PERFORMANCE FUELING FRAMEWORK
LEARNING OBJECTIVES
 !   Identify goals and outcomes of nutrition that guide the
     nutritional conversation.
 !   Improve sharing of nutrition goals and concepts throughout your
     relationship with a client.
 !   Focus navigation and prioritization of key nutrition goals.
                                                                       2
4 INGREDIENTS TO EVERY GAME PLAN
MINDSET                         NUTRITION                      MOVEMENT                      RECOVERY
Mindset is about dedicating     Nutrition provides the         Movement is essential for     Recovery allows the mind
oneself toward a goal with a    foundational support to fuel   improving performance. It’s   and body to re-energize
full understanding of what it   the mind and body, and         about moving your             and prepare for the next
requires to accomplish.         maximize performance.          body better.                  day’s activity.
                                                                                                                        3
“They say the recipe for Sprite® is
                            LEMON & LIME,
but I tried to make it at home…
                 there’s more to it than that.”
                                      – MITCH HEDBERG
EXOS PERFORMANCE NUTRITION COACHING MODEL
                    “Tell me
        “Learn
                     what I                 Identify   Prescribe
      about me.”
                     need.”
      “Help me
                   “How do I                Focus &
       on my                                            Share
                    do this?”                Coach
      journey.”
                                                                   5
01   IDENTIFY
     !
     !
         Goals
         Concepts
IDENTIFY | GOALS
                   The culture and environment perpetuates adoption of
        ENGAGE     fueling concepts.
                   Fueling philosophy, intent, and actions live beyond
        INSPIRE    short-term goals.
                   Nutritional strategy supports and propels health and
        NOURISH    performance of the body and brain.
                   Resilience created to better handle mental, physical,
       RECOVER     and metabolic stress.
                   Being metabolically prepared for the upcoming task
        PREPARE    at hand.
                                                                           7
IDENTIFY | OUTCOMES
                SURVIVE                               COMPETE                                WIN
 ABLE TO TRAIN/LIVE                     ABLE TO EXCEL                      UNSTOPPABLE
 Efforts made to ensure nutrition        Nutrition efforts are made to       Focused on optimizing nutrition
 is not the cause of injury, illness,   enable higher performance          through personalization
 or deficiency                                                             throughout the entire day
                                        Improved foundational quality of
 (Physical, psychological,              food choices and snacks            Nutrition plays a role to fortify the
 immunological considerations)                                             personal mission
                                        Fueling around training
                                        and competition                    Lifestyle, training goal, and
                                                                           career aspirations
                                        Improved resilience
                                         (mental/physical)
                                                                                                                   8
02   PRESCRIBE AND SHARE
     !
     !
         Goals
         Concepts
SHARE | CONCEPTS
                             EAT CLEAN
                   MINDSET               EAT OFTEN
                     RECOVER         HYDRATE
                                                     10
SHARE | CONCEPTS - EXOS PERFORMANCE FUELING PRINCIPLES
                        Know Yourself
    MAKE IT ABOUT YOU   Design Deliciously
                        Fuel Your Dreams
                                                                                                Rise and Dine
                                                                             AIM TO SUSTAIN     Create an Even Spread
                                                                                                Stay Hydrated
                        Set Your Intention
     EAT WITH PURPOSE   Find Balance
                        Eat Together Often
                                                                                                Try New Things
                                                                                  DEVOUR LIFE   Raise a Glass
                                                                                                Savor Good Times
                        Feed Your Superpowers
      FUEL FOR IMPACT
                        Up Your Color Quotient
                        Maximize Your Efforts
                        Fill the Gaps
                                             © 2014 Athletes’ Performance, Inc.                                         11
MAKE IT ABOUT YOU
                        Eating is personal. It’s not about
                        following a strict set of rules; it’s
                    about tailoring your nutritional game
                         plan to best support your body,
                      goals, and preferences. Food is an
                      experience to be designed by you.
                    Adapt these principles to make them
                       work best for you and all that you
                                          want to achieve.
KNOW YOURSELF
   Understand your goals, habits, and unique physiology to refine your nutritional game plan.
