Wearable
art
Sem- 7
Vasavi Oberoi
F & LA Department
Vivienne
Westwood
Vivienne Westwood, in full Dame
Vivienne Isabel Westwood, née
Vivienne Isabel Swire
She was born April 8, 1941, Glossop,
Derbyshire, England—died
December 29, 2022, London
She is a British fashion designer
known for her provocative clothing
By the end of the seventies Vivienne Westwood was
already considered a symbol of the British avant-
garde and for Autumn/Winter 1981 she showed her
first catwalk presentation at Olympia in London.
Her life
Vivienne Westwood brand has transformed
bondage gear, safety pins, and controversial images
into the pinnacle of British fashion.
One of the few labels in the world to create a stir
not just in the fashion industry, but in the country
tabloids too. It's a symbol of fashion freedom,
identity, and uniqueness.
The brand constantly pays homage to its roots
using
British tweeds, wools, tartans, and linens to convey
the
heritage and vibrancy of British style.
Westwood's net worth is estimated to be $55
million and has 115 stores worldwide.
Brand identity
"A brand is created out of a total package
including not only the garments, retail
environment, packaging and advertising but
also the meanings, values and associations that
consumers ascribe to the brand"
Roots firmly set in London.
•The brands 'Britishness' is communicated through
the use of British tailoring and dressmaking
techniques and fabrics such as Harris Tweed,
Scottish Tartans, Irish Linens, and wools.
The brand offers a combination of cutting edge and
classic designing with the beliefs they follow in all
their collections.
Worlds end
Worlds End is the original Vivienne Westwood boutique,
formerly known as; Let it Rock, Sex, Seditionaries, and Too
Fast to Live, Too Young to Die.
Established in 1971, 430 Kings Road is where Vivienne,
alongside the late Malcolm McLaren, who was managing
the Sex Pistols at the time, showcased their ideas and
designs.
At a time when London was at the forefront of cultural
trends, they began designing and using fashion as a
platform to make political statements and construct
garments, developing the now trademark, unconventional
design techniques.
The Worlds End collection still follows Vivienne’s ethos to
create the look of an ‘Urban Guerrilla’- a rebel, sporting
political slogans and original, statement clothing.
Different labels
Spring summer 16
Headgears
Iconic looks
Jean Paul
Gaultier
Born April 24, 1952 in Arcueil, Val-de-Marne,
France.
Early Influences
A 'prodigy' of fashion design.
At age 17, sends his design sketches to Parisian
designer Pierre Cardin, who immediately hires
him as his design assistant.
Spends a year designing for Jacques Esterel
before joining the House of Patou in Paris. For
three years, he works with and learns from other
talented designers, such as Angelo Tarlazzi and
Michael Goma.
1976: Sketches published in Mode Internationale, a
French fashion magazine.
1976: Launched his design career under his own
label with Mayagor.
Moments of significance
1987: Receives the coveted French Designer of the Year
Award.
1988: Launches a lower-priced sportswear line called
Junior Gaultier.
1990s: Designs sculptured costumes for Madonna,
including her infamous cone-bra.
1997: Launches his own haute couture collection,
displaying it for the first time in a Paris show. It included
both mens and womenswear.
1999: Hermes invests $15 million in Gaultier's business.
2000: CFDA presents him with the International Award.
2005: Introduces the unisex "fragrance for humanity"
, Gaultier.
Design philosophy
"Labeled an enfant terrible early on, [Gaultier] has designed collections based on Hasidic
Jews and the sealskins of Inuits and showed T-shirts emblazoned with a crucified Christ.
With his spiky bleached-blond hair and MTV-generation antics (he once sent disapproving
editors live turkeys), he's cultivated a flamboyant public persona that was magnified when
he co-hosted the nonsensical show Eurotrash in the nineties. Theatrics aside, Gaultier is
credited with pioneering innerwear as outerwear, promoting ethnic and gender-bending
dress, and popularizing the use of stretch fabrics in his signature skintight bodysuit..."
-Style.com
Haute Couture
In 1996, after 20 years of ready-to-wear,
Jean Paul Gaultier made his grand
entrance into Haute Couture. The enfant
terrible became the couturier terrible! He
reinvented Haute Couture by putting
exceptional French savoir-faire at the
service of his obsession for combining
different genres, cultures and materials.
Jean Paul Gaultier’s motto is simple but
ambitious, nothing is impossible! The
ateliers then work their magic in bringing
the designer’s ideas to life; some pieces
require hundreds of hours of work and rare
craftsmanship techniques to make. Since
2021, the fashion house has been inviting
new designers to express their vision of the
Jean Paul Gaultier world each season.
theatrical
dark
flamboyant
bright
Most iconic looks
Gaultier Paris spring 2000 Gaultier Paris spring 1999 Gaultier Paris spring 1997
couture couture couture
Gaultier Paris fall 2019 Gaultier Paris fall 1997 Gaultier Paris spring 1998
couture couture couture
Gaultier Paris spring 1999 Gaultier Paris fall 1999 Gaultier Paris fall 2000
couture couture couture
Alexander
McQueen
British designer
Alexander McQueen was well-known
for extreme, hard-edged and often
politically motivated designs. His
innovative materials, anarchistic
reputation and provocative runway
shows made him a memorable figure
in more recent fashion history.
"Fantastical," "shocking." "visionary"
these are words that only begin to scratch the
surface at describing the late, great Alexander
McQueen.
His life
Though McQueen's career officially began at the
age of 16, he recalled his earliest memory when,
aged 3, he drew a picture of a dress on the wall of
his family's council house in the East End of
London.
His personal style was drawn along the lines of
close-cropped hair, a goatee, t-shirts, jeans, and
Doc Martens.
He applied for a job as a pattern cutter at Central
Saint
Martins College of Art and Design; the school was
so impressed by his portfolio they instead invited
him on as a Masters student.
Known just as much for his tailoring as his outré
women couture, McQueen honed his skills as an
apprentice on London's Savile Row.
Industry
He won British Designer of the Year four times (1996, 1997,
2001, and 2003)
He worked as the head designer at French couture house
Givenchy for five years before launching his own label.
In December 2000, the Gucci Group acquired a 51% stake
in McQueen's company and kept the designer on as
creative director.
Moments of significance
He directed the music video for Bork's single He worked as the head designer at French
"Alarm Call." couture house Givenchy for five years before
launching his own label.
McQueen was the first designer to In 2005, McQueen collaborated with Puma on
collaborate with MAC cosmetics on a a line of sneakers (aka
signature line. His 2007 collab was inspired "trainers") for the shoe brand.
by Elizabeth Taylor in Cleopatra
For Givenchy 1997
Inspired by nature, romanticism
and Gothic art, this British
designer turned dressing up
into an immersive experience.
His iconic pieces—and there are
many—include a dress made
with ostrich feathers and
microscopic slides in 2001 (see
picture) and another with
antlers from the Widows Of
Culloden range (Autumn/Winter
2006).
Razor clam shells dress, Butterfly headdress of Portrait of Alexander
Voss-SS 2001 hand-painted turkey McQueen
feathers, La Dame Bleue-
S/S 2008
