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AI's Impact on Business and Life

Artificial intelligence is advancing rapidly and will have major impacts. It is already used for tasks like facial recognition and digital assistants. AI can scan vast amounts of data like internet traffic to identify cybersecurity threats. It can also help medical professionals identify anomalies in biopsies. While AI may not replace humans, it can help by taking over mundane tasks so people can focus on more valuable work. The true power of AI lies in how intelligence is applied, such as using video analysis and AI to help manage traffic flows or help farmers optimize crop yields.

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0% found this document useful (0 votes)
59 views13 pages

AI's Impact on Business and Life

Artificial intelligence is advancing rapidly and will have major impacts. It is already used for tasks like facial recognition and digital assistants. AI can scan vast amounts of data like internet traffic to identify cybersecurity threats. It can also help medical professionals identify anomalies in biopsies. While AI may not replace humans, it can help by taking over mundane tasks so people can focus on more valuable work. The true power of AI lies in how intelligence is applied, such as using video analysis and AI to help manage traffic flows or help farmers optimize crop yields.

Uploaded by

poejokiller
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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connections Artificial Intelligence

The advance
of artificial
intelligence
By creating real-time dialog between
things, people and information, we
are entering a hyperconnected era in
which we will apply AI in real, everyday
business situations
Introduction

The arrival of Artificial


Intelligence – and how it
will impact on our lives

T
oday we are seeing the true emergence of a powerful new digital technology: Artificial
Intelligence (AI). Previous waves of digitalization have brought us ubiquitous broadband
and mobile connectivity, giving internet access to billions of people around the world,
while the Internet of Things (IoT) has opened the door to a wealth of data about the world
around us. But now, through creating real-time dialog between things, people and information,
we are entering a hyperconnected era in which we will apply AI in real, everyday business
situations. The world will not be the same again.

Although people may not immediately realize it, AI and


associated technologies such as neural networks have in fact
already become an integral part of our daily lives. Anyone
who has ever used the digital assistant on their smartphone
has experienced the natural language interface we use to
communicate with chatbots, while we’re also accustomed to
facial recognition capabilities, with these now commonplace, for
example on Facebook and in pictures taken by smartphones.

A great example of AI in action is in scanning vast amounts


Internet traffic in real time, helping identify potential
cybersecurity threats that have never even been seen before
– which allows us to take mitigating actions before a threat
has taken hold. For humans, it would be simply impossible to scan through hundreds of thousands of
internet logs to spot the precise pattern that could signal a cyberattack.

In the medical field, a number of trials have shown that AI can also be trained to identify anomalies –
for example, to differentiate cancer cells from normal cells in biopsies. AI is helping us apply science
to something that previously relied on the human eye. In many cases, from handwriting recognition to
passing math exams, AI has already proven more accurate than human experts.

That’s not to say that humans will be replaced by machines.


Fujitsu believes that harnessing these new-generation
technologies will be hugely empowering for people. The
impact of AI on our lives is not something that we will notice
or appreciate overnight, but one thing is clear: Its progress
is constant, and inevitable. It’s only when you step back that
you see how far we have already come, and that you can
appreciate the journey ahead of us. With machines able to
tackle more and more of the mundane tasks, people can better
focus on areas that add more value. It is people who remain at
the center of Fujitsu’s vision, with AI solutions centered around
creating value and supporting the work they do.
Understanding AI

What exactly is
Artificial Intelligence?
A problem with finding a definition for AI is that we are still not sure exactly what real, human
intelligence is. A simple view would be to describe it along the lines of “the simulation of
human intelligence by machines”. In other words, AI relates to getting a computer to reason
and to learn, and then to use this thinking as the basis to make decisions.

AI systems are excellent at pattern recognition. This means they can quickly spot anomalies and
make predictions, often more consistently, more accurately and more reliably than humans. However,
AI systems today are limited only to that. They essentially use probability and logic to make their
analysis, but lack the ability to understand or be able to develop broad context in the way that humans
can. Such an ability, which we could also call ‘general intelligence’, is still a long way off from current
technologies … and may never be realized at all.

Unlike most traditional computing structures, today’s AI systems are not centered around massive,
complex central processors. Instead, they are based on neural networks, modelled loosely on
the human brain – with a large number of processing elements or nodes that manage the flow of
information between one another.

