I.

PROJECT SUMMARRY

Introduction to Feasibility Study

A feasibility study is becoming necessary as project management gains

popularity. Though generally focused on proposed business initiatives, feasibility

studies can be applied in a variety of contexts. An establishment or store in a

company that has a business idea should first carry out a feasibility study to

ascertain the idea's potential before moving forward with the business's

development. Time and money can be saved by figuring out early on whether the

idea won't work. To put it succinctly, it is the start of any project or plan.

Feasibility analysis is also used to determine the realistic view that

guarantees the technical, legal, and financial viability of a project. It acts as a

guide to determine whether a project is worth the money and risk. In some

cases, a business idea may not be practical in particular circumstances because

of increased operating and investment costs. Taking on an unprofitable project

could result in costs greater than profits for the company.

A feasibility study is conducted to determine the project’s chances of

success. When doing so, a practical concept must be taken into account. Given

that the planned firm can only succeed if the product is technically feasible, there

are various approaches to dealing with the potential. It basically means weighing

all relevant elements while determining if a project is viable. Taking action and

exerting effort to realize the aforementioned business idea.

Name of Enterprise

The bio-organic fertilizer store was named ‘Green Growth’ which rooted in

ecological health. ‘Green’ symbolizes environmental sustainability and eco-

friendliness, emphasizing the commitment to environmentally responsible

practices and products. ‘Growth' signifies the company's aim to enhance plant

growth and agricultural productivity while also highlighting its own potential for
1
expansion and development in the industry. And also, the term ‘Bio-Organic’

symbolizes a type of fertilizer that is derived from organic materials and is

designed to enhance soil fertility and plant growth through natural and biological

processes.

The name ‘Green Growth’ was coined during a brainstorming session

where our group of entrepreneurs looked to determine a name that would

complement a product aimed at making a commercial product that has been

underutilized and under marketed.

Location

Figure 1. Location Map

The Green Growth Bio-organic store is located in Malano, Magsaysay,

Davao del Sur. The location was chosen for its proximity to environmentally

conscious farmers and gardeners, as well as its reputation as a hub for

sustainable practices and organic agriculture. Also, the area is a convenient

location for customers because it is besides the highway.

Descriptive Definition of the Project

Green Growth is a bio-organic fertilizer that sells high-quality and branded

2
natural agricultural product with a total investment of ₱770,000. Green Growth

aims to set itself apart by establishing a strong reputation for guaranteed

sanitation throughout the entire production process, from cultivation to selling

and delivery services. Our commitment is to ensure that our products are

available in the market. Through these, we believe that our project is worth

establishing because our target customers is around Municipality Magsaysay as

the majority of residents are farmers and gardeners who use bio-organic

fertilizer.

Furthermore, Green Growth's impact extends beyond local communities

to benefit in society as a whole by generating employment opportunities. The

operation of the project necessitates a workforce, contributing to job creation and

subsequently increasing local taxation. The growth of the venture serves as an

inspiration for other entrepreneurs, fostering a spirit of innovation and economic

development within the community. Additionally, the project not only aids the

government but also stimulates local spending; further enhancing the economic

prosperity of the community it serves.

Highlights of the Project

History

The development of bio-organic fertilizers can be traced back to the

recognition of the importance of natural processes in soil fertility. Historically,

traditional agricultural practices relied on organic materials such as manure,

compost, and crop residues to enhance soil fertility. These materials contained a

variety of essential nutrients that were slowly released into the soil as they

decomposed. Over time, farmers observed the positive effects of using these

organic materials on crop yields and soil health. The shift towards understanding

and utilizing organic fertilizers can be seen as a response to the need for

sustainable and environmentally friendly agricultural practices.

3
 As awareness of environmental issues and the impact of conventional

farming practices grew, the demand for bio-organic products and sustainable

agriculture increased. This led to further research and development in the field of

bio-organic fertilizers, with scientists and farmers collaborating to refine and

optimize formulations. Today, the Green Growth movement gained momentum,

inspired by these early advocates who sought alternatives that not only

nourished crops but also safeguarded the environment. The bio-organic fertilizer

industry continues to thrive as a vital component of sustainable agriculture, with

ongoing research and innovations contributing to its growth and efficacy.

Project Timetable and Status

Nov. Dec. Jan. Feb. March April May June

(2023) (2024)

Feasibility
Study

Completion
of Legal
Requirements

Advertising

Construction
of Business
Place

Purchasing
Equipments
Products and
Supplies

Hiring of
Employees

Start of
Operation

4
 Table 1.Project Timetable and Status

Nature of the Industry

The bio-organic fertilizer industry plays a vital role in modern agriculture

by providing sustainable and eco-friendly alternatives to chemical fertilizers. Bio-

organic fertilizers are derived from natural sources, such as compost, manure,

and plant materials and they enrich the soil with essential nutrients while

improving its overall quality. The product lines within the bio-organic fertilizer

industry are diverse, offering solutions tailored to the specific needs of

sustainable agriculture. One prominent category includes nutrient-rich compost

formulations derived from organic materials such as plant residues, food waste,

and animal manure. These compost-based fertilizers contribute to soil fertility

and structure while minimizing reliance on synthetic additives. Another essential

product line involves bio-organic blends enriched with beneficial microorganisms,

such as mycorrhizal fungi and nitrogen-fixing bacteria, which enhance nutrient

absorption and promote overall soil health.

The demand for bio-organic fertilizers has been steadily increasing due to

growing awareness of the adverse effects of chemical fertilizers on the

environment and human health. This rise in demand is driven by consumers who

prefer organic produce and sustainable farming practices. The supply situation

has seen expansion as well, with more companies entering the market to meet

the demand. Historically, the bio-organic fertilizer industry can be traced back to

ancient agricultural practices, but it gained significant momentum during the

organic farming movement of the 20th century. The growth patterns in recent

years have been notable, with the industry experiencing double-digit growth rates

as it caters to the global shift towards more sustainable and organic agricultural

practices. The growth patterns in recent years have been notable, with the

5
industry experiencing double-digit growth rates as it caters to the global shift

towards more sustainable and organic agricultural practices.

