EBENEZER MANAGEMENT COLLEGE

PROJECT TITLE

“Study on e-commerce platform of an organization”

BCA 3rd

semester TEAM-

KUNAL
KUMAR
PALLAVI R
NIKHIL S
MUHAMMED ASHIQUE P

Team guide: H.O.D:

Prof. Sneha Dsouza Prof: Veeramuthu Sir

 ACKNOWLEDGEMENT

I would like to express my profound gratitude to Mr. Ranjith Sharma the

principalof Management, and Mrs. Sashi Rekha vice-principal of management
for their contributions to the completion of my project titled Project on Study
of E- commerce platform of an organization.

I would like to express my special thanks to our mentor Mrs. Sneha D’Souza for her
time and efforts she
provided throughout the time period given for completingthe project work. Your
useful advice and suggestions were really helpful to us during the project’s completion.
In this aspect, we are eternally grateful to you.

We would like to acknowledge that this project was completed by team given to us.

Date:

Student’s Signature:
 CONTEXT

1) Chapter 1
a) Objective
b) Research methodology
c) Limitations of auction

2) Chapter 2
a) Introduction
b) Types of E-commerce
c) White label privet label
d) Wholesaling
e) Drop shipping

1) Chapter 3
a) Analysis of findings
b) Interpretation of the findings

2) Chapter 4
a) Conclusion.

3) Chapter 5

a) Reference book.
b) Reference links.
 CHAPTER 1
ABOUT THE PROJECT
 OBJECTIVE OF ANALYSIS

The major objectives of the project work on E-commerce industry are:

-

 To understand about E-commerce and its role in the economy

 To understand the types of E-commerce and its functioning

 To understand the influence of the coronavirus pandemic

on the E-CommerceIndustry with respect to the consumers
perspective.

 To understand major academic disciplines contributing to e-

commerce research

 To understand about the growth prospects of E-commerce

 RESEARCH METHODOLOGY

Desk research, frequently referred to as secondary study or literature review, is a

research technique that entails gathering and assessing information, data, and material that
already exists in order to generate new knowledge, respond to particular research questions,
or support decision-making. Desk research focuses on previously published sources and data,
as opposed to primary research, which involves gathering fresh data through surveys, tests, or
interviews.
 Limitation of study

 Security

Security is one of the key drawbacks of eCommerce. Despite the presence of

sophisticated data encryption security technologies, most people are reluctant to
provide their personal and financial information. Additionally, there are websites that
not have the tools and features set up to verify transactions.

 Lack of Privacy
The privacy of a customer is jeopardized in eCommerce to some extent. You must
give the vendor your contact information, including your name, address, and phone
number. There are still many websites that lack the modern technology.

 Tax Issue
Sales tax is a problem when there are multiple places involved. Sellers have
frequently run into issues while calculating sales tax. Additionally, if online purchases
are exempted, physical establishments run the danger of losing customers.

 Fear
Despite its widespread use, online purchasing is still viewed with some skepticism by
the public. This is due to the customer's inability to physically inspect the product and
uncertainty over its features and characteristics. This explains why many individuals
like purchasing goods in actual stores.

 Legal Issues
For improved performance, eCommerce needs platforms with cutting-edge
technologies. The seamless operation of an eCommerce site can be hampered by a
number of restrictions, including a lack of a suitable domain, network and software
problems, and others.

 Technical Limitations
For improved performance, eCommerce needs platforms with cutting-edge
technologies. The seamless operation of an eCommerce site can be hampered by a
number of restrictions, including a lack of a suitable domain, network and software
problems, and others.

 Huge Technological Cost

Last but not least, establishing the technical foundation required to run an
eCommerce firm requires a significant financial investment. Additionally, they must
be updated in order to stay up with the rapidly evolving technology.
 CHAPTER 2
THEORETICAL BACKGROUNG
 INTRODUCTION

E-COMMERCE

A digital platform known as an e-commerce platform allows companies to conduct online

sales of their goods and services. Online stores, payment processing, product management,
and other features are among its characteristics. Popular systems like Shopify and
WooCommerce have completely changed how consumers and organizations conduct online
business.

