Lecture # 5
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Perception vs Reality
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Video:
https://www.youtube.com/watch?v=UTu8OS2GE_U
https://www.youtube.com/watch?v=D3Cxm_HIiMU
https://www.youtube.com/watch?v=7rk0279i7vM
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Youtube Marketing
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Youtube Stats
1. YouTube has more than 2.70 billion active users as of 2023.
2. Youtube Premium has 80 million active users worldwide in 2023.
3. YouTube is the world’s second-most-visited website and is the second most popular
platform for Influencer Marketing. Instagram tops the list.
4. More than 70% of YouTube watch time comes from mobile devices
5. Visitors spend an average of 19 minutes a day on YouTube
6. YouTube Shorts receive 15 billion daily views
7. Over 122 million people visit YouTube every day via its Website and Apps.
8. India is home to most YouTube users accounting for 467 million users. The USA
follows with 247 million.
9. 53.9% of YouTube users are Males, and Females make up around 46.1% of the user
base.
10. 720,000 hours of video are uploaded to YouTube every day.
11. YouTube Shorts surpassed 50 billion daily views in February 2023.
12. Users consume 1 billion hours of videos on YouTube every day.
13. The majority of YouTube users are between the age of 25-34.
14. Comedy is the most-watched genre on YouTube.
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Youtube.com
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1. Keywords Research
a. Autocomplete Suggestions
b. https://keywordtool.io/youtube
2. Content is KING and Consistency is QUEEN
a. Views are important but Subscriber Base is the most IMPORTANT
b. Think BIG - Long Term
c. Quality Content on a Regular Basis (Daily/Weekly)
3. Short is not SWEET at YouTube (Shorts is now part of youtube)
a. YouTube’s ultimate goal is to compete with television so they can charge
TV-like advertising rates
b. YouTube is looking for high-quality, long-form content that will allow them
to run more ads and keep users on the site for a longer time
c. Videos that are at least five minutes in length tend to perform better and
have a higher chance of ranking in Google searches
4. The power of playlists
a. Create playlists based on Keywords / Topics
b. Even if you don’t have much content, you can still create playlists using
other people’s videos to drive viewers to your YouTube channel page
5. The first 48 Hours are MOST CRITICAL whenever you upload a New Video at
YouTube
a. Whenever you upload a new video, make sure you have all your
optimizations ready to go
b. Don’t publish a video with the intention of optimizing it sometime later
c. It is incredibly hard to come back from being buried once the algorithm has
judged your content as unworthy
6. Optimizing Your VIDEOS
a. TITLE:
i. Utilize the Maximum 100 Characters Limit
ii. Include Your Keywords in it
iii. Compare Your Title with Other Competitors
b. Thumbnail:
i. 90% of the best performing videos on YouTube have custom
thumbnails
ii. It’s actually more important than the TITLE in terms of attracting
the click from the searcher
iii. You can apply Great SEO on Video, but if you have an unappealing
thumbnail, NO ONE is going to click on it
iv. It’s the only image that gives people a sense of what they’re about
to invest their time in watching
v. For the best results, go with a “custom thumbnail” (you will need to
be verified by YouTube in order to do this)
https://www.youtube.com/verify
vi. Recommended Thumbnail image size is 1280 X 720 pixels, Maximum
of 2MB or smaller .jpg, .gif, .bmp, or .png file format
c. Description:
i. It’s of a Maximum of 5000 Characters, try to use as much as possible
ii. Include Your Keywords, Links, Calls to Action, and Bio in it
d. Transcript:
i. It (i.e., captions) serves as an additional copy that is considered in
YouTube’s rankings algorithm
ii. Don’t rely on YouTube’s automated transcription process — there are
going to be errors in that transcript, guaranteed.
