Commerce
Commerce
             As per
 National Education Policy 2020
            With Effect from
       the Academic Year 2021-22
Text Books
  1. Gupta, S.P., and Archana Agarwal. Business Statistics, Sultan Chand and Sons, New
     Delhi.
  2. Vohra N. D., Business Statistics, McGraw Hill Education.
  3. Gupta, S.C. Fundamentals of Statistics. Himalaya Publishing House.
  4. Anderson, Sweeney, and Williams, Statistics for Students of Economics and Business,
     Cengage Learning.
  5. CB Gupta, Introduction to Statistical Methods, Vikas Publishing, New Delhi.
  6. DN Elhance     Fundamentals of Statistics, Kitab Mahal, New Delhi.
  7. Sen Chetty and Kapoor, Mathematical Statistics, Sultan Chand & Sons
Note: Latest edition of text books may be used.
                      Name of the Program: Bachelor of Commerce (B.Com.)
                                   Course Code: B.Com. 3.3
                            Name of the Course: Cost Accounting
Course Credits              No. of Hours per Week          Total No. of Teaching Hours
    4 Credits                       3+2 Hrs                             56 Hrs
Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussion,Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
   a. Understand concepts of cost accounting & Methods of Costing.
    b. Outline the Procedure and documentations involved in procurement of materials &
       compute the valuation of Inventory.
    c. Make use of payroll procedures & compute idle and over time.
    d. Discuss the methods of allocation, apportionment & absorption of overheads.
    e. Prepare cost sheet & discuss cost allocation under ABC.
                                     Syllabus                                           Hours
Module No. 1: Introduction to Cost Accounting                                              12
Introduction- Meaning and definition- Objectives, Importance and Uses of Cost Accounting,
Difference between Cost Accounting and Financial Accounting; Various Elements of Cost and
Classification of Cost; Cost object, Cost unit, Cost driver, cost centre; Cost reduction and Cost
control; Methods and Techniques of Costing (Meanings Only); Limitations of Cost Accounting;
Cost Sheet: Meaning, Problems on Cost Sheet, Tenders and Quotations.
Module No. 2: Material Cost                                                                12
Materials: Meaning, Importance and Types of Materials – Direct and Indirect Material - Material
control - Technique of inventory control, problems on level setting and EOQ. Procurement-
Procedure for procurement of materials and documentation involved in materials accounting – Bin
Card and Stores Ledger – Duties of Store keeper, Pricing of Material issues, preparation of Stores
Ledger Account – FIFO, LIFO, Simple Average Price and Weighted Average Price Methods –
Problems.
Module No. 3: Labour Cost                                                                  10
Introduction – labour Cost – types of labour cost -Labour Cost Control – Time keeping and
Time booking and Payroll Procedure -Preparation of Payroll: Idle Time, Causes, Treatment of
Normal and Abnormal Idle time, Over Time, Causes and Treatment -Labour Turnover- Meaning,
Reasons and Effects of Labour turnover. Methods of Wage Payment: Time rate system and
Piece rate system, and the Incentive schemes- Halsey plan, Rowan plan and Taylor Differential
Piece rate system-Problems.
Module No. 4: Overheads                                                                    12
Introduction- Meaning and Classification of Overheads, Importance, Control of Manufacturing
Overheads, Cost Allocation, Apportionment, Basis of apportionment. Problems on Primary
Distribution of Overheads, Secondary distribution of overhead using Repeated Distribution
Method and Simultaneous Equation Method. Absorption of Overheads: Meaning and Methods
of Absorption (Concepts only). Machine hour rate, Meaning, Problems on Machine Hour Rate.
Module No. 5: Reconciliation of Cost and Financial Accounts                        10
Introduction – Meaning, Objectives and need for Reconciliation, Reasons for differences in
Profits under Financial and Cost Accounts; Procedure for Reconciliation – Preparation of
Reconciliation Statement – Problems.
Text Books
1. Charles T. Horngren, Srikant M. Datar, Madhav V. Rajan, Cost Accounting: A
   Managerial Emphasis, Pearson Education.
