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THE MAGAZINE

JANUARY 2017
FREEMAN SEATING SYSTEM | RODOLFO DORDONI DESIGN

INTERIOR DESIGN SERVICE AVAILABLE THROUGH MINOTTI AUTHORISED DEALERS

WWW.MINOTTI.COM
THE MAGAZINE /02 JANUARY 2017

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Endless enthusiasm and a driving
desire to go above and beyond,
to constantly do better, are what
motivates us, year after year,
as we create a new collection.
An entrepreneurial challenge
in which all of our energies
converge - from research into
the most cutting-edge
technologies to a sartorial taste
for detail that discloses the
brand’s couture calling.
A steadily growing company
in an increasingly global and
demanding market, engaged
in developing products that
are innovative in both style
and construction and whose
investment in the future relies
on the strength of its roots firmly
grounded in tradition.

“Endless enthusiasm and a driving desire

to go above and beyond, to constantly do better...”
RENATO AND ROBERTO MINOTTI

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THE MAGAZINE /02 JANUARY 2017

CONTENTS

48 70
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THE MAGAZINE

Sun-kissed Interview with

06 atmosphere Tony Chambers 102
2016 88 The Reeves,
Collection Experiencing Leslie and
JANUARY 2017

// A new the value of Aston series.

THROUGH THIS MAGAZINE MINOTTI WOULD
LIKE TO SHARE ITS MOST IMPORTANT
DESIGN PROJECTS AND RECENT
home attitude craftsmanship
ACTIVITIES SO AS TO ALLOW EVERYBODY
TO UNDERSTAND HOW THE BRAND IDENTITY
TRANSLATES INTO THEM ALL.
on the sea 118
The flagship
stores network

58 72
Interview with Le véritable
Oliver Jahn héritage
de l’esprit
34 42 français
2016 // 20 years of 94
Outdoor collaboration
collection with Rodolfo Interview with 122
Dordoni Greg Natale New website
Rodolfo Dordoni interviewed
by Diamante D’Alessio,
Oliver Jahn, editor-in-chief at
minotti.com
editor-in-chief at IODONNA
AD Germany tells of the
supplement to Italian newspaper
reasons why Minotti is such an
Corriere della Sera, tells of twenty
attractive brand to Germans.
years of successful cooperation
with the company.

60
A bold
architectural project 78 / 82
Lifescape 126
projects 98
Our
Two projects featuring very world
different environments show
how completely at ease the The art
Minotti outdoor products are
in any setting. of details
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THE MAGAZINE /02 JANUARY 2017

2016 // Collection
A new
home
attitude
A new approach to living space. Not just “une machine à habiter”, as
defined by Le Corbusier, but also a theatrical backdrop for our emotions
and, ultimately, our lives.
And the inspiration for the “2016 Collection // A New Home Attitude”
can be found precisely in this newfound centrality of the contemporary
habitat.
A stylistic unfolding of the way living environments are conceived that
shies away from contrivance in favor of an elegant simplicity devoid of
affectation, combined with seamless stylistic dialog between indoor
and outdoor decor.
Inspiration and influences from different cultures merge naturally in
a versatile collection that conveys a lighthearted air and undeniable
joie de vivre.
The 2016 Collection echoes the changes in the realm of furnishings
and decor and interprets the increasingly widespread need to live
one’s space by fully enjoying every part of it, including the outdoors.
A versatile seating system open to accessorizing with a selection of
complementary pieces - armchairs, coffee tables, tables, chairs, storage
elements - to compose a new attitude to domestic design that conveys
relaxed elegance and a fluid style that can be found in outdoor settings,
in an exciting play of visual associations between indoors and out.

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2016 COLLECTION
A NEW HOME ATTITUDE

Freeman
Seating
System
Innovating interior living space design through a seating system displaying backrests and armrests, both featuring clean, light lines thanks to a
into a variety of elements, with different features, a strong aesthetic identity, polyurethane foam-covered structure, in clear contrast to the considerable
elegant proportions and unrivaled comfort. volume of the seats. The use of “Wing” backrests and armrests adds visual
Freeman embodies this dual identity: the Freeman “Duvet” elements feature lightness to the compositions created with the “Tailor” elements, making
smooth, enveloping lines and extra-soft cushions that, like a warm embrace, them more dynamic. The base of the sofa is finished with an elegant,
induce a feeling of pure relaxation. Freeman “Duvet” combines soothing extruded aluminum frame with rounded edges in a glossy light bronze
design elements and especially sophisticated construction details steeped painted finish. The cast aluminum joint fittings located at the corners are
in tradition that evoke classical modern perfection. a defining detail that lends an air of sophistication to the sofa base.
The Freeman “Tailor” elements express a different personality, with their The sofa is raised off the floor on refined metal feet with a glossy light
more defined shapes and one-piece seats enhanced with top-stitching that bronze painted finish for an effect of overall lightness.
accents their graphic nature and contemporary spirit. The Freeman seating system has a wealth of couture content that strongly
The wedding of these two spirits makes it possible to create “multitasking” reflects the unique expertise the company has acquired over the years.
compositions, with a dynamic air that characterize different moments in Notably, the structures of the Freeman “Tailor” elements reveal a complex
the day and different ways of using the sofa. The Freeman seating system and sophisticated construction – the various parts in fabric are joined using
deservedly takes center stage in any living space, in which to enjoy the a bronze color strip of eco-leather with double-stitched detail, which lends
intimacy of family or entertain friends in an elegant, yet informal setting. the fabric a very original look. The same type of workmanship also
The Freeman “Tailor” elements provide a charming alternative with “Wing” characterizes the seatback cushions.

“A seating system
with a dual
personality: a soft,
inviting essence
that encourages
total relaxation
and a spirited twin
that reveals a more
dynamic face and
a contemporary
mindset.”

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2016 COLLECTION
A NEW HOME ATTITUDE

Freeman Prepare to get cozy on a sofa that offers the pleasant sensation of
inviting warmth and comfortable softness. “The diagonal
and exquisite
The seat cushions of the Freeman “Duvet” elements have a core insert

“Duvet”
in polyurethane, wrapped in memory foam padding and topped with
a layer of soft down. For an overall effect of extreme softness, the entire

top stitchings
structure of the Freeman “Duvet” is wrapped in a heat-sealed fiber
covering. The armrests and backrests are embellished with a sophisticated
stitching motif that is an eloquent expression of the company’s tailoring
skills. The pieces in leather or fabric are joined with a strip of
bronze-colored eco-leather with a double-stitched pattern that rhythmically
emphasizes the volume of the elements.
reveal the
To promote good posture during reading and relaxing, the Freeman
“Duvet” elements can be outfitted with a practical headrest designed
to provide just the right support, along with the lumbar cushion.
painstaking
Crafted with a metal structure, covered in polyurethane foam, the upper
part is padded and finished with elegant stitching. attention
to each detail.”
To further enhance the sensation of comfort, the backrests in the Freeman
system are outfitted with comfortable lumbar cushions as well as
pillow-soft back cushions.

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2016 COLLECTION
A NEW HOME ATTITUDE

“The sophisticated stitching highlights the graphic,

modern personality of the Freeman Tailor sofa.”

Freeman
“Tailor”
With its highly innovative personality, Freeman “Tailor” interprets
the current widespread need to create dynamic, differently accessorized
islands of relaxation in which to live more intimately -- like for reading
and chilling out completely, or more social moments like conversing
or spending time with family and friends.
Freeman “Tailor” is an orderly clustering of shapes, with one-piece
seats decorated with elegant stitching that accentuates its graphic,
modern personality. The sophisticated tailoring of the upholstery reveals
the company’s expertise in executing extremely complex fine-tailoring
techniques.
The pieces in leather or fabric are assembled using a strip of eco-leather
and double-stitched motif that lend a unique sense of depth.
To make the project even fresher and more contemporary is the option
to streamline the proportions by choosing the “Wing” armrests or
backrests, both featuring the tasteful wing design, created through
the use of a metal structure covered in polyurethane foam.
Freeman “Tailor” displays a bold personality and a cheerful spirit
sufficient to carry the starring role or to co-star when paired with
Freeman “Duvet” elements.

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2016 COLLECTION
A NEW HOME ATTITUDE

Freeman
“Lounge”
The status and singularity of the Freeman “Tailor” project are perpetuated
in its Freeman “Lounge” extension. The reduced depth of the seats gives
Freeman “Lounge” the flexibility to fit easily in residential settings of
limited scale as well as in hospitality environments, like waiting rooms,
reception areas and corporate offices.
One-piece seats, distinguished by decorative stitching that defines
a uniform, graphic motif, can be grouped together to form dynamic
compositions.
The “Wing” armrest displays light lines thanks to the polyurethane
foam coated metal structure.

“Tailored details
The sophisticated tailoring of the upholstery reveals the company’s
expertise in executing extremely complex fine-tailoring techniques.
The various pieces in leather or fabric are assembled using a strip of

set the tone in this

bronze color eco-leather and double-stitched seams that lend a distinct
sense of depth.

seating system
whose diminished
dimensions bring
style and elegance
to both urban
spaces and
hospitality projects.”

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2016 COLLECTION
A NEW HOME ATTITUDE

The Reeves
collection

The family of Reeves seating elements comes with a full-blown personality

and was developed to establish a lively, meaningful conversation with
the many accessories from the 2016 Collection, to create innovative
an unique living spaces.
Well-balanced proportions, enveloping silhouettes and unexpected
combinations of materials all whisper restrained elegance.

The semi-round Reeves lounge sofas are an original solution to

decorating even very small spaces, adding to the creation of intimate,
cozy settings.
An especially stunning combination is with the Bellagio “Lounge”
table, relaunched in a refined new version with a metal base and glossy
Light Bronze painted finish. The top, available in either round or oval
shape, can be veneered in Sucupira with stained Mink color finish, or in
Calacatta or Bardiglio Nuvolato marble.

Generously inviting shapes, expertly-crafted tailoring and

sophisticated details inform the Reeves “Lounge” sofa, the sofa
whose personality is worthy of center stage in any living room.
The back of the sofa rests on sophisticated curved metal supports
with a glossy light bronze painted finish, while the front of the
Reeves “Lounge” sofa sits on legs made of solid Sucupira wood with
stained Mink color finish. The upper and lower parts of the leg
are enhanced with metal details with a light bronze painted finish,
elements that express the full value of time-tested artisan mastery.

The Reeves Wood armchair revisits the original design that sets
the Reeves collection apart, offering lighter proportions and a
captivating combination of materials that exude a welcoming warmth.
The backrest in curved plywood with Sucupira veneer and stained
Mink finish is bonded to an internal shell in structural polyurethane
and a molded, flexible, high-density polyurethane layer.
The back of the chair rests on a metal support with a glossy Light
Bronze painted finish while the front legs are in solid Sucupira wood
with stained Mink color finish.
The Reeves Wood armchair can be paired with its namesake ottoman.

