“COMPARATIVE ANALYSIS OF TRADITIONAL

MARKETING AND ONLINE MARKETING WITH

SPECIAL REFERENCE TO THRISSUR DISTRICT”

Project Report submitted to

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

In partial fulfilment of the requirement for the award of the degree of

BACHELOR OF COMMERCE

Submitted by

NIMITHA T S

(CCATBCM080)

Under the supervision of

Ms. VIJAYA E S

DEPARTMENT OF COMMERCE

CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA

UNIVERSITY OF CALICUT

MARCH 2022
 CHRIST COLLEGE (AUTONOMOUS),
IRINJALAKUDA

UNIVERSITY OF CALICUT

DEPARTMENT OF COMMERCE
CERTIFICATE

This is to certify that the project report entitled “ COMPARATIVE ANALYSIS

OF TRADITIONAL MARKETING AND ONLINE MARKETING
WITH SPECIAL REFERENCE TO THRISSUR DISTRICT” is a Bona
fide record of project done by NIMITHA T S , Reg. No. CCATBCM080, under my
guidance and supervision in partial fulfilment of the requirement for the award of
the degree of BACHELOR OF COMMERCE and it has not previously formed the
basis for any Degree, Diploma and Associate ship or Fellowship.

Prof. K.J. JOSEPH Ms. VIJAYA E S

Co-ordinator Project Guide
 DECLARATION

I, NIMITHA.T.S, hereby declare that the project work entitled

“COMPARATIVE ANALYSIS OF TRADITIONAL MARKETING AND
ONLINE MARKETING WITH SPECIAL REFERENCE TO THRISSUR
DISTRICT” is a record of independent and Bona fide project work carried out
by me under the supervision and guidance of Ms. VIJAYA E.S , Assistant
Professor, Department of Commerce and management studies, Christ College,
Irinjalakuda.

The information and data given in the report is authentic to the best of my
knowledge. The report has not been previously submitted for the award of any
Degree, Diploma, Associate ship or other similar title of any other university or
institute.

Place: Irinjalakuda NIMITHA T S

Date: CCATBCM080
 ACKNOWLEDGEMENT

I would like to take the opportunity to express my sincere gratitude to all

people who have helped me with sound advice and able guidance.

Above all, I express my eternal gratitude to the Lord Almighty under whose
divine guidance; I have been able to complete this work successfully.

I would like to express my sincere gratitude to Rev .Dr. Jolly Andrews,

Principal- in-Charge, Christ college Irinjalakuda for providing various
facilities.

I am thankful to Prof. K.J. Joseph, Co-ordinator of B.Com (Finance), for

providing proper help and encouragement in the preparation of this report.

I am thankful to Ms. Siji C.L , Class teacher for her cordial support, valuable
information and guidance, which helped me in completing this task through
various stages.

I express my sincere gratitude to Ms. Vijaya E.S, Assistant Professor, whose

guidance and support throughout the training period helped me to complete
this work successfully.

I would like to express my gratitude to all the faculties of the Department

for their interest and cooperation in this regard.

I extend my hearty gratitude to the librarian and other library staffs of my

college for their wholehearted cooperation.

I express my sincere thanks to my friends and family for their support in

completing this report successfully.
 TABLES OF CONTENTS

CHAPTER NO. CONTENTS PAGE NO:

LIST OF TABLES

LIST OF FIGURES

CHAPTER 1 INTRODUCTION 1–4

CHAPTER 2 REVIEW OF LITERATURE 5-7

THEORETICAL
CHAPTER 3 FRAMEWORK 8 – 11

DATA ANALYSIS AND

CHAPTER 4 INTERPRETATION 12 – 27

FINDINGS, SUGGESTIONS
CHAPTER 5 & CONCLUSION 28 – 31

BIBLIOGRAPHY

APPENDIX
 LIST OF TABLES

TABLE
TITLE PAGE NO:
NO:

4.1 Table showing age wise classification of 12

respondents

4.2 Table showing gender wise classification of 13

respondents

4.3 Table showing monthly income of respondents 14

4.4 Table showing marketing methods preferred by 15

respondents

4.5 Table showing traditional marketing is safest to use 16

4.6 Table showing respondents rating to the traditional 17

marketing

4.7 Table showing how much respondents are satisfied 18

with online marketing.