2. Jawahar Lal, Cost Accounting., McGraw Hill Education, New Delhi.
3. Madegowda J, Cost Accounting, HPH, Mumbai.
4. Rajiv Goel, Cost Accounting, International Book House.
5. Jain, S.P. and K.L. Narang. Cost Accounting: Principles and Methods. Kalyani Publishers
6. Arora, M.N. Cost Accounting – Principles and P r a c t i c e , Vikas Publishing House, New
   Delhi.
a. Maheshwari,      S.N. and S.N. Mittal. Cost Accounting:                Theory and Problems.
   Shri Mahavir Book Depot, New Delhi.
7. Iyengar, S.P. Cost Accounting, Sultan Chand & Sons.
8. Mariyappa B, Cost Accounting, HPH
Note: Latest edition of text books may be used.
                 Name of the Program: Bachelor of Commerce (B.Com.)
                          Course Code: B.Com. 3.4 (SE-SB)
          Name of the Course: Financial Education and Investment Awareness
Course Credits          No. of Hours per Week          Total No. of Teaching Hours
    2 Credits                  1+2 Hrs                              30 Hrs
Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussion,Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
    a. Provide the foundations for financial decision making
    b. List out various saving and investment alternatives available for a common man
    c. Understand an overview of stock markets and stock selection
    d. Learn about mutual funds and the criteria for selection
                                        Syllabus                                          Hours
                                    Theory Models                                          15
Module No. 1: Foundations for Finance                                                      04
Introduction to Basic Concepts: Understand the need for financial planning – basic concepts – life
goals and financial goals – format of a sample financial plan for a young adult.
Economics: Meaning – scope – key concepts influencing decision making both micro & macro
Banking in India: Types of Bank Deposits, Deposit Insurance (PMJDY). Traditional and New
Banking Models. Debit and Credit Cards. Digital Payment System – Internet Banking (NEFT, RTGS
and IMPS), Mobile Banking, Mobile Wallet, Aadhaar Enabled Payment System (AEPS), Unified
Payments Interface (UPI).
Orientation to Financial Statements: Financial terms and concepts, model for reading financial
statements, basic ratios for evaluating companies while investing – Time Value of Money – Concept
of Compounding and Discounting
Module No. 2: Investment Management                                                        08
Investment Goals: Basic investment objectives – Investment goals – time frame – assessing risk
profile – concept of diversification – risk measurement tools.
 Investment and Saving Alternatives for a Common Investor: Insurance – Health, Life and Other
General Insurance (Vehicle Insurance, Property Insurance, etc), Retirement and Pension Plans –
National Pension System, Atal Pension Yojana, PM-SYM Yojana, PMLVMY PMKMDY etc.,
Stocks, Bonds, Mutual Funds. Investor Protection and Grievance Redressal.
Stock Markets: Primary Market and Secondary Market, Stock Exchanges, Stock Exchange
Operations – Trading and Settlement, Demat Account, Depository and Depository Participants.
Stock Selection: Fundamental Analysis – Economy Analysis, Industry Analysis and Company
Analysis. Technical Analysis – Graphical Patterns, Candle-stick Patterns, Indicators and
Oscillators.
 Stock Return and Risk: Analysing risk and returns trade off-relationship-investment risk
Module No. 3: Mutual Funds and Financial Planning Essentials                               03
Mutual Funds: Features of Mutual Funds, Mutual Fund History in India, Major Fund Houses in
India and Mutual Fund Schemes. Types of Mutual Fund Plans. Net Asset Value. Criteria for
selection of Mutual Funds: Returns, Performance Measures – Sharpe, Treynor, Alpha, Beta and r2
Financial Planning: Sample formats – Integrating all the concepts learnt with a personal financial
plan. Giving and supporting: Family support – charitable giving – crowd sourcing for needs.