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 Details
The Reeves collection’s

“Powerful design
roots and a shared
aesthetic lang uage
inform a family of
seating elements that
blends constructive
skills, technology
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and tradition.” 19
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2016 COLLECTION
A NEW HOME ATTITUDE

Bellagio
Dining
table
and
Reeves
Dining
chair
The collection of Bellagio tables features an evergreen design and introduces an elegant
dining table, available in either the “Wood” version with wood base, or in “Pewter” with
metal base and painted glossy Pewter color finish.
The Bellagio “Wood” Dining table rests on a single, sleek base in curved wood veneered
in Sucupira stained Mink color and rests on a metal support with painted glossy Bronze

“Exquisite finishes
color finish.
On the other hand, the base of the Bellagio “Pewter” Dining table is made of tubular metal
with painted glossy Pewter color finish.

go hand-in-hand
The contoured top is available in round, oval, square and rectangular formats, the latter
two with rounded corners, in various sizes and finishes that are conducive to different
stylistic interpretations – one more natural-chic with Sucupira veneer stained Mink color,

with the purity

and one with a more audacious personality, in Sand, Granite or Mud glossy lacquer finish.

of design and
Foam technology at the service of chair design impeccably combines aesthetic charm and
amazing comfort.
The enveloping backrest has a heat-molded structural polyurethane outer shell combined

refinement of the
with a high-density flexible molded polyurethane layer.
The slender turned legs come in solid Sucupira with stained Mink finish and solid ash
with open pore moka lacquered finish.

constructive details.”
In addition to the Reeves “Lounge” small armchair, whose height was specifically designed
as a perfect fit for the Lounge tables, there is also a Reeves “Dining” chair, whose height
is perfect for pairing with all the tables in the collection.

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2016 COLLECTION
A NEW HOME ATTITUDE

Carson
The collection of Carson storage units features a minimal, modern The drawer fronts and drop-front door are full thickness to highlight
design aesthetic, expressed in a combination of luxurious materials. the poetic substance of the wood.
The result is stunning visual and tactile effects – the stark nobility The top comes in Bardiglio Nuvolato and Calacatta marble, set flush
of bronzed metal and the timeless allure of marble play counterpoint into the Bronze painted satin finish metal structure, a constructive
to the poetic substance of the Sucupira. detail that unquestionably adds value to the sophistication of the product.
The structure is in MDF with Sucupira wood veneer stained Mink color.
The sides rest on the floor and are made of Light Bronze satin-finished The Carson collection includes elements custom-designed to fulfill
metal. different functional needs - from the console designed to enhance
The Carson storage units are available in an array of configurations the entry, all the way up to the sideboard “dining”, the dining room
that serve various practical needs, with the option of being placed in buffet and a vertical cabinet.
different rooms in the home: from the entry to the living room. The drawers are fitted with push-pull mechanism, while the elements
All the elements are flawlessly finished, even on the back, so they with drop-front doors are equipped with an interior LED bar light with
can easily be used as room dividers. motion sensor activated by the door’s opening and closing mechanism.
The interiors of the drop-front door elements are finished in Corten
The Carson storage elements owe their refined elegance to a color glossy lacquer, a tasteful note that reveals the attention paid
combination of materials that produces surprising effects. to every construction detail, even the most out-of-sight.

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2016 COLLECTION
A NEW HOME ATTITUDE

Aeron Leger
The fascination of the hexagonal prism derives from its many
light-reflecting facets, a quality that is enhanced by glossy lacquer
finishes in four sophisticated shades: Corten, Petroleum, Sand and Mud.

Bronze
In the version veneered in luxurious Sucupira with stained Mink finish,
Aeron reveals the substantial nature
of its tactile materiality.

&
The Aeron tables are available in
several sizes, making it possible to
create a unique interplay of shapes
and dimensions and an interesting

Duchamp
interplay with the other types of coffee
and accent tables in the collection.

Bronze

Ritter
An exotic wood, Lati stained wenge lends spellbinding substance
to the Ritter coffee table, balanced by a clean, minimal design ethos.
Crafted from a special 2 mm-thick sheet, the veneer and brushed
finish add organic value and visual and tactile sensations similar
to those found in a product made from solid wood.
Ritter appears to float above the floor on a black
painted wood base.
The Ritter coffee table is available in two sizes: LEGER “BRONZE”
86x86 cm and 110x100 cm and, in addition to the
version in Lati stained wenge, also comes with
a glossy lacquer finish in sophisticated shades The Duchamp and Leger coffee tables reflect a pure,
like Corten, Petroleum and Mud. minimal design aesthetic that makes them especially
versatile and easy to pair with all the seating elements
in the Minotti collection.
They are now available in the new satin finish metal
painted Bronze color.

“Multi-purpose coffee tables, featuring purity

Brisley of design and a versatile style.”
Designed to perform a serving function for the sofas and armchairs in
any living space, the Brisley accent tables sparkle with bold personality.
The base and top are perfectly symmetrical and revisit the hexagonal
shape – one of the leitmotifs of the 2016 Collection – while the choice of
chromed metal emphasizes its assertive personality.
Brisley comes in two versions: with the base and top connected by slen-
der rods or on a central chromed base.
Brisley is a versatile table that can easily be
paired with all the sofas and armchairs in the
Minotti collection.

DUCHAMP “BRONZE”

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2016 COLLECTION
A NEW HOME ATTITUDE

Calder “Bronze”
A series of new finishes contributes a fresh, contemporary appeal to
the Calder family that comprises many coffee tables and console tables,
available in several sizes.
The slender iron structure now comes in a Light Bronze satin finish.
Several new versions of the top are also available: glossy lacquered
Sand, Sucupira veneer stained Mink color, and Bardiglio Nuvolato or
Calacatta marble. The under shelf is also in satin finish metal painted
Light Bronze.
Some of the consoles are equipped with drawers in Sucupira stained
Mink color.

“Luxurious materials like marble,

wood and bronzed metal interact
in this collection of occasional tables,
with a minimalist design.”

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2016 COLLECTION
A NEW HOME ATTITUDE

Virginia
The lines that distinguish the Virginia “Indoor” family restate the vision
of the eponymous outdoor series, with clear references to the same
relaxed elegance and yearning to reconnect with nature.

Indoor
The structure is in solid iroko wood with handcrafted dovetailing and
finishing. The wood is either natural or stained Dark Brown and then
treated with a protective sunlight-resistant varnish.

The soft cushions are designed to provide a sensual contrast to the

substance of the wood structure. The backrest is especially soft and
inviting, thanks to the many, generously-sized backrest cushions.
The Virginia “Indoor” family includes a sofa, armchair, footstool, ottoman
and coffee tables with flush inset, Bardiglio Nuvolato marble tops.

Thanks to their smooth lines and balanced proportions, the elements

in the Virginia “Indoor” series are an effortless fit in both residential
and hospitality interiors.

Winston
The Winston armchair is clear evidence of Minotti’s
ability to create products that make use of the most
cutting-edge technologies while drawing upon its
expertise in classic upholstering.

The construction of the seat and backrest is a skillful

blend of aesthetics and ergonomics. The outer shell in
heat-molded structural polyurethane is combined with
an inner shell also in molded structural polyurethane
with high-density flexible polyurethane.
Execution of the capitonné tufting is entirely done
by hand and lends proof of the acquired old-school
skills that celebrate the fine art of upholstering.
The base, featuring a curved design that lends vitality
and lightness, is made of molded structural polyurethane
with dark moka lacquered finish.

Winston is a comfortable, elegant chair designed

to pair harmoniously with all the seating systems in
the collection. Perfectly at home in any environment,
it aspires to become an object to be handed down for
generations, like a family jewel.

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2016 COLLECTION
A NEW HOME ATTITUDE

Jacob
coffee
tables
&
writing
desk
Marble, a material of timeless appeal, inspired the concept of
a collection of accent tables displaying an unconventional elegance,
versatility in placement and variety in finishes, available in many
shapes and sizes.
Table tops in uncommon shapes rest on solid brushed oak legs with
painted black finish. The bronzed metal cap that rests on the floor
and the plate with the same finish located at the upper end of the
leg are details that add a touch of refinement to accessories with
an already bold personality.

The many finishes available for the table top reflect the enchantment
of different materials: from the natural effect of Sucupira veneer
with stained Mink finish, to the more sophisticated Calacatta or

“A timeless material like marble, traditionally

Bardiglio Nuvolato marble, to the modern sheen of the glossy lacquered
Sand or Mud finish.
The table with round top comes in Sucupira veneer with stained Mink

associated with a classic aesthetic, applied to a project

finish and in backpainted glass in the following colors: Teal, Granite
and Sand.

that reveals an exquisitely contemporary vibe.”

In addition to accent tables, the Jacob family also includes a writing
desk with the top in Sand or Mud glossy lacquer finish, or in Sucupira
veneer with stained Mink finish. The writing desk also has a convenient
chest-of-drawers in wood with matt black lacquer finish.

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2016 COLLECTION
A NEW HOME ATTITUDE

Reeves
Bed
The enveloping headboard is enhanced with constructive details
that reveal an aesthetic language lush with fine-tailoring content
and that imbues classic shapes with a contemporary edge.
The bed is composed of a 17 cm. H. base with pocket springs that,
along with the “Comfort H. 25” mattress, promote superior quality
of sleep.

The finely-crafted tailoring is apparent in the 45° joints of the footboard,

and in the stitching that embellishes the headboard and footboard
of the bed. The bed sits on elegant metal blades with glossy painted
Pewter color finish.

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2016 //
Outdoor
collection

Through the Outdoor 2016 Collection, the sophisticated elegance

and unrivaled comfort that distinguish the interior design products are
expanded to include the outdoors - garden, patio or veranda - thanks
to an impassioned quest for the right materials, carefully selected to
resist wear and weather.
The Indiana and Virginia “Outdoor” series both place the material
at the heart of the project – the versatile and luxurious iroko wood –
skillfully shaped in enlightened balance between classicism and modernity.

A vast collection of chairs, with bold personalities, around which

a series of accessories revolves – tables, coffee and accent tables,
a rug – that all work together to form different interpretations
of outdoor space, creating a sophisticated play of visual associations
with the interior decor.

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2016 COLLECTION
OUTDOOR COLLECTION

Indiana When a material is endowed with its own expressive energy, its shape
cannot help but be dictated by this intrinsic quality. And that is what
happened with the Indiana project - an outdoor collection crafted to
The table tops are in Corian® EC
in the shade of Elegant Grey.
The structure of the armrests
“A luxurious wood and a unique
emphasize the quality of the solid iroko, a warm and versatile kind of
wood that is well suited to being turned and sculpted to reveal shapes
and backrest is in metal with a
painted Pewter color finish and woven product for an outdoor
collection that, with its
that radiate the charm of objects molded by nature and by exposure to is covered with a special
the elements. polypropylene webbing that forms
a unique, entirely hand-crafted

sleek yet soft lines, integrates

The Indiana family comprises numerous pieces – sofas, end elements, macro woven material.
chaise-longues, ottomans, coffee tables – with their base in solid iroko,
intricate hand-crafted dovetailing and finishing details, and available in The color palette includes

harmoniously with the

both natural iroko and “Dark Brown” stained finish. Bamboo, Stone and Moka,
The elements are raised off the floor on Pewter color painted aluminum selected to coordinate well
caps that are inserted into the wood base. with both the structure in iroko

surrounding environment.”
The backrest and armrests are covered in a macro woven polypropylene wood and with the new fabrics
webbing with a sleek, contemporary vibe and available in the following in the exclusive outdoor textile
colors: Bamboo, Stone and Moka. collection.