It helps to buy and sell goods and services online is known as an e-commerce platform. It has
transformed how businesses and customers interact, becoming a pillar of contemporary
commerce. E-commerce platforms are essentially online stores that give companies the
resources and infrastructure they need to launch and run their online shops.
 E-Commerce Industry

E-commerce (electronic commerce) is the activity of electronically buying or selling of

products on online services or over the Internet. The term was coined and first employed by
Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities &
Commerce Committee, in the title and text of California's Electronic Commerce Act, carried
by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. Electronic
commerce draws on technologies such as mobile commerce, electronic funds transfer, supply
chain management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection systems.
E- commerce is in turn driven by the technological advances of the semiconductor industry,
and is the largest sector of the electronics industry.

Modern electronic commerce typically uses the World Wide Web for at least one part of the
transaction's life cycle although it may also use other technologies such as e-mail.Typical e-
commerce transactions include the purchase of online books (suchas Amazon) and
music purchases (music download in the form of digital distribution such as iTunes Store),
and to a less extent, customized/personalized online liquor store inventory services. There are
three areas of e-commerce: online retailing, electronic markets, and online auctions. E-
commerce is supported by electronic business.

E-commerce businesses may also employ some or all of the followings:

 Online shopping for retail sales direct to consumers via Web sites and
mobileapps, and conversational commerce via live chat, chatbots, and voice
assistants;

 Providing or participating in online marketplaces, which process

third- party business-to-consumer (B2C) or consumer-to-consumer (C2C) sales;

 Business-to-business (B2B) buying and selling;

 Gathering and using demographic data through web contacts and social media;

 Business-to-business (B2B) electronic data interchange;

1
  Marketing to prospective and established customers by e-mail or fax (for example,
with newsletters);

 Engaging in retail for launching new products and services;

 Online financial exchanges for currency exchanges or trading purposes.

E-commerce offers consumers the following advantages:

 Convenience. E-commerce can occur 24 hours a day, seven days a week.

 Increased selection. Many stores offer a wider array of products online than theycarry
in their brick-and-mortar counterparts. And many stores that solely exist online may
offer consumers exclusive inventory that is unavailable elsewhere.

E-commerce carries the following disadvantages:

 Limited customer service. If you are shopping online for a computer, you
cannotsimply ask an employee to demonstrate a particular model's features in person.
And although some websites let you chat online with a staff member; this is nota
typical practice.

 Lack of instant gratification. When you buy an item online, you must wait for itto be
shipped to your home or office. However, retailers like Amazon make the waiting
game a little bit less painful by offering same-day delivery as a premiumoption for
select products.

 Inability to touch products. Online images do not necessarily convey the whole story
about an item, and so e-commerce purchases can be unsatisfying when theproducts
received do not match consumer expectations. Case in point: an item ofclothing may
be made from shoddier fabric than its online image indicates.

The Indian e-commerce industry has been on an upward growth trajectory. The online retail
market in India is estimated to be 25% of the total organized retail market and is expected to
reach 37% by 2030. By 2034, it is predicted to surpass the United States tobecome the second
largest e-commerce market globally.

2
A young demography, increasing internet and smartphone penetration, and relatively better
economic performance are some key drivers of this sector. Each month, India adds
approximately 10 million daily active internet users- the highest rate in the world;number of
smartphones per 100 people has risen from 5.4 in 2014 to 26.2 in 2018. According to 2019
data, it was estimated that one in every three Indians shopped usinga smartphone.

In order to tap onto the large market, the e-commerce industry has also seen an increasein
innovation across platforms, and ancillary segments such as logistics. The market hasbecome
conducive grounds for testing various business models such as inventory, social networks,
aggregator, and e-commerce marketplace model, among many others.

