4] Workflow model
1) Collection:
a. Farmers supply raw milk to collection centers.
b. Milk Quality checks are performed to ensure milk meets standards.
c. Milk is transported to the processing plant.
2) Reception and Testing:
a. Milk is received at the processing plant.
b. Initial quality tests are conducted for temperature, acidity, and composition.
3) Separation:
a. Milk is separated into cream and skim milk using centrifugal separators.
b. Cream and skim milk are stored separately.
4) Standardization:
a. Adjustments are made to the fat content of milk to meet specific product
requirements.
b. Standardized milk is prepared by blending cream and skim milk in the desired
proportions.
5) Pasteurization:
a. Milk is heated to a specific temperature for a set duration to eliminate harmful
bacteria.
b. Pasteurized milk is rapidly cooled.
6) Homogenization:
a. Milk is subjected to high-pressure homogenization to break down fat globules and
ensure a uniform texture.
7) Cooling and Storage:
a. Milk is cooled and stored in tanks.
b. Quality checks are performed before further processing.
8) Packaging:
a. Milk is filled into various packaging formats, such as bottles, cartons, or pouches.
b. Packaging is automated and follows hygiene standards.
9) Quality Control:
a. Ongoing quality checks are conducted to ensure the product meets safety and
regulatory standards.
10) Distribution:
a. Packaged milk is transported to distribution centers.
b. From distribution centers, it is delivered to retail outlets, supermarkets, and other
points of sale.
11) Retail:
a. The product reaches the end consumer through retail channels.
12) Waste Management:
a. Waste generated during the processing is managed responsibly, adhering to
environmental standards.
13) Maintenance and Cleaning:
a. Regular maintenance and cleaning of equipment and facilities are crucial for
ensuring hygiene and product quality.
14) Compliance and Documentation:
a. The entire process must comply with food safety and regulatory standards.
b. Documentation of all processes, quality checks, and compliance measures is
maintained.
5] Product/ Service profile
1. Dairy Products:
Milk: Mother Dairy is known for its fresh and pure milk. They offer different variants
such as full cream, toned, double-toned, and skimmed milk.
Curd (Yogurt): Mother Dairy produces and sells a range of curd products, including
plain curd and flavoured yogurt.
Buttermilk: Mother Dairy offers buttermilk, a traditional Indian beverage made from
cultured milk.
2. Ice Creams:
Mother Dairy is involved in the production and distribution of ice creams. They offer
a variety of flavours and types, catering to different consumer preferences.
3. Cheese:
Mother Dairy produces and sells different types of cheese, including processed
cheese and paneer (Indian cottage cheese).
4. Ghee:
Ghee, a clarified butter commonly used in Indian cuisine, is also a part of Mother
Dairy's product line.
5. Fruits and Vegetables:
Mother Dairy is involved in the procurement and marketing of fresh fruits and
vegetables. They often have a network of fruit and vegetable booths or kiosks.
6. Grocery and Staples:
In some locations, Mother Dairy may offer grocery and staple items, providing a one-
stop shopping experience.
7. Safal:
Mother Dairy operates under the brand name "Safal" for its range of fresh fruits and
vegetables. Safal stores are commonly found in various cities.
8. Milk Booths:
Mother Dairy operates a network of milk booths or outlets where consumers can
purchase fresh dairy products directly.
9. Quality Assurance:
Mother Dairy emphasizes quality assurance and food safety in its production
processes. The brand is often associated with providing pure and unadulterated
products.
6] Ownership pattern
Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board which is a
statutory body under the ownership of the Ministry of Fisheries, Animal Husbandry and Dairying of
the Government of India that manufactures, markets and sells milk and dairy products.
7] Achievements / Awards
Achievement
Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board which is a
statutory body under the ownership of the Ministry of Fisheries, Animal Husbandry and Dairying of
the Government of India that manufactures, markets and sells milk and dairy products.
Awards(2023)
Winner - Best Event-Specific Mobile Ad Campaign.
Adugully Datamatixx 2023 Awarded For: Mother Dairy Sweets Holi Campaign. Date: 28 Jul 2023.
Product Innovator of the Year. India Dairy Summit & Awards 2023. Date: 02 Jun 2023. Silver
Dairy Champion of the Year. India Dairy Summit & Awards 2023. Date: 02 Jun 2023.
8] Future growth and Prospects
Mother Dairy is targeting a growth rate of more than 20% in the next 3 years, compared to the
industry's growth rate of 13% by making the product available at 50,000 additional retail units in 200
towns across the country.
1) Market Trends:
Understanding and adapting to current market trends can be crucial. For the dairy industry, trends
such as the rising demand for organic and healthier products, innovations in packaging, and the
growth of online and e-commerce channels can significantly impact a company's growth prospects.
2) Product Diversification:
Expanding product lines or introducing innovative products can open up new revenue streams.
Mother Dairy may explore opportunities in the development of value-added dairy products, health-
focused items, or catering to specific dietary preferences.
3) Supply Chain Efficiency:
A robust and efficient supply chain is essential for a company dealing with perishable products like
dairy. Enhancements in the supply chain, including sourcing, processing, and distribution, can
improve overall efficiency and competitiveness.
4) Technology Adoption:
Embracing technological advancements in manufacturing, distribution, and marketing can enhance
productivity and help reach a wider audience. This includes technologies like IoT (Internet of Things)
for monitoring and improving production processes.
5) Sustainability Initiatives:
Given the increasing consumer awareness of environmental issues, companies that adopt
sustainable and environmentally friendly practices may gain a competitive edge. This includes
sustainable sourcing, eco-friendly packaging, and reducing the overall carbon footprint.
6) Regulatory Landscape:
Changes in regulations related to the dairy industry can impact operations. Staying compliant with
food safety standards and other regulatory requirements is crucial for long-term success.
7) Market Expansion:
Exploring new geographic markets, both domestically and internationally, can contribute to growth.
Identifying regions with untapped potential or high demand for dairy products could be a part of the
growth strategy.
8) Brand Image and Marketing:
Maintaining a positive brand image and implementing effective marketing strategies can influence
consumer perception and loyalty. This includes advertising campaigns, social media presence, and
customers engagement initiatives.