4.8 Table showing purchase from online by 19

respondents

4.9 Table showing irritation caused by online marketing 20

advertisements

Table showing traditional marketing is time

4.10 21
consuming than online marketing.
4.11 22
Table showing the benefits offered by traditional
marketing over online marketing.

Table showing opinion that online marketing

4.12 offers good quality products. 23

4.13 Table showing online marketing provides products 24

at reasonable price than traditional marketing.

4.14 Table showing traditional marketing provides more 25

satisfaction than online marketing.

Table showing online marketing has far more

4.15 26
freedom of choice than a traditional marketing.

Table showing traditional marketing is more

4.16 27
reliable to use over than online marketing.
 LIST OF FIGURES

FIGURE
TITLE PAGE NO:
NO:

4.1 Figure showing age wise classification of respondents 12

4.2 Figure showing gender wise classification of 13

respondents

4.3 Figure showing monthly income of respondents 14

4.4 Figure showing marketing method preferred by 15

respondents

4.5 Figure showing traditional marketing is safest to use 16

4.6 Figure showing respondents rating to the traditional 17

marketing

4.7 Figure showing how much respondents are 18

satisfied with online marketing.

4.8 Figure showing purchase from online by 19

respondents

Figure showing irritation caused by online 20

4.9 marketing advertisements

Figure showing traditional marketing is time

4.10 21
consuming than online marketing.

22
4.11 Figure showing the benefits offered by traditional
marketing over online marketing.
 Figure showing opinion that online
4.12 marketing offers good quality products. 23

4.13 Figure showing online marketing provides products 24

at reasonable price than traditional marketing.

4.14 Figure showing traditional marketing provides 25

more satisfaction than online marketing.

Figure showing online marketing has far more

4.15 26
freedom of choice than a traditional marketing.

Figure showing traditional marketing is more

4.16 27
reliable to use over than online marketing.
 CHAPTER 1
INTRODUCTION
1.1 Introduction
Marketing is a socio-economic activity with history of many centuries.
It is an essential activity for the satisfaction of human wants and for also raining social
welfare. Production is the base of marketing. It supplements productions activity by
distributing goods and services. Marketing links produces and consumer together for
mutual benefit.it facilitates transfer of ownerships of goods and services to consumer.
We all aware that the marketing trends in today’s era are changing
very fast and has drifted to digital marketing from traditional marketing. The marketers
has now shifted to digital platform for promoting their brands at digital marketing
platforms like e-commerce website, googles ads, email etc…so rather than spending
marketing efforts and money on traditional way of marketing the marketers are now
switching to digital platform for reaching out to maximum number of consumers and
for generating more revenue and profit for their brand.
Traditional marketing is the conventional mode of marketing that have been used
since the beginning of marketing and advertisements .traditional marketing refers to
marketing which is not online this means print, broadcast, direct mail, phone and
outdoor advertising like billboards. This methods of marketing helps to reach target
audients.
Traditional marketing is not only one of oldest forms of marketing but also one
of the most reached. It uses traditional medias like magazine, tv, radio, newspaper
etc…
Online marketing refers to type of marketing using on web. Online marketing
include wider range of marketing elements. Online marketing also knowns as digital
marketing and internet marketing. Online marketing is a wide field including attractive
customers via email, social media etc…

1
1.2 Statement of the problem

Today the marketers has now shifted to digital marketing from traditional
marketing. Rather than spending marketing efforts and money on the traditional
marketing, the marketers are now switching digital marketing platforms for reaching
out to the maximum no. of targeted consumers and for generating more revenue and
profit for their brand. There is a population still abide by the traditional method of
marketing and doesn’t believe in online transaction or online marketing. The problem
area of survey is to identify the satisfaction level of customers about online and
traditional marketing.

1.3 Significance of study

There are two types of marketing traditional and online marketing. Today
scenario consumer are shifted to online marketing from traditional marketing. This study
tries to find the type of marketing which influence more the consumer to choose for
purchase for products and their greater satisfaction of traditional and online marketing.

1.4 Objectives of study

• To identify the satisfaction level of customers about online and traditional
marketing.
• To compare the attitudes of respondents on traditional and online marketing.