Further, out of nearly 100,000 pin codes in India, online retailers deliver to 15,000 to 20,000
pin codes. The e-commerce trend is gaining major popularity even in the tier-2 and tier– 3
cities as they now make up nearly half of all shoppers and contribute three of every five
orders for leading e-retail platforms. The average selling price (ASP) in tier-2 and smaller
towns is only marginally lower than in tier-1/metro cities.

Electronics and apparel make up nearly 70% of the e-commerce market, when evaluated
against transaction value. Other upcoming categories are baby products, furnishing, personal
care, food and groceries.

Four Traditional Types of Ecommerce Business Models

If you’re starting an ecommerce business, odds are you’ll fall into at least one of thesefour
general categories.

Each has its benefits and challenges, and many companies operate in several of thesecategories
simultaneously.

Knowing what bucket your big idea fits in will help you think creatively about whatyour
opportunities and threats might be.

3
 1. B2C – Business to consumer.

B2C businesses sell to their end-user. The B2C model is the most common business model,
so there are many unique approaches under this umbrella.

Anything you buy in an online store as a consumer — think wardrobe, household supplies,
entertainment — is done as part of a B2C transaction.

The decision-making process for a B2C purchase is much shorter than a business-to- business
(B2B) purchase, especially for items that have a lower value.

Think about it: it’s much easier for you to decide on a new pair of tennis shoes than foryour
company to vet and purchase a new email service provider or food caterer.

Because of this shorter sales cycle, B2C businesses typically spend less marketing dollars to
make a sale, but also have a lower average order value and less recurring orders than their
B2B counterparts.

And B2C doesn’t only include products, but services as well.

B2C innovators have leveraged technology like mobile apps, native advertising and
remarketing to market directly to their customers and make their lives easier inthe process.

For example, using an app like Lawn Guru allows consumers to easily connect with local
lawn mowing services, garden and patio specialists, or snow removal experts.

4
Additionally, home service businesses can use House call Pro’s plumbing softwareapp to
track employee routes, text customers, and process credit card payments on the go,
benefitting both the consumer and business alike.

2. B2B – Business to business.

In a B2B business model, a business sells its product or service to another business.
Sometimes the buyer is the end user, but often the buyer resells to the consumer.

B2B transactions generally have a longer sales cycle, but higher order value and more
recurring purchases.

Recent B2B innovators have made a place for themselves by replacing catalogs and order
sheets with ecommerce storefronts and improved targeting in niche markets.

In 2020, close to half of B2B buyers are millennials — nearly double the amount from2012.
As younger generations enter the age of making business transactions, B2B selling in the
online space is becoming more important.

3. C2B – Consumer to business.

C2B businesses allow individuals to sell goods and services to companies.

In this ecommerce model, a site might allow customers to post the work they want to be
completed and have businesses bid for the opportunity. Affiliate marketing serviceswould
also be considered C2B.

Elance (now Upwork) was an early innovator in this model by helping businesses hire
freelancers.

The C2B ecommerce model’s competitive edge is in pricing for goods and services.

This approach gives consumers the power to name their price or have businesses directly
compete to meet their needs.

Recent innovators have creatively used this model to connect companies to social media
influencers to market their products.

5
4. C2C – Consumer to consumer.

A C2C business — also called an online marketplace — connects consumers to exchange goods
and services and typically make their money by charging transaction or listing fees.

Online businesses like Craigslist and eBay pioneered this model in the early days of the
internet.

C2C businesses benefit from self-propelled growth by motivated buyers and sellers, butface a
key challenge in quality control and technology maintenance.

Five Value Delivery Methods for Ecommerce Innovation

If your business model is the car, then your value delivery method is the engine.

This is the fun part — where you find your edge. How will you compete and create an
ecommerce business worth sharing?

Here are a few of the popular approaches taken by industry-leaders and marketdisruptors.

2. D2C – Direct to consumer.

By cutting out the middleman, a new generation of consumer brands have built loyal
followings with rapid growth.