                                  Practical Modules                                            30 Hrs
For Module No. 1
Foundations for Finance
 o Spreadsheet Modelling:
      IF Function
      SUM Function
      AVERAGE Function
      INDEX, MATCH and VLOOKUP Function
      RANK Function
                                                                                                07
      SUMPRODUCT Function
      MAX & MIN Function
      ERRORS in Modeling (#VALUE!, #NAME?, #DIV/0!, #REF!, #NUM!, #NA)
      PRESENT VALUE Functions
      FUTURE VALUE Functions
      ANNUITY Functions
      PERPETUITY Functions
 o Statistical Functions in Excel
 o Financial Statements in Excel
For Module No. 2
Investment Management
 o Administering Risk Tolerance Tool
  o Group Presentations on Investment Alternatives (Advantages, Suitability and Limitations)
  o Demonstration of Stock Trading
  o Economy Analysis (www.tradingeconomics.com)
  o Industry Analysis (www.ibef.org)                                                            17
  o Company Analysis (www.valueresearchonline.com)
  o Spreadsheet Modelling for Stock Valuation (Dividend Discount Model, Free Cash Flow
    and Relative Valuation)
  o Demonstration of Technical Analysis and Exercises (NSE – TAME)
  o Spreadsheet Modelling for calculating Stock Return, Risk and Beta
For Module No. 3
Mutual Funds and Financial Planning Essentials
 o Identification of Fund Houses in India, Schemes and Plans of each Mutual Fund
   House (www.amfiindia.in , www.valueresearchonline.com)
 o Exercises on Calculation of Net Asset Value                                                  06
 o Demonstration of Mutual Fund Fact Sheet
 o Exercises on reading performance measures and selection of Mutual Funds
 o Preparation of Financial Plan
References
1. RBI Financial Education Handbook
2. NSE Knowledge Hub, AI-powered Learning Experience Platform for BFSI
3. NSE Academy Certification in Financial Markets (NCFM) Modules: a. Macroeconomics for
    Financial Markets
      b. Financial Markets (Beginners Module)
      c. Mutual Funds (Beginners Module)
      d. Technical Analysis
Text Books
  1. Prasanna Chandra, Financial Management. McGraw Hill Education.
  2. Aswath Damodaran, Corporate Finance, John Wiley & Sons Inc.
  3. Pitabas Mohanty, Spreadsheet Skills for Finance Professionals, Taxmann Publications.
  4. Fischer & Jordan, Security Analysis & Portfolio Management, Prentice Hall.
Websites
  1. www.sebi.gov.in
  2. www.nseindia.com
  3. www.amfiindia.com
Note: Latest edition of text books may be used.
        Scheme of Teaching and Evaluation B.Com (Basic/Hons)
                                          Fourth Semester
                                                                Teaching
                                                  Category
Sl.       Course                                                Hours per                    Total
                          Title of the Course        of                      SEE      CIE             Credits
No.        Code                                                   Week                       Marks
                                                   Courses
                                                                (L+T+P)
27      Lang.1.1      Language – I                  AECC         3+1+0        60      40      100          3
                      Advanced Corporate
29      B.Com.4.1                                   DSC          3+0+2        60      40      100          4
                      Accounting
                      Costing Methods &
30      B.Com.4.2                                   DSC          3+0+2        60      40      100          4
                      Techniques
                      Business Regulatory
31      B.Com.4.3                                   DSC          4+0+0        60      40      100          4
                      Framework
                      India & Indian
32      B.Com.4.4                                   AECC        3+0+0         60      40      100          3
                      Constitution
33      B.Com.4.5     Artificial Intelligence      SEC-SB        1+0+2        30      20       50          2
                      Physical Education
34      B.Com.4.6     Sports/NCC/NSS/R&R           SEC-VB        0+0+4                50       50          2
                      (S&G)/Other Course
                      prescribed by University
               Sub –Total (D)                                                390     310      700          25
 Acronyms Used
o     AECC : Ability Enhancement Compulsory Course         o   OEC : Open Elective Course
o     DSC : Discipline Specific Core (Course)              o   SEE : Semester End Examination
o     SEC-SB : Skill Enhancement Course-Skill Based        o   CIE : Continuous Internal Evaluation
o     SEC-VB : Skill Enhancement Course-Value Based        o   L+T+P : Lecture + Tutorial + Practical(s)
Note: Practical Classes may be conducted in the Business Lab or in Computer Lab or in Class room
        depending on the requirement. One batch of students should not exceed half (i.e., 50 or less than
        50 students) of the number of students in each class/section. 2 Hours of Practical Class is equal
        to 1 Hour of Teaching, however, whenever it is conducted for the entire class (i.e., more than 50
        students) 2 Hours of Practical Class is equal to 2 Hours of Teaching.
