NAAN MUTHALVAN PROJECT REPORT ON E-COMMERCE

A Project Submitted to Bharathiar University, Coimbatore in partial

fulfillment of the requirements of the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By

R.KARTHIKEYAN

(Reg.No:2125F0781)

(NM ID: 81D9C02FCB71E69A7844CA086B14D075)

Under the guidance of

Dr.S.ALAKENDRAN, M.B.A.,MPhil.,PGDCA.,Ph.D

Associate Professor

KAAMADHENU ARTS AND SCIENCE COLLEGE

Sathyamangalam - 636508

Affiliated to Bharathiar University, Coimbatore

November 2023
 KAAMADHENU ARTS AND SCIENCE COLLEGE

NAME R.Karthikeyan

DEPARTMENT Business Administration

CLASS III BBA

NAAN-MUDHALVAN ID 81D9C02FCB71E69A7844CA086B14D075

REGISTER NUMBER 2125F0781

COLLEGE CODE bru4P

PROJECT TITLE Business WhatsApp for Consumer Handicraft Product

DATE

SPOC Dr.P.Dharmarajan, M.Com(CA).,M.Phil.,Ph.D

GUIDE Dr.S.Alakendran, M.B.A.,MPhil.,PGDCA.,Ph.D

 ACKNOWLEDGEMENT

I wish to express my sincere thanks to our Chairman

Thiru.R.PERUMALSAMY, Kaamadhenu Arts and Science College, Sathyamangalam
for providing opportunity to perform Project Work.

I am extremely grateful to our Secretary Ms.P.ARUNTHATHI, B.E.,M.S., and

Joint Secretary Ms.P.MALAR SELVI, M.A.,M.Ed.,M.Phil.,(Ph.D) for giving their advice
to do this Project Work.

I am extremely grateful to our Principal Dr.A.GURUMOORTHI.,

M.Com.,M.Phil.,Ph.D for giving their kind support to do this Project work.

I record my sincere thank to Dr.P.DHARMARAJAN,

M.Com(CA).,M.Phil.,Ph.D, SPOC of Naan Muthalvan, Kaamadhenu Arts and Science
College, Sathyamangalam for giving his kind support to do this Project.

I wish to express my deep and heartfelt thanks to my guide

Dr.S.ALAKENDRAN, M.B.A.,M.Phil.,PGDCA,Ph.D, Associate Professor and Head,
Department of Business Administration, Kaamadhenu Arts and Science College,
Sathyamangalam for having allowed me to do this Project and guidance in completing my
Project Work successfully.

I wish place my special thanks to all the faculty members and my friends of our
college who helped me directly and indirectly to complete this Project Work by ever means.
 DECLARATION

I hereby declare that A Project Report on E-Commerce submitted to Bharathiar

University, Coimbatore in partial fulfillment of the requirements for the Degree of
BACHELOR OF BUSINESS ADMINISTRATION is a record of original work done by me
during the academic year 2023-2024, under the guidance of Dr.S.ALAKENDRAN,
M.B,A.,M.Phil.,PGDCA.,Ph.D, Associate Professor, Department of Business Administration,
KAAMADHENU ARTS AND SCIENCE COLLEGE, Sathyamangalam.

Date :

Place: Signature of the Student

 INDEX

S. No CONTENT PAGE NO

1 INTRODUCTION 1

2 ABOUT THE PROJECT 2

3 INDUSTRIAL PROFILE 3

4 COMPANY PROFILE 4

5 OBJECTIVES OF THE PROJECT 6

6 SCOPE OF THE PROJECT 8

7 PAYMENT GATEWAY 20

8 CONCLUTION 21
E-commerce (electronic commerce) is the buying and selling of goods and services, or the
transmitting of funds or data, over an electronic network, primarily the internet. These
business transactions occur either as business-to-business (B2B), business-to-consumer
(B2C), consumer-to-consumer or consumer-to- business.

In the last two decades, widespread use of e-commerce platforms such as Amazon and eBay
has contributed to substantial growth in online retail. In 2011, e- commerce accounted for 5%
of total retail sales, according to the U.S. Census Bureau. By 2020, with the start of the
COVID-19 pandemic, it had risen to over 16% of retail sales.
 INTRODUCTION

WhatsApp Business is a dedicated platform designed for businesses to connect with their
customers. It offers several features tailored for commercial use, such as a Business Profile
where companies can provide essential information, automated messaging tools, and the
ability to manage customer interactions more effectively. WhatsApp Business enables
businesses to establish a professional presence on the messaging app and engage with
customers in a convenient and efficient manner.

1
 ABOUT THE PROJECT

Consumer handicrafts Business enhanced through usage of E-COMMERCE, WhatsApp

Business application and the results we got by this process.

WhatsApp offers an app or API to companies looking to communicate with customers on the
WhatsApp platform, both of which are often referred to as WhatsApp Business. Businesses
can direct customers to message them on WhatsApp by placing a WhatsApp launcher icon
anywhere on their websites, e-commerce stores, and mobile apps. This opens a conversation
in the app, and the customer can get straight to the question.