    GOALS
                                                                    MEDICAL HISTORY
    ANTHROPOMETRICS
    SUPPLEMENT                                                           ALLERGIES &
    HISTORY                                                              SENSITIVITIES
    HABITS                                                                    DEFICIENCIES
    TRAINING
    INFORMATION                                                            INJURY HISTORY
                                                                                                13
DESIGN DELICIOUSLY | FUEL YOUR DREAMS
          You’re the top chef when it comes to building meals with the right foods
                               in the right amounts for you.
  MACRONUTRIENT NEEDS          TIMING       PERI-TRAINING NUTRITION            HYDRATION
                                                                                           14
CHECK FOR LEARNING
 !   As a trainer, you have the opportunity to help
     your clients achieve their goals through
     improving their core nutrition behaviors.
 !   Help your clients create an emotional
     connection to their nutritional strategy and help
     them directly correlate it with the achievement
     of their personal goals – not just their weight
     goals.
 !   Make it About You. Each client is an individual
     and needs to be treated as such. When the
     scope of need goes beyond basic nutrition
     behavioral upgrades, be sure to refer out.
                                                         15
EAT WITH PURPOSE
                   What you eat matters. Eating with purpose is
                      about coming to the table and nourishing
                    your mind, body, and spirit. Food is a means
                       to connect and create, and to enable the
                      best version of you. So be intentional with
                     your food choices, and savor every morsel
                            and moment you share with others.
 SET YOUR INTENTION
Hit pause and think about what you’re consuming
with your goals in mind.
                                                  17
FIND BALANCE
                Aim to eat well about 80 percent of the time.
       80
                              Food is about more than nutrients. A
                              balanced perspective to eating will
                              help you stay aware of what you put in
                              your body, and it will also make you
                          .
                              more likely to eat well over the long
               20
                              haul.
                                                                       18
EAT TOGETHER OFTEN
1   Eating together can help you make
    healthier choices.
2   Eating together can help with
    weight control.                             4   Eating together encourages home-
                                                    cooked meals.
3                                               5
    Eating together helps build relationships
                                                    Eating together can lead to trying
    with friends, family, co-workers,
                                                    new, healthy food options.
    and teammates.
                                                                   Hamons et al. (2011); Compañ et al. (2002)
FUEL FOR
IMPACT      Our understanding of quality food is constantly
             evolving with research. When deciding what to
                 eat, keep it simple and natural or minimally
               processed. Choose responsibly sourced food
           that’s tasty and nourishing, like vegetables, fruits,
                      nuts, whole grains, fish, and lean meat.
FEED YOUR SUPERPOWERS
       Fill your plate with foods that help your body fuel, build, protect, and prevent.
                                       PROTECT
                        FUEL                              BUILD
                                       PREVENT
                                                                                           21
FEED YOUR SUPERPOWERS WITH FOODS THAT FUEL
 CARBOHYDRATES = FUEL
    ! Primary fuel for the brain
    ! Fuels high-intensity activities
    ! Goals, intensity, and duration
      of activity affect how much
      is required
 COME BACK TO EARTH
   ! Whole grains
   ! Minimally processed items
   ! At least three grams
     fiber / serving
 “BROWN CLOSE TO THE GROUND”
                                             Pereira et al. (2004); Rimm et al. (1996)
FEED YOUR SUPERPOWERS WITH FOODS THAT BUILD
 PROTEIN = BUILD
    ! Builds muscle tissue
    ! Maintains and supports the immune system
 THE LESS LEGS THE BETTER
    ! Aim to decrease saturated fat
        ! Grilled > Fried
        ! Skinless > Skin
    ! Look for leaner cuts of animal proteins
 RECOMMENDED DAILY INTAKE
    ! 0.5 – 1.0 grams per pound total body weight
                                                                   Paddon-Jones et al. (2008); Wu G. (2016); Witard et al. (2016)
                              © 2014 Athletes’ Performance, Inc.                                                             23
FEED YOUR SUPERPOWERS WITH FOODS THAT PROTECT
 FATS = PROTECT
    ! Contains powerful nutrients and antioxidants for cellular
       repair of joints, organs, skin, and hair
    ! Aids in nutrient absorption (vitamins A, D, E, and K)
    ! Releases energy slowly keeping you satiated, regulating
       blood sugar, and stabilizing energy levels
 EAT FATS THAT GIVE BACK
    !  Omega-3 fatty acids, to boost:
        ! Brain power
        ! Mental clarity
        ! Memory
    ! Unsaturated fats
                                          Simopoulos, A. et al. (2002); Wu, Kalmign, S.V. et al. (2004); Wells, A. et al. (1998)
FEED YOUR SUPERPOWERS WITH FOODS THAT PREVENT
 VEGETABLES & FRUITS = PREVENT
    ! Provide natural vitamins, minerals, and antioxidants
      that contribute to repair of the body
    ! “Support Staff”
    ! Maintains and supports the immune system
 UP YOUR COLOR QUOTIENT
    ! Bright, deep colors
    ! Three or more colors on every plate
    ! Don’t forget about herbs and spices!