Despite its growth, the bio-organic fertilizer industry faces challenges such

as the limited availability of organic materials for production, high production

costs, and the need for better standardization and regulation. However, its

potential is significant, given the increasing emphasis on sustainable farming

practices and the rising demand for organic products. As the industry continues

to innovate and address these challenges, it is likely to play an increasingly

prominent role in the global economy, contributing to both agricultural

sustainability and economic growth by providing solutions that align with

environmental and health-conscious consumer preferences.

Mode of Financing

The Green Growth Bio-organic store will operate as a partnership, where

profits and losses are shared equally among the partners. It will be managed by

a group of seven owners known as partners, who will also bear responsibility for

any debts or obligations of the partnership. Each owner will hold a 20% share of

the business.

Partner’s Share Capital

Name Amount Contributed

Francis Earl R. Mahusay ₱110,000

Rubelene P. Suerte ₱110,000

Mariah Estela Lovino ₱110,000

Lenie Mae G. Bacalso ₱110,000

Vincent Ivan R. Alimento ₱110,000

Jerben A. Saranillo ₱110,000

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 Harold Ivan G. Haricayos ₱110,000

TOTAL ₱770,000

Table 2. Partner’s Share Capital

Investment Cost

The pre-operation fund needed is about ₱770,000 in order to make the

project operational. This amount is intended to cover the expenses which are

stated in the table below.

Investment Costing
Annual Operational Cost

Rent or Mortgage Payments ₱7,000

Building and Facilities ₱185,260

Supplies Expense ₱4,990

Utilities ₱57,600

Marketing and Advertising Costs ₱20,000

Inventory Purchase or Production Costs ₱433,000

Salaries of Employees ₱3,500

(500 each)

Transportation Expense ₱27,650

Permits and Licenses ₱25,000

Maintenance Expense ₱6,000

TOTAL ₱770,000

Table 3. Annual Operational Cost

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Major Assumption

Market Feasibility

Many individual’s farmers and gardeners have a preference for bio-organic

fertilizers because of their natural ingredients that improve soil health, support

sustainable farming methods, and result in the growth of more nutritious crops

and plants. The market for this business definitely has a lot of potential. However,

there is some competition in the area from businesses that sell fertilizer indirectly,

which might reduce the number of potential customers. As for the growing trend

in bio-organic fertilizer usage suggests that starting with a small setup and later

expanding can lead to the establishment of a standard shop that resonates with

everyone in the community. The increasing awareness of the importance of bio-

organic fertilizers in Magsaysay has led to a rising demand, making the bio-

organic fertilizer business a promising venture.

As the majority of residents in the area are farmers and gardeners who

use bio-organic fertilizers, we came up to the idea of establishing a standard bio-

organic fertilizer store to meet the demand of the consumer. This business not

only aligns with the community's preferences for bio-organic solutions but also

contributes to sustainable agriculture practices and the overall well-being of local

crops and gardens. We are located in Malano, Magsaysay, Davao del Sur. The

area is a convenient location for customers because it is besides the highway.

As part of the proposed marketing program, effective management style and

effective advertisement methods such as word of mouth, social media and radios

will bring the business into competitive advantage.

Technical Feasibility

Green Growth Bio-Organic sells high-quality and premium organic

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fertilizers to meet the unique needs of farmers and growers in the Municipality of

Magsaysay, Davao del Sur that prioritizes environmental sustainability which also

contains with different health benefits of the plants and soil, and this will be

further discussed in the technical study of this project. The business will get all

the necessary through advanced bio-organic technologies in order to achieve the

desires to provide a better quality of bio-organic fertilizer which will contribute to

the wellness of all the consumers in Magsaysay, Davao del Sur. The distribution

strategy involves both wholesale and retail channels, ensuring accessibility for

large-scale farming operations as well as individuals farmers and gardeners.

Financial Feasibility

The business requires a substantial initial capital investment, particularly

for acquiring necessary products and goods. However, the projected financial

standing indicates a promising return on investment, ensuring the business's

profitability. The anticipated recovery of capital reinforces confidence in the

venture's viability. A future gain is allocated for further development and

expansion, fostering a sustainable growth for the eco-friendly agricultural

initiatives. In times of challenges, like inconsistent cash flow, the Green Growth

Bio-organic Fertilizer business should prioritize the development of a robust cash

flow forecast. This forecast should draw insights from historical performance and

current market conditions to anticipate financial fluctuations. Moreover, it should

factor in contingencies, including industry changes, economic downturns, and

potential shifts in customer preferences, ensuring the business remains resilient

in the face of external uncertainties.

Socio-economic Feasibility

The proposed project is beneficial to the community. It addresses a critical

need by generating additional employment opportunities. This not only reduces

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unemployment rates but also encourages people to stay in the local area,

fostering a stronger sense of community. Moreover, by diversifying and

innovating the local market, the project contributes to the economic vibrancy of

the region. The subsequent rise in local tax revenues ensures that financial

resources remain close to home, enabling the community to invest in essential

services and infrastructure. Additionally, during the establishment phase, the

project is likely to attract attention from the local government, potentially leading

to increased financial allocations and further development initiatives. This

positive feedback loop creates a win-win situation, enhancing the overall well-

being of the community and promoting sustained growth.

