Total No. of Questions : 5+1Case Study] SEAT No.

P2103 [Total No. of Pages : 3

[5469]-11
M.B.S.
INTERNATIONAL BUSINESS MANAGEMENT (IBM)
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Attempt any three questions from Section - I
2) Section - II is compulsory.
3) Each question from Section-I carries 15 marks and Section-II (case study)
carries 25 marks.

SECTION - I
Q1) Explain and compare international trade theories by Adam Smith and David
Ricardo.

Q2) Describe economic, political and socioeconomic environment faced in

international business.

Q3) Explain potential, need and problems faced by Indian companies becoming
multinational.

Q4) Explain and compare Balance of Payment with Balance of Trade. Describe all
the components of Balance of Payment.

Q5) Write short notes (any three) :

a) International market selection
b) Global sourcing and its impact on Indian industry
c) TRIPS, TRIMs and GATS
d) World Bank Vs. ADB
e) International trade barriers

P.T.O.
 SECTION - II
CASE STUDY
Unhappy Marriage
In 1993, Anheuser-Busch purchased 17.7 percent of Grupo Modelo for $477
million, with an option of increasing its shares to 50.2 percent. At the time of
the purchase, Anheuser held 45 percent of the U.S. beer market. Modelo was
the world’s tenth-largest beer producer. It held 50 percent of the Mexican
beer market and exported to 124 countries in every continent of the world.
However, with the passing of NAFTA (North American Free Trade Agreement),
Mexico’s 20 percent tariffs on imported beer were to be phased out. Modelo
feared that U.S. breweries would invade its market. Anheuser viewed its stake
in Modelo as a profitable acquisition of brands such as Corona, as well as a
way to increase Anheuser’s distribution network in Mexico quickly.
Anheuser told its U.S. distributors that they would soon have access to
a major imported beer. Distributors assumed this meant Corona, which was
fast growing in popularity in the United States. However, in late 1996,
management at Modelo renewed the firm’s 10-year contract with its existing
U.S. distributors, dashing Anheuser’s hopes of gaining Modelo brands for its
own U.S. distribution system. In December 1996, Anheuser announced that it
would exercise its option to increase its stake in Modelo.
A 6-month dispute over price ensued, and the parties settled for $605
million. In June 1997, Anheuser opted to increase its stake to the full 50.2
percent. Discussions became so contentious that the two parties went into
international arbitration, and the price was eventually set at $556 million. By
1998, the price of Anheuser’s stake in Modelo, as valued on the Mexican
stock exchange, was twice what it had paid for the stock. However, its 50.2
percent stake in Modelo did not give Anheuser a controlling share of board
votes. It held only ten of the twenty-one seats on the board of directors.
Despite trade liberalization, Modelo’s brands increased their share of the
Mexican market to 55 percent by 1998. In the United States, where beer
imports accounted for 14 percent of the market, Corona had pulled ahead of
Heineken to become the best-selling import. Corona was enjoying 40 percent
growth per year in the United States and had already become the tenth-best-
selling beer in that market. It was particularly successful among college students
and consumers in their twenties. Anheuser’s major brand, Budweiser, found
itself competing against Corona. Anheuser began a campaign to disparage the

[5469]-11 2
 freshness of Corona. It distributed display cards to thousands of bars and
restaurants, noting that Corona didn’t put the manufacturing date on its bottles.
Anheuser also introduced three Corona clones–Azteca, Tequiza, and Rio
Cristal–all produced in the United States.
Discussion Questions
1. Why did Anheuser purchase its stake in Grupo Modelo?
2. Why was Grupo Modelo willing to sell the stake?
3. What went wrong? Why?
4. What lessons about choosing international partners can be learned from
this case?

yyy

[5469]-11 3
Total No. of Questions : 7] SEAT No. :

P2104 [Total No. of Pages : 3

[5469]-12
M.B.S./M.M.S. (Semester - I)
BUSINESS POLICY AND STRATEGIC MANAGEMENT (C No 102)
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Question No.7 is compulsory.
2) Attempt any four questions from question No. 1 to 6.
3) All questions carry equal marks.