                   Name of the Program: Bachelor of Commerce (B.Com.)
                                   Course Code: B.Com. 4.1
                   Name of the Course: Advanced Corporate Accounting
Course Credits               No. of Hours per Week                Total No. of Teaching Hours
      4 Credits                        3+2 Hrs                              56 Hrs
Pedagogy: Classroom lectures, Case studies, Group discussion & Seminar etc.,
Course Outcomes: On successful completion of the course, the Students will be able to
    a. Know the procedure of redemption of preference shares.
    b. Comprehend the different methods of Mergers and Acquisition of Companies
    c. Understand the process of internal reconstruction.
    d. Prepare the liquidators final statement of accounts.
    e. Understand the recent developments in accounting and accounting standards.
                                      Syllabus                                        Hours
Module No. 1: Redemption of Preference Shares                                            10
Meaning – legal provisions – premium on redemption – creation of Capital Redemption
Reserve Account– Fresh issue of shares – Arranging for cash balance for the purpose of
redemption out of divisible profits and fresh issue – Journal entries – Preparation of Balance
sheet (Schedule III to Companies Act 2013) after redemption.
Module No. 2: Accounting for Mergers and Acquisition of Companies                     18
Meaning of Amalgamation and Acquisition – Types of Amalgamation – Amalgamation in
the nature of Merger – Amalgamation in the nature of Purchase - Methods of Calculation of
Purchase Consideration (Ind AS 103), Net asset Method – Total Payment Method, Accounting
for Amalgamation (Problems on purchase method) – Journal Entries and Ledger Accounts in
the Books of Transferor Company and Journal Entries in the books of Transferee Company
– Preparation of Balance Sheet (Schedule III to Companies Act 2013).
Module No. 3: Internal Reconstruction of Companies                                   10
Meaning of Capital Reduction; Objectives of Capital Reduction; Provisions for Reduction of
Share Capital under Companies Act, 2013. Forms of Reduction. Accounting for Capital
Reduction. Journal Entries, Preparation of Capital Reduction Account and Balance sheet
(Schedule III to Companies Act 2013).
Module No. 4: Liquidation of Companies                                               12
Meaning of Liquidation, Modes of Winding up – Compulsory Winding up, Voluntary Winding
up and winding up subject to Supervision by Court / tribunal. Order of payments in the event of
Liquidation. Liquidator‘s Statement of Account. Liquidator‘s remuneration. Problems on
Preparation of Liquidator‘s Statement of Account (Voluntary Winding up).
Module No. 5: Recent Developments in Accounting and Accounting standards.                06
Human Resource Accounting – Meaning, importance, Methods, Problems on HR
accounting. Environmental Accounting – Meaning and Types, Discloser as per Global
Reporting Initiative (GRI) Reporting of variables – Social Responsibility Accounting –
Meaning and Importance.
Skill Development Activities
  1. List out legal provisions in respect of Redemption of Preference shares.
  2. Calculation of Purchase consideration with imaginary figures.
  3.    List any five cases of amalgamation in the nature of merger or acquisition of Joint Stock
       Companies.
  4. List out legal provisions in respect of internal reconstruction.
  5. List out any five Indian Accounting Standards.
  6. Any other activities, which are relevant to the course.
Text Books
   1. Arulanandam & Raman, Corporate Accounting-II, HPH.
   2. Anil Kumar.S Rajesh Kumar.V and Mariyappa .B, Advanced Corporate
      Accounting, HPH.