1.5 Research design

Research design refer to framework of market research method and techniques
that are chosen by a researcher. The design that is chosen by the researcher allow
them to utilise the method that are suitable for study to set up their studies
successfully in future as well as.

2
 1.5.1 Nature of study

The study is descriptive in nature.

1.5.2 Nature of data

The study is based on both primary and secondary data.
1.5.3 Sources of data
• Primary data: collected through questionnaire
• Secondary data: information from published records like book, website
etc…

1.6 Sample design

A sample design is a definite plan for obtaining a sample from a given
population. It refers to technique or the procedure the research would adopt in
selecting items from the samples
1.6.1 Nature of population
The customers of Thrissur district are the population of the study and the
population is infinite.
1.7.2 Sample unit

Sample unit is the customers in Thrissur district.

1.7.3 Methods of sampling

Since the population of the study is infinite, convenience sampling method is used
for the sample selection.

1.7.4 Sample size

Sample size of 50 respondents is selected for the study.

1.8 Tools for analysis

The data collected were analysed by percentage analysis and presented
through tables and charts.

3
1.9 Limitations of the study
• The study is limited to Thrissur district only.
• The sample size is limited to 50.
• The data collected for study is fully based on primary data given by respondents.

1.10 Chaptalization

Chapter 1 : Introduction

Chapter 2 : Review of literature

Chapter 3 : Theoretical framework

Chapter 4 : Data analysis and interpretation

Chapter 5 : Findings, suggestions and conclusions

4
 CHAPTER 2
REVIEW OF LITERATURE
 Review of literature

A review of literature is an overview of the previously published works on a

specific topic. The term can refer to a full scholarly paper or a section of scholarly
work such as books or an article. This chapter deals with literature reviews based on
comparative analysis of traditional marketing and online marketing

2.1 Empirical review

Strauss and Ansary (2006) defined internet marketing in their latest book as the use of
information technology in the process of creating, communicating and delivering value
to customers, and for managing customer relationships in ways that benefit the
organisation and its stakeholders. It is not just traditional marketing using the information
technology tools but it’s strategic model to achieve brand value and provide customer
satisfaction.

Salehi, M.mirzaei H & Aghaei ,M(2012) compares both internet based as well as
traditional marketing ,internet marketing is more economical and faster way to reach out
to buyer directly and is the ideal way for business to advertise locally or internationally .
As the result in case of comparison; both types of marketing can help traders and
marketers to do business. Each has advantages and disadvantages. Approximately, the
advantages of internet marketing are much more than advantages of traditional
marketing.

Chaffey and Smith (2013) explained how the expenditure for both forms of media is
seeing a shift towards non-traditional methods. A report by MC Kinsey &company
(2016) supports these claims and states that by 2019, non-traditional will be dominate
source of marketing spend. Conversely MC Kinsey & company (2016) also note that
overall spending in marketing and advertising is set to increase year on year as a
compounded figure of 5.1 %.

5
Edelman (2013) concurs and suggest that 8/10 consumers believe a message after 3
viewing. Digital media can easily be tracked but the finding may be false, due to
algorithm errors.

Jacob (2014) describes ‘sponsored content’ as content that appears to be earned or

written by an influential source, such as newspaper editor, celebrity endorsements or
influencer endorsements. But it’s ultimately an advertisement , which is trying
not to appear as one. Both Jacob (2014) and the mobile marketing association (2016)
suggest that we will see growth in this media, as a means to evade the rise in adblocking
software.

Stuart E.J (2014) day by day there is upward growth of online services in regular usages
by consumers. However, traditional marketers somehow do not want to admit that the
world changed. They are slow in taking advantages of new opportunities presented to
them. B2B enhances supply chain process need to pay much attention to real world
business process, adapt automated systems to business behaviour and mingle content and
technologies with crucial information systems.

Taylor (2015) predicts that by 2020 that all traditional outdoor advertising space in major
cities will be replaced by digital displays. It is worth nothing that a lot of DOOH
(traditional and non-traditional media interlink) can be used in tandem with
programmatic, to create an immersive experience that changes based on real time
variables.

Freitas (2015) discussed how linked in is the main social platform for B2B sales and
how events are intertwined. this linking of traditional and non-traditional in this sense is
very measurable as there will be a clear indicate of the number of consumers who have
received the message and the end result being a led conversion.

