is to assign them to the appropriate individuals. This should be done based on their
capabilities, experience, and any other relevant factors.
4. Monitor performance: Once the roles and responsibilities have been assigned, it is
important to monitor performance and ensure that everyone is meeting their goals and
objectives. This includes providing feedback, recognizing successes, and addressing any
issues that may arise.
5. Adjust roles and responsibilities: As objectives change and evolve, it may be necessary
to adjust roles and responsibilities in order to maintain accurate alignment with the

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 organizational objectives. This will help ensure that everyone is working towards the same
goal.

5. Define and do a SWOT analysis for the Telecommunication Company

A SWOT analysis of a telecommunication company appraises the company's health by looking
at its resource strengths and weaknesses concerning the quality of how it sends and receives
data and information globally over fiber-optic cables, networks, antennas and other
communications equipment. The analysis also identifies external opportunities and threats that
may help or hurt the company in the future.

Strengths
Cutting-edge fiber-optics technology, high-performing cable equipment, a respected brand
name, excellent customer service and a strong sales team are just a few strengths that boost the
resource capabilities of a telecommunication company. These strengths are attributes that
enhance the company's competitive advantage.

Weaknesses
Corroded cable lines, slow service and lackluster sales are three weaknesses that can hurt a
telecommunications company. Company weaknesses are competitive deficiencies that place
the company at a disadvantage in the marketplace. If corroded cable lines aren't replaced and
slow service continues, for example, angry customers will switch to a rival telecommunications
company that offers better services

Opportunities
Opportunities are easy for inexperienced businesspeople to miss, because unlike strengths and
weaknesses, they aren't necessarily an inherent part of the organization. An opportunity can
exist unnoticed outside of the company, and effectively won't exist unless someone takes
advantage of it. The benefit of a skilled SWOT analysis is that an experienced analyst will be
more likely to notice untapped market opportunities, areas of waste that can be reduced to save
money, a potential new customer base or an effective venue for advertising. All of these are
opportunities that could help a business to thrive.

Threats
A threat is anything that has the potential to damage a company's profitability or financial
stability. Threats can range from powerful competitors to natural disasters to lack of an
essential natural resource. Identifying threats before they become active problems can help a

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business to take protective measures or create alternatives before the situation becomes
desperate. Threats can be immediate and unpredictable, for example a hurricane, or slow
moving and cumulative, for example an ongoing decrease in employee morale that leads to
decreased productivity.

Task 02
1. What is Business environmental analysis
Business environmental analysis
Business environmental analysis is the process of assessing and analyzing the external business
environment in order to identify potential threats and opportunities that can affect an
organization's performance. This process involves studying economic, political, social,
technological, legal, and environmental factors that can influence an organization's operations.
It is an important part of strategic planning and management, as it can inform decisions related
to product development, marketing, operations, and other areas of the business.

Purpose of Environmental Analysis

An environmental analysis helps organizations define factors that can influence their business
operations. By assessing and weighing these factors, business leaders can make better decisions
about moving forward. Additionally, environmental analysis can help business leaders
anticipate changes in the market and adjust their strategies accordingly.

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2. Briefly explain the key areas and importance of Internal & External
Environment of the company.
Elements of Environmental Analysis
Two main elements of a business environmental analysis are internal and external factors.

Internal Factors

These components are all about organizations looking inwards. It examines how the business
is doing currently and what can be done to improve things. This includes organizational culture,
business processes, human resources, mission, and vision.

External Factors

On the other hand, external factors are all about what’s happening in the business environment.
This includes things like:

• Industry and market trends

• Economic conditions

• Political landscape

• Social trends

• Technological advancements

All of these can greatly impact how business is done and how successful organizations can be.
Types of Environmental Analysis

There are two environmental analysis methods: PESTLE analysis and SWOT analysis. These
methods help organizations assess their strategic positions based on the business environment
and a wide range of internal and external factors.

PESTLE Analysis

PESTLE analysis is a framework that helps organizations assess the factors which can
influence their business on a larger scale outside the organization. It provides important insights
into the market status based on relevant trends concerning the market, technology, customers,
and more.

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PESTLE has six key elements:

Political

• Local, federal, and state policies.

• Tax regulations

• Trade rules

Economic

• Unemployment rates

• Inflation rates

• Economic growth rates

Social

• Attitudes and opinions

• Key demographic trends

• Consumer buying patterns

Technological

• Research and development areas

• Technological incentives

• Up-and-coming technologies

Legal

• Employment laws

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• Product regulations

• Health and safety regulations

Environmental

• Energy consumption regulations

• Environmental policies

• Climate and weather conditions

Business Environmental Analysis Process

A business environmental analysis systematically uncovers different factors that affect your
business and its operations. When there aren’t any fixed and definitive rules on doing an
environmental assessment, the following steps can guide you into making the most out of this
process:

Identify the Environmental Factors

Every environmental analysis will need a list of the factors that will undergo evaluation. These
factors will depend on the business and its specific goals for conducting the analysis. This list
should include micro- and macro-environmental factors that have both short- and long-term
effects on business.