                               © 2014 Athletes’ Performance, Inc.   Lancaster, J et al (1997)
                                                                                          25
UP YOUR COLOR QUOTIENT
       RED                 BLUE & PURPLE                   YELLOW                      GREEN                 ORANGE
      FOODS                    FOODS                        FOODS                      FOODS                  FOODS
 Increased heart and       Improved circulation and   Good digestion, optimal     Improved eye health,    Skin and eye health,
   circulatory health,        microcirculation,           brain function,        rejuvenate musculature   increased immunity,
  improved memory,           improved memory,          increased immunity,              and bone,            healthier heart,
healthier urinary tract.       healthier bones.       healthier eyes and skin.       stronger teeth.         reduced risk of
                                                                                                                 cancer.
                                                                                                               Heber, D. (2002).   26
MAXIMIZE YOUR EFFORTS
           Eat and drink the right things before, during, and after your workout.
    THINK IN 3’s
       ! Timing:
           ! Pre / During / Post
       ! Composition:
           ! Carbohydrates / Proteins / Fluids
    DON’T WASTE YOUR WORKOUT
      ! Open window for nutrient delivery to muscles / cells
      ! Timing is key!
    SUCCESS DEPENDS ON SLEEP
                                                                 Pramukova, B. et al. (2011); Thomas, D. et al (2016)
                                                                                                                    27
PRE ACTIVITY NUTRITION
HEADLINE; ALL CAPS; AKTIV; BOLD; 12PT
Body; Aktiv Light; Regular; 12pt
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed varius consequat eros at lobortis. Aliquam eu ante sit amet
neque pharetra pharetra. Curabitur eu scelerisque velit. Mauris sapien ante, fermentum non luctus vitae, consectetur id
neque. Morbi dolor justo, venenatis non diam sed, malesuada eleifend sem. In hac habitasse platea dictumst. Sed id semper
  PRE-ACTIVITY NUTRITION
lorem, congue malesuada libero. Morbi bibendum ligula vitae vestibulum ullamcorper.
 !     “Top off your tank”
 !     15-30 grams carbohydrate
 !     15-30 minutes prior to activity
                                                                                         Pramukova, B. et al. (2011); Thomas, D. et al (2016)
DURING ACTIVITY NUTRITION
 DURING ACTIVITY NUTRITION
 ! “Maintain”
    ! Fluids (water)
    ! Electrolytes
    ! Fuel stores
 ! Four to six gulps every 10-15 minutes
                                           Pramukova, B. et al. (2011); Thomas, D. et al (2016)
                                                                                             29
POST-ACTIVITY NUTRITION
  1
        REFUEL WITH CARBS
        The more intense the training, the more carbohydrates you need.
  2
        REBUILD WITH PROTEIN
        Body weight determines protein needs post-workout.
  3
        REHYDRATE WITH FLUID
        Drink 20-24 ounces of fluid for each pound lost during training.
        POTENTIAL
        RECOVERY
                    0   15       30             60   90          120
                                      MINUTES               Pramukova, B. et al. (2011); Thomas, D. et al (2016)
                                                                                                             30
HOW MUCH PROTEIN AND CARBS?
                              Carbohydrate         Protein
                                2-3 : 1
                              0.6-1.2g/kg LBM   0.3-0.4g/kg LBM
                                                             Moore et al. (2009)
                                                                            31
FILL THE GAPS
   It can be tough to get all your nutrients from food alone. If you fall short, supplement wisely.
