Media Kit

Business journalism for competitive industries. Your brand. Our audience.

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Meet
Industry Dive
Industry Dive is a leader in business journalism, reaching over
15 million decision-makers who rely on our news, insights, and
in-depth analysis to make complex decisions. Our 100+ full-time
reporters keep their fingers on the pulse of trends that move
markets. We pride ourselves on having both the widest reach in
B2B journalism and the most engaged audience.

We leverage this editorial expertise to create brand content

that complements our coverage and serves as a resource for
leaders who control budgets. We also connect marketers with
this audience through well-executed and targeted campaigns
that raise brand visibility and drive new business. Most of all, we
live by our core value: Serve the reader. Serve the client.

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 Challenge Opportunity
Business execs are flooded with news & Industry Dive creates and connects
information, yet they struggle to find content content to the right audience at the right
that speaks to their unique industry pain points. time with a targeted vertical approach.

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 Deepen your relationship with customers and prospects by

Fueling your program Gaining access Leveraging our

with original and to senior marketing
licensed content decision makers services group
› Fuel repeat engagement › Boost brand awareness › Build a foundation for a
with content at scale with native advertising successful multi-annual
marketing program
› Generate leads with co- › Distribute your content
branded big rock content to targeted exec › Develop your strategy
readers across more with deep industry
› Scale your content strategy
than 30 verticals expertise
with licensed content from
premium publishers › Target niche audiences
with topical advertising

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What sets us apart
› Brand-to-Demand vision
We are uniquely positioned to connect
clients with audiences across the
knowledge journey, balancing short-term
wins and long-term strategies to build
brand, earn trust, and drive demand.
› Audience of business leaders
Decision-makers rely on our information
to make complex decisions. We pride
ourselves on not only having the widest
reach in B2B, but also the most engaged
audience.
› Award-winning original journalism
Our reporters have their fingers on the
pulse of trends that move markets. Our
editorial and sponsored content provide
insight and actions that leaders can take.

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Audience of
business leaders
Although we reach over 15 million readers across our publications,
it’s the depth of our coverage and expertise that keeps readers engaged.

› Retail › Manufacturing/Transportation
› C-Store › Automotive

“Utility Dive is the best online

› Fashion › Manufacturing
› Retail › Packaging

resource that I’ve come

› Supply Chain
› Food › Trucking

across in years. The articles

› Agriculture
› Food › Financial
› Grocery › Banking

› Life Sciences
› CFO provide tremendous insight
› Payments
› BioPharma
› Energy & Sustainability
on strategic, timely topics.”
› Healthcare
› Medtech › ESG
› Smart Cities VICE PRESIDENT AND CHIEF
› Education › Utility SUSTAINABILITY OFFICER AT
› Higher Ed › Waste DUKE ENERGY
› K-12
› Real Estate/Buildings
› Business Functions › Construction
› CX › Facilities
› HR › Multifamily
› IT & Cybersecurity
› Legal › Hospitality
› Marketing › Hotel
› Restaurant

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Award winning business
journalism & design

E D I T O R I A L E XC E L L E N C E CUSTOM CONTENT DESIGN I N D U S T R Y AC C O L A D E S

Design Team
25 Neal Awards
of the Year
5 Best Place to Work Awards

11 American
82 Azbee Awards Graphic Design
Awards

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 2023
AZBEE AWARD
WINNER

Data
Journalism

“Working with Construction Dive has TOPICS P U B L I C AT I O N S

been a great experience. They have › Commercial Building › Construction Dive
an audience of industry leaders that › Corporate News › Construction Dive: Tech
› Economy › Construction Dive:
consistently engages with our content. › Infrastructure Infrastructure
They have also been successful in helping › Labor/Safety › Construction Dive: Labor
› Technology & Safety
us increase registrants for our webinars.” › Smart Cities Dive
› Multifamily
› Legal/Regulation
Courtney Holmes
› Green Buildings
Marketing Director, Global Innovation,
The American Institute of Architects

AU D I E N C E BY T H E N U M B E R S

212K
subscribers to
237.5K
unique monthly
82%
are manager
99%
of ENR Top 100 companies
email newsletters visitors level or above read Construction Dive

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Value of Brand-to-Demand
Brand-to-Demand campaigns reach your target audience across the knowledge
journey with relevant and timely communications. They feature consistent
exposure using multiple touchpoints, to help you:

1 Build Brand

2 Nurture & Earn Trust

3 Drive Demand

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Content fueled by
expertise.
Strategies built for
results.
studioID is Industry Dive’s global content studio offering brands
an ROI rich tool kit: deep industry expertise, first-party audience
insights, an editorial approach to brand storytelling, and targeted
distribution capabilities. Our trusted in-house content experts
help brands power insights-fueled content programs. From
discovery to purchase, our content programs nurture prospects
and customers, bridging the gap between brand and demand.