e. Tags:
i. Make sure to use phrases as well as a single keyword in Tags
ii. Try to use all relevant Tags as much as possible
f. Rename Video’s file using a Target Keyword
i. When you upload a video, YouTube tries to know what the video is
all about, and by keeping Keywords in the Video File Name, you have
a greater chance of ranking high on that keywords
g. Update Video Properties
i. Title
ii. Subtitle
iii. Rating
iv. Tag
v. Comments
vi. Contributing Artists
vii. Year
viii. Directors
ix. Producers
x. Writers
xi. Publisher
xii. Content Provider
xiii. Media Created
xiv. Author URL
xv. Promotion URL
xvi. Copyright
h. Categorize your video
i. Reply to Video Comments
i. If someone leaves a comment, it sends a strong message to YouTube
that they probably enjoyed the video (or at least engaged with it).
ii. Try to reply as quickly as possible
j. Video Subscribers [Trick: YoutubeChannelURL?sub_confirmation=1]
k. Video Shares
l. Video Likes
m. Promote Your Video
i. Mention Your Video on Quora and Other Q&A Sites
ii. Link To Your Video In Your Email Signature
iii. Embed Your Videos in Blog Posts
iv. Share on social media
n. Optimize Your Channel Page
i. Channel’s description
ii. Upload a Custom Background
iii. Build links to your channel, not just your videos
o. Cards
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Youtube Monetization
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1. Ad Monetized Content
a. 1000 Subscribers
b. 4000 Watch Hours
2. Affiliate Sales
3. Sponsorships
4. Channel Memberships
5. Super Chat and Super Stickers
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Youtube Video Ideas: https://vidiq.com/youtube-stats/top/country/pk/
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1. Urdu Poetry: https://www.youtube.com/@zubairmaqsoodvoice
2. Job Opportunities: https://www.youtube.com/@CareerAddictVideo
3. Movie Review: https://www.youtube.com/@FilmiIndian
4. Travel Videos: https://www.youtube.com/@WildlensbyAbrar
5. Facts Videos: https://www.youtube.com/@ZemTV.Official
6. Product Tutorial: https://www.youtube.com/@VideoWaliSarkar1
7. Prank Videos/Calls: https://www.youtube.com/@rjnavedofficialll
8. Food Videos: https://www.youtube.com/@IjazAnsariFoodSecrets
9. Quote Videos: https://www.youtube.com/@Quotes_Change_life
10. V. Games Review & Walkthrough: https://www.youtube.com/watch?v=Uaaz8IIbKN4
11. Technology Update: https://www.youtube.com/watch?v=hBTRVa996eE
12. Motivational Videos: https://www.youtube.com/watch?v=DdQ12ULlLhI
13. Tour Videos: https://www.youtube.com/@imranjovo/
14. Interviews: https://www.youtube.com/@HafizAhmedOfficial
15. News & Updates: https://www.youtube.com/@HaqeeqatTV
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Youtube Ads
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The different kinds of YouTube ads
1. Skippable ads are also known as TrueView ads: These are ads that don’t force
people to watch. These can be shown in two ways: ‘In-stream’ and ‘In-display.’.
Advertisers only pay for TrueView ads when users watch for at least 30 seconds,
watch an entire short video, or interact with an ad in some way, such as clicking on
a call-to-action
a. In-stream: These are pre-roll ads shown at the start, during, and at the end
of video content.
b. In-display: These are ads that are shown in the search listings, related
videos section, or as video overlays.
2. Bumper in-stream ads: Non-skippable video ads play before a viewer’s chosen
video and must be less than 6 seconds long.
3. Non-skippable in-stream ads: Ads appear pre-, mid-, or post-roll while viewing
partner content up to 15-20 seconds long
4. Outstream Ads: Mobile Only Ads for Websites & Apps Outside Youtube
5. Ad sequence: Ads Automation & Sequence / Story for Impression, View & Skip
Events
6. Sponsored card ads: Ads appear within videos as small call-to-action (CTA) popups
7. Overlay ads: Banner ads (Image/Text) that appear along the bottom of videos
8. Display ads: Ads appear in the right-hand sidebar above the suggested videos list
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Assignment # 5 - Link for Assignment: https://forms.gle/RfS5k9Dx5JGEbqQG7
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Create a Video Do Voice Over in it and Post it at Youtube
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