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2016 COLLECTION
OUTDOOR COLLECTION

“Warm, versatile iroko wood,

molded into shapes that express
a sophisticated, retro elegance.”

The Virginia “Outdoor” collection conjures up the widespread desire to

spend more time outdoors, enjoying the views – whether landscapes or
cityscapes – that convey a sensation of freedom and wellbeing.
The Virginia Outdoor family is a line that is brilliantly balanced between
classicism and the modern. Workmanship of the solid iroko wood plays
up all the qualities of a living, organic material that is pleasing to the
eyes and to the touch. The finish options are: natural iroko or “Dark

Virginia
Brown” stained finish.
The clean lines of the wood structure are complemented by soft back and
seat cushions, featuring generous padding and upholstery textiles that
lend a tone of sophisticated elegance to the entire collection.

Outdoor
The sofa, armchair and ottoman are all imbued with compact proportions
that brilliantly solve design dilemmas around modestly-proportioned
terraces or verandas, as well as hospitality environments.

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FREEMAN SEATING SYSTEM | RODOLFO DORDONI DESIGN

INTERIOR DESIGN SERVICE AVAILABLE THROUGH MINOTTI AUTHORISED DEALERS

WWW.MINOTTI.COM
THE MAGAZINE /02 JANUARY 2017

PEOPLE
INTERVIEW WITH RODOLFO DORDONI

INTERVIEW How long do your creative phases last? If you like a particular shape, how
many different versions do you develop?
with individual subjects that needed to be described, but a context
within which different pieces would be in dialogue amongst them-
I keep going until everything has been worked through. selves and could be identified precisely because there was a context
Sometimes I realise that a particular sign that I like has been sparked that amalgamated them. Nobody else was using that concept of
off by some practical requirement; one often designs things based on the collection at the time; we borrowed it from the fashion world,
their functional preface, and occasionally I take that as my starting point. not the world of interiors. So we could say that this consistency,
But since I’m not methodical, I tend to get bored after a while. this ability of one piece in the product range to be in dialogue with
another, of there not being just one protagonist but a common
denominator, was what constructed the difference of this company.
So then do you start again with a blank sheet of paper?
Yes, I start all over again. An enormous amount of material is made
at Minotti, for example: lots and lots. What you see at the Milan Furniture What have you given to Minotti and what has Minotti given you?
Fair is only a small part in relation to what gets thrown away, redeveloped, Without false hypocrisy, they’ve given me a lot of visibility,
or reinterpreted for use in something else. And I still have a vivid and a lot of experience. I really have learned a great deal.
Diamante d’Alessio was born memory of those things, in the sense that I can remember all of their Within that company, I came to understand so many things and still
in London in 1969 and has been details. Any time I see a detail, I remember if we used it or somebody today, having worked for other companies of similar type, I realise
the editor of Io Donna -- the else did. I do have a very strong attention to detail, but when I start just how high a level I’ve succeeded in reaching thanks to that
women’s magazine of Corriere drawing from the beginning, I don’t take account of anything that’s experience rather than the others - not my level of preparedness
della Sera, the most important been done before; I just restart from zero. Which means that I put an but my deeper understanding.
Italian newspaper -- and of Style enormous effort into my work, a stupid amount. I say stupid because And what have I given to them? My being “other”. I’m very different
Piccoli for 6 years. sometimes I finally arrive at something only to realise I had already done from them in my character and my attitude, so for Minotti I’ve been
Formerly: deputy editor of Corriere it before. So much time thrown away! that small difference, that complementary factor. The other side of
della Sera’s monthly magazine a way of seeing things.
Style, editor-in-chief at Panorama,
and Flair. How many things do you design for Minotti in a year, and how many of
Before that, worked as a journalist them are put into production? What are your favourite materials and colours? What’s your colour?
and photographer from New York Over these past 20 years my way of working with Minotti has changed. I think I was born in dark blue. And I’ve lived in dark blue.
in the 90’s for a wide variety of At the beginning, there was an exchange of ideas about a drawing, I grew up with grey: dark blue and grey. I’ve never thought of
newspapers. then we would make a prototype, and so on. Now it’s more like working myself with beiges but then, obviously, you do design sofas that are
Worked on the first issue, 25 years with clay; we work directly on the model. We don’t even draw any more. coloured beige. But for me beiges are the colour range of natural
ago, as a reporter for Dove. We work in the same way as we would for sculpture. fibre; not a colour, but a material. Then there are colours that suit
Has an Arts degree and holds different moods, partly because they’re trendy and partly out of
a diploma in photography from IED habit, and others that I really just don’t know how to use.
(Istituto Europeo di Design). Do you go into the factory? Some designers make colour the distinguishing feature of their
Has not authored any books. Yes, of course, and based on my own suggestions, or those of Roberto protagonism and style awareness, but I wouldn’t know how to use
Nor has she any intention to, for or Renato, each of us contributes our impressions and observations colour - and to think that I come from an art school background...
the time being. Oxfam ambassador. and then we begin constructing a prototype, to which we might add a
detail or change the shape, the volume, or proportions.
While that’s happening, a new form comes to life that is ultimately more What materials are you mainly using now?
convincing than the previous one. I’m mixing several different materials together. Perhaps a brass
detail rather than a chrome one; black nickel, or a border in black
leather. These enable you to create a piece that’s more handmade,

Rodolfo
How many prototypes get lost along the way? with a more marked manual feel as compared to something that’s
On average, one out of every three becomes a product. all made from one material.
Do you still draw by hand? The thing that has changed over these past 20 years is that at first The difficulty of using several different materials is that you mustn’t
In black and white, with a pencil. the Minotti Family delegated the creative and critical part to me, get the balance wrong.
only to then accuse me of being responsible for everything that had I’m a fanatic of rationality. I want consistency in the proportions,
to be thrown away. in the shape, and between the materials, as well as between one

Dordoni
Fine point? But now, thank God, they throw things away too and I don’t feel so guilty object and another; everything must be given the correct weight.
It depends; just whatever I have. At home I still have some of those (he laughs).
pencils with an eraser on the end! It’s easier to make yourself understood
if you do a drawing. Do you prefer your house in Sicily or the one in Milan?
What are the strong points of Minotti? I could say I prefer the one that’s most recent, because that’s
Consistency. Many shapes might look almost the same at first sight but the one where I’ve put the greatest enthusiasm.
And do you keep them afterwards? the difference is in the details. Sometimes I, too, find myself making So it has to be Vendicari. Sicily.
No, when something’s finished, I throw the drawings away. I haven’t got comments about a particular shape, claiming that we’ve already done it; In Milan, there was one period during which I lived in a loft that
A gentleman. Rodolfo Dordoni is a gentleman. A contemporary an archive, and no photographs. I don’t take photographs. but in the end, you can always see when it expresses characteristics had all the characteristics of a loft, including a dog and a garden.
gentleman, but also a gentleman from another time. In everything or a personality that is different from an earlier version. Then at a certain point I didn’t have the dogs any more, and I felt
he designs, and above all in what he is as a person, his magnificent Another strong point is service. Minotti takes great care at the highest that I had shut myself away in that house.
distinguishing feature is understatement. It honours him. When you’ve finished a project, do you do a complete clean-up? level about its market, its sales network, its distribution, and the end I had been reinforcing the most introverted and antisocial aspect
He is rigorous and sensitive, with a delicate sense of humour: true I’m not methodical, in the sense that I need to move from place to place, user, and in that way, it has created a loyalty that sets it apart from of my character and as soon as I realised that, I went back to my
and authentic in every sentence he pronounces. “Less is more” which means that I do things and develop them in depth in the manner its competitors. previous house. I repainted the walls with a taste diametrically
would be a perfect definition for him. As a designer and architect he of a maniac. For example, these are the drawings for a house that The third point, which I wouldn’t say was there at the start, but which we opposite to what it was when I first came to live here 25 years before,
has been art director for Cappellini, and has worked with Foscarini, I would like to have, but I’m working on it and am already thinking could say was the aspect of the new Minotti, is a way of thinking about and now that I’m back I’m living like a god! This house is made of
Artemide, Venini, Cassina, Molteni & C., Flos and many others. about the fabrics. I do this as a kind of exercise; I need to give myself the product. When we began working 20 years ago, the strategy or spaces, of moments: the bedroom, the kitchen, the living room,
But his most long-lasting collaboration has been with Minotti; a stimulus which then enables me to transfer these things to other concept - if I can use a big word for what we were doing - of this new the entrance. And in a way, these are also mental places, where you
for the past 20 years he has been creative director for that company, settings. I use it to focus on things that change: trends and common Minotti was to succeed in constructing a brand; not to rely on a single change your attitude: in the kitchen I’m more careful, and in the
with responsibility for the concept and development taste. You don’t necessarily always get there in advance of what’s product but to make the trademark become the real focus. bedroom I’m more relaxed.
of the collections and for designing the shops. I meet him in Milan, happening, and I’m not into running races. I like to go at walking pace, The thing we wanted to “sell” wasn’t a successful armchair in preference I needed zones that are changeable because in the uniformity of a
at his office in Via Bramante. On the meeting table there are very trying to understand how to interpret what’s happening and how to to a comfortable sofa. What we agreed at the beginning was that we big space I wasn’t able to find the intimacy I need to grow, or rather
precise, highly detailed sketch designs for interiors. translate it into my particular way of being, my way of colouring things. wouldn’t think about designing a product; we wouldn’t present ourselves to grow older. I don’t want to hear any more talk about open space.

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PEOPLE
INTERVIEW WITH RODOLFO DORDONI

I like mythological subjects, including religious subjects, and even

though I’m not fond of adorations or ascensions, there are some I do like.
When I’m able to buy something, it gives me a way to say I’ve attained an
objective, or got a result; it means I’ve found something that meets my
capabilities, including in terms of my purchasing power, and my taste in
art, which isn’t terribly easy even though there’s a lot on the market.
You have to search for what you want, keep looking for it and if you’re
lucky, you find it.

What point have you got to in your life? How would you describe your
impressions of this present time?
I’d like to be where I was 30 years ago, but I’d also like to redo everything
I did, hopefully in some cases with greater astuteness.
Back then I had a lot of fun and I was able to get great enjoyment out of
what I was doing.
Where am I now? In a kind of limbo, in the sense that I’m in a condition
of continuing to do what I enjoy doing, and also allowing myself
not to do it; that’s something that has also changed my attitude in
relation to work.
I used to be driven by something that was like a sense of duty,

20
you know, that thing of needing to be the first person into the office;
but now I’m not the first to come in, and I’m not the last one to go… my
present time is my time, not only work time.

