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Preview VP

The document is a preview for a Validation Patterns card deck created by Anders Toxboe. The deck contains 60 common product experiments that can help product teams test ideas before building them out to reduce failures. It is based on Toxboe's experience seeing many products fail after launch due to not properly validating ideas beforehand. The full 60-card deck can be purchased from shop.ui-patterns.com and the document encourages sharing news of the resource.

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cataua
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157 views6 pages

Preview VP

The document is a preview for a Validation Patterns card deck created by Anders Toxboe. The deck contains 60 common product experiments that can help product teams test ideas before building them out to reduce failures. It is based on Toxboe's experience seeing many products fail after launch due to not properly validating ideas beforehand. The full 60-card deck can be purchased from shop.ui-patterns.com and the document encourages sharing news of the resource.

Uploaded by

cataua
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Want to see more?
I’ve spent too much time and money on building stuff that nobody
wants. Too often, I’ve witnessed products and features burned as the
launch and finally face the hard facts of the real world. I thought there
was a smarter way to go around developing successful products.

To solve the problem, I got into Product Discovery and especially


product experimentation – everything that could help me find the
errors before we started writing a single line of code.
We started A/B testing, but were still going too slow. As I researched
what else we could do to up our learning velocity, the field of product
experimentation revealed itself. I documented what I found and what
we learned in the Validation Patterns card deck.

There is no silver bullet that will help you predict what design will
work and what won’t. It always depends on the context. That’s why
I created the Validation Pattern card deck – a collection of 60 of the
most common lean product experiments. Essentially, it’s 60 clever
(and easy) ways to test whether your idea will bear fruit or not.

Products often fail – but an experiment doesn’t.

Get the full card deck


You can buy the full 60-card printed deck at shop.ui-patterns.com.

Help spread the word


Twitter. Facebook. Mailing Lists. Please let other people know about
this project!

- Anders Toxboe

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