Q1) a) Define strategy and strategic management

b) Explain the following terms
i) Vision
ii) Mission
iii) Objectives
[14]

Q2) a) Describe BCG Matrix.

b) Explain GE nine cell model. What is the advantage of GE nine cell over
BCG Matrix.
[14]

Q3) Leadership style, corporate culture, values and ethics play crucial role in
effective implementation of strategy. Comment. [14]

Q4) What are components of value chain? How does analysis of value chain help
in strategy formulation and evaluation. [14]

P.T.O.
Q5) Explain in detail how strategic control can be exibited at functional level.[14]

Q6) Write short note on : (any two) [14]

a) Core competence
b) McKinseys 7S framework
c) SWOT Analysis
d) PEST Analysis

Q7) Case study (enclosed) [14]

Note - Systematic approach, critical analysis of the case, identification of the
issues involved, solutions to problems with logical reasoning will carry more
weightage.
t Case Study/ Situation
Managing Cultural Changes at Procter & Gamble*
In September 1998, the Procter & Gamble Company, Cincinnati, USA,
announced a major global structural change programme, “Organisation 2005”.
The mission of the programme was to take P & G’s global turnover from $ 38
billion to $ 70 billion by 2005. The objective was to raise profitability by
changing the work culture at P & G. The change drivers identified were the
attributes of Stretch, Innovation, and Speed (SIS). The structural changes to
be initiated included setting up of four global business units based on product
lines, eight market development organisations based on regions, and one global
business service centre. A 14-member cross-functional team named as the
Culture Team was set up to oversee the management of change.
The achievements of the Organisation 2005 programme were to be seen
in terms of:
1. changing P & G from being a misaligned organisation to one aligned
on common goals, with trust as the foundation
2. evolve from an intense inspection-led organisation where everything
is kept under control to one that is a team-collaborating unit
3. shift from a risk-avoiding culture to a stretch-taking one

[5469]-12 2
 4. move from running down on complexities to taking on challenges
5. heave from a slow-moving organisation to one which hurtles through
stretch, innovation, and speed to breakthrough goals
As the news of Organisation 2005 programme reached the P & G Hygiene
and Health Care headquarter at Mumbai, India, there, was a lot of apprehension
among the employees. Uncertainty and suspicion arose with regard to their
own future and related to the continued existence of the business division
they worked in. It took about a year for the apprehensions to fade away and
be replaced by clarity and confidence.
P & G, India adopted the global motto of SIS of its parent. A cultural
team was set up to communicate the goals of SIS internally to the employees
and to seek their involvement in creating a new P & G. The team set out to
identify projects to help achieve the goals of SIS and to get employee feedback
periodically. Outdoor meetings of all P & G India employees were conducted
to drive home the SIS message. Weekly indoor meetings were held both
department-wise and across hierarchies and categories. Team members were
made responsible for communicating formal and informal feedback to and
from their department. Monthly updates and communication through newsletters
were extensively used. Question-and-answer sessions were held to clarify
doubts of employees. Reassurance of employees thus became an on- going
continual process.
Says a P & G employee: "Initially, when the global changes were
announced, we were a little sceptical as to what will be its impact on the
Indian operations. Now after so much communication and interaction at all
levels we are confident and look forward to this change.
Question
Comment on whether the cultural changes at P & G are supportive of the
strategy being implemented. What, in your opinion, are the chances of the
cultural change being successful? What needs to be done additionally to ensure
success?

yyy

[5469]-12 3
Total No. of Questions : 7] SEAT No. :

P2105 [Total No. of Pages : 1

[5469]-14
M.B.S./M.M.S (Semester - I)
103 - B : MERCHANT BANKING AND FINANCIAL SERVICES
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Answer any five questions.
2) All questions carry equal marks.

Q1) Explain the role of SEBI as capital market regulator [14]

Q2) What is the role of mutual fund in capital market? In your assessment what is
the reason for growing popularity of mutual funds in developing country like
India? [14]

Q3) What is IPO? Explain the role of merchant banker in IPO. [14]

Q4) What is index? Explain how it is calculated? [14]

Q5) What is leasing? Explain various types of leasing? [14]

Q6) Explain the mechanism of Debt securitization and various parties involved in
this process. [14]

Q7) Write short notes (any two) [14]

a) Commercial paper
b) Book building
c) Credit rating

yyy
Total No. of Questions : 7] SEAT No. :

P2106 [Total No. of Pages : 1

[5469]-15
M.B.S./M.M.S (Semester - I)
103 - C : SOFTWARE ENGINEERING
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Question 1 & 7 are compulsory.
2) Answer any four questions from remaining.
3) Figures to the right side indicate full marks.

