Scribd
Upload
76 views6 pages

MBA Project: BoAT Earphones Analysis

The document is a project report submitted by Pratishtha Trivedi for their MBA program. The report focuses on analyzing the Bluetooth earphones and earpods market in India for Boat, an Indian consumer electronics brand. The report will cover Boat's marketing plan, production plan, financial plan, and conclusions regarding their India earphones/earpods business. It provides an introduction to Boat as a company marketing audio products and accessories in India since 2015.

Uploaded by

akashukla015
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
76 views6 pages

MBA Project: BoAT Earphones Analysis

The document is a project report submitted by Pratishtha Trivedi for their MBA program. The report focuses on analyzing the Bluetooth earphones and earpods market in India for Boat, an Indian consumer electronics brand. The report will cover Boat's marketing plan, production plan, financial plan, and conclusions regarding their India earphones/earpods business. It provides an introduction to Boat as a company marketing audio products and accessories in India since 2015.

Uploaded by

akashukla015
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

A project report on BOAT BLUETOOTH Earphones and earpods INDIA

Submitted in partial fulfillment of the requirement for the

award of the degree

MANAGEMENT OF BUSINESS ADMINISTRATION

DEPARTMENT OF BUSINESS ADMINISTRATION SESSION

(2022-2023)

Submitted by:
Pratishtha Trivedi

MBA – First year

Under the Guidance of :-

-Mr. Rohit Verma

( Assistant professor )

MAHARANA PRATAP ENGINEERING COLLRGE, KANPUR

Affiliated to AKTU University


CERTIFICATE

Certified that the Project reprted titled “ BOAT BLUETOOTH EARPHONES


AND EARPODS INDIA “ is the bonafide work of

Pratishtha Trivedi ,MBA -1ST YEAR who carried out the work my
supervision.Certified further that the best of my knowledge the work reprted here

in does not form part of any other project or dissertation on the basis of which a
degree or award was conferred on an earlier occasion on this or any other
candidate.

Signature of guide Signature of Head of Department


DECLARATION
I declare that this written submission represents my ideas in my
own words and where others ‘ ideas or words have been included.
I have adequqtely cited and referenced the original sources . I also
declare that I have adhered to all principles of academic honesty
and integrity and have not misrepresented or fabricated or falisfied
any idea / data / fact / source in my submission . I understand that any
violation of the above will be cause for disciplinary action by the
Institute and can also evoke penal action from the sources which have
thus not been properly cited or whom proper permission has not been
taken when needed.

Signature of the Student


Pratishtha
MBA-1ST YEAR
ACKNOWLEDGE

I hereby take this opportunity to express my sincere gratitude to the following


eminent personalitites who supported me to complete this project work
successfully without any difficulty.

I am indebted to Mr. Rohit Verma , Maharana Pratap Engineering college,


Kanpur for this expertise guidance and valuable suggestion which enable me
to submit this project report.

I would like to express my deep regard to our beloved HOD ( Head of


Department ) Dr. Mamta Shukla , Maharana Pratap engineering college,
Kanpur for providing us better in my academic endeavors.

Finally ,I would like to Thank one and all who have me directly or indiectly
in preparing this report .
CONTENT

 Introduction

 Marketing Plan

 Production Plan

 Financial Plan

 Conclusion

 Bibliography
INTRODUCTION

BoAT ( Company )

Boat is an India – based consumer electronics brand established in 2015 that


markets earphones , headphones stereos , travel chargers and premium rugged
cables . Imagine Marketing Services Private Limited , which does business as
Boat , was incorporated in November 2013 by co-founders Sameer Ashok
Mehta and Aman Gupta .

Products and Brands

BoAT designs and markets a variety of audio – focused consumer electronics


, including wireless earbuds , wired headphones , wireless speakers, home
audio equipment , smart watches , and an assortment of mobile phone
accessories .

You might also like