Portfolio

Chaithanya Ramkumar
Location : Bangalore

Designation :
Design Manager – September 2019 to July 2023
Senior Manager – July 2023 to present

Responsibilities :
1) Design- Home furnishings, Stole and Shawls from 2019 to present
- Trend research
- Concept creation
- Colour palette development
- Artwork development based on loom capacity, craft technique and theme.
- Tech sheets
- Product styling
- Photoshoot – Catalogue and Mood shoot concept development
2) Design- Saree and Dupattas from 2019 to 2021
- Trend research
- Concept creation
- Colour palette development
- Artwork development based on loom capacity, craft technique and theme.
- Tech sheets
3) Branding
- Collateral design - Banners, websites, posters, invites artwork development
- Stationary design
4) Exhibitions and VM on occasion
AW20 Sari & Dupatta

NILA
- Natural Dyed collection
- The concept is underpinned by a focus on looking to the past to
inform the future
- Communities around the world are going back to basics with
regional ingredients and materials, and products that are locally
sourced and made, using ancient and local knowledge to make
products that are beautiful and relevant to the current trend
- Celebrate global craft through designs that encourage creative
collaborations across borders.
- Pattern on pattern, Kasuri, Kintsugi influences
Pattern Direction
AW21 Sari & Dupatta

KAMALA
- Classical Indian motif – Padma / Kamal / Lotus
- Influences of lotus motif from different crafts – Pichawai ; Kantha ;
Block prints ; Ikats
- In contemporary layouts with traditional colours
- Seen in different angles ; settings ; scenes
Pattern Direction
AW22 Home

HINTERLANDS
- Inspired by Murals made by the Santhali tribes during Sohrai festival
celebrated in Indian states of Jhrakand, West Bengal etc
- Craft look ; asymmetric and hand-drawn effect
- Earthy colours
Pattern Direction
SS23 Home

SPANISH RIVIERA
- Inspired by coastline of Spain ; splash of colourful houses against the
calming sea
- Sunbleached colours
- Design inspiration from the tiles and wall murals of the colourful
Riviera houses
Pattern Direction
AW23 Home

MALABAR
- Lush greens, the sweet song of the birds and the loud roar of the
forest king. Intricate flora and fauna patterns to match the forest
imagery; Heavy textured backgrounds with a pop of wildlife.
- The colour palette resembles a dark night in the forests of the
Malabar coast – dark bases with jewel toned patterns.
- Elephant, tiger motifs and large repeat foliage like banana trees, palm
leaves are key.
- Conversational patterns in jewel tones.
Pattern Direction
AW23 Home

SUZANI
- Serene pomegranate gardens and swaying tulips invoking Persian
romanticism.
- Deconstructing traditional Turkish motifs like pomegranates and tulips
into modern layouts. A unique interpretation of Suzani motifs in
auburn winter colours.
- Pattern and motif style influenced by the Suzani embroidery,
minimalist colours and deconstruction are key.
Pattern Direction
 Branding

Informative Tags Postcards

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PC and Mobile Website Banners Gift box
 Sutr Santati

Sutr Santati is an exhibition curated by Lavani Baldota showcasing Indian textiles in a contemporary form. “Suzani” is a Gysar pattern designed for Aadyam Handwoven that
was selected to be a part of this exhibit along with other designers and textiles connoisseurs like Gaurav Gupta, Gaurang Shah, Ridhi Jain, The Chanakya School, Vastrakala,
to name a few.
 ADDS 2023

In the AD Design Show 2023 hosted in Mumbai, Aadyam Handwoven had exhibited six textile artworks. Thoughtfully mixed and thematically designed, these textile
artworks were co-designed and developed to showcase the various Indian weaving craft techniques. A baitak setting was arranged with the AW23 Home Suzani Collection.
 Pracheen

Pracheen is a textile atelier showcased by Aadyam Handwoven. It showcases extraordinary masterpieces made by master weavers. It is a mobile exhibit that has been
showcased in Pune, Delhi, Mumbai and Bangalore. On the left is “Tipatiya”, a double ikat saree in a contemporary candy colours so rare in Pochampally cluster. On the right
is “Ayush”, a tangaliya saree from Bhuj cluster in which there are 90,000 dots creating vivid patterns.
 Trendloom

Aadyam Handwoven in collaboration with ICW created a trend forecast namely, Trendloom. In the 2022-2023 edition, I was a part of the
team that created the Trendloom exhibit that was showcased at the ICW show, Delhi. Also co-developed the Trendloom Forecast book.
Location : Bangalore

Designation :
Customer Development Coordinator – April 2017 to September 2019

Responsibilities :
1) Customer Coordination
- Handling design developments for international clients
- Developing colourways of jacquard and embroidery designs based on client palette or trends
- Coordinating with vendors for samples
2) Design
- Artwork development on NedGraphics for draperies
- Passementerie designing
3) Archiving of every season's designs along with details
 Drapery Fabrics for Proposte 2020

A collection of 8 designs were required with no specifics on themes. The above is a set of inspiration images collected for conversion to
pattern. The patterns can either be envisioned in The clientele are high end furnishing brands based in USA and Europe such as Pollack,
Kravet, Casamance, Nobilis, JAB etc
 Embroidery Patterns

Initial concept – Arrangement of torn papers Initial concept – Watercolour gradation for shapes Initial concept – Kilim patterns
 Embroidery Patterns

Initial concept – Kilim patterns Initial concept – Scans of leaves Initial concept – Tropical stripe ; with texturing
 Jacquard Patterns

Initial concept – Brush strokes Initial concept – Sketch pen scribbles

A collection of tapes which includes techniques such as fabric manipulation, embroidery, applique with generic classic designs that can be used for ornamentation of
drapery fabrics.
ESKAY HOME COLLECTIONS

Location : Chennai

Designation :
Designer – October 2015 to February 2017

Responsibilities :
1) Designing home furnishings for international market. Both screen print and weave techniques were used. Developing CADs for the designs using Photoshop and CorelDraw.
2) Experimenting and creating new surface techniques swatches.
3) Artwork development as per client requirements.
Client Project-1

IKI,Japan
- To design and develop prints for scarves.
- To be screen printed.
- Inspiration : Indigo dyed, Wax resist, Shibori
Final Patterns
Client Project-2

JAS,South America
- To design and develop a collection of prints for home linen for
S/S’17/18
- Inspiration : Tropical paradise, vibrant colours, pineapples, foliage
Final Patterns
Client Project-3

JOANNE,Canada
- To design and develop a collection of prints for home linen for
Easter 2016
- Inspiration : Easter eggs, chintz, bunny, floral damasks, mini florals
Final Patterns
 Client Project-4

PARIS,South America
- To design and develop a collection of floral prints for cushion covers
- Inspiration : Mexican colours, hand drawn flowers
 Client Project-5

PARIS,South America
- To design and develop a collection of flora/fauna prints for Kitchen
towels
- Sceneries to be achieved in screen printing
- Similar to Anthropologie style
Location : Mumbai

Designation :
Winter Intern – December 2013 to March 2014

Responsibilities :
1) Designed 2 home collections as a part of the graduation project for college
2) Developed prints for accessories and sarees
3) Developed prints for office stationaries
4) Assisted the design team with the collection showcased in Lakme Fashion Week ( SS-2014 )
Sarees and Home

NAUTICAL
- To design a range of sarees to be developed in block prints, batik
prints and wovens.
- To design a range of cushion covers to sit along with the saree
collection. Also to use similar patterns and techniques alogn with
Khatwa embroidery.
Initial Concepts