II. MARKET STUDY

Product/Service Description

Green Growth Bio-Organic is dedicated to providing premium organic

fertilizers to meet the unique needs of farmers and growers in the Municipality of

Magsaysay, Davao del Sur. Our agricultural product ranging from Soil

Conditioners, Fertilizers & Plant Vitamins, Insecticides, Fungicides, and

Herbicide. We strive for excellence in everything we do, from sourcing to

delivering the purest organic products. We aimed at providing different product of

bio-organic fertilizer to choose from;

Soil Conditioners

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 Agrownica Plus It is a unique blend of botanical extracts derived from

various Chinese herbal plants that have been

documented in ancient books for its applications in

agriculture. It optimizes the ability of native microbes to

colonize hosts in their natural habitat, and allows

extensive development of mycorrhizae to maximize

nutrient availability to the hosts.

Natures Bio It’s stimulates the natural development and growth of

plants by increasing the chlorophyll production level.

Natures Bio acts as the plants catalyst in utilizing more

effectively the suns energy, hence promoting stronger

and healthier plant growth.

Fertilizers & Plant Vitamins

Omega Primera It is a multi plant vitamins with microbes made from bio

micro-organism. It could supply full and balance NPK,

organic, trance element nutrient for promote the plant

growth, increase corps quality and increase farmer

income.

Bio-Tonic It is easily absorbed into the plants and accelerates the

plasma streaming of cells and quickens the rooting. It

gives vital power to cells of the plant. It shows

distinguished effects on improving germination and

fructification.

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XTratonic It gives a vital power to all the cells of the plant. It shows

distinguished effects on improving germination and

fructification. It has a unique effect on improving

germination of pollen and elongation of the pollen tube

and also ensures further fertilization and better fruits.

Nutrio It is containing beneficial of micro-organism for

sugarcanes and eggplants resulting in greener and

healthier plants enhanced yield. It is administered to

crops through spraying.

Insecticides

Bio Optimax It is a new type of high-efficacy and low -residue

insecticide controlling noctuidae.

Formula One It is based on traditional Chinese herbal medicine

science, this product is a totally natural organic

insecticide extracted from a number of Chinese herbs by

advanced technology and facilities.

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Bionim A natural concentrated formulation contains many

compounds which are useful for pest control. Bionim

organic contain a natural concentrated formulation

contain many compounds which are useful for pest

control.

Fungicides

Bio Agrivax It is a harnesses the power of organic biology to provide

superior protection for your plants. It eliminates harmful

fungi while ensuring the well-being of your plants,

humans, animals, and the environment. By bolstering

plant immunity, it aids in the recovery of damaged foliage

caused by fungal attacks, prevents fungal spread, and

safeguards your plants from future infections.

Majik It is a broad-spectrum systemic fungicide, by cutting off

Pyraclostrobin- the electron flow between cytochrome to stop respiration

of Mitochondria, with a good function of protection and

therapeutic action.

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Serenade It is a naturally occurring product derived from the QST

713 strain of bacillus subtilis. It stimulates cell elongation,

contributing faster to shoot elongation and fruit retention

and enlargement after flowering. Serenade has

bactericidal and fungicidal properties. It has a broad-

spectrum and multi-site mode of action, which fuels plant

health and growth. This makes nutrients in the soil more

available to the plant.

ACTICon It is increases the plants vigour and yield by protecting

from the deadly Panama wilt, a disease that has proven

lethal against bananas particularly the Cavendish variety.

Mykovam It is a soil based bio-fertilizer which has effective species

of fungi that assist the plant in the absorption of water

and nutrients. The fungi can prevent root infection and

increases plant tolerance to drought and heavy metals.

Vam Root Inoculant It is composed of chopped dried plant roots absorb water

(VAMRI) containing special fungi which help the plant roots absorb

water and nutrients. Vamri protects the plants from root

pathogens and improves the soil’s structure.

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Herbicide

It is a foliar acting herbicide for the control of annual

Pac-Yawan
weeds, perennial grasses (including cynodon dactylon,

imperata cylindrical, phragmites species and others),

cyperus species, perennial broadleaves (including

chromoleana odorata, lantana camara and others) and

aquatic weeds.

Bio-Extra It is contains plant growth regulator which has the dual

functions of regulating plant growth and supplying plant

nutrients, synergistically regulate in the whole process of

plant growth. Brassinolide can regulate the division and

elongation of plant cells, which can promote the

development of crop roots, enhance photosynthesis, and

increase the chlorophyll content of crops.

At Green Growth Bio-Organic, we prioritize quality, affordability, and

environmental sustainability. Our commitment is to empower local farmers with

the tools they need to cultivate healthier, more productive crops while promoting

eco-friendly agricultural practices in Magsaysay.

Target Market

Our target market is farmers and gardeners who prioritize environmental

consciousness and seek high-quality bio-organic options for their crops and

gardens. This includes individuals who are aware of the negative impacts of

traditional fertilizers on the environment and are looking for sustainable

alternatives. Our customer base is primarily located in Magsaysay, Davao del

Sur, where there is an emphasis on sustainability and the adoption of gardening

practices.
15
 We aim to build relationships with our customers by offering personalized

customer service and addressing any concerns or queries they may have.

Additionally, we collaborate with agriculture organizations to obtain certifications

and endorsements for our products. This helps us earn the trust and credibility of

our target market, positioning us as a player within the fertilizer industry.

Demand

Based on the study conducted by Howard & Steiner, (2018) on demand

for bio-organic fertilizers highlights an increasing interest in sustainable

agriculture. Studies suggest a growing awareness of the environmental impact of

conventional fertilizers, leading to a higher demand for bio-organic alternatives.

Farmers are exploring bio-organic options due to concerns about soil health,

water quality, and long-term sustainability. Additionally, consumer preferences for

organic produce contribute to the rising demand for bio-organic fertilizers in the

agricultural sector.

As a key component of agricultural sustainability, bio-organic fertilizer

contributes greatly to improving soil fertility. Bio-Organic fertilizer has many

sources such as minerals, animal source, sewage sludge and plant. Vegetables,

animals and residue materials had a contribution to improve soil organic matter

content in soil. Therefore it is recommended that, using integrated nutrient

management is a continuous improvement of soil productivity on longer term

basis through appropriate use of bio-organic fertilizers (i.e. animal manure, plants

residue and sewage sludge) and their scientific management for increments of

optimum growth, yield and quality of different crops.