Q1) A car rental agency has multiple offices/branches. The customer visits the
agency for enquiry and booking a car with terms and condition while signing
the booking form. The booking is also done through SMS, Telephone and E-
mail, if customer is preregistered. Once booking is confirmed the payment
can be done by cash or cheque or credit/debit card. Advance payment is
initially taken and final bill is completed after use of car. The billing is based
on the type of vehicle used and distance traveled.
a) Identify all entities. [6]
b) Draw context level DFD. [7]
c) Draw first level DFD. [7]

Q2) Explain with examples decision Tree and decision tables. [10]

Q3) Draw report layout for pending purchase order supplier wise. [10]

Q4) Explain fact finding techniques in detail. What are its advantages? [10]

Q5) Why E-R diagram is used? What are the rules of drawing E-R diagram?
Explain with example the E-R diagram. [10]

Q6) What is maintenance? Why maintenance is important? Explain how it is done.[10]

Q7) Write short notes (any two) [10]

a) Object oriented Methodology.
b) Software crises.
c) Advantages of CASE tool
d) Data dictionary.
yyy
Total No. of Questions : 8] SEAT No. :

P2107 [Total No. of Pages : 1

[5469]-16
M.B.S. (Semester - I)
QUALITY MANAGEMENT
103 - D : Production and Material Specialisation
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Answer any five questions.
2) All questions carry equal marks.
Q1) Define quality. Discuss quality in manufacturing and service system.

Q2) What is total quality management? Explain the 'Juran Philosophy' in TQM.

Q3) Explain 'The customer-Driven quality cycle' and 'quality function Deployment'

Q4) What is the concept of Quality assurance? Explain 'oc-curves' and AQL.

Q5) Explain 'c-charts'. Discuss benefits and application of control charts.

Q6) Short notes on (any two)

a) Cross-functional team
b) Quality audit
c) Quality and organisational culture
d) Ishikawa diagram in TQM

Q7) What is the concept and importance of the ISO-9001: 2000, Quality management
system standard? Explain with example.

Q8) What is 'Flow Chart' and 'Quality circles'? What is the consideration of 'Poka
Yoke' in Quality management assistance tools?

yyy
Total No. of Questions : 7] SEAT No. :

P2108 [Total No. of Pages : 1

[5469]-17
M.B.S. (Semester - I)
103 - E : ORGANISATIONAL DEVELOPMENT
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Solve any five questions.
2) Each questions carries 14 marks.

Q1) "Organizational Development is all about change". Explain how OD practices

help in bringing about change in the organization. [14]

Q2) "Change is highly important to the success of an organization but many people
have the tendency overtly or covertly to resist it". Explain this statement.[14]

Q3) Discuss various theories of change management i.e. open system model,
Leavitts system model, Burke Litwin model of change with example [14]

Q4) What is action research? Explain action research process. How it suppliments
OD? [14]

Q5) What is OD intervention? Discuss any two types of intervention and their
significance to the organization. [14]

Q6) Discuss the relevance of quality of work-life and recent trends affecting the
quality of work life of employees. [14]

Q7) Write a short note on : (any two) [14]

a) Role of the OD consultant
b) Self managed teams
c) SIX BOX model
d) Third party intergroup intervention
e) Role Analysis Technique

yyy
Total No. of Questions : 7] SEAT No. :

P2109 [Total No. of Pages : 1

[5469]-21
M.B.S./M.M.S. (Semester - II)
201:ENTREPRENEURSHIP DEVELOPMENT & PROJECT
MANAGEMENT
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Q.1 is compulsory.
2) Solve any 3 out of the remaining
3) Figures to the right indicate full marks.

Q1) a) Define the term entrepreneur & entrepreneurship. Elaborate the

characteristics of an entrepreneur. [15]
b) Explain the concept of business planning process with its elements [10]

Q2) Elaborate McClelland's theory of high achievement in detail. [15]

Q3) "Entrepreneurs are born & not made". Do you agree? Justify. [15]

Q4) What are the external factors that influence on entrepreneurship development?
Give suitable examples. [15]

Q5) Explain the reasons for failure of entrepreneurship, with reference to women
entrepreneurs. [15]

Q6) In what way an entrepreneur plays a vital role with reference to development
of a product? [15]

Q7) Write short notes on : (any 3) [15]

a) Corporate entrepreneurship
b) Entrepreneurship development cycle
c) Business Idea
d) Creativity
e) Market Analysis

yyy
Total No. of Questions : 7] SEAT No. :

P2110 [Total No. of Pages : 1

[5469]-22
MMS/MBS (Semester - II)
MARKETING MANAGEMENT SPECIALIZATION
202-A:Retail and Distribution Management
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Attempt any five questions.
2) All questions carry equal marks.