And do you like the kind of person you are? Are you likeable? Or do you
criticise yourself?
I like myself somewhat, but maybe that’s because I’m a Scorpio.
Then there’s Virgo, who does criticise me.

You’ve said you have good luck.

Yes, I’m lucky in terms of my work, but also in my private life. I’ve had
people close to me who have helped me, from my family to my friends.
So you like smaller spaces? And I’m also lucky because I’ve been able to overcome some very serious
I like them to be defined. physical problems.

And how are you going about finding a new house? What does one learn from things like that?
The estate agents keep asking me the same question, and I’m never I didn’t let it get on top of me; I’ve always faced up to things by thinking
able to make myself understood, because to be honest what I’m about them rationally. I talked about it to everyone as though I had the
looking for isn’t a particular kind of house; I’m looking for the city. flu. But after I had got over it, I felt fortunate, because I had found a way
In reality what I want is my own architectural reading of the place. of getting through a test and of seeing things differently.
I need to find things that have the flavour of the past. Now I’ve become more light-hearted, and have been scolded for it because
I like to enter places that have a history and are far away from my I suppose after an experience like that, I should have become more
own present, so that I can fit myself in and bring my interpretation, sober, but for me it has been exactly the opposite. I live more lightly now,
my own way of putting myself in balance with the past. with greater positivity and more merrily. In a way, I’m a fatalist and a bit
irresponsible.

What furniture did you choose for your house in Milan?

Any pieces by other people? And is this effect still continuing? Because normally, after a while…
Mainly by other people! A chair by George Nelson, the Coconut Chair, Yes, it’s continuing; I attribute a lot less importance to things; in fact,
and the Tecno table by Foster, the Nomos. I have a Minotti sofa that I give more importance to other things, of which one is my relationships
I made them give me as a present…. very comfortable. with people. I take an interest in my psychic condition, in the sense of my
I have a San Luca in black velvet by Poltrona Frau, lamps by Sarfatti, ability to relate to others, to adapt. In the world of work, for example,
lamps that I designed myself for Foscarini, and some others by Flos, if I find myself having to deal with people I don’t get along with, I just

years
but there’s nothing that overpowers anything else. can’t work. I just drop it. I just say no, or if I find out about it after I’ve
I’ve also held on to my Gasfire cooker, which used to belong to my said yes to a project, I give up the project. I withdraw.
mother; she gave it to me as a present when I went to live on my own I don’t want to spoil the perception I have of my work, which is that I like
for the first time, in about 1980. doing what I do, and I want to be happy doing it.

Castiglioni, who for all his irony was also very rational. My masters were
Are you a collector? That’s a beautiful thing to say. Basically, you’re saying that your 20 years those people, whom I got to know at that time. In that period, Scandinavian
I like buying modern art. Contemporary, but also historic. working with the Minotti family created a strong relationship. design was very much the fashion, and Arne Jacobsen contributed
As I was saying, we are both very different, and I still feel different from a lot to my learning process.
them. But in that difference we’ve been able to accept certain things Now there are so many. I like designers who have the ability to be
What pieces have you chosen most recently? and to change other things; above all we have been able to construct a serious, but also ironical. I’ve changed my own point of view; I used to be
A large work by Hernan Bas from the Galerie Perrotin in Paris, and a genuine affection. And when you have that, you can overcome everything. rational, but now I’m more versatile. I like things that are attractive;

of collaboration
17th-century painting by Pietro Liberi, an Allegoria del sonno. I’ve become capable of being charmed.

Have you had good masters and bad masters?

Well, as for bad masters…when they’re bad, you don’t think of them Last question. You’ve had your finest moment, and your greatest
as masters. Today’s bad master is protagonism. Good masters? When satisfaction, working with Minotti.
I was at university I studied architecture, at a time when there was no That gamble was successful, but if you had to choose what one thing out
specialism in design, and it was the architects who were the designers. of your 20 years with Minotti, what would it be?
There were the more rationalist architects like Ponti, Albini, and The fact that we worked together for 20 years.

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PROJECTS
INTERIORS ALL OVER THE WORLD

Interiors all over the

World The following pages feature a
selection of interiors from all over
the world displaying the Minotti
Collection. The living styles and
environments portrayed are very
different, but they all pay tribute
to how perfectly at home in any
setting the Minotti products are.
The common thread that runs
through all these projects is timeless
style and relaxed elegance.

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RESIDENTIAL PROJECT

Project: residential
Year: 2016

un-kissed
Location: Valencia
Architectural Project by: Fran Silvestre Arquitectos
Interior Design by: Alfaro Hofmann
Photography by: Fernando Guerra

atmosphere
BRIGHT LIGHT FLOODS INTO THIS WARM
ENVIRONMENT DISPLAYING SEVERAL ITEMS FROM
THE MINOTTI COLLECTION, NAMELY THE YANG
SOFA PAIRED WITH PRINCE ARMCHAIRS AND THE
ELLIOTT COFFEE TABLE.
THE BLAKE-SOFT ARMCHAIR AND OTTOMAN ARE
COVERED IN SOFT BROWN LEATHER.

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RESIDENTIAL PROJECT
SUN-KISSED ATMOSPHERE

“A comfortable and stylish

lounge chair and ottoman make
for a cosy reading corner.”

The multi award-winning Studio Fran Silvestre Arquitectos masterminded

this residential project in a green area, located just a few kilometers
from Valencia airport.
The owner had asked for a major makeover in order to transform the
existing building into a new housing unit where the division of spaces
could accommodate the different moments of family life, by alternating
convivial areas with more intimate and private ones.
With the style that has always distinguished its vision of design, Studio
Fran Silvestre Arquitectos came up with a brilliant renovation project by
overlapping clearly defined volumes which blend in harmoniously with
their pine wood surroundings.
The interiors are flooded with sunlight for most of the day thanks to
the many glass facades that open to the outside. A sense of spacious,
bright spaces is amplified by the use of white which dominates the whole
project, while the use of wood paneling for the walls creates a warm
atmosphere.
To furnish the living space with large windows that showcase the garden,
the choice fell on the Yang seating system, with Prince armchairs and an
Elliott coffee table.
The reading corner instead, was furnished with a Blake-soft armchair
and ottoman teamed with a Bellagio coffee table.

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RESIDENTIAL PROJECT
SUN-KISSED ATMOSPHERE

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RESIDENTIAL PROJECT

F
the Project: residential
Year: 2016
Location: Savyon
Design team: Pitsou Kedem, Hila Sela
In charge architect: Hila Sela
Lighting design: Orly Avron Alkabes
Styling for photography: Eti Buskila
Photography: Amit Geron

The architectural design for this home, located in the upscale residential
neighborhood of Savyon in Israel, is the work of Pitsou Kedem
Architects, whose vision of contemporary residential architecture
is that it must respect the most personal and private dimension of the
individual, offering living spaces that are openly welcoming but at the
same time, private.
The entrance to the home is a massive facade clad in dark stone, beyond
which the visitor moves through a series of courtyards that surround the

House
home, each of which serves a different purpose.
The geometry of the spaces is pristine and essential, as is the choice of
materials: stone, wood and glass. The spacious, light-filled living room,
which opens onto the swimming pool, was furnished with compositions
from the Leonard seating system, upholstered in a luxurious gray fabric,
and flanked by a Sullivan coffee table with smoked glass top.

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RESIDENTIAL PROJECT
THE F HOUSE

A SPACIOUS AND SUN-DRENCHED LIVING ROOM

DISPLAYING TWO LEONARD SOFAS UPHOLSTERED
IN ELEGANT GREY FABRIC AND PAIRED WITH THE
SULLIVAN COFFEE TABLE.

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PEOPLE
INTERVIEW WITH OLIVER JAHN

INTERVIEW Oliver Jahn is editor-in-chief at

AD Architectural Digest Germany.
Jahn is practically a brand of his
own on the international design,
interiors, and architecture scene.
The bibliophile – with more than
15,000 books on his shelves –
studied linguistics, literature,
and philosophy in Kiel, Germany.
He worked at the Suhrkamp
publishing house in Frankfurt and
the art magazine Monopol before
joining AD in 2006 – first as the
editor of the architecture and
design sections, then as deputy
editor. In July 2011, Jahn was
promoted to editor-in-chief.

Oliver
MINOTTI MUNICH

How do they succeed in maintaining their identity with markets that How about the importance of being a family, an Italian family?
are so different? What do you think about that?

Jahn
I think it comes from a core, from the DNA they have and always keep, You know Germans have always had a special love for Italy.
regardless whether they go to New York, to Miami or Hong Kong Going back to the Nineteenth century all the artists, painters and
or maybe Munich. writers had to travel to Italy, which was considered the country of art
They have this single designer they have been working with for and beauty, like a romantic trip to Italy. Part of the attraction is
many years – Rodolfo Dordoni – who is their artistic director definitely played by the Italian family, gathering around “la Mamma”.
ROBERTO MINOTTI AND OLIVER JAHN, and he is in a very close development process all the time with We admire the strength that comes from such a close relationship
EDITOR-IN-CHIEF AT AD GERMANY the Minotti family. among the members of a family.
I think this is part of the secret, they start from a sketch but not The whole Minotti family, starting from the founder, the father of
of a single product but with this idea of a whole world, and this Roberto and Renato, to the younger generation, everybody in the family
What is your image of Minotti? In what lies the Minotti identity? Isn’t it a little bit boring and too little eccentric? you can easily adapt to all the different markets; it is takes part in the whole process, cares for the smallest details.
Well, Minotti for me has always been a very interesting brand, I would not say so, I mean it depends on the market. Maybe there are a vocabulary, to me it is a sort of language, yes they invented I get on very well with many members of the family and we have had
not only for coming up every year with a new sofa, because maybe markets which care a lot about eccentricity but in Germany a new language that they can easily adapt or transfer or translate many conversations over the years and I can tell that each of them
this is a little too easy. You know there are hundreds of brands absolutely not, maybe we are a little bit conservative but open minded into different markets because the vocabulary is huge and allows is so truly passionate about what they are doing.
in the market and each of them is coming up every year with as well. Germans like to see new shapes, products covered with you to play with all the different opportunities they create with Minotti is one of the biggest brands on the international design scene
a new sofa, a new chair and all the other stuff. beautiful fabrics, in a very elegant way and with subtle colours, Rodolfo Dordoni. This is part of the secret, I guess. which is still a family, a passionate and committed working family.
What has always made Minotti interesting to me is that they are so for me Minotti has always been a brand where you don’t look