Collect Further Information About These Factors

After outlining which factors will be included in the analysis, the next step is to conduct
research and gather more information about each of these factors. This can be done through
desk research, surveys, interviews, and focus groups. Again, you can utilize various sources to
ensure accurate, relevant, and up-to-date information.

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Check the Competitors

When conducting an environmental analysis, your research isn’t limited to your organization’s
business standing. It also involves understanding your competitors and how they’re faring in
the business landscape. This will give you a better idea of where you stand and what you need
to do to stay ahead of the competition.

Determine the Impacts on the Organization

Once you’ve collected all the relevant information, it’s time to determine how these
environmental factors will affect your business. This is where you need to weigh the risks and
opportunities of each business situation. Doing so will help you develop strategies to take
advantage of the opportunities and minimize the risks.

Formulate an Effective Strategic Plan

The final step is creating a strategic plan to guide your business decisions and actions. This
plan should be based on your insights from the environmental analysis. It should also be aligned
with your business goals and objectives

3. Identify the business’s Competitive environment by using an

appropriate competitive analytical method.
The most appropriate competitive analytical method for identifying a business's competitive
environment is a Porter's Five Forces Analysis. This analysis looks at the five main forces that
influence competition within a given industry: supplier power, buyer power, threat of
substitutes, threat of new entrants, and the intensity of rivalry. By assessing each of these
forces, businesses can identify their competitive environment and gain insights into the
strategies and tactics they should use to remain competitive.

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What Are Porter's Five Forces?
Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape
every industry and helps determine an industry's weaknesses and strengths. Five Forces
analysis is frequently used to identify an industry's structure to determine corporate strategy.

Porter's model can be applied to any segment of the economy to understand the level of
competition within the industry and enhance a company's long-term profitability. The Five
Forces model is named after Harvard Business School professor, Michael E. Porter.

Porter's 5 forces are:

1. Competition in the industry

2. Potential of new entrants into the industry

3. Power of suppliers

4. Power of customers

5. Threat of substitute products

1. Competition in the Industry

The first of the Five Forces refers to the number of competitors and their ability to undercut a
company. The larger the number of competitors, along with the number of equivalent products
and services they offer, the lesser the power of a company.

Suppliers and buyers seek out a company's competition if they are able to offer a better deal or
lower prices. Conversely, when competitive rivalry is low, a company has greater power to
charge higher prices and set the terms of deals to achieve higher sales and profits.

2. Potential of New Entrants Into an Industry

A company's power is also affected by the force of new entrants into its market. The less time
and money it costs for a competitor to enter a company's market and be an effective competitor,
the more an established company's position could be significantly weakened.

An industry with strong barriers to entry is ideal for existing companies within that industry
since the company would be able to charge higher prices and negotiate better terms.

3. Power of Suppliers

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The next factor in the Porter model addresses how easily suppliers can drive up the cost of
inputs. It is affected by the number of suppliers of key inputs of a good or service, how unique
these inputs are, and how much it would cost a company to switch to another supplier. The
fewer suppliers to an industry, the more a company would depend on a supplier.

As a result, the supplier has more power and can drive up input costs and push for other
advantages in trade. On the other hand, when there are many suppliers or low switching costs
between rival suppliers, a company can keep its input costs lower and enhance its profits.

4. Power of Customers

The ability that customers have to drive prices lower or their level of power is one of the Five
Forces. It is affected by how many buyers or customers a company has, how significant each
customer is, and how much it would cost a company to find new customers or markets for its
output.

A smaller and more powerful client base means that each customer has more power to negotiate
for lower prices and better deals. A company that has many, smaller, independent customers
will have an easier time charging higher prices to increase profitability.

5. Threat of Substitutes

The last of the Five Forces focuses on substitutes. Substitute goods or services that can be used
in place of a company's products or services pose a threat. Companies that produce goods or
services for which there are no close substitutes will have more power to increase prices and
lock in favorable terms. When close substitutes are available, customers will have the option
to forgo buying a company's product, and a company's power can be weakened.

4. Differentiate between Corporate Business Strategy & Marketing

Strategies with relates to the organizational context.