Furthermore, research indicates that the demand for bio-organic fertilizers

is fuelled by the desire to reduce synthetic chemical inputs in farming. Studies

emphasize the positive effects of organic fertilizers on soil structure, microbial

16
activity, and overall ecosystem health. As agriculture moves towards more eco-

friendly practices, the demand for bio-organic fertilizers is likely to persist and

may even be influenced by government policies promoting sustainable

agricultural methods. This shift reflects a broader societal commitment to

environmentally conscious farming practices. In order to measure the projected

demand the following table are tabulated:

Total Population Count of Magsaysay in the Current Year

Year Population Count

2023 57, 263

Table 4. Population Count in the Current Year

Projected Population of Magsaysay

Year Projected Population

2024 58, 041

2025 58, 266

2026 58,483

2027 59,001

2028 59,231

*Projected Population= Previous Population x (100% + Growth Rate in Population)

*Magsaysay growth rate in 2015-2020 is 0.92% divided by 5 (years) is 0.184%

Table 5. Projected Population

Projected Demand

Year Magsaysay Total Number of Total Demand

Population People who Buys
Bio-Organic
Fertilizer

17
 (98%)

2024 58, 041 56,359 56,359

2025 58, 266 56,665 56,665

2026 58,483 56,992 56,992

2027 59,001 57,100 57,100

2028 59,231 57,491 57,491

Table 6. Projected Demand

According to the PhilAtlas of Davao del Sur, the above projection depicts

the total demand comprises different age groups consisting (32.27%) of young

adolescents and teenagers, those age 15-24 years old. The economically active

population and actual or potential members of the workforce constitute a total of

(34.16%). Finally, old dependent population consisting of senior citizens those

age 60 and above, total (5.69) in all.

https://www.philatlas.com/mindanao/r11/davao-del-sur/magsaysay.html

Supply

The business appears well-positioned for success, boasting a robust

supply chain capable of meeting the anticipated demand in the target market.

The competitive edge of offering lower prices than competitors enhances the

probability of widespread patronage. The affordability factor, coupled with the

assurance of excellent product quality and a diverse range of flavors with distinct

health benefits, positions the organic fertilizer shop as an attractive option for

consumers.

Moreover, the business model seems responsive to market dynamics,

with the quantity of products offered increasing as the price of the goods rises.

This strategic approach ensures flexibility in adapting to market fluctuations and

aligns the business with the principles of supply and demand. By tying the supply
18
of goods to changes in product prices, the organic fertilizer shop demonstrates a

keen understanding of market forces, potentially fostering a dynamic and

responsive operation in Magsaysay, Davao del Sur.

Demand/Supply Analysis

The equilibrium point for the services offered by Green Growth Bio-

Organic occurs when the availability of our diverse range of organic fertilizers

matches the demand from consumers. Based on our extensive survey, a

significant number of respondents currently have suppliers, while others rely on

small agricultural supply stores or online retailers for their organic fertilizer needs.

To boost demand for our products, we have implemented a competitive pricing

strategy, a crucial factor in capturing the attention of our target market. We

understand that demand tends to decrease when prices are higher than those

offered by competitors, and to counter this, Green Growth Bio-Organic aims to

provide affordable yet high-quality organic fertilizers.

The survey findings highlight the importance of attracting businesses with

a competitive pricing strategy and excellent service. Green Growth Bio-Organic

recognizes the significance of offering products that not only reduce expenses for

consumers but also present an opportunity for resale, thereby allowing

businesses to generate profits. Additionally, the proponents have meticulously

plotted the aggregate quantity of products that consumers are willing to purchase

at different price points. This data-driven approach enables the business to

produce in alignment with market demand, fostering a strategic marketing plan to

further enhance product visibility and stimulate an increase in demand,

consequently driving an elevation in our supply. Green Growth Bio-Organic is

committed to achieving equilibrium in the market by delivering exceptional value

and addressing the distinct needs of our consumers in Magsaysay, Davao del

Sur.

19
Demand Supply Analysis

Projected Supply Trend

Figure 2. Demand Supply Analysis

Figure 3. Demand Unsatisfied

20
 Figure 2. Demand Unsatisfied

The highest unsatisfied demand rate for Green Growth Bio-Organic is

projected to reach 40% anticipated during the initial quarter of business

operations. This is attributed to the establishment phase where adjustments and

marketing programs are not fully in place, coupled with anticipated higher start-

up costs during the initial three months of operation.

There is a possibility of encountering a 30% unsatisfied demand rate in

the second quarter of business operations. This projection stems from the

execution of marketing programs during this period, despite the expectation of

higher production costs.

The 20% rate of unsatisfied demand is attributed to challenges in the

aspect of bio-organic fertilizer production. This percentage reflects potential

issues or constraints specific to that part of the operation, leading to a projected

level of unmet demand.

During the third quarter of business operations, the lowest rate of

unsatisfied demand is anticipated. This is attributed to the coinciding planting

season when a surge in local area is expected. The appeal of Green Growth Bio-

Organic during this period makes it a favourable choice for many customers.

Price Study

Setting a competitive pricing strategy is a strategic move by Green Growth

Bio-Organic, aiming to distinguish itself in the market. Through research on

competitors' pricing tables, the business has positioned itself with an affordable

strategy designed to capture the attention of a broad consumer base. The

21
incorporation of a variety of unique, high-quality products not offered by

competitors further strengthens the business's value proposition.

As a new entrant, Green Growth Bio-Organics’ decision to initiate pricing

at ₱150.00 reflects a calculated approach to attract and engage customers. This

competitive pricing, combined with the diverse product range and emphasis on

quality, sets the stage for the business to make a compelling entry into the

market in Magsaysay, Davao del Sur.