                                           PROTECT
                             FUEL                             BUILD
                                           PREVENT
                                                                                                      32
SIX REASONS YOU MAY NEED TO FILL THE GAPS
          MEDICAL                              DIGESTIVE
         DIAGNOSIS                              ISSUES
     SPECIFIC STRENGTH                         INCREASED
      & POWER GOALS                              STRESS
         INCREASED                          KNOWN NUTRITION
      PHYSICAL ACTIVITY                        DEFICIENCY
                                                              33
FILL THE GAPS | SUPPLEMENT WISELY
               1                                   2                  3
      FOUNDATION                              BOOST            RESTORE
          (HEALTH)                        (PERFORMANCE)        (RECOVERY)
       Multi-Vitamin                                            Protein
                                                Hydration       (Whey/Vegan)
                                                (Catalyte)
       Fish Oil                                                 Leucine
                                                                (Aminos)
                                                Creatine
       Vitamin D                                                Glutamine
                                                Carbohydrate
                                                (Carb Fuel)
       Probiotics                                               Curcumin
        www.exosfuel.com | www.nutrition.exosfuel.com          Thomas, D. et al (2016)   34
    CHECK FOR LEARNING
!     Eat with Purpose. Helping your clients make intentional
      food choices and become more aware of their fueling
      environment can have a direct impact on their goals.
!     Fuel for Impact. Guide your clients to great food
      choices by educating them on how to feed their
      superpowers, up their color quotient, and maximize
      their efforts.
!     Fuel for Impact. Help your clients get the most out of
      their training with the right pre-, during, and post-
      nutrition. The right blend of nutrients in the post-
      workout period will optimize adaptation.
!     Fuel for Impact. Help your clients become aware of
      situations that may impact their nutrient status.
      Encourage them to learn more about their body. If they
      have a need / choose to fill their gaps, make sure they
      choose a high-quality supplement.
                                                                35
AIM TO SUSTAIN
Staying hydrated and eating early and as often as you need
helps to sustain energy, lower stress, and boost metabolism.
No matter your schedule, kick-start your day with an energizing meal.
Continue eating small meals or snacks and hydrating throughout the day
to keep your energy up, your focus sharp, and your mood stable.
RISE AND DINE
                                              Eat your first meal within 30-60 minutes of waking up.
                                                            “BREAK – THE – FAST”
                                                               ! Sets the tone for the rest of your day
                                                               ! Fuels your brain and body
                                                               ! Jumpstarts your metabolism
                                                            FUEL | BUILD | PROTECT | PREVENT
                                                            SOMETHING IS BETTER THAN NOTHING
                                                               ! Have a just-in-case option for the days you are
                                                                 running late or in a hurry
Timlin, M. et al. (2008); Korol, D. (2002); Purslow, L. et al. (2008)                                              37
RISE AND DINE
       FUEL              BUILD             PROTECT          PREVENT
!   OATS           !   EGGS           !   NUTS         !   FRESH / FROZEN
                                                           VEGETABLES
!   SWEET POTATO   !   GREEK YOGURT   !   OLIVE OIL
                                                       !   FRESH / FROZEN
!   WHOLE-WHEAT    !   MILK           !   FLAXSEED         FRUIT
    BREAD
                   !   TURKEY /       !   AVOCADO      !   SALSA
!   WHOLE-GRAIN        CHICKEN
    CEREAL                            !   NUT BUTTER   !   100% JUICE
                                                       !   DRIED FRUIT
                                                                            38
CREATE AN EVEN SPREAD
                                            Spread your snacks and meals evenly throughout the day.
                                                                                                      Higher body fat, tired,
                                                     Breakfast                                        lethargic, more fatigued
                                        +
                       Energy Balance
                                                                                                      Lower body fat, more
                                        -                                                             energetic, handle
                                                                                                      higher workload
                                              4-6                                         >1800
                                              meals per day                               fueling opportunities per year
Deutz et al., (2000)
                                                                                                                             39
STAY HYDRATED
                                             Choose beverages that hydrate your brain and body.
       RECOMMENDED DAILY INTAKE
          ! 1/2 – one ounce per pound total body weight
          ! Water first, then a sports drink as needed
Armstrong, L. (2007); Grandjean, A. (2007)
                                                                                                  40
STAY HYDRATED
                                          Choose beverages that hydrate your brain and body.