In computer science, AI is not a single, well defined entity, instead it incorporates many capabilities,
models and methods. However, three elements in particular account for the huge acceleration and
advances in AI of the past five years:
Machine Learning – a set of techniques (including many different types
of algorithms such as reinforcement learning, rule-based machine learning
and decision trees) that enable machines to learn from data, without being
explicitly programmed for the task at hand.

Neural Networks – a computing model that arranges large numbers of


processing nodes, from tens of thousands to millions, linked by an even
larger number of connections, in a way that resembles how neurons and
synapses are arranged in the human brain. The power of the system does
not come from the individual nodes themselves, which use algorithms to
carry out only simple tasks of forwarding information to other nodes, but
is derived from the layered architecture of the neural network as a whole,
which becomes adept at recognizing complex patterns.

Deep Learning – a machine learning technique that exploits the


architecture of a neural network with several layers, some of them possibly
specialized for certain characteristics and patterns. For example, deep
learning can be used to recognize a picture of a cat (the iconic task of
image recognition). A typical neural network is six or seven layers deep –
while the number of layers in the most sophisticated networks now runs
into the hundreds. At the deepest level, neural networks look at individual
pixels, while higher levels identify elements like the tail, paws and ears – and the cat itself. The
technique requires data – and lots of it – to work, but having been trained by looking at thousands or
even millions of pictures, a neural network becomes very good at its task, better even than a human.

The real power is that the system only needs to learn once. Once learned, the system’s knowledge (for
example, ‘what does a cat look like?’, ‘what do normal data packets (as opposed to a security breach)
look like?’ or ‘what does an unhappy customer look like?’) can be transferred to other applications,
where this learned recognition can provide instant help in making decisions or recommending
intervention. In some cases we even can use transfer learning, where not just the “how” but also “what”
has been learned can be re-used, even if the task is a different one.

It is also worth noting that we often bundle other technologies, such as robotics, into the same
conversation as AI. That’s because AI and robotics are such complementary technologies, with AI
enabling automated decision-making and robotics enabling the decisions to be fed into physical
actions. For instance, autonomous (self-driving) vehicles are the result of combining AI and robotics.
The implications of AI

The application
of intelligence
Artificial intelligence is hugely powerful – there is a real possibility that it is the most powerful
technology we have ever created. Once something is learned by a machine, it doesn’t need to
be learned again – just like how a human will never forget how to ride a bicycle.

The true power of AI lies in how this intelligence


is applied. You can use AI to derive significant
benefits from unsophisticated data sources, for
example in monitoring CCTV feeds to to manage
traffic flow in cities, to spot suspicious individuals
in public places, or to enable crowds from sports
matches or concerts to disperse more efficiently,
through guiding people to the most convenient
exit or mode of public transportation.

Although these may not be immediately


noticeable, the use of AI is already delivering
improvements to our daily lives. Machine learning
can enable a moving tractor to tell the difference,
in real time, between a growing lettuce and a
dandelion – and then apply a targeted dose
of weedkiller – giving the lettuce more space
to grow, and delivering a more efficient crop
yield. AI can also help determine the optimal time for harvesting – making more informed, intelligent
decisions by studying weather patterns and historical data, as well as factoring in data from other
sources, such as current levels of supply and demand in local supermarkets.
Supply chain management is also significantly
enhanced by the use of AI – which can monitor
inventories across entire production lines to
make sure that supplies of essential components
are never in danger of running out, and therefore
avoiding expensive downtime. It’s difficult for
human operators to do this efficiently across
entire production lines – and of course they are
prone to human error – but this is perfect for AI,
as machines never sleep, need a coffee break,
lose count, or get distracted.

Fujitsu’s human centric view is that AI will


make humans more effective. Thanks to the
assistance of AI, humans become able to work
more efficiently, and can focus on higher-value
activities. This is exactly what the next wave of
robots to arrive on the shop floor is helping us to achieve. AI can help us make food production and
supply chains so efficient that no food ever goes to waste. In medicine, AI can help doctors rapidly
make preliminary diagnoses, freeing them up to spend more time to address each patient’s specific
issues. And customer experiences can be enhanced when AI tackles simple tasks, giving customer-
facing staff more time to deal with complex cases.

