Sports Tourism
DR . Ahmed M. Khodair
Questions
Q1: Define tourism referring to how to measure/
distinguish any tourism activity.
Q2:Mention the different types of tourism.
Sports tourism: definition
• Sports tourism refers to the travel and visitation by individuals or groups to
attend or participate in sporting events, competitions, or activities in
locations outside of their usual place of residence.
• It involves the combination of sports and tourism, where people engage in
sports-related experiences such as attending major sporting events (e.g.,
the Olympics, World Cup), participating in sports tournaments or events,
taking sports-related vacations, or visiting sports-themed attractions and
destinations.
• Sports tourism can have a significant economic impact on the host
locations, generating revenue from ticket sales, accommodation,
transportation, and related services while providing enthusiasts and
athletes with unique and memorable experiences.
Tracing interest in sports tourism
• The interest in sports tourism has evolved over time due to
several key factors:
1.Emergence of Mega Sporting Events: The hosting of major
international sporting events like the Olympic Games, FIFA
World Cup, and various championships has attracted a global
audience. These events often serve as catalysts for the growth
of sports tourism.
2.Increased Media Coverage: The expansion of television and
digital media has allowed sports events to reach a wider
audience. This media exposure generates interest and inspires
people to attend these events in person.
Tracing interest in sports tourism, Conti…
3.Desire for Unique Experiences: Many individuals seek unique and
memorable experiences, and attending a major sporting event is considered
a bucket list item for sports enthusiasts.
4. Economic Impact: Host cities and countries recognize the economic
benefits of sports tourism, including increased tourism revenue, job creation,
and infrastructure development. This has driven interest from a policy and
economic perspective.(the harsh competition to win the FIFA world cup ).
5. Growth of Sports Facilities and Infrastructure: Investment in sports
infrastructure and facilities, such as modern stadiums and sports complexes,
has made it easier to host and promote sports events, making them more
appealing to tourists.
•
Tracing interest in sports tourism, Conti…
6. Active Lifestyle Trends: As people become more health
conscious and interested in sports and physical activities, there is
an increasing demand for sports-related travel and participation
in events like marathons, triathlons, and other sports
competitions.
7. Marketing and Promotion: Tourism boards and organizations
actively market sports events and destinations to attract tourists.
Effective marketing campaigns have played a role in generating
interest.
Tracing interest in sports tourism, Conti…
8. Advances in Transportation: Improved transportation options and
accessibility to different destinations have made it easier for sports
enthusiasts to plan trips around major sporting events.
9. Social Media and Online Communities: The rise of social media
and online communities dedicated to sports has connected fans and
travelers, facilitating discussions, sharing information, and
coordinating of group trips.
10. Government and Policy Initiatives: Some governments and local
authorities have recognized the potential of sports tourism and have
implemented policies and strategies to promote it.
Sport- tourism link
• the literature on the sport-tourism link is categorized into three
main strands:
1.Advocacy for the recognition of the sport-tourism connection, lacking
empirical research and conceptual depth.
2.Quantification of the relationship, including volume, value, and
spending patterns of sports tourism, with limited comparability due to
isolated studies.
3.Examination of policymakers' responses, which is a relatively limited
area of research.
Sport- tourism link
• The analysis of the sport-tourism link is organized into five key
categories:
1.Benefits to sports participants.
2.Benefits to tourists.
3.Mutual benefits for both sports participants and tourists.
4.Economic and community development.
5.Negative aspects of the sport-tourism link.
Assignment
• Go to textbook: Mike Weed and Chris Bull.(2004), Sports Tourism
Participants, policy and providers
• Five groups of six students
• Summarize and present(2-3 papers).
• Presentation will be next lecture.ISA
1.Event-Related Sports Tourism: This typology focuses on
sports events as the primary attraction. It categorizes sports
tourists based on their participation in or attendance at events
such as the Olympics, World Cup, or major marathons.
2.Recreational Sports Tourism: This typology considers
individuals who travel to engage in recreational sports activities.
It includes tourists participating in sports like golf, skiing, or
water sports during their vacations.
•
typologies of sports tourism
1.Adventure Sports Tourism: Adventure sports tourism classifies individuals who seek out
thrill-seeking activities like mountain biking, rock climbing, or extreme sports while
traveling to new destinations.
2.Health and Wellness Sports Tourism: This typology emphasizes sports tourism for
health and wellness purposes. It includes travelers who engage in activities such as yoga
retreats, fitness vacations, or spa treatments with a sports or wellness focus.
3.Sports Event Hosting: This typology is about destinations and locations that host sports
events. It categorizes places as event hosts and considers the tourism generated by
hosting sporting events.
4.Sports Heritage Tourism: Sports heritage tourism centers around the historical aspects
of sports, including visits to sports museums, halls of fame, and historical sports sites.
5.Niche Sports Tourism: This typology identifies specialized or niche sports tourism
segments, such as equestrian tourism, motorsports tourism, or sports-related educational
tourism.
typologies of sports tourism
7.Spectator Sports Tourism: This categorizes tourists who travel
primarily to watch sports events, such as fans attending matches,
games, or tournaments.
8. Sports Volunteer Tourism: In this typology, tourists travel to
participate as volunteers in sports events or community projects
related to sports development.
8. Sports Education Tourism: This typology encompasses tourists
who travel to attend sports training camps, coaching clinics, or
educational programs related to sports.
10. Sports Eco-Tourism: This typology combines sports with
ecotourism, emphasizing sustainable and nature-based sports
activities, such as wildlife safaris, hiking, and eco-friendly adventure
sports.
STAKEHOLDERS ANALYSIS OF SPORTS
TOURISM(CONSUMERS)
• Participants in the form of teams or individual competitors as well as
their entourage of trainers, medical staff and even agents.
• CORPORATE: sponsors, corporate hospitality purchasers and guests
• Individual: maybe ticket buying, complimentary guests, or free
entrants.
Products
• These products consist of sports goods and equipment.
• There is also sports information and data including results, and media
fed broadcast, live or by delay.
• There are also training services and facilities that are provided to
those that require them.
• Funding, grants and commercial input can also be described as
products from an events perspective.
• An event itself is also a product or an offering