Online retailers like Warby Parker and Casper set the standard for vertical disruption, but
brands like Glossier are showing us how D2C can continue to be an area for innovation and
growth.

3. White label and private label.

To “white label” is to apply your name and brand to a generic product purchased from a
distributor.

In private labeling, a retailer hires a manufacturer to create a unique product for them to sell
exclusively. With private labeling and white labeling, you can stay lean on yourinvestments
in design and production and look for an edge in technology and marketing.

6
 4. Wholesaling.

In a wholesaling approach, a retailer offers its product in bulk at a discount.

Wholesaling is traditionally a B2B practice, but many retailers have offered it to budget- conscious
consumers in a B2C context.

5. Drop shipping.

One of the fastest growing methods of ecommerce is dropping shipping.

Typically, drop shippers market and sell items fulfilled by a third party supplier, like
AliExpress or Pointful. Drop shippers act as a middle man by connecting buyers to
manufacturers. Easy-to-use tools allow BigCommerce users to integrate inventory from
suppliers around the world for their storefronts.

6. Subscription service.

As early as the 1600s, publishing companies in England used a subscription model to deliver
books monthly to their loyal customers. With ecommerce, businesses are going beyond
periodicals and fruit of the month clubs. Today, virtually every industry has seen the arrival
of subscription services to bring convenience and savings to customers.

7
 CHAPTER 3

ANALISES AND

FINDINGS

8
 ANALYSIS

The Covid19 pandemic also known as the coronavirus pandemic emerged in Wuhan ofChina

and was given an account of to the WHO (World Health Organization) on 31st December

2019. On 30th January 2020, Public Health Emergency was announced as a global concern.

Covid- 19 name was given to this disease on 11th February 2020. This disease plays with the
immunity of the human beings, Low immunity individuals are directly affected by this.

The pandemic of Covid-19 is a major pitfall not only for the human’s health or life or the
economic conditions but also on the overall structured society which is not to be changed to
an another extend now. Various new things are introduced during this pandemic some of
which were their before but still were unknown which now have developed a new scenario.

The National Emergency have not spare anyone each and every sector, each and everysection
is being affected by it whether rich or poor. One of the sectors being affected isthe E-
Commerce. The Transactions of Buying and Selling that is the business transaction via the
route of internet led to the evolution of E-Commerce or broadly as Electronic Commerce. E-
Commerce involves dealing with all sort of goods and servicesover the internet. It is also
known as the Internet Commerce because of the way of its functioning online.

The taste, preferences, demand, needs of the consumers are now being shifted from luxury to
the basic ones, from the ones with the most comfort to the ones with the needof just survival. All
this had call for the economizing of all the resources of the economy. There is a rise in the
trust and demand for the E-Commerce industries in order to be safe, secure and main motive
of survival led to this increase.

Understanding of the change in the consumers perspective towards the E-Commerce isreally
important not only for the businesses to increase their market share but this timealso for the
social well-being.

The Coronavirus disease led to the social distancing which is why the traditional way of
shopping is being neglected in this phase. As going to a crowded place for shopping

9
can make you purchase Covid-19 people avoid going that way rather prefer
theconvenient and safer option of online shopping

 This paper used a survey of 67 people on their perspective as a consumer

involved in online shopping. 9 Questions were asked to them for a
clearer picture of the viewpointchanges of consumer during the pandemic
of covid-19 towards E-Commerce.

The Thought process of the world is now changed with the covid19 pandemic
which also bought a change in the lifestyle of people as they are trying to adjust
with the newnormal and all this led to give a push to E-Commerce industry as
well. Covid19 provided E-Commerce with a new environment so as to expand
their footprints with quite a few challenges to overcome like productivity or the
supply chain effectiveness.Social distancing gave a positive impact on the E-
commerce industries growth.

The following Table 1 shows the revenue earned by the companies in the
Quarter 1 of the previous and current year that is 2019 and 2020 has witness an
increase even thoughthe economy is facing a downfall.