Pricing Strategy

Item Retail Price Wholesale Price

SOIL CONDITIONERS

₱880- 100ml ₱860

Agrownica Plus
₱1,050- 500ml ₱1,030

₱1,900- 1000ml ₱1,880

Natures Bio ₱1,225- 1L ₱1,205

FERTILIZERS & PLANT

VITAMINS

Omega Primera ₱ 1,050- 1kg ₱1,030

Bio-Tonic ₱600- 100ml ₱580

₱900- 500ml ₱880

₱1,400- 1000ml ₱1,380

XTratonic ₱950- 500ml ₱930

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 ₱1,750- 1000ml ₱1,730

Nutrio ₱150 - 200g ₱130

INSECTICIDES

Bio-Optimax ₱1,050- 500ml ₱1,030

₱1,900- 1000ml ₱1,880

₱2,200- 1000ml ₱2,180

Formula One ₱920- 500ml ₱900

₱1,760- 1L ₱1,740

Bio-Nim ₱1,225- 1L ₱1,205

₱350- 150ml ₱330

ACTICon ₱150- 200g ₱130

FUNGICIDES

Bio-Agrivax ₱1,296- 1000ml ₱1,276

Majika Pyraclostrobin ₱960- 100ml ₱940

₱1,250- 500ml ₱1,230

₱2,200- 1000ml ₱2,180

Serenade ₱728- 1L ₱708

Mycovam ₱150-200g ₱130

Vamri ₱150-220g ₱130

HERBICIDES

Pac-Yawan ₱480- 1L ₱460

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 ₱1,380- 4L ₱1,360

Bio-Extra ₱ 728- 100ml ₱708

Factors Affecting in the Market

 Labor Cost: The Green Growth Bio-Organic store can encounter higher

labor costs if it plans on further expansion. As a result, it forces them to

employ more workers, which increases salary expenses. It should be

addressed by hiring only the needed workers.

 Place Establishments or Place: The right location attracts a large

customer base, which is a good opportunity for a business. But the space

and the old occupants of the location should be taken into consideration.

In order to address the factor, all leases and lesser agreements are

provided with terms with respect to the old occupants, the space, and the

rental fee.

 Customer Retention: This should be managed since it is cheaper to

retain a customer than to acquire a new one. It should be addressed

through efficient customer service and excellent service.

 Local Agricultural Practices: The prevalent agricultural practices in

Magsaysay and the surrounding areas can significantly impact the

demand for bio-organic fertilizers. If there is a strong tradition of organic or

sustainable farming, the market for bio-organic fertilizers is likely to be

more robust.

 Consumer Demand: The level of demand for bio-organic fertilizers is a

significant factor. Increasing awareness of environmental sustainability

and health concerns can drive demand for bio-organic products

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  Government Regulations: Government policies and regulations

regarding bio-organic products, certifications, and labelling can impact the

market. Compliance with these regulations is crucial for the success of a

bio-organic fertilizer store.

 Global Events: Global events, such as pandemics or changes in

international trade agreements, can have ripple effects on supply chains

and market dynamics.

 Supplier Relationships: The relationships with suppliers, including bio-

organic fertilizer manufacturers or distributors, can impact product

availability, quality, and pricing for the store.

Key Competitors

COMPETITOR DATA COLLECTION PLAN

Competitor 1 Competitor 2 Competitor 3

Company/ A.C.G.A Ventures Green Agri J&R Agricultural

Business Name Solution Supply

Location Purok 3, Purok 8, Purok 5,

Poblacion, Poblacion, Poblacion,
Magsaysay, Magsaysay, Magsaysay,
Davao del Sur Davao del Sur Davao del Sur

Products and 1. Herbicide 1. Herbicide 1. Herbicide

Services 2. Insecticide 2. Insecticide 2. Insecticide
3 Fungicide 3 Fungicide 3 Fungicide
4. Molluscicide 4. Crop Nation 4. Soil Fertilizer
5. Crop Nation 5. Crop Nation
6. Pressure Pump
Sprayer

Table 7. Competitors Data Collection Plan

25
SWOT Analysis

Strengths

 Quality Products: Green Growth Bio-Organic store offers high-quality,

locally sourced bio-organic fertilizers, providing a competitive advantage in

terms of Soil Conditioners, Fertilizers & Plant Vitamins, Insecticides &

Fungicides, and Herbicide.

 Online Advertising Strategy: Social media advertising is seen as

effective marketing for every business, and this will be used to reach a

larger number of customers for the business.

 Environmental Sustainability: The focus on bio-organic products aligns

with the growing trend toward eco-friendly and sustainable agricultural

practices.

Weaknesses

 Low Exposure: Since it is a newly established, it is not yet well-known in

the area.

 Lack of Experience in Operations: In order to survive in the long run,

the owners should know how it should be operated.

 Price Confusion: It offers different products with different prices.

Opportunities

 Loyal Returning Customers: Providing our loyal customers with friendly

services to encourage them to visit the Green Growth Bio-Organic store

again and again.

 Discounting: This method will be applied to the opening of the shop to

grow its customer base and improve sales.

 Additional Income: Since the borrowing concept has not yet been

introduced in the area. It can provide additional income for the business.
26
Threats

 Competitors are Located Nearby: It may result in a decrease in market

share, a smaller business customer base, and the need to lower prices in

order to stay competitive.

 Perception Challenges: Some farmers and consumers may still perceive

synthetic fertilizers as more effective, hindering the widespread adoption

of bio-organic alternatives.

 Competitors Offers Cheaper Price: We might experience difficulty

convincing cost-conscious customers to spend.