“They invented
a very international brand and they always present a collection, for the super eccentric single piece; you are much more interested
it’s a whole world they want to come to with their new products. in finding a whole lifestyle.
This has always been a very interesting approach. For example the stand here at the fair, which you cannot call a booth,

a new lang uage

it’s more a Minotti building and they fully convey the idea of how you
could live in an environment like this Minotti world.
From your German point of view, is Minotti an attractive brand for This works very well with different markets, it’s what I call the Minotti

that they can easily

German people and if yes, why in your opinion? world. It is very international, it works for the German market,
Yes, for the German market and people, Minotti is a very interesting for the European market and probably for any market.
and very attractive brand. And I don’t think it is boring at all, because the opportunities to play

adapt or transfer
Because you know how German people are almost obsessed with with all these different aspects are huge.
the technical parts, they care a lot about the quality of materials,
about details, about precision, about craftsmanship.

or translate into
And this is something Minotti is very good at. They work with great

“What has always

preciseness and the technical parts of their sofas and of the whole
range of products and the quality are absolutely fantastic.
On top of it there is their Italian spirit, something people in Germany
are always very much in love with. They have this very good
combination of quality and craftsmanship on one side, and on the
made Minotti interesting different markets...”
other this very special kind of Italian elegance and heritage.
For instance, the way they deal with fabrics.
When it comes to the design concept and you look at Minotti
products, you can see they will not come out every year with a new
to me is that
sofa with super incredible shapes. This is not the Minotti thing,
I guess. In my opinion, they are more interested in playing with
combinations, with versatile fabrics, surfaces, finishes and not so
they are a very
much for example in different shapes. So, I guess, this is
something that really appeals to German people. international brand...” MINOTTI BERLIN

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RESIDENTIAL PROJECT

Aboldproject
Project: residential
Location: Melbourne
Year: 2015
Architectural Project by: Jack Merlo - Design&Landscape
Interior Design: Minotti London
Photos by: Shannon McGrath

architectural
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RESIDENTIAL PROJECT
A BOLD ARCHITECTURAL PROJECT

AN ELEGANT LIVING ROOM FEATURING A CORNER

COMPOSITION OF THE DONOVAN SEATING SYSTEM
PAIRED WITH A CALDER COFFEE TABLE.
THE TOP IN IN BLACK MARQUINA MARBLE.
THE TWO JENSEN ARMCHAIRS ARE COVERED
IN A BLUE FABRIC, THAT PROVIDES A NICE COLOUR
NOTE TO THE ENVIRONMENT.
THE DINING TABLE IS SURROUNDED BY FLAVIN
CHAIRS.

The interior design project for a sumptuous, private residential complex

located in the ritzy Toorak quarter in Melbourne grew out of the close
working relationship between the architectural firm of Nixon Tulloch
Fortey, Minotti London and the commissioning party, Jack Merlo,
head of a well-known landscape architecture firm.
A sophisticated palette of colors, ranging from silver-gray to the deep
brown of the moka-tinted oak paneling, provides the background
for a series of tasteful settings created with many elements from the
company’s collection.
The living room was furnished with Andersen “Quilt” sofas upholstered
in charcoal color velvet and paired with an Andersen “Quilt” ottoman,
Huber coffee tables with tops in luxurious Calacatta marble,
and Leger accent tables. The area next to the open-space kitchen
was instead furnished with a corner composition of the Donovan seating
system, Jensen armchairs and Calder coffee tables with top in Black
Marquina marble.
The large dining table is surrounded by Flavin chairs. The bedroom
is outfitted with Aston sofas and armchairs upholstered in sensational
light-blue velvet, lending an air of intimate refinement.

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RESIDENTIAL PROJECT
A BOLD ARCHITECTURAL PROJECT

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RESIDENTIAL PROJECT
A BOLD ARCHITECTURAL PROJECT

“A sophisticated blend of
materials enhances the timeless
elegance of this living room.”

THE LIVING ROOM DISPLAYS ANDERSEN “QUILT”

SOFAS UPHOLSTERED IN CHARCOAL COLOUR
VELVET. THE OTTOMANS ARE COVERED IN AN
ELEGANT HOUNDSTOOTH PATTERNED FABRIC.
ON THE RIGHT, A BEDROOM OUTFITTED WITH
AN ASTON SOFA AND MATCHING ARMCHAIR.

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RESIDENTIAL PROJECT
A BOLD ARCHITECTURAL PROJECT

THE MASTER BEDROOM FEATURES AN ASTON SOFA

AND MATCHING ARMCHAIRS ALL UPHOLSTERED
IN A SENSATIONAL LIGHT-BLUE VELVET.
THE KIRK CROSS SIDE TABLE DISPLAYS A BRONZE
COLOURED BASE WHEREAS THE TOP IS IN BLACK
PATE-DE-VERRE.

“A bedroom suggesting an air of

intimate and sophisticated refinement”.

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PEOPLE
INTERVIEW WITH TONY CHAMBERS

INTERVIEW Tony joined Wallpaper* as Creative He has twice been named

A NEW HOME ATTITUDE
The 2016 Collection echoes the changes
in the realm of furnishings and decor and interprets
the increasingly widespread need to live one’s space
by fully enjoying every part of it including the outdoors.
A collection coordinated by Rodolfo Dordoni

Director in January 2003, and was Art Director of Year, and twice
appointed Editor-in-Chief in March Editor of the Year for Lifestyle
2007. Under Tony’s editorship, Magazines by the British Society
Wallpaper* magazine has been of Magazine Editors.
transformed into a highly-regarded In November 2015 he received
global brand. He introduced a series the most prestigious honour
of over 100 pocket City Guides, in British publishing – the Mark
a hugely successful website and Boxer Award for outstanding
iPad edition, an in-house creative editorial contribution to The Freeman seating system embodies a dual
identity: the Freeman “Duvet” elements feature
smooth, enveloping lines and extra-soft cushions
which induce a feeling of pure relaxation.
with their more defined shapes and one-piece
seats enhanced with top-stitching that accents
their graphic nature and contemporary spirit.
The Freeman seating system engages in

agency, an interior design service, magazines.

Alternatively, the Freeman “Tailor” lively conversation with the Jacob coffee table,
elements express a different personality, Brisley side table and Creed armchair.

and the online WallpaperSTORE*.

He is also the creator of Wallpaper* He contributes monthly
ABOVE, THE COVER OF THE EPIC OCTOBER ISSUE,
Handmade, an annual exhibition columns to the London Evening
CELEBRATING THE 20TH ANNIVERSARY OF WALLPAPER*.
at Salone del Mobile which brings Standard’s ES Magazine and
together the finest designers, Corriere delle Sera’s Io Donna
craftsmen and manufacturers to magazine. He is also edits a
collaborate on one-of-a-kind pieces. quarterly luxury section for the
international edition of TIME,
He has worked with creative titled Ahead of the Curve.
luminaries such as Jean Nouvel,
Philippe Starck, Louise Bourgeois, He is a member of the University
Karl Lagerfeld, Hedi Slimane, of the Arts London Conferments

Tony
Christian Marclay, Kraftwerk and Committee. What do you think about the relationship between the family and only
Zaha Hadid on guest editors’ issues. He also serves on the committee one designer, I mean Rodolfo Dordoni?
Powerful design roots and a shared aesthetic into residential and hospitality settings,
language inform the Creed collection, a series like lounge areas, waiting rooms, corporate
that blends constructive skills, technology and offices and boutiques.
tradition. The carefully-engineered proportions A charming and intimate corner displaying
of the elements in the Creed series allow graceful Creed semi-round Lounge sofas

of the London Design Medal, This is a secret, it’s a thing we will never know, but the relationship
these products to be seamlessly integrated paired with a Bellagio “Lounge” table.

Prior to joining Wallpaper*, Tony and the judging panels of the between the family and the creative director, in this case Rodolfo Dordoni,
was Art Director at British GQ and Rijksmuseum’s Rijksstudio is obviously key.
Art Editor of The Sunday Times Award and the Perrier-Jouët You see a creative director, Rodolfo, who is clearly so at ease, so

Chambers
Magazine. Arts Salon Prize. comfortable working with the Minotti family. You can tell, that he feels
he can do his best work, and he is doing his best work. I always say
that as a designer – you are only as good as your client, and the best
client allows you to do what you are best at. Allows you to express
yourself and make the right decisions for the right reasons.
Obviously I’m not part to this, I do not know how their relationship
really works but from the evidence of what you see, it’s a trustworthy
relationship. They are partners, true partners in a creative sense and
The first questioni is your opinion about the identity of Minotti, And that has helped them, because as markets develop, they have grown a business sense.
I mean if you have to describe Minotti to the public. an appreciation and a taste of what Minotti does, rather than Minotti
For me Minotti has always had a very International, very global trying to change and to fit in what they perceive a market might like. The Freeman seating system makes it possible
to create “multitasking” compositions, with a
dynamic air that characterises different moments
in the day and different ways of using the sofa.
space, in which to enjoy the intimacy of family or
entertain friends in an elegant, yet informal setting.
The Freeman seating system is here conveniently
paired with a Creed Wood armchair, Jacob coffee

attitude and approach to design. They make a product, they make Their very solid, consistent and confident approach has resulted
This sofa deservedly takes center-stage in any living table and Aeron accent tables.

What would be the highlight in a story about Minotti?

a collection, and I always feel when you see Minotti’s work, and in them being accepted from one side of the globe to the other. I think it is the clarity, their product message is extremely clear.
The language of relaxed elegance
what they present as a new body of work, it feels like a cohesive They have a classicism, a modernity, and an authority that people trust Wallpaper’s readers are very sophisticated and intelligent, they’re well also pervades the bedroom,
collection. Whether they are doing indoor or outdoor, it’s seamless and which just wins in the end. travelled and they are visually literate so the Minotti product speaks
a charming ambience conveying a feeling
of warm welcome and snug intimacy.
and it works very cohesively. to them. I think there is a confidence and authority and of course great

“They make a product,

So you feel you are in a universe of one particular vision, whether quality. Producing something that is elegant, timeless yet modern.
that be the creative director or the family, they have a vision and they It is fashionable but it’s not chasing fashion. You feel you are buying into
stick to their guns and they don’t compromise. a classical modernism and I think that is wonderful.

they make a collection,

They don’t pander to different people’s tastes, they do what they
think is right and stick to that and it is clearly proving successful.
I think it’s a real model for any walk of life or any profession,
particularly in design. Be true to your convinctions, do it well and
success will follow. We always feel that when we come here.
The collection feels fresh but there’s also a classicism to it.
and I always feel
when you see
The enveloping headboard of the Creed Bed by accent tables in different shapes and
is enhanced with constructive details that reveal heights: Ritter with wooden finish and Jacob

It’s modern but very, very classic.

an aesthetic language lush with fine-tailoring with glass top.
content and that imbues classic shapes Next to the Freeman “Tailor” bench there are
with a contemporary edge. two Aeron accent tables and the a Calder Console
The traditional nightstand is here replaced table completes the ambience.

They know what they are doing, they do it well and they make it
better every year. And that’s an amazing achievement.