S.No. Company Revenue 2019 (Q1) Revenue 2020 Increase

(Q1)

1 Amazon(USA) 59.7 Billion US 75.45 Billion US 15.75

US
dollars dollars Billion
dollars

2 Alibaba 93,498 Million Yuan 1,14,314 Million 20,816

(China) Yuan Million
Yuan

3 Rakuten(Japan) 113.9 Billion Yen 140 Billion Yen 26.1 Billion

Yen

Table 1

10
The paper studied the perspective of 67 people out of which 70.1% are females and 29.9%
males. 11.9% people are below the age of 20 years, 41.8% between 20-30 years,
28.4% between 30-40 years and 17.9% are above 40 years. The survey had 17.9%
Respondents of business class, 20.9% of service sector, 44.8% students and 16.4% home
makers. According to the family income of the respondents 1.5% had below 10k,10.4%
between 10k-20k, 16.4% between 20k-30k, 22.4% between 30k-40k and 49.3%above 40k.

The following Table 2 shows the first two questions asked to the respondents accordingto
which 73.1% people prefer online shopping and 46.3% people faced problems whileshopping
online during covid19.

S,No. Question Yes No

1 Do you Prefer Online shopping? 73.1% 26.9%

2 Did You face any problem with respect to the supply 46.3% 53.7%
ofthe products while shopping online during covid-19?

Table 2

Further the respondents were asked regarding the change in the frequency of their purchasing
online during covid19.The graph 1 represents that 37.3% ensured that it hasincreased whereas
6% shopped online for the first time, 29.9% said there is decrease intheir online purchases
and 26.9% believed that there is no change.

Graph 1

11
Another aspect that was covered was related to the problem’s consumers faced while
shopping online due to coronavirus breakdown. The Graph 2 represent that 71.4% facedthe
issue of late delivery, 23.2% found the hike in prices, 3.6% believed that their product is not
available online and 1.8% received defective product.

What is the problem you faced during cronavirus breakdown While shopping online?

23%

Defective Product
Late Delivery High Prices
71% Product not available

Graph 2

The respondents were also asked about the element which influenced them to make anonline
purchase. The graph 3 represents that 50.7% found it safer than traditional shopping, 4.5%
found it fast and convenient and 6% were attracted by the Brand reputation.

Graph 3

12
The respondents were asked about their preference during and after covid19 which hasshown
a significant difference. Graph 4 shows their preference during covid19 and graph 5 shows
their preference after covid19.

Graph 4

Graph 5

This shows how much e-commerce is evolving even during covid19 pandemic as people are
preferring it more these days, whereas after all this clears more people will be optingfor
traditional shopping. One of the reasons for this difference can be the social distancing which
is to be followed during these days.

The E-Commerce is now being opted more than ever it has shown a growth in the frequency
and number of purchases during the pandemic times. As people now wanteda new and safer
way for engaging, entertaining and saving themselves.

13
INDIAN E-COMMERCE INDUSTRY REPORT

Introduction

E-commerce has transformed the way business is done in India. The Indian E-commerce market is
expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much of the
growth for the industry has been triggered by an increase in internetand smartphone
penetration. As of September 2020, the number of internet connectionsin India significantly
increased to
776.45 million, driven by the ‘Digital India’ programme. Out of the total internet connections,
~61% connections were in urban areas, of which 97% connections were wireless.

Market Size

The Indian online grocery market is estimated to reach US$ 18.2 billion in 2024 from US
$1.9 billion in 2019, expanding at a CAGR of 57%. India's e-commerce orders volume
increased by 36% in the last quarter of 2020, with the personal care, beauty andwellness
(PCB&W) segment being the largest beneficiary.

Propelled by rising smartphone penetration, launch of 4G network and increasing consumer

wealth, the Indian E-commerce market is expected to grow to US$ 200 billionby 2026 from US$
38.5 billion in 2017. Online retail sales in India is expected to grow31% to touch US$ 32.70
billion in 2018, led by Flipkart, Amazon India and Paytm Mall.