   3. Venkataraman. R, Advanced Corporate Accounting.
   4. S.N. Maheswari , Financial Accounting, Vikas publishing, New Delhi.
   5. Soundarajan A & K. Venkataramana, Advanced Corporate Accounting, SHBP.
   6. RL Gupta, Advanced Accountancy, Sultan Chand & Sons.
   7. K.K Verma, Corporate Accounting, Excell Books.
   8. Jain and Narang, Corporate Accounting, Kalyani Publishers
   9. Tulsian, Advanced Accounting,
   10. Shukla and Grewal – Advanced Accountancy, Sultan Chand
   11. Srinivas Putty, Advanced Corporate Accounting, HPH.
Note: Latest edition of text books may be used.
                       Name of the Program: Bachelor of Commerce (B.Com.)
                                      Course Code: B.Com. 4.2
                      Name of the Course: Costing Methods and Techniques
  Course Credits            No. of Hours per Week             Total No. of Teaching Hours
     4 Credits                       3+2 Hrs                                56 Hrs
Pedagogy: Classroom lectures, Case studies, Group discussion & Seminar etc.,
Course Outcomes: On successful completion of the course, the Students will be able to
     a. The method of costing applicable in different industries.
     b. Determination of cost by applying different methods of costing.
     c. Prepare flexible and cash budget with imaginary figures
     d. Analyse the processes involved in standard costing.
     e. Familiarize with the Activity Based Costing and its applications.
                                     Syllabus                                            Hours
Module No. 1: Job and Contract Costing                                                      12
Job Costing: Meaning, prerequisites, Job costing procedure, Features, objectives, applications,
advantages and disadvantages of Job costing, Job cost sheet- problems.
Contract Costing: Meaning, features, applications of contract costing, similarities and dissimilarities
between job costing and contract costing, recording of contract costs, meaning of terms used in
contract costing, Treatment of profit on incomplete contracts-Problems.
Module No. 2: Process and Service Costing                                                  15
Process costing: Meaning, features and applications of Process Costing; comparison between Job
Costing and Process Costing, advantages and disadvantages of process costing; treatment of process
losses and gains in cost accounts; preparation of process accounts.
Service costing: Introduction to service costing - Transport Costing: Meaning and objectives, operating
cost sheet, computation of vehicle kilometers and passenger kilometers—Problems. Transport services,
hospitals and educational institutions- problems
Module No. 3:          Activity Based Costing                                                05
Introduction - Weakness of conventional costing system – concept of ABC – Characteristics of ABC -
Kaplan and Cooper‘s Approach – cost drivers and cost pools – allocation of overheads under ABC ––
Steps in the implementation of ABC – Benefits from adaptation of ABC system – difficulties faced by
the industries in the successful implementation of ABC.
Module 4: Marginal Costing                                                                   12
Meaning and Definition of marginal cost, marginal costing, features of marginal costing- terms used
in marginal costing – P/V ratio, BEP, Margin of Safety, Angle of Incidence. Break Even Analysis
assumptions and uses. Break Even Chart. Problems on CVP analysis.
Module 5: Budgetary Control and Standard Costing                                             12
Budgetary Control Introduction – Meaning & Definition of Budget and Budgetary Control –
Objectives of Budgetary Control – essential requirements of budgetary control – advantages and
disadvantages of budgetary control – Types of budgets- Functional Budgets - Cash budget, sales
budget, purchase budget and production budget. Fixed and Flexible budgets - Problems on Flexible
budget and Cash budget only.
 Standard Costing Introduction – Uses and limitations, variance analysis- Material variances, Labour
variances and Overhead variances- problems on Material and Labour variances only.
 Skill Development Activities:
   1. Naming the appropriate method of costing with justification for each of the following
       Industries-Paper Mill, Printing, Sugar Mill, Rice Mill, Hospital, Oil Refinery, Pickle
       Manufacturing, KSRTC and Hotel.