2
 INDUSTRIAL PROFILE

Excerpt from Art Dealers & Galleries Industry Profile

Companies in this industry display and sell original and limited-edition works of art. Two of
the world's leading auction houses that handle art are Christie's (UK) and Sotheby's (US).
Other major establishments include Beijing Poly International Auction (China), Gerald
Peters Gallery (US), the Saatchi Gallery (UK),and Thaddaeus Ropac (Austria)

Total global sales by art dealers and galleries (including auction sales) in 2021 were $65.1
billion, down by5% over the previous year, according to the Art Basel and UBS Global Art
Market Report 2022. The US accounted for 43% of global sales in 2021, followed by China
(20%), and the UK (17%)

The US art dealers and galleries industry includes 5,000 establishments (single-location
companies or unit of multi-location companies) Annual revenue for the industry in 2017
wasabout $10 billion.

COMPETITIVE LANDSCAPE

Consumer spending, interest in alternative financial investments, and home decorating

trends drive demand. The profitability of individual companies depends on effective
merchandising and marketing. Large companies enjoy economies of scale in purchasing and
marketing. Small companies can compete effectively by offering unique products, providing
superiorcustomer service, or serving a local market. The industry is fragmented.

3
COMPANY PROFILE

Kadhi handicraft

4
 KADHI HANDI CRAFTS

KADHI HANDICRAFTS company is a manufacturer and seller of the hand made products
and found in the year 2010. Started their journey in order to build.

An iconic handicrafts company of Indian origin. The products are made up of the highest –
quality raw materials and they guarantee to only serve you with the finest products in world.
Our products will make you to come back for more.

KADHI HANDICRAFTS company located in steel plant 1st gate, salem-30, TN, India.
KADHI HANDICRAFTS company specializes in making of products like handmade wire
bags, handcraft products, colourful handmade pot and more.

Registered in 2015, KADHI HANDICRAFTS company has made a name for itself in the
list of top suppliers in India. The suppliers company is located in Salem, Tamil Nadu and is
one of the leading sellers of listed products.

KADHI HANDI CRAFTS company is listed in Trade India`s list of verified sellers offerings
supreme quality of etc. Buy in bulk from us for the best quality products and service.

5
 OBJECTIVES OF WHATSAPP BUSINESS

WhatsApp Business makes interacting with customers easy by providing tools to automate,
sort,and quickly respond to messages.

The WhatsApp Business app is designed for small business owners managing light volumes
of customer requests. It has the same interface as the consumer Whats App app, with some
additional features.

For instance, companies get a verified Business Profile so customers can trust who they're
chatting with. They can also set up Catalogues, a mobile storefront for small businesses to
showcase and share their goodson the platform. Only one user on one device can use the
WhatsApp Business app at least for now. If you're the owner of a mom-and-pop shop,
you're likely the one helping your customers. This is why the WhatsApp Business app is
great.

6
 OBJECTIVES OF THE PROJECT

 Increase sales

 Sales conversion

 Get more leads

 Awareness

 Brand building

 Greater brand awareness

 Better Service Cost reductions

 Customer satisfaction

 Client relationship management

7
 SCOPE OF THE PROJECT

WhatsApp Business remains targeted for small and medium-sized companies that let them
perform tasks, such as product listing, automated messaging, and message categorization. In
addition, it allows the client to get to a brand effortlessly and lets the brand cater to client
requirements quickly.

WhatsApp Business provides a direct point of contact between the company and users.

WhatsApp Business acts as a store for businesses to display the products also it has its
own catalogue, payment gateways connection option, bulk messaging and a lot more
features to enhance sales and clients relationship with the company.

8
 CONTENT OF THE WHATSAPP BUSINESS

9
 CUSTOMER HANDICRAFT PROJECT

Name of the brand : Kadhi handicrafts

Application used : whatsApp business

Craft businesses are the opposite of mass production, employing a hands- on approach to
produce unique items for customers. Occasionally machinery may be used, but often these
require operation by a skilled artisan. Retailers may opt to offer customization of products to
further cater to customer demand.

A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is

any of a wide variety of types of work where useful and decorative objects are made
completely by one's hand or by using only simple, non-automated related tools like scissors,
carving implements, or hooks.

Handicrafts is a labor intensive sector with high potential of employment for poorer section
of the society in rural areas. It is economically important because of low capital investment,
high value addition and negligible import content and high potential for export earnings.

Our products
 Handmade wire bags
 Multi handicrafts products
 Colourful handicraft pot

10
11
12
13
14
15
Enjoy the natural look vintage sitting arrangement for balcony, garden and interior of your
of your beautiful house, buy the chair and stool from our brand GUNEE on Kadhi Handi
crafts. Exclusive offer for the customers 30% offer.

16
Rs. 500.00 INR
Handicraft, sometimes more precisely expressed as artisanal handicraft or hand made . This
product is finely produced by our employees. Nice offer for this product Offer 30%

17
18
BUSINESS DESCRIPTION

19
PAYMENT GATEWAY OF WHATSAPP BUSINESS

20
 CONCLUSION

WhatsApp Business account is a valuable tool for businesses seeking to establish a

professional and efficient presence on the messaging platform. By creating a Business
Profile, configuring automated messaging tools, and adhering to best practices, companies
can enhance customer engagement, streamline communication, and provide essential
information to their audience. This not only helps in building trust and credibility but also
fosters a stronger connection with customers.

21