Marketing Program

Quarter 1 Quarter 2 Quarter 3 Quarter 4

Marketing - Business - Share -Proper -Effectiveness

Strategy 1 Launching Business Management of of Marketing

Content Business
- Making of - Updates
Online Operations
Facebook

Page - Hiring of a - Updates

Personnel

Marketing - Product - Reach out - Management of - Marketing

Strategy 2 Promotion Large Expenses

- Evaluation
Customers
- Update on -Adjustments

Facebook - Radio

Page Advertisement

Marketing - Store - Manage - Inventory - Marketing

Strategy 3 Arrangement Expenses

-Re-update - Evaluation

- Discounting -Update

Facebook
27
 - Discounting Page

Marketing - Raw - Product - Enhance - Marketing

Strategy 4 Materials Promotion Product

- Evaluation
Management
- Discounting - Evaluate

- Word of

Mouth

Table 8. Annual Marketing Program

III. TECHNICAL STUDY

The Product/Services

Soil Conditioners

Agrownica Plus It is a unique blend of botanical extracts derived from

various Chinese herbal plants that have been documented

in ancient books for its applications in agriculture. It

optimizes the ability of native microbes to colonize hosts in

their natural habitat, and allows extensive development of

mycorrhizae to maximize nutrient availability to the hosts.

Natures Bio It’s stimulates the natural development and growth of

plants by increasing the chlorophyll production level.

Natures Bio acts as the plants catalyst in utilizing more

effectively the suns energy, hence promoting stronger and

healthier plant growth.

Fertilizers & Plant Vitamins

28
Omega Primera It is a multi plant vitamins with microbes made from bio

micro-organism. It could supply full and balance NPK,

organic, trance element nutrient for promote the plant

growth, increase corps quality and increase farmer

income.

Bio-Tonic It is easily absorbed into the plants and accelerates the

plasma streaming of cells and quickens the rooting. It

gives vital power to cells of the plant. It shows

distinguished effects on improving germination and

fructification.

XTratonic It gives a vital power to all the cells of the plant. It shows

distinguished effects on improving germination and

fructification. It has a unique effect on improving

germination of pollen and elongation of the pollen tube

and also ensures further fertilization and better fruits.

Nutrio It is containing beneficial of micro-organism for

sugarcanes and eggplants resulting in greener and

healthier plants enhanced yield. It is administered to

crops through spraying.

Insecticides

29
Bio Optimax It is a new type of high-efficacy and low -residue

insecticide controlling noctuidae.

Formula One It is based on traditional Chinese herbal medicine

science, this product is a totally natural organic

insecticide extracted from a number of Chinese herbs by

advanced technology and facilities.

Bionim A natural concentrated formulation contains many

compounds which are useful for pest control. Bionim

organic contain a natural concentrated formulation

contain many compounds which are useful for pest

control.

Fungicides

Bio Agrivax It is a harnesses the power of organic biology to provide

superior protection for your plants. It eliminates harmful

fungi while ensuring the well-being of your plants,

humans, animals, and the environment. By bolstering

plant immunity, it aids in the recovery of damaged foliage

caused by fungal attacks, prevents fungal spread, and

safeguards your plants from future infections.

30
Majik It is a broad-spectrum systemic fungicide, by cutting off

Pyraclostrobin- the electron flow between cytochrome to stop respiration

of Mitochondria, with a good function of protection and

therapeutic action.

Serenade It is a naturally occurring product derived from the QST

713 strain of bacillus subtilis. It stimulates cell elongation,

contributing faster to shoot elongation and fruit retention

and enlargement after flowering. Serenade has

bactericidal and fungicidal properties. It has a broad-

spectrum and multi-site mode of action, which fuels plant

health and growth. This makes nutrients in the soil more

available to the plant.

ACTICon It is increases the plants vigour and yield by protecting

from the deadly Panama wilt, a disease that has proven

lethal against bananas particularly the Cavendish variety.

Mykovam It is a soil based bio-fertilizer which has effective species

of fungi that assist the plant in the absorption of water

and nutrients. The fungi can prevent root infection and

increases plant tolerance to drought and heavy metals.

31
Vam Root Inoculant It is composed of chopped dried plant roots absorb water

(VAMRI) containing special fungi which help the plant roots absorb

water and nutrients. Vamri protects the plants from root

pathogens and improves the soil’s structure.

Herbicide

It is a foliar acting herbicide for the control of annual

Pac-Yawan
weeds, perennial grasses (including cynodon dactylon,

imperata cylindrical, phragmites species and others),

cyperus species, perennial broadleaves (including

chromoleana odorata, lantana camara and others) and

aquatic weeds.

Bio-Extra It is contains plant growth regulator which has the dual

functions of regulating plant growth and supplying plant

nutrients, synergistically regulate in the whole process of

plant growth. Brassinolide can regulate the division and

elongation of plant cells, which can promote the

development of crop roots, enhance photosynthesis, and

increase the chlorophyll content of crops.

Packaging of the Product

32
Eco Bag Packaging:

For retail purchases, Green Growth Bio-Organic will utilize eco bags as

part of our commitment to eco-friendly practices. These bags are made from

environmentally sustainable materials, emphasizing our dedication to reducing

plastic waste. The eco bags will be designed to be sturdy and reusable,

encouraging customers to adopt sustainable habits.

Carton Packaging:

For bulk or wholesale orders, Green Growth Bio-Organic will employ

durable and recyclable carton packaging. This packaging method ensures the

safe transportation and storage of larger quantities of our bio-organic fertilizers.

The cartons will be designed to be easily stackable, optimizing storage space for

both retailers and distributors.

By incorporating eco bags and carton packaging, Green Growth Bio-

Organic aims to minimize the environmental impact associated with traditional

33
packaging materials. The use of eco bags aligns with our eco-conscious values,

offering customers an environmentally friendly option for their retail purchases.

Simultaneously, carton packaging for wholesale orders enhances practicality and

facilitates efficient handling and distribution. Our packaging strategy reflects our

commitment to sustainability while delivering high-quality bio-organic fertilizers to

our customers in Magsaysay, Davao del Sur.