   2. List out the modern costing tools in accounting field.
   3. Prepare flexible Budget and cash budget with imaginary figures
   4. Narrate the steps involved in standard costing. System.
   5. Prepare a report, which explains the conditions that are necessary for the successful
      implementation of a JIT manufacturing system.
   6. Explain ABC. Illustrate how ABC can be applied.
Note: Any other activities in addition to the above, which are relevant to the course.
Reference Books:
     1. John K Shank and Vijaya Govindarajan; Strategic Cost Management; Free Press
        Publication; New York.
     2. S P Jain and K L Narang, Advanced Cost Accounting, Kalyani Publications.
     3. Robert S Kaplan and Anthony A Atkinson, Advanced Management Accounting,
        PHI, New Delhi.
     4. Shank and Govindrajan, Strategic Cost Management, Simon and Schuster, 36 New York.
     5. Lin Thomas, Cases and Readings in Strategic Cost Management, McGraw Hill
        Publications, New York.
     6. Mariyappa B Methods and Techniques of Costing., HPH.
Text Books:
 1. M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing House, New
     Delhi.
 2.    Avtar Singh, Business Law, Eastern Book Company, Lucknow.
 3.    Ravinder Kumar, Legal Aspects of Business, Cengage Learning
 4.    K. Aswathappa, Business Laws, HPH
 5.    SN Maheshwari and SK Maheshwari, Business Law, National Publishing House,
       New Delhi.
 6.    Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi
 7.    Bhushan Kumar Goyal and Jain Kinneri, Business Laws, International Book House
 8.    Sushma Arora, Business Laws, Taxmann Pulications.
 9.    Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6th Ed.
 10. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
 11. Sharma, J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., New Delhi
 12. K. Rama Rao and Ravi S.P., Business Regulatory Framework., HPH
 13. N.D. Kapoor, Business Laws, Sultan Chand Publications
 14. Information Technology Act/Rules 2000, Taxmann Publications Pvt. Ltd.
 15. Chanda.P.R, Business Laws, Galgotia Publishing Company
References
1. Peter Norvig , Paradigms of AI Programming: Case Studies in Common Lisp.
2. Tom Taulli. Artificial Intelligence Basics – A Non-technical Introduction.
3. Neil Wilkins, Artificial Intelligence: An Essential Beginner‘s‘ Guide to AI, Machine Learning,
    Robotics, The Internet of things, Neural Networks, Deep Learning, Reinforcement Learning,
    and Our future.
4. Deepak Kemani, A First Course in Artificial Intelligence.
5. Stuart J. Russell and Peter Norvig. Artificial Intelligence: A Modern Approach
6. Artificial Intelligence by Example, Denis Rothman.
Website: https://indiaclass.com/artificial-intelligence-reference-books
                   Open Elective Courses (OEC) offered in the
             2nd   Year (3rd or 4th Semester) of B.Com Programme
                                    Entrepreneurial Skills
                        OEC
                                    Business Ethics
Corporate Governance
Note: The above Open Elective Courses (OEP) will be offered to BA., BVA., B.Sc., BSW., B.Sc. FAD.,
      BCA., and BBA as per their 2nd year Programme structure.
                 Name of the Program: Bachelor of Commerce (B.Com.)
                                Course Code: B.Com. OEC
                         Name of the Course: Advertising Skills
Course Credits              No. of Hours per Week            Total No. of Teaching Hours
     3 Credits                       3 Hrs                             42 Hrs
Pedagogy: Classrooms lecture, Case studies, Group discussion & Seminar etc.,
Course Outcomes: On successful completion of the course, the students will be able to
   a. Familiarize with advertising concepts.
   b. Able identify effective media choice for advertising.
   c. Develop ads for different media.
   d. Measure the advertising effectiveness.
   e. Analyse the role of advertising agency.