14
In India, smartphone shipments reached 150 million units and 5G smartphone shipments
crossed 4 million in 2020, driven by high consumer demand post-lockdown.

In festive season CY20, the Indian e-commerce GMV was recorded at US$ 8.3 billion,a
significant jump of 66% over the previous festive season. Similarly, the Indian e- commerce
market recorded ~88 million users in festive season CY20, a significant jump of 87% over the
previous festive season.

Investments/ Developments

Some of the major developments in the Indian e-commerce sector are as follows:

In February 2021, Flipkart partnered with Maharashtra State Khadi & Village
Industries Board and Maharashtra Small Scale Industries DevelopmentCorporation to
bring local artisans and small and medium businesses into the e-commerce ecosystem.

In February 2021, Zomato entered into an agreement with the Ministry of Housing and
Urban Affairs (MoHUA) to introduce 300 street food vendors on its portal.

In February 2021, Flipkart Wholesale, the digital B2B marketplace of Flipkart Group
will offer grocery on its app with an aim to provide kiranas and small retailers one-
stop access to a wide selection of products.

In February 2021, Udaan, a B2B e-commerce firm, announced to expand its warehouse
capacity (by 5x) to 50 million sq. ft. across several states in the next 7-8 years.

In January 2021, Flipkart introduced SuperCoin Pay to strengthen its Super

coinrewards programmer by allowing customers to pay through Super Coins at
>5,000retail outlets across the country.

15
In January 2021, The Khadi and Village Industries Commission (KVIC) unveiled
eKhadiIndia.com, an e-commerce portal, which will comprise >50,000 products,
ranging from apparel to home décor.

In January 2021, the B2B e-commerce platform, Udaan raised US$ 280 million(~Rs.
2,048 crore) in additional financing from new investors—Octahedron Capital and
Moonstone Capital. Prior to this, in October 2019, the company raised US$ 585
million (~Rs. 4,280 crore) from Tencent, Altimeter, Footpath Ventures, Hillhouse,
GGV Capital and Citi Ventures. It is likely to deploy the latest fund towards
continued market creation of B2B e-commerce in India and digitize more small
businesses across the country.

Flipkart partnered with Paytm for its annual Big Billion Days Sale event in October
2020, offering customers the convenience of making payments directlythrough the
latter's application with the bonus of receiving Paytm cashbacks over and above
Flipkart discounts.

Infineum Avenues signed a contract with Oman’s second-largest bank, the Bankof
Muscat, to process the bank’s online card transactions of various payment networks
through its digital payment solution—Avenue Payment Gateway Service in
November 2020.

In November 2020, Amazon India announced collaboration with Hindustan Petroleum

Corporation Limited. Under this partnership, customers will be able to book and pay
for their LPG cylinders until the delivery.

In November 2020, Reliance Retail Ventures Ltd. (RRVL), a subsidiary of Reliance

Industries (RIL), acquired a minority stake of Urban Ladder Home Decor Solutions
Pvt. Ltd. for Rs. 182.12 crore (US$ 24.67 million).

In November 2020, Flipkart acquired Scapi, an Augmented Reality (AR) firm,to boost
user experience.

In November 2020, Amazon India has opened 'Made in India' toy store, in line with the
government's ‘Atmanirbhar Bharat’ vision. The store will allow

16
 thousands of manufacturers and vendors to sell toys driven by the Indian culture,folk
tales and toys that promote creative thinking and are locally crafted & manufactured.

Government initiatives

Since 2014, the Government of India has announced various initiatives, namely DigitalIndia,
Make in India, Start-up India, Skill India and Innovation Fund. The timely and effective
implementation of such programs will likely support growth of E-commerce in the country.
Some of the major initiatives taken by the Government to promote E- commerce in India are
as follows:

As of February 15, 2020, the Government eMarketplace (GeM), listed

1,071,747sellers and service providers across over 13,899 product and 176 service
categories. For the financial year 2020-21, government procurement from microand
small enterprises was worth Rs. 23,424 crore (US$ 3.2 billion).