     PERFORMANCE BENEFIT
        ! Increases energy
        ! Improves movement, recovery, and agility
        ! Aids in mental clarity
                                                    HYDRATED                 DEHYDRATED
Streitbürger, D. (2012); Tignum (2007); Grandjean, A. (2007)
                                                                                               41
               DEVOUR LIFE
      Food brings us together and takes us on
personal journeys. From the smell of something
  delicious baking in the oven to the satisfying
    crunch of crisp veggies, food reminds us to
reflect, look forward, and relish in the here and
now. A toast — to food and all the joy it brings.
TRY NEW THINGS | RAISE A GLASS | SAVOR GOOD TIMES
               Go on food adventures. Explore, experiment, and discover.
                                                                           43
CHECK FOR LEARNING
!   Aim to Sustain. There are many opinions on
    how often to eat. Help your clients find the
    right eating pattern that feels the best for
    them. Most of our clients and athletes tend to
    have the most long-term success with their
    energy and body composition goals when they
    are eating throughout the day.
!   Aim to Sustain. Proper hydration impacts
    mental and physical performance. Ensure your
    clients understand their hydration needs and
    drink at least ½ their body weight in ounces of
    a naturally non-caloric fluid each day.
!   Devour Life. Each of us has a passion that
    drives us. Help your clients channel that
    passion into the way they approach their food
    and nutrition. Help them use their nutritional
    strategy to fuel their passion.
                                                      44
03   FOCUS AND COACH
     !
     !
         Goals
         Concepts
FOCUS AND COACH
                                              NOURISH
                                       QUALITY       QUANTITY
                                      FREQUENCY     AVAILABILITY
                    ENGAGE
            AWARENESS     SUPPORT
             MESSAGING   LEADERSHIP           RECOVER
                                        MENTAL      METABOLIC
                                       PHYSICAL      SUPPORT
                    INSPIRE
            AWARENESS     SUPPORT
             MESSAGING   LEADERSHIP           PREPARE
                                       TRAINING       TRAVEL
                                      COMPETITION   EDUCATION
                                                                   46
PERFORMANCE FUELING PRINCIPLES
                        Know Yourself
    MAKE IT ABOUT YOU   Design Deliciously
                        Fuel Your Dreams
                                                                                                Rise and Dine
                                                                             AIM TO SUSTAIN     Create an Even Spread
                                                                                                Stay Hydrated
                        Set Your Intention
     EAT WITH PURPOSE   Find Balance
                        Eat Together Often
                                                                                                Try New Things
                                                                                  DEVOUR LIFE   Raise a Glass
                                                                                                Savor Good Times
                        Feed Your Superpowers
      FUEL FOR IMPACT
                        Up Your Color Quotient
                        Maximize Your Efforts
                        Fill the Gaps
                                             © 2014 Athletes’ Performance, Inc.                                         47
FOCUS AND COACH
                         SURVIVE               COMPETE                  WIN
                      ≤2                    2-3                     3
     UP YOUR
      COLOR                                                             +
     QUOTIENT                 /meal                 /meal                 /meal
                                         Breakfast within 60   Breakfast within 60
     RISE & DINE      Ø breakfast
                                           min 1-5d/week         min >5d/week
                                           Adequate high-
                                                                Personalized high-
   MAXIMIZE YOUR   Food made available      quality food
                                                                quality food/supp
     EFFORTS          post-workout           Available &
                                                                Available & tracked
                                            encouraged
                                                                                      48
CONCLUSION
 Despite the simple organization, don’t
 confuse this for ‘easy’.
 It will likely take considerable effort to
 capture a full view of your clients
 performance nutrition capabilities, but it will
 pay dividends.
                                                   49
CONCLUSION
 Context is king. Take a broad look
 before diving in.
 Understanding the bigger pieces helps you
 narrow focus and simplify conversations.
                                             50
CONCLUSION
 Create solutions with structure
 and support.
 All solutions should be rooted in science
 and be mindful of scope. While upgrading
 nutrition, it is important to have a plan for
 when nutrition conversations become
 consultations - it pays to have a dietitian in
 your corner.
                                                  51
APPENDIX
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APPENDIX
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                                                                                                                         54
APPENDIX
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