6
Smith (2015) discuss media fragmentation, a term that is used to explain how a
consumer is an many different platforms at any one time. This multitasking life style is
growing and being present across multiple platforms both traditional and non-traditional
is key to the successful growth in a modern organisation.

Ivan Menezes is quoted that saying ‘it is not about doing digital marketing; it is about
marketing effectively in a digital world (Menezes 2015). While some marketers like
Siegler, Smith and Chaffey agree that non-traditional will no doubt replace traditional,
Rothschild, Vel Menezes and Blakeman stand by saying that traditional will always
have it ‘s place and purpose.

7
 CHAPTER 3
THEORETICAL FRAMEWORK
3.1 Theoretical framework
The theoretical framework is the structure that can hold or support on theory of
research’s study. The theoretical framework introduces and describe the theory that
explains why the research problem under study exists.

3.1.1 Definition of marketing

Marketing refers to activities a company undertake to promote the buying or selling
of a product or service. Marketing includes advertising selling and delivering product
to consumers.

3.1.2 Approaches of marketing

There are two approaches of marketing-
- Traditional marketing
- Online marketing

Traditional marketing
Traditional marketing refers to any type of market that is not online. This means print,
broadcast, direct mail, phone and outdoor advertising like billboards. Traditional
marketing plays an important part in reaching local audience. It is a conventional mode
of marketing that involves reaching out to half targeted or less targeted audiences with
various conventional means and channels that work mostly offline.

Advantages of traditional marketing

• Promotional materials are sustainable
• Traditional marketing establishes credibility
• Low cost of production
• Reach an exclusive and captive audience
• Reuse and recycling possible

8
Disadvantages of traditional marketing
• It is more expensive
• Lack of time to update message
• Customized marketing is not possible
• Provide less information
• Forced on the consumer

Online marketing
Online marketing is the practice of leveraging web-based channels to spread a
message about a company’s brand, products, or services to its potential customers.
Online marketing relies upon websites or emails to reach to the users and it is combined
with e-commerce to facilitate the business transactions. In this marketing promote the
products and services via websites, blogs, email and social media.

Advantages of online marketing

• Convenience and quick service
• Low cost for operation
• Time effective marketing
• Global reach
• Personalisation

Disadvantages of online marketing

• Negative feedback
• Time consuming
• High competition
• Security and privacy issues

9
3.1.3 Differences between traditional marketing and online marketing

Traditional marketing Online marketing

Traditional marketing is difficult to Digital marketing is easy to measure

measure. with the help of analytics tools

It is not cost effective It is more cost effective

Traditional marketing refers to Refers to marketing using digital

marketing that uses traditional channels such as internet and smart
channel or media phones

It uses traditional media like It uses social media or websites

magazine and newspapers

Traditional marketing Online marketing is less expensive

is expensive

It has local reach It has global reach

10
 It is statistic in nature It is dynamic in nature

Traditional marketing involves one Online marketing involves two-way

way communication communication

11
 CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION
Table 4.1 showing age wise classification of respondents

Age No. of respondents Percentage

Below 20 7 14
20-30 39 78
30-40 1 2
40-50 3 6
Total 50 100
(Source: Primary data)

Figure 4.1 showing age wise classification of respondents

6%
2% 14%

78%

Among the 50 respondents, 78% of respondents are age between 20-30,

14% of respondents below 20, 6% of respondents are age between 40-50

and 2% of respondents are age between 30-40.

12
Table 4.2 showing gender wise classification of respondents

Gender No of respondents Percentage

Male 26 52

Female 24 48

Total 50 100
(Source: primary data)

Figure 4.2 showing gender wise classification of respondents

48%
52%

From the above table we can understand 52% of respondents are male

and 48% of respondents are female.

13
Table 4.3 showing monthly income of respondents.

Monthly income No. of respondents Percentage

Below 10000 29 58

10000-30000 11 22

30000-60000 5 10

Above 60000 5 10

Total 50 100
(Source: primary data)

Figure 4.3 showing monthly income of respondents.

10%

10%

58%
22%

From the above table it is clear that 58% of respondents have monthly
income below 10000, 22% of respondent’s income between 10000-30000, 10%
of respondent’s income between 30000-60000 and again 10% of respondent’s
income above 60000.