Manufacturing Process

BIO-ORGANIC FERTILIZER MANUFACTURING METHOD

RAW MATERIALS SOURCING

PREPARATION

COMPOSTING (OPTIONAL)

FORMULATION AND MIXING

MOISTURE ADJUSTMENT

DRYING

QUALITY CONTROL AND TESTING

PACKAGING

STORAGE

34
DISTRIBUTION
 ENVIRONMENTAL CONSIDERATION

Diagram 1. The Manufacturing Process

The diagram shows the manufacturing process of bio-organic fertilizer. It

starts with the sourcing of raw materials, followed by their preparation and

composting. The formulation and mixing process is important for creating an

effective fertilizer blend. Fifth steps include moisture adjustment, sixth steps

drying, seventh step quality control, eight steps packaging, ninth steps storage,

tenth step distribution, and lastly environmental consideration impact. Each step

contributes to the overall production of a high-quality bio-organic fertilizer,

emphasizing the importance of a systematic and well-controlled manufacturing

process.

Pricing Table

Setting a competitive pricing strategy is a strategic move by Green Growth

Bio-Organic, aiming to distinguish itself in the market. Through research on

competitors' pricing tables, the business has positioned itself with an affordable

strategy designed to capture the attention of a broad consumer base. The

incorporation of a variety of unique, high-quality products not offered by

competitors further strengthens the business's value proposition.

As a new entrant, Green Growth Bio-Organics’ decision to initiate pricing

start at ₱150.00 reflects a calculated approach to attract and engage customers.

This competitive pricing, combined with the diverse product range and emphasis

on quality, sets the stage for the business to make a compelling entry into the

market in Magsaysay, Davao del Sur.

35
Product Variant Package Sizes Price per Unit

36
SOIL CONDITIONERS

100ml ₱880

Agrownica Plus
500ml ₱1,050

1000ml ₱1,900

Natures Bio 1L ₱1,225

FERTILIZERS & PLANT

VITAMINS

Omega Primera 1kg ₱1,050

Bio-Tonic 100ml ₱600

500ml ₱900

1000ml ₱1,400

XTratonic 500ml ₱950

1000ml ₱1,750

Nutrio 200g ₱150

INSECTICIDES

Bio-Optimax 500ml ₱1,050

1000ml ₱1,900

Formula One 500ml ₱920

1L ₱1,760

Serenade 1L ₱728

Bio-Nim 1L ₱1,1225

150ml ₱350

37
FUNGICIDES

Bio-Agrivax 1000ml ₱1,296

Majika Pyraclostrobin 100ml ₱960

500ml ₱1,250

1000ml ₱2,200

Serenade 1L ₱728

ACTICon 200g ₱150

Mykovam 300g ₱250

HERBICIDE

Pac-Yawan 1L ₱480

4L ₱1,380

Bio-Extra 100ml ₱ 728

Table 9. Pricing Table

Plant Size and Production Schedule

Plant Location

38
 Figure 4. Location Map

The Green Growth Bio-Organic store is located in Malano, Magsaysay,

Davao del Sur. The location was chosen for its proximity to environmentally

conscious farmers and gardeners, as well as its reputation as a hub for

sustainable practices and organic agriculture. Also, the area is a convenient

location for customers because it is besides the highway.

Plant Layout

Figure 5. Green Growth Bio-Organic Floor Plan

Building and Facilities

PICTURE NAME DESCRIPTION/ QUANTITY UNIT TOTAL

USES COST

MASONRY MATERIALS

39
Cement Used as a binder 150 ₱250 ₱37,500
(per 40kg) in concrete.

Steel Bars Used to increase 10 ₱85 ₱850

8mm and the strength of a
10mm (per concrete ₱160 ₱1,600
pieces) structure.

Hollow Used in 1,500 ₱15 ₱22,500

Block construction as
(per pieces) conventional
materials.

Metal Used to form a 50 ₱90 ₱4,500

Furring support system
(per pieces) for construction.

Corrugated Used for siding, 30 ₱180 ₱5,400

Steel Roof roofing, and
(0.6mm) decking.

GI Plain Used for 5 ₱250 ₱1,250

Sheet 600- corrosion-
1250mm resistant nuts,
bolts and nails.

Good Used for 10 ₱300 ₱3,000

Lumber structural
(2x4) purposes.

Marine Used for ceiling 15 ₱665 ₱9,975

Plywood support or as a
(0.00625mx finishing material
to create a
11.2mx2.44
smooth and even
m) surface.

Umbrella Used for 3 ₱90 ₱270

Nails preventing the
(per kg) roofing sheets
from tearing off
round the head of
the nail.

40
 CW Nail Used for 6 ₱50 ₱300
(per kg) fastening one or
more objects to
each other.

PVC Used to protect 10 ₱370 ₱3,700

Flexible the wires and
Pipe cables.
(per meter)

Roll up door Used for 2 ₱2,400 ₱4,800

storefronts
allowing for a
flexible and open
lay-out during
business hours
and secure
closure during
off-hours.

WATER AND DRAINAGE LINE MATERIALS

PVC pipe 2” Used in building 20 ₱110 ₱2,200

(per meter) and construction
of water supply.

Elbow joint Use to change or 10 ₱200 ₱2,000

pipe angle of pipe run.
(pieces)

PVC pipe 2 Used in building 20 ₱110 ₱2,200

(1/2 meter) and construction
of water supply.

Stainless Used for washing 1 ₱1,800 ₱1,800

sink with hands,
faucet and dishwashing and
stand other purposes.

Vulcaseal Used in sealing, 1 ₱160 ₱160

patching, and
filling of leaks.

GREEN GROWTH BIO-ORGANIC STORE FOR IMPROVEMENTS

41
 White Paint Used to add the 2 ₱1,435 ₱2,870
(4L) color of the walls.

Green Paint Used to add the 2 ₱1,200 ₱2,400

(4L) color of the walls.