Q1) Define Retailing? Explain in detail different types of Retailing. Justify it with
suitable examples.

Q2) In light of emerging retail revolution, discuss different factors involved in

achieving strategic positioning. Justify the same with suitable examples.

Q3) Explain the significance of Distribution channels in Marketing Management.

Q4) “Material handling, Transportation Warehousing and Inventories are major

components of Channel logistics”. Justify your answer with examples

Q5) Discuss the different methods of communication with the customers.

Supplement it with suitable example.

Q6) Discuss the Importance of Information Technology in distribution w.r.t. retail.

Q7) Write Short Note on any Two

a) Store Design
b) Retail Location
c) Importance of Marketing Channel

yyy
Total No. of Questions : 9] SEAT No. :

P2111 [Total No. of Pages : 2

[5469]-23
M.B.S. (Semester - II)
FINANCE SPECIALIZATION
202 - B : International Finance
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Q. 1 is compulsory.
2) Attempt any two questions from section - I
3) Attempt any two questions from section - II
4) Figures to the right indicate full marks.
5) Use of non-programmable calculator is allowed.
Q1) Explain the role of various participants in the foreign exchange market. [10]

SECTION - I
Q2) Explain in details the various trade settlement methods used in international
trade. [15]

Q3) Write notes on the following [15]

a) Syndication
b) Euro Currency
c) Relative Purchasing Power Parity.

Q4) Explain the various internal and external hedging tools used in international
finance. [15]

Q5) Explain the nature, scope and significance of international finance in the
globalized economy. [15]

P.T.O.
 SECTION - II
Q6) a) Suppose a dealer provides the following quote in the U.S. for euros.
Calculate the spread percentage. [7]
Bid Ask
Euro/$ $0.8038 $0.8041
b) Explain in detail the International Accounting standards on foreign
transactions. [8]

Q7) Write short notes on (any three) [15]

a) Federal Reserve Bank
b) SEZ
c) ADR
d) Export Finance
e) Special Drawing Rights

Q8) a) The current spot exchange rate is £/$=2.0507 and the three month forward
rate is £/$=2.0753. You enter into a short position on £ 120,000. At
maturity the spot exchange rate is £/$=2.0919. How much have you
made or lost? [7]
b) Explain the concept of "Rupee Convertibility" [8]

Q9) a) If indirect quote is Rupees/USD = 0.01847, how can this exchange rate
be presented under direct quote. [7]
b) Write a note on Foreign Direct Investment. [8]

yyy

[5469]-23 2
Total No. of Questions : 6] SEAT No. :

P2112 [Total No. of Pages : 1

[5469]-24
MBS/MMS
COMPUTER SPECIALISATION
Business Application
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Q. 6 is compulsory.
2) Solve any four from Q.1 to Q.5.

Q1) Explain Supply Chain Management in detail. [15]

Q2) Explain material requirement planning in detail. [15]

Q3) Explain Accounts receivable and Accounts payable system in detail. [15]

Q4) Explain Leave Management System in detail. [15]

Q5) Explain Fund Management of Financial System in detail. [15]

Q6) Write short notes on (any two) [10]

a) Implementation issues in ERP
b) Distribution systems
c) Trial balance

yyy
Total No. of Questions : 8] SEAT No. :

P2113 [Total No. of Pages : 2

[5469]-25
M.M.S./M.B.S. (Semester - II)
PRODUCTION AND MATERIALS MANAGEMENT SPECIALIZATION
202 - D : Operation Strategy
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Answer any five questions.
2) All questions carry equal 14 marks.

Q1) What is strategic fit? Give the framework of operation strategy in manufacturing
& service.

Q2) Explore the concept of value chain with respect to core competence &
distinctive capabilities.

Q3) What are the order winners & order qualifiers attributes? Give the characteristics
& examples of it.

Q4) Explain the impact of following factors on process choice decisions:

a) Product life cycle
b) Level of customization
c) Demand

Q5) “Low price &good quality are not only characteristics of product profiling
but alternative strategies are available to manager to bring value to customer”
Discuss.

P.T.O.
Q6) Explain importance of IT in Operations Strategy implementation.

Q7) Discuss the issues involved in Manufacturing Infrastructure Development?