14
Table 4.4 showing marketing methods preferred by respondents

Marketing method No. of respondents Percentage

Online marketing 31 62%

Traditional marketing 19 38%

Total 50 100
(Source: primary data)

Figure 4.4 showing marketing methods preferred by respondents

38%

62%

Among the 50 respondents, 62% of respondents preferred online

marketing and 38% of respondents preferred traditional marketing.

15
Table 4.5 showing traditional marketing is safest to use

Particulars NO. of respondents Percentage

Yes 34 68
No 2 4
Sometimes 14 28
Total 50 100
(Source: primary data)

Figure 4.5 showing traditional marketing is safest to use

28%

4%

68%

Among the 50 respondents, 68% of respondents agree traditional marketing is

safest to use, 28% of respondents says traditional marketing is sometimes safest
to use.

16
Table 4.6 showing respondents rating to the traditional marketing

Particulars No. of respondents Percentage

Excellent 14 28
Satisfied 33 66
Fair 2 4
Bad 1 2
Total 50 100
(Source: primary data)

Figure 4.6 showing respondents rating to the traditional marketing

4% 2%

28%

66%

From the above table it is clear that 66% of respondents rated satisfied, 28% of
respondents rated excellent and 4% of respondents has fair opinion about
traditional marketing.

17
Table 4.7 showing how much respondents are satisfied with online marketing.

Particulars NO. of respondents Percentage

Yes 30 60
No 4 8
Sometimes 16 32
Total 50 100
(Source: primary data)

Figure 4.7 showing how much respondents are satisfied with online
marketing.

32%

60%

8%

Among the 50 respondents, 60% of respondents are satisfied with

online marketing, 32% of respondents are sometimes satisfied with
online marketing only 8% of respondents dissatisfied with online
marketing

18
Table 4.8 showing purchase from online by respondents.

Particulars No. of respondents Percentage

Sometimes 28 56
Often 15 30
Always 6 12
Never 1 2
Total 50 100
(Source: primary data)

Figure 4.8 showing purchase from online by the respondents.

2%
12%

56%
30%

Among the 50 respondents, 56% of respondents are sometimes purchase from

online, 30% of them are often purchase from online, 12% of them are always
purchase from online.

19
Table 4.9 showing irritation caused by online advertisements.

Particulars No. of respondents Percentage

Strongly agree 9 18
Agree 24 48
Neutral 14 28
Disagree 3 6
Strongly disagree 0 0
Total 50 100
(Source: primary data)

Figure 4.9 showing irritation caused by the online Advertisements.

6%
18%

Strongly agree
28%
Agree
Neutral
Disagree
strongly disagree

48%

From the above table it is clear that 48% of respondents are irritated by
online marketing advertisements, 28% of respondents are neutrally agreed
and 18% of respondents strongly agreed towards this statement.

20
Table.10 showing traditional marketing is time consuming than online
marketing.

Particulars No. of respondents Percentage

Yes 30 60
No 5 10
Sometimes 15 30
Total 50 100
(Source: primary data)

Figure 4.10 showing traditional marketing is time consuming than online

marketing.

30%

60%

10%

Among 50 respondents, majority of respondents agreed traditional marketing

is time consuming than online marketing.

21
Table 4.11 showing the benefits offered by traditional marketing over online
marketing.

Particulars No. of respondents Percentage

Easy to shopping 19 38

Low cost 2 4
Wide range of
24 48
information
Time saving 5 10

Total 50 100
(Source: primary data)

Figure 4.11 showing the benefits offered by traditional marketing over

online marketing.

10%

38%

48%

4%

Here, 48% of respondent’s opinion is traditional marketing offer wide

range of information, 38% of respondents says it is easy to shopping,
10% of respondents agree it is time saving and only 4% of respondents
agreed that it offers product at low cost.

22
Table 4.12 showing opinion that online marketing offers good quality
products.

Particulars No. of respondents Percentage

Highly satisfied 5 10
Satisfied 26 52
Neutral 17 34
Dissatisfied 2 4
Highly dissatisfied 0 0
Total 50 100
(Source: primary data)

Figure 4.12 showing opinion that online marketing offers good quality
products.