In a bid to systematise the onboarding process of retailers on e-commerce platforms,

the Department for Promotion of Industry and Internal Trade (DPIIT)is reportedly
planning to utilise the Open Network for Digital Commerce (ONDC) to set protocols
for cataloguing, vendor discovery and price discovery.The department aims to provide
equal opportunities to all marketplace players tomake optimum use of the e-commerce
ecosystem in the larger interest of the country and its citizen.

National Retail Policy: The government had identified five areas in its
proposednational retail policy—ease of doing business, rationalisation of the licence
process, digitisation of retail, focus on reforms and an open network for digital
commerce—stating that offline retail and e-commerce need to be administered in an
integral manner.

The Consumer Protection (e-commerce) Rules 2020 notified by the Consumer Affairs
Ministry in July directed e-commerce companies to display the country of origin
alongside the product listings. In addition, the companies will also have

17
to reveal parameters that go behind determining product listings on their platforms.

Government e-Marketplace (GeM) signed a Memorandum of Understanding (MoU)

with Union Bank of India to facilitate a cashless, paperless and transparent payment
system for an array of services in October 2019.

Under the Digital India movement, Government launched various initiatives

likeUmang, Start-up India Portal, Bharat Interface for Money (BHIM) etc. to boost
digitisation.

In October 2020, Minister of Commerce and Industry, Mr. Piyush Goyal invitedstart-
ups to register at public procurement portal, GeM, and offer goods and services to
government organisations and PSUs.

In October 2020, amending the equalisation levy rules of 2016, the government
mandated foreign companies operating e-commerce platforms in India to have
permanent account numbers (PAN). It imposed a 2% tax in the FY21 budget onthe
sale of goods or delivery of services through a non-resident ecommerce operator.

In order to increase the participation of foreign players in E-commerce, Indian

Government hiked the limit of FDI in E-commerce marketplace model to up to 100%
(in B2B models).

Heavy investment made by the Government in rolling out fiber network for 5G will
help boost E-commerce in India.

18
Road Ahead

The E-commerce industry has been directly impacting micro, small

& medium enterprises (MSME) in India by providing means of
financing, technology and trainingand has a favorable cascading
effect on other industries as well. Indian E-commerce industry has
been on an upward growth trajectory and is expected to surpass the
US to become the second largest E-commerce market in the world
by 2034. Technology enabled innovations like digital payments,
hyper-local logistics, analytics driven customer engagement and
digital advertisements will likely support the growth in the sector.
The growth in E-commerce sector will also boost employment,
increase revenues from export, increase tax collection by ex-
chequeens, and provide betterproducts and services to customers in
the long-term. Rise in smartphone usage is expected to rise 84% to
reach 859 million by 2022.

E-retail market is expected to continue its strong growth - it

registered a CAGR of over35% to reach Rs. 1.8 trillion (US$ 25.75
billion) in FY20. Over the next five years, theIndian e-retail industry
is projected to exceed ~300-350 million shoppers, propelling the
online Gross Merchandise Value (GMV) to US$ 100-120 billion by
2025.

According to Bain & Company report, India’s social commerce

gross merchandise value (GMV) stood at ~US$ 2 billion in 2020. By
2025, it is expected to reach US$ 20billion, with a potentially
monumental jump to US$ 70 billion by 2030, owing to high mobile
usage.

19
 INTERPRETATION OF THE FINDINGS

 Making sense of the data and developing relevant conclusions is

required when interpreting the outcomes of an e-commerce analysis.

 Revenue and sales on the site have constantly increased, indicating good
growth. The declines may be cause for alarm. Seasonal changes may
also have an impact on the findings.

 Analyzing client behavior data can give useful information. For

example, if users visit the website regularly but do not finish
transactions, this could signal a problem with the user experience or
payment process.