With all the potential benefits to be gained, and mountains of data to be leveraged, we are often
asked when is the ‘right’ time to adopt AI. Every customer’s case is of course unique and AI is still
in its infancy: however, it is already clear from the examples above that early adopters will gain a
competitive advantage.
AI in action

AI Zinrai: Fujitsu
Artificial Intelligence
The Fujitsu brand for AI is Zinrai – a framework to bring together diverse development threads
and AI techniques. Zinrai itself is not a product or a service, but a collective framework for the
broad family of AI capabilities that Fujitsu is making available to our customers. These add
a wide range of value-added services to the Fujitsu MetaArc portfolio, which is focused on
enabling customers to digitalize with confidence.

Zinrai takes a Human Centric, Solutions Driven approach to co-create valuable offerings for our
customers using the best of breed technologies from across the globe, developed and deployed to
meet ever-growing customer challenges. Combining the strength of Zinrai AI development in Japan
and the rest of the world with carefully selected partner capabilities, Fujitsu delivers the optimal, AI
supported solution to our customers’ challenges.
Fujitsu and AI
Fujitsu has been actively involved in developing and deploying AI and associated technologies
for decades. One example of the results is a set of significant innovations in the recognition of
handwriting – while machine recognition of individual Chinese characters had already exceeded
human capabilities, computers still struggled to accurately understand strings of characters. A recently-
developed Fujitsu AI model achieved the world’s highest degree of accuracy in recognizing these
strings of Chinese characters – greatly improving the effectiveness of digitalizing handwritten texts.

Since AI has enormous computer processing requirements, particularly in the learning phase,
Fujitsu Laboratories has been working to maximize the computational horsepower available to
neural networks. Much of this expertise has been gained from our unrivalled pedigree in the field of
supercomputing. Back in 2011, Fujitsu built the K supercomputer, based on a distributed memory
architecture comprising of more than 80,000 computer nodes. The work undertaken in this field
greatly advanced Fujitsu’s understanding of how to link computing nodes, a key characteristic of the
underlying technologies of AI. The processing capability has been put to good use – for example, K is
used by the Riken Advanced Institute for Computational Science based in Kobe, Japan, to predict and
solve problems in fields including climate research, disaster prevention and medical research.

Other developments have included:

S
 treamlining the memory efficiency of graphics processing units (GPUs) and optimizing associated
algorithms, making it possible for neural networks to use parallel processing more effectively. This
has successfully doubled the speed of learning for neural networks, based on the widely deployed
AlexNet and VGGNet research networks.

P
 roducing and optimizing field programmable gate arrays (FPGAs) to speed up processing, by
directly executing commands in computer hardware. One recent implementation was shown to be
10,000 times faster than conventional computers.

Ultimately, the secret to any successful AI implementation is creating a foundation based on an


excellent systems design – an area where Fujitsu has considerable expertise.
What AI can do

Tranforming industries
In the business world, AI is transforming many industries thanks to its ability to identify
patterns, adding a new dimension by detecting anomalies in mountains of digital information.
Once trained, it is tireless in processing many standard tasks. For example, the addition of AI
to service desks and call centers is freeing up staff from low-level, monotonous tasks, enabling
them to concentrate instead on addressing more complex technical problems, or complicated
requests, or delivering better customer experience or care.

One of the true strengths of AI is where patterns of any kind are involved. Financial institutions
are using AI to model the potential direction of stock markets. AI is also extending the capabilities of
analytics platforms. For instance, Fujitsu has undertaken a proof of concept to analyze signatures,
helping to detect fraudulent patterns. We are also talking to banks about the use of facial recognition in
ATMs, not only to improve security but also to personalize services.

Healthcare is also starting to take advantage


of the benefits of AI. Since this is a field that
generates large quantities of clinical data, AI is
perfectly suited to extracting insight by analyzing
this input. For example, Fujitsu’s advanced
clinical research information system HIKARI (a
word that means ‘light’ in Japanese) uses AI to
provide clinicians with insights that can aid their
decision-making: a perfect example of human
centric innovation and how AI is helping create
value for people and society.

AI will also revolutionize the transport sector


– as the brains of autonomous (self-driving)
vehicles. Among the early wins in this field are logistics companies, who can already optimize delivery
routes in real time to avoid delays caused by traffic congestion.

Manufacturing is also benefiting from AI, with machines taking on monotonous tasks such as looking
for defects in product manufacturing. Not only does machine learning improve the level of accuracy,
but also it reduces the time to analyze results. What’s next is predictive maintenance, for instance in
identifying the likelihood of product failure in the field.