4% 10%

34%

52%

Among the 50 respondents, 52% of respondents are satisfied with products,

34% of them have neutral opinion, 10% of them highly satisfied and only 4%
of them dissatisfied with online products.

23
Table 4.13 showing online marketing provides products at reasonable
price than traditional marketing.

Particulars No. of respondents Percentage

Yes 29 58
No 4 8
Sometimes 17 34
Total 50 100
(Source: primary data)

Figure 4.13 showing online marketing provides products at reasonable

price than traditional marketing.

34%

58%

8%

Here, the table shows majority of respondents agreed that online

marketing provides products at reasonable price than traditional
marketing.

24
Table 4.14 showing traditional marketing provides more satisfaction than online
marketing.

No. of Percentage
Particulars respondents
Strongly agree 7 14
Agree 22 44
Neutral 19 38
Disagree 2 4
Strongly disagree 0 0
Total 50 100
(Source: primary data)

Figure 4.14 showing traditional marketing provides more satisfaction

than online marketing.

4% 14%

38%

44%

This table shows 44% of respondents agree, 38% of respondents neutrally

agreed, 14% of respondents strongly agreed and 4% of respondent disagree
with this statement.

25
Table 4.15 showing online marketing has far more freedom of choice than a
traditional marketing.

Particulars No of respondents Percentage

Strongly agree 9 18
Agree 27 54
Neutral 11 22
Disagree 3 6
Strongly disagree 0 0
Total 50 100
(Source: primary data)

Figure 4.15 showing online marketing has far more freedom of choice
than a traditional marketing.

6%
18%

22%

54%

Here, 54% of respondents agreed, 22% of respondents has neutral

opinion, 18% of respondents strongly agree and only 6% of
respondents disagree with this statements.

26
Table 4.16 showing traditional marketing is more reliable to use over than
online marketing.

Particulars No. of respondents Percentage

Strongly agree 7 14
Agree 23 46
Neutral 19 38
Disagree 1 2
Strongly disagree 0 0
Total 50 100
(Source: primary data)

Figure 4.16 showing traditional marketing is more reliable to use over

than online marketing.

2%
14%

38%

46%

Here, 46% of respondents agree, 38 % of respondents neutrally

agreed, 14% of respondents strongly agreed and 2% of respondents
disagree with this statement.

27
 CHAPTER 5
FINDINGS, SUGGESTIONS AND
CONCLUSIONS
5.1 FINDINGS

• Majority of respondents belongs to age group of 20-30.

• 52 % of respondents are male and 48% are female.
• Majority of respondents have monthly income below 10,000.
• Majority of respondents (62%) prefer online marketing and only 38% of
respondents prefer traditional marketing.
• 68% of respondents rated traditional marketing as a safest method to use and
only 4% of respondents rated traditional marketing as not safe to use.
• 66% percentage rated traditional marketing as satisfied and 28% of respondents
rated traditional marketing as excellent.
• Most of the respondents are satisfied with online marketing.
• 56% of respondents prefer online shopping under certain circumstances.
• 48% of respondents are irritated due to online advertisement and only 6% of
respondents support online advertisement.
• Majority of respondents opinion that traditional marketing is time consuming
than online marketing.
• 48% of respondents state that the benefit of online marketing over traditional
marketing is the wide range of information provided and 38% of respondents
state it is easier to shop online.
• Most of the respondents state that online marketing offers good quality product.
There is no respondents who is highly dissatisfied on the quality of online
product.
• Majority of respondents agree that online marketing provides products at
reasonable price than traditional marketing.

28
• 44% of respondents agreed to the statement that the traditional marketing
provides more satisfaction than online marketing.
• Majority of respondents agrees that the online marketing provides more choices
than the traditional marketing.
• Most of the respondents agree that the traditional marketing is more reliable to
use over than online marketing.

29
5.2 Suggestion

• The traditional marketing needs to be more informative.

• Most of peoples face security and privacy issues in connection with online
marketing so marketers should take reasonable steps to prevent fraudulent
activities in online marketing.
• Most of peoples are irritated by online marketing advertisements so frequency
of online advertising should be reduced.
• Traditional marketing found effective ways to influence the consumers to buy
a product.
• The online marketing should ensure the quality of product.

