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Customers and Markets

This document discusses customers, markets, and the customer journey. It defines a market as where manufacturers, distributors, and retailers sell to consumers. It notes that the market is always dynamic so businesses must monitor trends and changing customer needs. When customers buy offerings, they consider factors like price, experience, design, functionality, convenience, reliability, and compatibility. The document then describes different types of customers like potential customers, new customers, impulse buyers, and discount buyers. It emphasizes creating loyal customers who are satisfied and act as brand ambassadors. Finally, it discusses creating user personas and mapping out the customer journey.

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Ken Gorres
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1K views23 pages

Customers and Markets

This document discusses customers, markets, and the customer journey. It defines a market as where manufacturers, distributors, and retailers sell to consumers. It notes that the market is always dynamic so businesses must monitor trends and changing customer needs. When customers buy offerings, they consider factors like price, experience, design, functionality, convenience, reliability, and compatibility. The document then describes different types of customers like potential customers, new customers, impulse buyers, and discount buyers. It emphasizes creating loyal customers who are satisfied and act as brand ambassadors. Finally, it discusses creating user personas and mapping out the customer journey.

Uploaded by

Ken Gorres
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CUSTOMERS

AND MARKETS
"Service, in short, is not what you do, but who
you are. It's a way of living that you need to
bring to everything you do if you're to bring it
to your customer interaction"

-Betsy Sanders
DIFINITION

A place where manufacturers, distributors


and retailers sell and consumers buy.

MARKET
NATURE

It is always dynamic, hence business


must always monitor the trends and the
changing needs of customers.

FACTORS

Innovations
Lifestyles
New Fashions
Things that customers look for when buying an
offering whether a product or service or both:
PRICE

EXPERIENCE

DESIGN

FUNCTIONALITY

CONVENIENCE
RELIABILITY
COMPATIBILITY
TYPES OF
THE POTENTIAL PANDOY

Shows interest

Cannot be considered a customer yet

Needs a little bit of convincing

Needs assistance
NEW NETNOT
Fresh Customer

First impression is the last impression

Entrepreneur must create a smooth

adoption period

Can be converted into a loyal customer


IIMPULSIVE ICOY

Make instant buying decision

Influenced by his current mood

Needs not much convincing

Less interested in value preposition

Should get a quick response

Provide high percentage of sales


DISCOUNT DABOY
Never buys a product on full price

Never shop for anything off-sale

Entrepreneur must offer an extra added

value

Least loyal among customers

DABOY has the biggest slice of the pie in the

total customers of any business.


LOYAL LANDO
Satisfied customer

Good brand's ambassador

LANDO is just 20% in total

customers

There should be regular

communication with Lando


CONSUMER OR BUSINESS GENERATION

GEOGRAPHIC COHORT

DEMOGRAPHIC
LIFE STAGE

PSYCHOGRAPHIC
BEHAVIORAL
STEPS IN CREATING USER PERSONA

Step 1: Create a Header

Step 2: Include Demographic Profile

Step 3: Include End Goal(s)

Step 4: Include A Scenario


USER PERSONA
CUSTOMER JOURNEY MAP
short fictional profile of an ideal user or customer
Entrepreneurial Marketing
80%

70%
60%
50%

YEAR 1 YEAR 2 YEAR 3 YEAR 4


Creating A Personal Brand

FACEBOOK APPLE MICROSOFT SM


Personal Branding Benefits

TRUST AND WORTHY ATTRACT MORE CUSTOMERS

GET FEATURED IN MEDIA PREMIUM PRICING

BUILD A NETWORK
CREATE A LASTING PLATFORM
GE ELECT 1

THANK YOU
CONTACT INFORMATION :

Instructor : Waren S. Abayabay


Phone : 09076307048
FB Page : The Entrepreneurial Mind (BEED II SY:22-23))
Email : warenabay2x@gmail.com

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