Key Difference – Corporate Strategy vs Marketing Strategy

The key difference between corporate strategy and marketing strategy is that
corporate strategy is the long-term planning for an organization giving the

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direction and the goal while the Marketing strategy is the fundamental goal of
increasing sales and enhancing the competitive advantage in a sustainable manner

What is Corporate Strategy?

Corporate strategy is a plan of action developed by a business to maintain its

competitive edge in the market by taking advantage of opportunities and
minimizing risks. It is an overall strategy that guides a company in its decision
making and is based on its mission and values. It is designed to help an
organization achieve its long-term objectives, such as increased profits and
market share. Corporate strategy may involve setting goals and objectives,
identifying markets, product and service offerings, determining pricing, and
creating a competitive advantage.

What is Marketing Strategy?

Marketing strategy is a long-term, forward-looking approach to planning with the

fundamental goal of achieving a sustainable competitive advantage for a firm. It
is a process that involves setting goals and objectives, developing strategies, and
executing a plan to achieve those goals. It is closely linked to the overall business
strategy and focuses on the marketing mix (i.e., product, price, place, promotion)
and other elements that influence customer demand. The result of a successful
marketing strategy is a competitive advantage in the marketplace

What is the difference between Corporate Strategy and Marketing Strategy?

Before analyzing the differences in between these two terms, it’s very important
that we look at the link between these two. An organization is made of many
departments and functions such as marketing, finance, human resources,
production, IT, etc. An efficient organization is only seen when all departments
collaborate seamlessly. Corporate strategy is also similar. All departments have
to work together as a team to achieve the targets of a corporate strategy. So, a
corporate strategy should not violate the departmental strategic goals or customer

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aspirations. It needs to be aligned with departmental strategies. This suits
marketing strategy too. For, example a firm may plan cost reduction via corporate
strategy. For this purpose, they cannot compromise the quality of their products
by using cheap materials and unskilled labor. This will hurt the marketing strategy
of giving the best product to the customer. So, customers would turn away from
the organization. Therefore, a corporate strategy should give due important to
existing departmental strategies in its future plans. Both have to come together
for the entire organization to succeed. Now, we will look at the differences.

5. Discuss the application of Porter’s Generic Competitive Strategies

relates to the telecommunications Industry.
Porter’s Generic Competitive Strategies are a set of tools used to assess the positioning of a
business in the industry, allowing it to identify a competitive advantage. In the
telecommunications industry, these strategies can be used to identify different strategies that
can be used to gain a competitive edge over competitors.

The first strategy, cost leadership, involves providing the lowest cost service in the industry.
This can be achieved through economies of scale, cost-cutting measures, or other methods.

The second strategy, differentiation, involves providing a unique service that differentiates
from competitors. This can be achieved through enhanced customer service, exclusive features,
or other methods.

The third strategy, focus, involves targeting a specific market segment or customer group.
This can be achieved through specialized services tailored to the needs and preferences of the
target market. For example, a company may focus on providing services for business customers
or for a certain geographic area.

Finally, the fourth strategy, innovation, involves introducing new products, services, or
business models that can provide a competitive advantage. This can be achieved through
research and development, introducing new technologies, or other methods.

Overall, Porter's Generic Competitive Strategies can be used by companies in the

telecommunications industry to gain a competitive advantage. By using these strategies,

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companies can differentiate themselves from their competitors, as well as attract more
customers and gain a larger market share.

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References
The 5 steps of the strategic planning process (2019) Lucidchart. Available at:
https://www.lucidchart.com/blog/5-steps-of-the-strategic-planning-process

(Accessed: January 12, 2023).

Juarez, A.C. (2016) SWOT analysis of a telecommunication company, Small Business -

Chron.com. Chron.com. Available at: https://smallbusiness.chron.com/swot-analysis-
telecommunication-company-23787.html

(Accessed: January 12, 2023).

Ossian (2022) Complete Guide to Business Environmental Analysis, DATAMYTE. Available

at:https://datamyte.com/business-environmental-
analysis/?amp#:~:text=Business%20environmental%20analysis%20is%20studying,its%20pe
rformance%20within%20this%20context.

(Accessed: January 12, 2023).

Team, T.I. (2022) Porter's 5 forces explained and how to use the model, Investopedia.
Investopedia. Available at: https://www.investopedia.com/terms/p/porter.asp

(Accessed: January 12, 2023).

Keth (2015) Difference between corporate strategy and marketing strategy, Compare the
Difference Between Similar Terms. Differencebetween.com. Available at:
https://www.differencebetween.com/difference-between-corporate-strategy-and-vs-
marketing-
strategy/#:~:text=The%20key%20difference%20between%20corporate,advantage%20in%20
a%20sustainable%20manner.

(Accessed: January 12, 2023).

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