30
Conclusion

The study reveals most of consumers are preferred online marketing.

According to customer opinion convenient and time saving is the most important factor
for marketing.in additions security is major concern for the customers. The current
technological development with respect to internet has given rise to a new marketing
system. The door-to-door marketing is much easy to the people who stay at home.
Majority of customers says the online marketing was helpful to them and they are
satisfied with online marketing.

The respondents have the opinion that online marketing has wide range of
information, easy to shopping, inexpensive and time saving. So majority of people
prefer online marketing. Even though some of them satisfied with traditional marketing
because of familiar marketing mode, low cost of production and help to reach the local
audience easily.

31
BIBLIOGRAPHY
Books
• Marketing research.Malhothra.k.easterneconomy edition
• Service marketing.bhattacharjee.c.excel publications
• Sasngeethasarmar.eastern economy edition

References
•Jacob(2014)Electronic commerce
•Taylor(2015)The measurement of web customer satisfaction;
•Salehi, M. mirzaei, H & Aghaei, M(2012)Dissimilarity of E-marketing Vs
Traditional marketing
•Stuart E.J(2014).New media : debunking the myths
•Chaffey and Smith(2013).Trends in online publicity and advertising.

Websites
• https://www.educba.com/traditional-marketing-vs-digital-marketing/
• https://keydifferences.com/difference-between-traditional-marketing-and-
digital-marketing.html
• https://www.marketingterms.com/dictionary/
• https://www.geeksforgeeks.org/difference-between-traditional-marketing-and-
digital-marketing/amp/
APPENDIX
SURVEY QUESTIONNAIRE

A comparative analysis of traditional marketing and online marketing. The

survey is conducted by NIMITHA.T.S of 3 rd B.COM A BATCH of Christ
college(autonomous) Irinjalakuda. As a part of curriculum, I am undertaking
a project on “comparative analysis of traditional marketing and online
marketing’’. I ensure you that the data collected for this purpose will remain
confidential and will be used only for research purpose.

1. Email:

2. Name:

3. Age:
o Below 20
o 20-30
o 30-40
o 40-50
o Above 50

4. Gender:
o Male
o Female
o Others

5. Monthly Income
o Below 10000
o 10000-30000
o 30000-60000
o Above 60000
6. Do you believe in concept of marketing?
o Yes
o No
o May be

7. On which kind of marketing would you like to concentrate more?

o Traditional marketing
o Online marketing

8. Is traditional marketing being time consuming than online marketing?

o Yes
o No
o Sometimes

9. Is traditional marketing being better than online marketing?

o Yes
o No
o Sometimes

10. Are you satisfied with online marketing?

o Yes
o No
o Sometimes

11. How you use online shopping?

o Sometimes
o Often
o Always
o Never

12. Why do you prefer online shopping?

o Convenient
o Low price
 o Product variety
o Home delivery
o Others

13.Are you interested in traditional marketing?

o Yes
o No
o Sometimes

14.Why do you prefer traditional marketing more?

o Easy to shopping
o Low cost
o Wide range of information
o Time saving

15. Is traditional marketing is safest to use?

o Yes
o No
o Sometimes

16. How would you rate traditional marketing?

o Excellent
o Satisfied
o Fair
o Bad

17. Is online marketing advertisements make you irritate?

o Strongly agree
o Agree
o Neutral
 o Disagree
o Strongly disagree

18. Do you think product are of good quality in online marketing?

o Highly satisfied
o Satisfied
o Neutral
o Dissatisfied

19. Is online marketing providing products at reasonable price than traditional

marketing?
o Yes
o No
o Sometimes

20. Is traditional marketing providing more satisfaction than online marketing?

o Strongly agree
o Agree
o Neutral
o Disagree
o Strongly disagree

21. Do you think traditional marketing provides best quality products over than
online marketing?
o Strongly agree
o Agree
o Neutral
o Disagree
o Strongly disagree
22. Do you think online marketing has far more freedom of choice than a
traditional marketing?
o Strongly agree
o Agree
o Neutral
o Disagree
o Strongly disagree

23. Is traditional marketing being more reliable to use over than online
marketing?
o Strongly agree
o Agree
o Neutral
o Disagree
o Strongly disagree