Q8) Write a short note on any two.

a) CIM
b) Hybrid Process
c) Down Sizing strategy
d) JIT

yyy

[5469]-25 2
Total No. of Questions : 6] SEAT No. :

P2114 [Total No. of Pages : 1

[5469]-26
MMS/MBS (Semester - II)
HRM SPECIALISATION
202 E : Training and Development
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Q.No. 1 is compulsory.
2) Attempt any four questions from the remaining questions.
3) Figure to right indicate full marks.

Q1) What is the difference between training and development. [10]

Q2) Design a training module on "Effective Leadership" for twenty managers from
industries. [15]

Q3) What are the objectives of employee training? Discuss its benefits in details.[15]

Q4) What steps needs to be taken to facilitate training program in an organisation?

Discuss in detail. [15]

Q5) Explain need & importance of training evaluation explain different methods of
training evaluation. [15]

Q6) Write short notes on (any two) [15]

a) Trainer's training
b) Audio-visual aids in training
c) Skills inventory
d) Distance learning

yyy
Total No. of Questions : 9] SEAT No. :

P2115 [Total No. of Pages : 2

[5469]-27
M.B.S./M.M.S. (Semester - II)
MARKETING SPECIALISATION
203 (A) : Marketing Strategy & Relationship Marketing
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Attempt any three questions from section A and any two questions from
section-B.
2) Answers to both sections should be written in same answer book.
3) All questions carry equal marks.

SECTION - A
Q1) Explain the relationship of 'Marketing Strategy' with corporate vision, mission
and objectives.

Q2) Why new products are developed? How would you organise 'New product
Development'? Explain the steps involved.

Q3) What do you understand by 'Offensive and Defensive competitive marketing

strategies'? Why and when these should be adopted?

Q4) Discuss marketing strategy formulation across various stages of product life
cycle. (PLC)

Q5) Write short notes (any two)

a) e-Marketing
b) Harvesting Strategies
c) Customer Defections
d) Internal Marketing

P.T.O.
 SECTION - B

Q6) Discuss RFM (Recency-Frequency-Monetary value) model in detail.

Q7) 'An effective relationship marketing strategy reduce cost of customer

acquisition'. Critically comment.

Q8) Define and explain 'customer satisfaction' for a 'Low Cost Airliner' operating
in India.

Q9) Write short notes (any two)

a) Six Markets framework

b) Relationship marketing in Industrial markets and Consumer markets

c) Data Mining

d) Customer life cycle

yyy

[5469]-27 2
Total No. of Questions : 8] SEAT No. :

P2116 [Total No. of Pages : 2

[5469]-29
M.B.S./M.M.S. (Semester - II)
COMPUTER SPECIALIZATION
203 - C : OOD Concepts and Basic JAVA
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Question 1 and 8 are compulsory and attempt any five from remaining.
2) Figures to the right indicate full marks.

Q1) Answer in short [10]

a) What are abstract classes in JAVA?

b) What is overriding?

c) What is garbage collection?

d) What is try, catch?

e) What is stringBuffer?

Q2) Design GUI for student admission (Assume structure with atleast 5 fields)[10]

Q3) Explain exception handling with suitable example. [10]

Q4) What are wrapper classes in JAVA? Explain with suitable example. [10]

Q5) Write a JAVA application to count number of characters, words, lines in a

given file. [10]

P.T.O.
Q6) Explain Event Delegation Model with suitable example. [10]

Q7) Explain any five methods of Math class with suitable example. [10]

Q8) Write short notes on (any two) [10]

a) Multithreading

b) Grid Layout

c) Applet life cycle

d) JVM

yyy

[5469]-29 2
Total No. of Questions : 6] SEAT No. :

P2117 [Total No. of Pages : 1

[5469]-31
M.M.S./M.B.S. (Semester - II)
HRM SPECIALISATION
203 - E : Performance Management Systems
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions to the candidates:
1) Q. 1 is compulsory.
2) Attempt any four questions from the remaining questions.
3) Figures to the right indicates full marks.

Q1) What is the need & importance of performance appraisal. [10]

Q2) Explain performance management system with reference to performance

planning & performance coaching. [15]

Q3) Discuss in detail the challenges ahead in performance management systesm[15]

Q4) Explain modern methods of performance appraisals differentiate between

traditional & modern methods of performance appraisal. [15]

Q5) Why self-assessment is necessary? Explain process of self-assessment. [15]

Q6) Write short notes on (any two) [15]

a) MBO
b) Assessment centers
c) Career planning
d) Use of technology in performance management systems.

yyy