When built, the Fujitsu K supercomputer was


the fastest in the world. Although it has since
been overtaken by a select few, K – named
after a Japanese word meaning ‘to the power
of sixteen’ – is still the outright leader in
multiple processing benchmarks, thanks to
fine-tuning of its original system design.

In 2015, Fujitsu’s AI system achieved a 96.7%


recognition rate for Chinese handwriting characters
– more accurate than humans for the first time.

In 2016, the Todai Robot, which Fujitsu helped


work on, reached the standard required to pass
the math part of the entrance exam to Tokyo
University
The future of AI

From processing to problem solving


We have been moving rapidly away from using AI for abstract processing, to using it to solve specific
problems. In parallel we are expanding the use cases where AI can be applied.

One key to unlocking the future potential of AI will be how we can play to its strengths. At Fujitsu, we’ve been
working to harness the ability of AI to recognize patterns and images by turning data into images. By implementing
what we call ‘imagification’, we have been able to apply AI this to challenges that are typically not image-based.
Using this technique, we have used AI to interpret the movements received from a small accelerometer worn on
a car driver’s wrist. We’ve done this by plotting the movements on a chart and training the system to differentiate
between different types of movement. This could potentially be used by insurers to identify safe drivers.

As we’ve seen, today’s AI systems are highly adept at pattern recognition but are far less capable of understanding
context. This becomes clear when you try to have a conversation with a system that has been designed to identify
key words in speech. As a result, the days of ‘conscious AI’ are some way off. However, we are only just scratching
the surface of potential implementations – in twenty years’ time when the technology has really matured, we expect
it to have totally transformed every industry, from healthcare to retail to financial services.

Why is now the time for AI?


The idea of using AI in solving problems is not a new one – in fact it has been discussed since the 1960s. What
has changed recently is that we now have an environment that makes AI a possibility.

C
 omputers and processors dropping to a price point that has enabled the construction of large neural networks.
M
 assive amounts of data at our disposal – providing more information that we can use to train neural networks
(it is no coincidence that many early trials were based on photographs of cats on the internet…).
N
 ew techniques, architectures and algorithms that enable these two devlopments to be exploited.

We already interact daily with instances of AI – as mentioned earlier, with systems such as Siri on our mobile
phones, and with customer service bots that can help us with everything from finding cost effective flights to
searching Google. Most call centers now use AI to power their voice recognition systems.
Customer case study

Accelerating medical care


at San Carlos Hospital
A great example of how AI can bring new value is the collaboration between Fujitsu and
clinicians at San Carlos Clinical Hospital in Madrid, Spain. This highlights the importance of
finding new ways to support the clinical decision-making process.

The use of AI has minimized the time required for diagnosis of psychiatric patients. Traditionally, the
process involves doctors going through patient histories, researching information from many other
different sources and consulting with colleagues. This can take many hours, in a field where a timely
diagnosis is critical to prevent dangerous outcomes developing for the patient.

By enabling AI to pre-screen patient records, clinicians


can not only spend more time with the patients themselves
but they can delve even deeper into understanding the causes
and outcomes of the conditions of mental illness

The Fujitsu AI engine analyzed 30,000 secure and anonymized patient records, combined with
analysis of public health data to recognize patterns in the cases and the type of outcomes that arise for
patients. Having learned using this data, the system is now capable of rapidly analyzing new patient
cases and identifying risk factors. It flags up likely health risks for a patient, such as alcohol or drug
dependence or even a risk of suicide. The hospital estimated the system was 95 percent as accurate
as a team of experienced doctors in assessing each case. By enabling AI to pre-screen patient
records, clinicians can not only spend more time with the patients themselves but they can delve even
deeper into understanding the causes and outcomes of the conditions of mental illness.

The success of this field trial has been key to developing a new Fujitsu Health API, which leverages
advanced AI to benefit society.
Resources

Further information

 ujitsu’s Human Centric AI vision: http://www.


F  ujitsu develops Human Centric AI Zinrai
F
fujitsu.com/global/vision/human-centric-ai/ system: http://pr.fujitsu.com/jp/news/2015/11/2.
html
 ujitsu’s 2017 Technology and Service vision:
F
http://www.fujitsu.com/global/microsite/vision/ Is artificial intelligence smarter than we are?
AI system achieves world-record 96.7%
 I posts on the Fujitsu blog: http://blog.global.
A handwriting recognition on Chinese characters:
fujitsu.com/?s=artificial+intelligence http://journal.jp.fujitsu.com/2015/10/02/01/

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