Minotti’s work,
A sophisticated setting communicating
a seamless style and a refined elegance,
that reveals an intimate connection between
indoors and outdoors.

and what they present

How can they combine a strong international attitude with a strong
Italian identity?
I think their Italian identity is key and what they’ve done again is

as a new body
extremely intelligent and correct. They have never panded to the
changing winds of taste or of different markets, they do what they
feel it is right. They have waited for different markets to develop a

of work, it feels like

taste that is sympathetic to theirs. The anniversary issue also
I think some other brands have made the mistake of chasing included a ten-page unit featuring
different markets, trying to do something that might be right for the very best from the Minotti 2016

a cohesive collection.”
China or might be right for South America, Russia, Africa, Collection, coordinated by Rodolfo Through the Outdoor 2016 Collection,
the sophisticated elegance and unrivalled
comfort that distinguishes the interior design
carefully selected to resist wear and weather.
The Indiana sectional sofa and Virginia armchair
both place the material at the heart of the
BY EDC
77 MARGARET STREET
LONDON W1W 8SY
T. +44 020 73233233

but Minotti have always had a global outlook, an international attitude,

products are expanded to include the outdoors project – the versatile and luxurious iroko wood – SALES@MINOTTI.CO.UK

Dordoni and first launched at

- garden, patio or veranda - thanks to an skilfully shaped in enlightened balance between
impassioned quest for the right materials, classicism and modernity. CUSTOMISED INTERIOR DESIGN SERVICE CREATE YOUR OWN DESIGN EXPERIENCE AT MINOTTI.COM

a global philosophy from the very beginning. Salone del Mobile in Milan last April.

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RESIDENTIAL PROJECT

Lehéritage véritable

de l’esprit
français A 19th century building,
located in Lyon’s city
of the river below. The
brimming with charm and history,
-center, enjoys a splendid view
renovation project by interior designer
Ned Rekic, of Minotti Lyon, was focused on making this home
more open and contemporary while respecting the building’s bones
and inherent charm.
The rich, classically-styled paneling, marble fireplace and gorgeous
wood floors needed to be highlighted through the choice of furnishings
that would express a style beyond the confines of time and fashion.
The large, sun-lit living room was furnished with a Hamilton Islands
composition, upholstered in a light-colored fabric, with contrasting
cushions and paired with a Coley-Soft armchair and footstool covered
in a decorative fabric with graphic design.
In the adjoining room, a Pasmore armchair and ottoman and a
Joy Jut-Out coffee table create an attractively inviting reading area.

Project: residential
Year: 2015
Location: Lyon
Interior Design by: Ned Rekic, Minotti Lyon
Photography by: Minotti Lyon

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RESIDENTIAL PROJECT
LE VERITABLE HERITAGE DE L’ESPRIT FRANCAIS

“A unique blend
mixing
the historical
with the
contemporary.”

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RESIDENTIAL PROJECTS
LE VERITABLE HERITAGE DE L’ESPRIT FRANCAIS

THE CLASSICAL STYLE PANELLED LIVING ROOM IS

OUTFITTED WITH A LARGE CORNER COMPOSITION
OF THE HAMILTON ISLANDS SEATING SYSTEM,
COVERED IN AN ECRU FABRIC WITH CONTRASTING
CUSHIONS TO MATCH THE UPHOLSTERY OF THE
COLEY-SOFT ARMCHAIR AND OTTOMAN.

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LIFESCAPE PROJECT

Project: residential
Location: Rio de Janeiro
Year: 2011

Taming
Architectural Project by: Bernardes + Jacobsen Arquitetura
Interior Design: Bernardes + Jacobsen Arquitetura
Photos by: Leonardo Finotti

Brasil
the wild side in

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LIFESCAPE PROJECT
TAMING THE WILD SIDE IN BRASIL

THE PATIO SURROUNDING THE VILLA DISPLAYS

TWO ALISON IROKO SOFAS. IROKO IS A KIND OF
WOOD WHICH IS NATURALLY WATER RESISTANT
AND THEREFORE PARTICULARLY SUITABLE FOR
OUTDOOR USE.

“Far from the

madding crowd,
finally enjoying rest
in a secluded refuge
amidst the forest.”

A refuge from the chaotic pace of life in Rio de Janeiro, nestled in the
hills of Petropolis, where the owners spend most of their time with
friends and family.
The Bernardes + Jacobsen Arquitectura practice signed an architectural
project that is absolutely and harmoniously one with the landscape.
The building develops horizontally, with volumes dedicated to different
functions, and blends in perfectly with the rolling hills and uncontaminated
natural wilderness.
Wood is the main construction material for many of the structural parts
and has been used along with concrete and stone.
The spacious portico features several Alison Iroko seating elements
with precious solid Iroko wood frame.

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LIFESCAPE PROJECT

A villa
Landscape
opening onto the

Project: residential Architectural Project by: Chad Oppenheim

Location: Miami, Florida, USA Interior Design Project by: Minotti Studio and Minotti Miami by DDC
Year: 2015 Photos by: Kris Tamburello, courtesy Wallpaper*

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LIFESCAPE PROJECT
A VILLA OPENING ONTO THE LANDSCAPE

When Shlomi Alexander and son Oren purchased a piece of land in

Bal Harbour, a fast-growing area north of Miami, they were strongly
committed to building a home that would take full advantage of the
beauty of the location.

The building’s design was entrusted to Chad Oppenheim, who decided

to translate it into a concept that blends indoor and outdoor spaces.
The structure has a modern feel, mixed with echoes of Japanese
minimalist architecture, creating a sophisticated whole that fits
seamlessly within the luxuriant tropical greenery.

Oppenheim makes ample use of premium materials like American oak,

used for the floors, paneling, ceilings and cabinets, travertine for the
exterior paving and the pool, and glass for the vast sliding windows,
designed to serve as picture frames for the naturally scenic landscape.

The interior design project, by Minotti Studio in partnership with

Minotti Miami by DDC, utilizes many pieces chosen from the company’s
vast collection.

The refined elegance that distinguishes the interiors can also

be found in the choices for outdoor furnishings, where armchairs
and chaises longue from the Rivera series are matched with
the Sullivan Outdoor, Cesar Outdoor, Warren Outdoor and Bellagio
Outdoor accent tables.

THE AREA CLOSE TO THE SWIMMING POOL

IS OUTFITTED WITH SEVERAL ITEMS FROM THE
RIVERA COLLECTION, NAMELY FROM LEFT TO
RIGHT: TWO RIVERA ARMCHAIRS, RIVERA DINING
CHAIRS, AGAIN RIVERA ARMCHAIRS PAIRED
WITH THE CESAR AND BELLAGIO OCCASIONAL
TABLES, TWO RIVERA DAYBEDS AND A SUPER
COMFORTABLE RIVERA LOVESEAT.

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OUTDOOR PROJECTS
A VILLA OPENING ONTO THE LANDSCAPE

“An intimate oasis amid

the lush garden,
where to relax peacefully.”

AN ELEGANT CORNER OF THE GARDEN

DISPLAYING TWO RIVERA ARMCHAIRS PAIRED
WITH THE SULLIVAN OUTDOOR COFFEE TABLE.

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YACHTING PROJECT

Experiencing
the value of

sea
craftsmanship
on the
Project: yachting
Location: Viareggio, Lucca, ITALY
Year: 2015
Architectural Project by: Sanlorenzo
Interior Design Project by: Sanlorenzo
Photos by: Maurizio Baldi Photographer

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YACHTING PROJECT
EXPERIENCING THE VALUE OF CRAFTMANSHIP ON THE SEA

A SPACIOUS AND COMFORTABLE ENVIRONMENT

DISPLAYING TWO DONOVAN SOFAS COVERED
IN ECRU FABRIC, A LEATHER COVERED SMITH
LOUNGER, COMPLEMENTED BY SEVERAL DAVIS
OTTOMANS AND THE PERRY COFFEE TABLE.

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YACHTING PROJECT
EXPERIENCING THE VALUE OF CRAFTMANSHIP ON THE SEA

“This yacht features a really

luxurious and comfortable
living area.”

The Explorer 460 Moka, a 42-meter yacht, was commissioned to

the Sanlorenzo yacht builder by an important businessman in
the United States.
The interior design project for this elegant yacht ticked all the client’s
requests to have spaces that would marry comfort with elegance.
The finest wood finishes, such as mahogany, American oak wood
and teak, and a palette of warm beiges decorate the living area where
the standout pieces are the Donovan and Smith seating systems,
Davis ottoman and Perry coffee tables with their glossy, lacquered tops.
For the area adjacent to the dining table a Powell sofa, also upholstered
in ecru fabric, was chosen and was teamed with Perry coffee tables.
An Aston Cord “Outdoor” armchair completes the bedroom furniture.

A WIDE ARRANGEMENT OF THE LEONARD

SEATING SYSTEM, COVERED IN AN ELEGANT
ECRU FABRIC AND PAIRED WITH THE PERRY
COFFEE TABLE.
THE BEDROOM IS COMPLEMENTED BY THE
ASTON CORD OUTDOOR ARMCHAIR.

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PEOPLE
INTERVIEW WITH GREG NATALE

INTERVIEW What makes Minotti a reliable partner for you for your interior
design project?
I have always been a fan of the Minotti aesthetic, both personally
(I have a Minotti sofa at home, which I treasure) and professionally.
When it comes to using it in my interior design projects, I would say
that Minotti’s attention to detail, its careful crafting and consistent
excellence of production and range of designs are all factors that
I value highly in my own work. It seems a natural connection for me
to incorporate Minotti’s creations in my projects.

What’s your personal interpretation of the Minotti brand?

To me, Minotti is a brand that delivers livable luxury for modern
spaces, where beautifully crafted pieces showcase function as well as
form, and where contemporary and classic lines work side by side
in creations that are both memorable and workable.