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 Strategies that build brands & fuel demand
Our methodology drives business results—guiding brands to develop an
expertise-driven point of view, build the right audience, and nurture that
audience from discovery through to purchase.

Expertise-driven original & licensed content

We are the only media company offering two unique content solutions.
Our content studio produces journalistic original stories with unique
angles, deep insights, and expert research. DiveMarketplace allows
brands to reprint content from 2,400 high-value publications, including
Industry Dive’s portfolio.

First-party insights & targeted distribution

Our proprietary first-party audience insights power every content strategy
we develop. Our unparalleled distribution allows brands to reach decision-
makers who hold purchasing power in 15 verticals, ranging from retail to
waste, and five functional areas, including marketing, HR, and IT.

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Develop your
strategy with
deep industry
expertise
Build a foundation for a successful
Brand-to-Demand program with
a documented content strategy.
Leverage first-party insights from our
audience data, and optimize your
content for SEO.

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 Fuel repeat
engagement
with content
3 at scale
3. Investing in sustainable products, Foundations of a revenue-
packaging and shipping generating exchange and
return experience
New generations of consumers have been very
vocal about social issues like global warming and
What are the top three problems with customer sustainability. And they almost immediately translated

returns from online purchases?* those values to their purchasing behaviors, with younger
generations willing to spend more on sustainable and
1. Optimize for a seamless experience
Percentages rounded to nearest whole number green products,5 and strongly preferring brands
INDUSTRY OUTLOOK REPORT Q1 2021 that share their values.6
After optimizing your internal exchange
and return processes, deconstruct the
process from your customer’s perspective
to identify moments of friction and
Shipping In a survey conducted by YouGov on
Retailers are adjusting to these preferences by
74% costs moving to offer more sustainable shipping options,
customer preferences, such as clear
instructions, free shipping, and immediate
behalf of Doddle, 84% of U.S. shoppers such as delaying a shipment to ship in one package, return payment processing.

Meeting Customers Where They Are:

allowing a longer delivery window to reduce the
surveyed said a positive returns environmental impact of a shipment, and avoiding
Damaged
57% returns experience would encourage them single-use packaging materials.7

to shop with the same retailer again.

How Digital is Reshaping

2. Remove obstacles to exchanges
Furthermore, 74% said retailers in the Remove obstacles by offering free

Develop your content strategy

Restocking
50% costs U.S. should do more to improve their
exchanges, including multiple ways
to complete an exchange such as via
mail, pick-up and in-store drop off with a
returns experience. third-party store without boxes or labels,

the Future of Banking

and building product suggestions into
Increase in customer your returns process.
35% complaints due to your
policy or process for returns But because retailers don’t feel the

with original and licensed content.

same pain as their customers, they
Late returns so items are may not feel an urgency to address
33% out of season or no longer 3. Be a source of eco awareness
able to be restocked customers’ concerns. But here’s what Educate customers about sustainability in
retailers are missing: Nearly three in four retail shopping and provide opportunities

We create content in 40+ formats

to make more eco-friendly choices
Inventory shortages online shoppers around the world said like minimal, reusable packaging and
23% caused by bracketing or low-impact shipping options where
wardrobing purchases the returns experience affected their product returns are aggregated into one
shipment to reduce emissions.
likelihood to make a repeat purchase
16% Other from that retailer,8 and 72% of consumers

and 20+ languages to help tell

said they would be unlikely to shop again State of Exchanges and Returns | 8
with a retailer after a bad experience.9
Increased returns
14% caused by bracketing

*Those surveyed were asked to select three.

Source: Retail Dive’s Brand Studio
6 your story and engage with your
target audiences. We can scale
your content strategy by layering in
licensed content from thousands of
premium publishers in our network.

Sponsored by Content created by

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Generate leads
with co-branded
big rock content
Work with our team to create fresh,
insightful content that we can promote
to our audiences for engagement and
lead generation. Ask about available
formats and lead guarantees.

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Boost brand
awareness
with native
advertising
Build your brand by aligning with
your audiences’ trusted news
sources. Our email, web, and
social tactics position your brand
as an industry leader and develop
your relationship with our readers.

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 Distribute your
content to
targeted exec
readers
Drive engagement with high-impact
email, web, and multi-channel tactics
designed to generate direct response.

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Target niche
audiences
with topical
advertising
Own key industry topics by
aligning with content that your
audience cares most about.
Use topic-targeted web display,
topical weekly newsletter
sponsorships, and exclusive
trendline sponsorships. Ask about
available topics.

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What’s next...
We craft personalized campaigns that cater to your needs.

WORK WITH US TO:

1 Identify audiences and programs that best serve your goals.

2 Leverage our expertise to build an integrated campaign that maximizes ROI.

3 Claim prime placements that align with your key initiatives.

Talk to us about putting together a proposal

Advertising@IndustryDive.com 202.331.2480

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