 A low conversion rate may indicate inefficiencies in the sales funnel,

whereas a high conversion rate is a sign of success. Identifying where
visitors leave can help with conversion path optimization.

 A successful marketing effort will result in more website visitors and

conversions. If one channel, such as social media or email, consistently
outperforms others, it may be worth increasing investment in.

 Analyzing product sales data can assist in identifying the best-selling

items and underperforming items. Adjusting inventory and marketing
techniques as needed can boost total sales.

 Payment success rates must be good, and security is essential. Payment

difficulties might result in abandoned carts and lost revenues.

 Customer comments and reviews can provide a plethora of information

about the quality of a product, the quality of customer service, and
general satisfaction. Responding to negative criticism and boosting
favorable reviews can help to improve the platform's reputation.

20
 SUGGESTIONS

 Close existing digital divides among individuals, for example

by expanding affordable and quality broadband to rural and
underserved areas, enhancing financial inclusion, and
fostering trust and the acquisition of skills to participatein e-
commerce.

 Foster e-commerce participation by the most vulnerable, for

example by introducing community-based delivery
programmed for elderly and reserved delivery slots. Ensure
that vulnerable consumers are protected from unfairbusiness
practices and unsafe products.

 Support the creation of innovative e-commerce business

models, ensuring that regulatory frameworks remain flexible
enough to accommodate combinations ofonline and offline
business functions. Reduce regulatory uncertainty and
promote transparency through information sharing.

 Ensure that SMEs can participate in e-commerce, for

example by providing policy, regulatory or financial
incentives for sales diversification and establishing a level
playing for SMEs relying on the services of online platforms.

 Reduce bottlenecks in the enabling environment for e-

commerce, including areas such as connectivity, trade,
logistics and postal services.

21
 CONCLUSION

E-Commerce industry is that force which cannot be ignored by any element of the economy.
Coronavirus pandemic proved that one of the major tools that can help consumers during
crisis is e-commerce. In order to maintain social distancing and self-quarantine the consumers
have become more reliable on the e-commerce industry.

In the questionnaire the respondents were asked to rate their experience of online shopping
before covid19 and also during covid19. The graph 6 shows the ratings of consumers
according to their experience before covid19. According to which 35.8% rated 4 whereas 3%
rated 1 and 3.9% as 5.

Graph 6

22
The graph 7 shows the ratings of consumers according to their experience during covid19.
According to which 41.8% rated it as 3, 11.9% as 5 and 4.5% as 1.

Graph 7

The Commanders of E-Commerce needs to figure out the ways and means of not only
surviving but staying ahead for whole of the community. This pandemic led people to get
engaged with technology to deeper extend and so it paved a way for the E- Commerce growth
as well. Electronic Commerce is Intensified by Covid19.

23
 REFERENCES

Hasanat, M. W., Hoque, A., Shikha, F. A., Anwar, M., Hamid, A. B. A., & Tat,
H. H. (2020). The Impact of Coronavirus (Covid-19) on EBusiness in Malaysia.Asian
Journal of Multidisciplinary Studies, 3(1), 85-90.

Nakhate, S. B., & Jain, N. (2020). The Effect of Coronavirus on E Commerce.

Studies in Indian Place Names, 40(68), 516-518.

Alber, N. (2020). The Effect of Coronavirus Spread on Stock Markets: The Caseof the
Worst 6 Countries. Available at SSRN 3578080

https://retail.economictimes.indiatimes.com/re-tales/impact-of-covid-19-
on- online-shopping-in-india/4115

https://www.bigcommerce.com/blog/covid-19-ecommerce/

https://www.indiainfoline.com/article/general-editors-choice/the-impact-of-
covid- 19-on-indian-e-commerce-sector-120040700090_1.html

https://en.wikipedia.org/wiki/E-commerce

https://www.bigcommerce.com/articles/ecommerce/types-of-business-models/

https://www.ibef.org/industry/ecommerce.aspx

24