What is your opinion concerning the variety and width of the collection?
I am constantly impressed by the vast selection of options that
Minotti offers, in terms of product, shape, finish and palette.
The brand’s range of different lines, tones and textures are tailored

Greg
to suit all spaces and all tastes.
For someone whose business is tailoring spaces to suit people’s varying
needs, this appeals to me especially – as an interior designer, I love
how different Minotti pieces can work together to deliver balance and Sydney, Natural Bay House. harbour, was furnished with a
contrast, drama and subtlety, light and shade in a space. Greg Natale signed this brilliant curved composition of the Dubuffet

Natale
interior design project. seating system.
This apartment is imbued with White leather covered Flynt stools
How about the finishings of the furnishings and the fabric and leather an atmosphere of modern and surround the kitchen table, while
option that are available in the Minotti collection? relaxed elegance. The spacious, for the master bedroom the choice
I consider it one of Minotti’s strengths that it offers such a broad sunlight-filled living room, which fell on a glossy white Harvey
range of finishes and fabrics, and that these are sumptuous as enjoys a stunning view of Sydney chest-of-drawers.
well as functional, sleek as well as seductive.
The options deliver a luxe modern look that remains timeless
For as long as he can remember, featured in numerous local and in its appeal.
Greg Natale has been passionate international publications, and many
about interior design. awards to his name, including Belle
His love of bold colours and Coco Republic Interior Designer of Minotti is definitely a brand with a strong italian identity.
patterns, and his powerful use the Year in 2011 and 2014. In 2015 How do you find they can combine their DNA with a more globale attitude?
of layering to create tailored, he was named as one of The World’s I think that on top of its Italian identity, Minotti speaks the language
sophisticated spaces, have come Top 15 Designers by Architectural of modernity, which has global resonance.
to define Greg’s unique style. Digest Mexico and in 2016 at High The brand combines innovative vision with excellence in design and
Greg studied interior design Point Market in North Carolina was quality manufacturing – these qualities speak to everyone.
at the Design Centre Enmore awarded 2016 Luxury International And the fact that Minotti continues to evolve after more than 50 years
in Sydney, visual arts at Sydney Designer of the Year. in the industry gives it a relevance beyond regionality.
College of the Arts and Greg has extended his vision into The lines of the furniture and range of finishes that span the worlds
architecture at Sydney’s University other design disciplines through of contemporary and classic design, plus the continual commitment
of Technology. successful collaborations with several to luxury and livability give Minotti its world-class prominence.
In 2001 he started Greg Natale notable brands. He has created rug
Design and has never had time and carpet collections with Designer
to look back. Rugs, wallpaper ranges for Porter’s
Greg’s first project in his own Paints, three furniture lines - one
name was the design of his with Worlds Away USA, tiles and
sister’s one-bedroom apartment, marble mosaic collections for
which he decorated with Teranova as well as a very
wall-to-wall custom-coloured successful range of cushions and
Florence Broadhurst wallpaper, soft homewares with One Duck Two.
layered with matching artwork It is that passion for interior design
and linen. that led Greg to write his first book,
The project was published in The Tailored Interior. First published
Australia’s Belle magazine in in Australia in 2014 the book was
2002 and the UK’s Wallpaper* reprinted in 2015 and went on to
magazine. Not only did the receive a UK and US release with
project win Greg his first award, Architectural Digest US naming
the 2002 Belle Wild Card award, the book one of the Top 20 books of
a category created for him, it 2015. The Tailored Interior showcases
brought his work to the public’s some of the incredible spaces Greg
attention. Since then, Greg’s has created and shares the approach
business has gone from stren- that has made him one of Australia’s
gth to strength, with designs brightest stars of interior design.

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THE MAGAZINE /02 JANUARY 2017

PEOPLE
INTERVIEW TO GREG NATALE

“Minotti is
This house located in Melbourne paired with Nay side tables.
conveys a feeling of sophisticated The living area also displays a
and timeless refinement. Dubuffet sofa covered in a

a brand that
sumptuous purple velvet.
The living area is outfitted with a The master bedroom features
wide and comfortable composition Quinn armchairs covered in a

delivers livable
of the Powell seating system, gorgeous blue velvet.

luxury for
modern spaces,
where
beautifully
crafted pieces
showcase function as well
as form, and where
contemporary and classic
lines work side by side in
creations that are both
memorable and workable.”

What is your point of depart when you are working at a brand new
interior design project?
My first step is always to find the starting point for a design – the key
factor that can help determine the direction a design will take.
This could be a favourite possession, such as an artwork or a piece
of furniture around which the owners want to build a room or a look.
The starting point could also come from the architecture of the house,
such as the angles of its roof, the materials featured in its exterior,
or the era in which it was built. Sometimes, the starting point might
just be a mood or a feel the clients are after, and it is for me to identify
that and realise it in design form.

What are for you the most relevant aspects when you are working
at a new project?
For me, the most important process when working on any project
is layering. This is the step-by-step process to building up an interior
design that focuses on including all the main elements – walls and
windows, ceilings and floors, furniture, soft furnishings, art and
accessories – that make up a complete, warm and welcoming space.
I believe that layering is essential no matter whether your house
is minimalist or maximalist in style – what changes are the scale,
size and finish of your pieces, not necessarily the amount.

Which are your favourite materials and your favourite palette of colours?
I could provide a list of favourite materials that would extend far beyond
this article, but I particularly love marble, stone, leather, linen and
timber, for their rich textural appeal and the tactile pleasure they offer.
Monochromes are my favourite palette because of their timeless appeal,
versatility and the striking effect they have in a space. I like to add pops
of vivid blue or pink to monochromes for contrast.

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THE PHILOSOPHY

“God is in the details” is a popular

quote attributed to Mies van der
Rohe. Although the exact origin
of this phrase is unknown, it tells
an universal truth: details matter
and whatever one is doing,
it should be done thoroughly
and with the utmost attention
to detail.
It is a saying that definitely

Art
applies to Minotti, particularly to
the unswerving commitment of
the company towards attaining
excellence.
What makes Minotti’s products
truly unique is the particular
combination of advanced
technology and traditional
craftsmanship. If on one hand
Minotti exploits all the industrial

The
opportunities that allow the
company to achieve a superior
quality standard, on the other
hand it is the ability of the
company’s highly skilled employees
that through exquisite finishing
details make of each product a
veritable customized item.

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of details 99
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THE PHILOSOPHY
THE ART OF DETAILS

The unvaluable experience of highly skilled employees guarantees

the utmost precision of the most technological mechanical cutting
machines. The manufacturing process blends seamlessly cutting-edge
technology and the know-how of human hands that lend sensitivity
to industrial precision, in an ideal striving for excellence. 100%

“...details matter
and whatever one
is doing, it should be
done thoroughly
and with the utmost
attention to detail.”
Most products feature elegant stitching which shows the brand’s
“couture” calling, in other words, the ability to impart the timeless
elegance that is associated with Minotti’s style and which only the
sensitivity and mastery of expert upholsterers can offer.

The manufacturing process of the Winston armchair proves Minotti’s

ability to create products that combine cutting-edge technologies while
drawing upon its expertise in classic upholstering craftsmanship.

The execution of the capitonné tufting is done entirely by hands.

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The Reeves,
Leslie and The following pages feature

Aston series.
a selection of products which
were designed to be seamlessly
integrated into both residential
and hospitality settings,
like lounge areas, waiting rooms,
corporate offices and boutiques.

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The Reeves
The Reeves family comprises many chairs, each of which was specifically
conceived and designed for a particular setting, in terms of both
use and style.

collection
The carefully-studied lines and proportions of the elements in the
Reeves series allow these products to be used to furnish residential
and hospitality environments alike, such as receptions areas,
waiting rooms, corporate offices and boutiques.

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“A chair which combines ergonomics

and elegance in a brilliant marriage
of technology and woodworking tradition.”

Reeves “Dining” leverages

the qualities of its namesake
armchair in the design of a little
armchair that combines comfort
and well-balanced proportions.
The enveloping backrest has
a heat-molded structural
polyurethane outer shell
combined with a high-density
flexible molded polyurethane layer.
The long, slender legs
are made of solid Sucupira
with stained Mink finish or
solid ash with open pore Moka
lacquered finish.

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Leslie
collection

Leslie is a collection of inviting armchairs that offer a feeling of different structure. The sofa rests on a solid Moka open pore
intimacy and protection while outwardly expressing a formal elegance, lacquered base and Pewter-color cast aluminium feet.
thanks to their perfect proportions. The backrest has an inviting enveloping shape with a metal frame
encased in polyurethane foam and made very confortable thanks
An internal foam shell is fitted inside the heat-molded structural to the heat-sensitive variable-density memory foam insert.
polyurethane foam outer shell that is upholstered entirely in leather. The Leslie sofa only allows an all-over material effect, i.e. is
The armchair rests on an elegant solid ash base with open pore available either totally covered in fabric or in leather.
Moka lacquered finish and elegant Pewter-color cast aluminum feet.
Distinctive features of the Leslie armchair are its precise proportions The leslie “dining” chairs echo the same soft, shapes and balanced
and tailored construction that is evident in the utter perfection proportions as the leslie armchair. Leslie “dining” features an
of the leather upholstery that covers the outer and inner shells. enveloping seat back crafted from a cold-formed foam shell covered
in soft padding. Its expertly-crafted tailoring ensures the upholstery
The Leslie armchair is extremely customizable. For an elegant all-over fits like a glove.
material effect, the outer and inner shells can both be upholstered in The leslie “dining” chairs can be covered entirely in fabric or
leather or a striking contrast can be created by mixing the leather- leather, or with the seat back in fabric and the seat in leather for a
upholstered outer shell with an inner shell in one of the fabrics from the tastefully-orchestrated contrast between the two materials.
exclusive Minotti collection. The leslie “dining” chair comes in three versions: with base in
painted pewter-color steel wire, or with painted pewter color, cast
The Leslie two-seater displays the same graceful proportions aluminum legs, or in a swivel base version that also rests on painted
and timeless elegance as the namesake armchairs, but has a pewter-color cast aluminum legs.

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“A cosy atmosphere
that immediately
charms the g uest
with an authentic
aura of home.”

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Aston
collection
Aston is a family of individual pieces, including a sofa, a daybed,
armchairs, poufs, chairs and stools custom-designed to furnish
homes and hospitality environments with style and elegance.

Inspiration for the sofa, the armchair, the pouf and the Aston daybed
is unabashedly retro; what they have in common is eloquent lines,
a more conservative scale and the kind of painstaking construction
that expresses time-tested craftsmanship.
The sofa features an enveloping back that is echoed in the lines of
the armrest; it is raised off the floor on pewter color cast aluminum
feet that underscore its fine design qualities.
The Aston armchair, featuring soft padding in the seat cushion and
the seat back, extends a comfortable welcome and is available with
or without arms.

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Aston is a chair that envelopes you, inviting you in, to experience its The aston “Stool”, with its soft, inviting cushioned seat, is available in
innate elegance and comfort. The soft padded frame rests on tapered two heights: 67 cm and 80 cm. The tapered wood legs are made of solid
solid ash legs with open pore Tobacco stain or open pore lacquer ash and are finished in open pore tobacco stain or open pore moka lac-
Moka finish. quer, with footrests in pewter color steel.
The Aston chair is available in two heights: Aston Lounge H. 74 CM
is an ideal companion to the Kirk consoles and the Bellagio table in its
new H. 64 CM size; while Aston Dining H. 81 CM can be paired with all
the tables in the collection.

The Aston “Cord” Indoor armchair

offers a different take on the same
theme through the use of different
materials.
The painted metal frame is
finished in pewter color and the
seat back is in a special braided
7mm diameter polypropylene cord,
available in two color variations:
light grey and dark brown.
The Aston “Cord” Indoor armchair
is available with and without arms,
ready to lend its fresh, informal
personality to the creation of
interior design projects where the
interaction moves freely between
indoors and outdoors.

