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Nepali Coffee Brand's Global Rise

The document outlines a research report on the Nepali coffee brand Himalayan Java and its journey to global recognition. It will analyze the factors that have contributed to Himalayan Java's success in competing internationally while maintaining sustainability and cultural authenticity. Data will be collected through academic articles, news sources, market research reports, and Himalayan Java's internal documents to study the brand's strategies and what enabled it to become a globally recognized Nepali coffee brand. The research aims to provide insights into how companies from countries like Nepal can achieve worldwide prominence competing against large international brands.

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koiralachanda5
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547 views2 pages

Nepali Coffee Brand's Global Rise

The document outlines a research report on the Nepali coffee brand Himalayan Java and its journey to global recognition. It will analyze the factors that have contributed to Himalayan Java's success in competing internationally while maintaining sustainability and cultural authenticity. Data will be collected through academic articles, news sources, market research reports, and Himalayan Java's internal documents to study the brand's strategies and what enabled it to become a globally recognized Nepali coffee brand. The research aims to provide insights into how companies from countries like Nepal can achieve worldwide prominence competing against large international brands.

Uploaded by

koiralachanda5
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Statement of Topic

Himalayan Java: Brewing Success- An Analysis of a Nepali Brand’s Journey to Global Recognition

I have chosen to focus my research report on Himalayan Java, a Nepali brand that has gained a

recognition for its specialty coffee product and unique brand identity. Himalayan Java stands

out as a brand rooted in Nepal, proclaiming sustainable practices, virtuous sourcing, and a

commitment to showcasing the rich coffee culture of the Himalayan region. The aim of this

research is on understanding the factors and strategies that have contributed to Himalayan

Java’s success and its propensity to compete in the international market while maintaining its

adherence to sustainability and cultural authenticity.

Statement of Purpose

I chose to research Himalayan Java because its journey is fascinating. Himalayan Java’s success

can teach us a lot about how companies from places like Nepal can be well-known globally,

even when they are competing with international, established companies. This research also

fits well in careers like marketing, international business, and businesses that care about the

environment.

Source and Methods of Data Collection

To complete my research report, I will do thorough studies from books and magazines,

academic article in marketing, entrepreneurship and sustainability journals which will provide

insight into Himalaya Java’s marketing strategies and sustainable practices. I will also do my

research from news and media of both Nepali and international news sources which will help

me to understand all the struggle they have done to reach where they are now. In addition, I

will gather reports from market research firms and organizations specially focused in coffee and
sustainability. Furthermore, I will review internal documents, annual reports, and sustainability

reports published by Himalayan Java. These internal documents will provide direct insights into

their strategies.

I am going to use these sources to study how Himalayan Java became well-known globally. I will

mention their strategies and what made Himalayan Java successful as a Nepali coffee brand in

the world. This research will also help us catch sight of what it’s like for brands from small

countries like Nepal takes selling things around the world.

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