                                     Syllabus                                          Hours
Module No. 1: Introduction to Advertising                                                10
Meaning, nature and importance of advertising; Types of advertising; Advertising
objectives. Audience analysis; Setting of advertising budget: Determinants and major
methods. Communication Process; Advertising as a tool of communication;
Module No. 2: Advertising Media Decisions                                                07
Major media types - their characteristics, internet as an advertising media, merits and demerits;
Factors influencing media choice; media selection, media scheduling, Advertising through the
Internet-media devices.
Module No. 3: Advertising Content Development                                        08
Advertising appeals, Advertising copy and elements, Preparing ads for different media,
Attention, Interest, Desire, and Action model (AIDA),
Module No. 4: Measuring Advertising Effectiveness                                    10
Evaluating communication and sales effects; Pre- and Post-testing techniques, DAGMAR
Module No. 5: Advertising Agency                                                     07
a) Advertising Agency: Role, types and selection of advertising agency.
b) Social, ethical and legal aspects of advertising in India.
Skill Development Activities:
1. Analyze the audience feedback on advertisement of FMCG.
2. List out any ten products/services advertised through internet.
3. Design any two ads for print media.
4. Examine the legal aspects of advertising in India and submit the report.
5. Any other activities, which are relevant to the course.
Text Books:
1. George E Belch, Michael A Belch, Keyoor Purani, Advertising and Promotion .An
   Integrated Marketing Communications Perspective (SIE), McGraw Hill Education
2. S. Wats Dunn, and Arnold M. Barban. Advertising: It‘s Role in Marketing.
   Dryden Press
3. Burnett, Wells, and Moriatty. Advertising: Principles and Practice. Prentice Hall
   of India, New Delhi.
4. Batra, Myers and Aakers. Advertising Management. PHI Learning.
5. Terence A. Shimp. Advertising and Promotion: An IMC Approach. Cengage
   Learning.
a. Sharma, Kavita. Advertising: Planning and Decision Making, Taxmann Publications
6. Jaishree Jethwaney and Shruti Jain, Advertising Management, Oxford University Press,
   2012
7. Chunawala and Sethia, Advertising, Himalaya Publishing House
8. Ruchi Gupta, Advertising, S. Chand & Co.
9. O‘Guinn, Advertising and Promotion: An Integrated Brand Approach, Cengage
   Learning
Note: Latest edition of text books may be used.
                 Name of the Program: Bachelor of Commerce (B.Com.)
                                  Course Code: OEC
                    Name of the Course: Entrepreneurship Skills
Course Credits            No. of Hours per Week              Total No. of Teaching Hours
     3 Credits                      3 Hrs                              42 Hrs
Pedagogy: Classrooms lecture, Case studies, Group discussion & Seminar etc.,
Course Outcomes: On successful completion of the course, the Students will be able to
  a. Discover their strengths and weaknesses in developing the entrepreneurial mind- set.
  b. Identify the different Government Institutions/Schemes available for promoting
     Entrepreneurs.
  c. Understand the various aspects to set-up an Enterprises.
  d. Familiarise Mechanism of Monitoring and maintaining an Enterprises.
  e. Know the various features for successful/unsuccessful entrepreneurs.
                                  Syllabus                                           Hours
Module No. 1:                                                                            10
                 Introduction
Text Books:
  1. Bairs N. and D Band, Winning Ways through Corporate Governance, Macmillan London.
  2. Charkham J, Keeping Good Company: A Study of Corporate Governance in Five
     Countries, Oxford University Press, London.
  3. Subhash Chandra Das, Corporate Governance in India – An Evaluation (Third edition), PHI
     Learning Private Limited.
  4. Clark T. and E Monk House, Rethinking the Company, Pitman, London.
  5. Fernando A.C, Corporate Governance, Pearson Education.
  6. Prentice D.D. and PRJ Holland, Contemporary Issues in Governance, Clarendon Press.
  7. Report of the Cadbury Committee on Financial Aspects of Corporate
     Governance, London Stock Exchange, London.
  8. Report on Corporate Governance, Confederation of India Industries and Bombay.