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REEVES COLLECTION | RODOLFO DORDONI DESIGN

INTERIOR DESIGN SERVICE AVAILABLE THROUGH MINOTTI AUTHORISED DEALERS

WWW.MINOTTI.COM
THE MAGAZINE /02 JANUARY 2017

NETWORK

The

31
flagship
stores
network
Minotti’s sales network covers 63 countries around the world and
currently includes 31 monobrand stores. The driving force behind this
MINOTTI MANILA
by Living Innovations
GF Units 106 and 107
Fort Victoria 5th av.,
Corner 23rd street, Fort Bonifacio,
Global City, Taguig Metro Manila
ph.: +632 830 2230 / +632 734 3243
email: info@livinginnovations.ph
The flagship store Minotti Manila by
Living Innovations relocated to a new
prestigious space in the area of Taguig.
The interior design project for this 300
Manila
square metres showroom was curated by Minotti Studio.
Polished concrete floors, tobacco stained wood panels and warm
grey walls create the perfect setting for the display of the company’s
rapid expansion lies in the uniqueness of the Minotti brand, with its perfect
wide collection.

Bari
balance between innovation and tradition, luxury and under-statement,
The Minotti Bari monobrand store recently relocated Currently on display the most representative novelties from the
style and comfort.
to a new, trendy address. The new location is in a 2016 Collection such as the new Freeman seating system as well as
The monobrand showrooms are showcases that comprehensively and
historic building in via Filippo Corridoni, close to a selection of items from the outdoor collection.
clearly convey the language of the brand, communicating the variety
and opulence of the collection in architecturally refined settings where the city’s old town center and formerly occupied by
everything works together to create a truly authentic brand experience. a well-established furniture store, known for its classic style.
The materials used for the staging – concrete for the floors and warm wood The 500+ sq. m. showroom area opens up over three floors, with the top
paneling for the walls – along with the thoughtful selection of objects and floor dedicated to offices and design activities. MINOTTI BARI
Interior decor of the Minotti Bari showroom – curated by Minotti Studio – via Filippo Corridoni, 21
lighting elements, contribute to the crafting of superior quality exhibit
70122 Bari
spaces. The network of monobrand stores is constantly growing; future interprets the stylish elegance inherent to the brand in a space defined by ph.: +39 080 5542 916
openings are scheduled all over the world. sophisticated choices in both wall coverings and furnishings. email: commerciale@minottibari.it

Munich New York

In July 2016 Minotti launched interior design project that skillfully employs the materials, shapes and Minotti New York by DDC is conveniently located in Midtown,
Minotti München by Egetemeier colors that set the brand apart. Manhattan’s heartbeat, with a broad expanse of windows along
Wohnkultur, its second flagship Grey concrete floors, dark wood paneling alternating with marble-clad the street front.
store in Germany after the Berlin walls and soft, grey linen curtains set a lively tone for this sophisticated, The flagship store architectural project was designed by Studio
store, which opened in 2012. Interior design for the one-story space, exclusive space that perfectly frames the 2016 Collection, epitomized Dordoni Architetti to create the perfect setting to display the
which extends over a surface area of 300 sq. meters, with a broad by the Freeman seating system, the Reeves chairs and many comple- MINOTTI MÜNCHEN MINOTTI NEW YORK company’s wide collection.
expanse of windows along the street front, was curated by Minotti mentary pieces. With the opening of the Minotti München by Egetemeier by Egetemeier Wohnkultur by DDC Currently on display the highly versatile Freeman seating
Studio. Relying on the invaluable experience gained in many years of flagship store, the Italian enterprise strengthens its leadership profile Oskar Von Miller Ring, 1 134 Madison Ave system paired with Reeves armchairs, Jacob and Aeron coffee
80333 München New York City, NY 10016
partnership with architect Rodolfo Dordoni, the Minotti Studio team, in a highly-receptive market that has consistently shown its appreciation ph.: +49 89552732510 ph.: +1 212 685 0095 tables, to name but a few of the most outstanding novelties from
under the supervision of architect Roberto Minotti, crafted an for the timeless style and quality of the Minotti line of products. email: minotti@egetemeier.de email: info@minottiny.com the 2016 Collection.

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NETWORK

Wien Beirut
The Minotti and Spaetauf families have recently Located in the Ivory Building in the Achrafieh The Minotti Beirut monobrand store by M-group is definitly a trusted
celebrated the 10th Anniversary of the flagship district, Minotti Beirut is a large, modern name for the Lebanese market, which is especially receptive to
store Minotti Wien. exhibition space that occupies 700 sq m of contemporary Made in Italy design.
The occasion called for a complete renovation of surface area on two floors, connected by a
MINOTTI BEIRUT
the store’s display area, based on a concept by Minotti Studio. spectacular staircase. Concrete floors and carved wood paneling create by M-Group Sal
Among the new designs on display it is worth mentioning Freeman, the ideal setting for the presentation of the Minotti collections. Achrafieh, Akkawi Street
MINOTTI WIEN Ivory Building, Beirut
by Spätauf Möbel an especially innovative and versatile seating system that makes it An exterior space of approx. 150 sq m is dedicated to the presentation
ph.: +961 1 333767
Design & Handwerk Gmbh possible to create dynamic compositions that invite pairings with of the outdoor collection. email: info@mgroupme.com
Parkring 20 many different complimentary pieces – like the Reeves armchairs
1010 Wien
ph.: + 43 1 513 4260 and the Jacob, Aeron and Brisley coffee tables – to create a new concept
email: info@minotti-wien.at of interior design that conveys a fluid style and relaxed elegance.

Tokyo
The two monobrand stores in Tokyo were Smoked glass walls separate the exhibit space from the work areas, designed
radically renovated under the design direction to welcome customers and show off the extensive range of available
of Minotti Studio, in cooperation with Sukeno, materials and the exclusive fabric and leather collections, conveniently and
with a two-fold aim. neatly displayed in the new “Johns materials displayer”.
Minotti Court by Sukeno unfolds over a total area of approx. 400 sq. m, Minotti Tri-Angle is the company’s second monobrand store in Tokyo, created,
that also includes an interior garden display of the outdoor collection. once again in collaboration with Sukeno. It is a “boutique” space that occupies
The materials employed – light grey lacquered wood floors and walls two floors. Brand identity is also clearly defined in this location, thanks
painted in a warm shade of the same color, alternate with mellow to the choice of materials, similar to those employed at Minotti Court, which
wood paneling – create the perfect atmosphere for presentation makes the Minotti style immediately identifiable and creates the ideal setting
of the new collection. for presentation of the product.

MINOTTI TOKYO / COURT

by Sukeno
B1F, 5-4-19, Minami-Aoyama,
Minato-ku, Tokyo, 107-0062
ph.: +81 3 5778 0232
email: info@minotti.jp

MINOTTI TOKYO / TRI-ANGLE

by Sukeno
6-10-18 Minami-Aoyama,
Minato-ku, Tokyo, 107-0062
ph.: +81 3 5778 0230
email: info@minotti.jp

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COMMUNICATION

The new www.minotti.com website will soon go online: an innovative

concept that is designed to be an open window on the Minotti world,
with regularly updated contents to provide on-going exchange of
information between the company and its customers, designers,
the design community and the general public.

The new website makes searches easy and simple, guiding the visitor
on a discovery tour of the brand.
The graphic layout has been given a complete makeover and access to
the contents has been made easier and faster.

The “Products” section goes into the specifics

of each model in detail: an interactive
“... an innovative concept
that is designed to be
photogallery with a strong inspirational impact
that also has a section with furnishing
suggestions and is followed by a number
of pictures presenting the products in recent
interior design projects. an open window on the
The reserved sections are designed for use
by dealers, architects and designers, which
they can access using their personal access
Minotti world...”
keys to download 2D/3D files for their designs
as well as information on the fabric collection and all available finishes,

New
which can be found in the detailed “The World of Materials” section.
The new website is not just a must-have work tool for the company’s
partners but also an invaluable channel of information for anyone
who wants to be permanently “tuned in” to the brand.

www.minotti.com

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THE MAGAZINE /02 JANUARY 2017

COMMUNICATION
NEW WEBSITE MINOTTI.COM

One of the most interesting sections is “Projects”, with the latest

selection of some of the most interesting projects developed worldwide
and showcasing the products in a wide variety of settings: residential,
hospitality, corporate and yachting.

The “News & Media” section is where you can find the latest photos
and videos on events, exhibitions, new showroom openings, as well
as updates on products, new finishes or new catalogs.
The “Sales Network” has been completely revamped to make it
easier to find the closest retail outlet.

YANG SEATING SYSTEM | RODOLFO DORDONI DESIGN

124
INTERIOR DESIGN SERVICE AVAILABLE THROUGH MINOTTI AUTHORISED DEALERS
WWW.MINOTTI.COM
THE MAGAZINE /02 JANUARY 2017

Our
THE BRAND

The unparalleled Minotti lifestyle

also comes across in its
production of a collection of
objects for the home and for
personal use, which includes

world
silk scarves and pocket squares,
leather items, trays and
limited edition coffee tables
with special finishes.
Objects made from the finest
leather, featuring sophisticated
textures, carefully finished,
that consumers with a refined
aesthetic taste for other-
than-mainstream products
can purchase from authorized
retailers.

POCKET SQUARE WITH “PAMM” MOTIF LEATHER DOCUMENT HOLDER WITH “CAMBRÉ” MOTIF, SADDLE-HIDE TRAYS.
AND TEXTURED LEATHER TOILET BAG. NOTEPAD AND LEATHER MOUSE PAD.

SMALL LEATHER ITEMS – CREDIT CARD HOLDER, KEY HOLDER, CESAR COFFEE TABLES WITH GOLD FINISH, LIMITED EDITION. TRAVEL BAG IN TEXTURED LEATHER.
WALLET – IN CROCODILE PRINT LEATHER AND TEXTURED LEATHER.

IPAD HOLDER, DOCUMENT HOLDER, TOILET BAG AND SHOULDER BAG IN TEXTURED LEATHER. SCARVES WITH “PAMM”, “CHEVRON” AND “LACMA” MOTIFS.

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ART DIRECTION: / MINOTTI SPA VIA INDIPENDENZA, 152 20821 MEDA (MB) - ITALY T. +39 0362 343499 F. +39 0362 340319 E. INFO@MINOTTI.IT WWW.MINOTTI.COM /
PRINTED: DECEMBER 2016 COPYRIGHT © MINOTTI SPA 2016 ALL RIGHTS RESERVED / MINOTTI S.P.A. RESERVES THE RIGHT TO CHANGE, AT ANY TIME AND WITHOUT
PRIOR WARNING, THE TECHNICAL SPECIFICATION OF ANY PRODUCT ILLUSTRATED IN THIS CATALOGUE. PRINTED COLORS ARE TO BE CONSIDERED AS PURELY INDICATIVE. /
ANY REPRODUCTION, REPRESENTATION OR MODIFICATION, IN FULL OR PARTLY, IS EXPRESSLY PROHIBITED. / FOR FURTHER INFORMATION PLEASE VISIT OUR WEBSITE
WWW.MINOTTI.COM / FOLLOW US ON:
SEYMOUR SEATING SYSTEM | RODOLFO DORDONI DESIGN

INTERIOR DESIGN SERVICE AVAILABLE THROUGH MINOTTI AUTHORISED DEALERS

WWW.MINOTTI.COM