Paint roller Used to spread 3 ₱190 ₱570

and tray the paint evenly.
(per pieces)

Paint brush Used to spread 3 ₱75 ₱225

(per pieces) the paint evenly.

TOTAL ₱110,070

FURNITURE AND FIXTURE

Display Used to organize 1 ₱8,000

Rack Glass and showcase ₱8,000
the products.

Office Desk Used as 2 ₱3,500 ₱7,000

workspace.

Office Chair Used for seating 2 ₱3,300 ₱6,600

while working.

Hanging Used for 3 ₱1,000 ₱3,000

Cabinet displaying
products.

Storage Used to store 3 ₱5,800 ₱17,400

Cabinet items and keep
spaces
organized.

42
 Fluorescent Used for lighting 5 ₱240 ₱1,200
Tube in interior spaces.

Ceiling Fan Used for keeping 3 ₱730 ₱2,190

employees and
workers cool
while working in
the store.

TOTAL ₱45,390

EQUIPMENT

Used for various

Desktop tasks including 1 ₱20,00 ₱20,000
Computer work. 0

Used for
CCTV surveillance and 3 ₱2,500 ₱7,500
Camera security
purposes.

Used to protect
Fire the building and 1 ₱2,300 ₱2,300
Extinguisher employees in
case of fire.

TOTAL ₱29,800

OVERALL ₱185,260
TOTAL

Table 12. Building and Facilities

Raw Materials and Supplies

The main supplier for our raw materials are from the Bio-Agrownica since

they are selling premium quality of bio-organic fertilizer and they offer discount.

SUPPLIES

PICTURE NAME DEFINITION/ QUANTITY UNIT TOTAL

USES COST

43
Calculator Used for 1 ₱75 ₱75
performing
mathematical
calculations.

Ledger Used to record 1 ₱30 ₱30

financial
transactions.

Notebook Used for writing 1 ₱15 ₱15

notes and
important
details.

Ballpen Used for writing. 1box ₱65 ₱65

(per box)

Tape Used to keep 5 ₱16 ₱80

thing in place.

Scotch Tape Used for 1 ₱45 ₱45

Dispenser dispense tape.

Marker Used for writing. 2 ₱35 ₱70

Packing Used to seal, 10 ₱64 ₱640

Tape protect and
secure the
packages.

Stapler Used to attach 2 ₱70 ₱140

pieces of paper.

44
 Staples Used for 3 box ₱10 ₱30
(per box) stapling paper.

Plastic Used for 10 ₱60 ₱600

Twine Rope bundling items
(per kilo) and securing
packages.

File Used to keep 2 ₱85 ₱170

Organizer documents in
pace.

Receipt Paper receipt 10 ₱9 ₱90

Order for customers.

Scissor Used for cutting 3 ₱15 ₱45

various
materials.

Trash Bags Used for 3 ₱30 ₱90

(100 pieces) containing and
disposing waste
or garbage.

Trash Can Used for 3 ₱45 ₱135

collection and
disposal of
waste or
garbage.

Alcohol Used to 2 ₱210 ₱420

1000ml sanitize.

TOTAL ₱2,740

PACKAGING SUPPLIES

45
 Eco Bags Used for retail 10 ₱225 ₱2,250
( 100 pieces purchases.
s-m-l-xl)

Carton Used for bulk or - - -

wholesale
orders.

TOTAL ₱2,250

OVERALL ₱4,990
TOTAL

Table 13. Green Growth Bio-Organic Raw Materials and Supplies

Utilities

The electricity of our business is supplied by Davao del Sur Electric

Cooperative (DASURECO), while NAWASA is our water provider ensuring a

reliable water supply for our business operation.

On Going Utilities Monthly Yearly

Electricity ₱3,000 ₱36,000

Water ₱500 ₱6,000

Internet Bill ₱1,000 ₱12,000

Fuel ₱300 ₱3,600

TOTAL ₱57,600

Waste Disposal

Green Growth Bio-Organic implementing proper segregation and

strategically placing trash cans in each area because it is essential for

maintaining cleanliness within the business premises. This initiative not only

46
contributes to a visually appealing environment but also to facilitates effective

waste management. Adhering to the principles of the 3Rs—Reduce, Reuse, and

Recycle—demonstrates the company's commitment to environmental

sustainability by minimizing waste generation, promoting the reuse of materials,

and actively participating in recycling programs. By incorporating these practices,

the business not only fulfils its social responsibility but also helps reduce the

overall environmental impact of its operations.

IV. FINANCIAL STUDY

Financial Analysis

Projected Cost of Sales

Projected Sales Budget

Projected Depreciation Expense (Equipment)

Projected Depreciation Expense (Tools)

Projected Income Statement

Projected Balance Sheet

Projected Cash Flow

Ratio Analysis

47
V. SOCIO-ECONOMIC STUDY

Contribution to the Economy

Green Growth Bio-Organic makes a significant contribution to the

economy by fostering sustainable agriculture practices. Through the production

and promotion of bio-organic fertilizers, the company supports environmentally

friendly farming methods, reducing reliance on chemical inputs. This not only

enhances soil health but also promotes biodiversity and water conservation. By

aligning eco-friendly principles, Green Growth Bio-Organic contributes to a

healthier environment and more sustainable agricultural sector.

Contribution to the Government

Green Growth Bio-Organic contributes to the government through various

channels. Firstly, the company generates tax revenue, including income taxes

and corporate taxes, contributing to public funds. Additionally, it may

import/export duties if involved in international trade, further adding to

government revenue. The employment opportunities provided by the company

48
contribute to reduced unemployment rates, leading to potential savings in social

welfare expenses for the government. Lastly, if the company adheres to

environmental regulations and sustainability practices, it indirectly supports

government efforts in promoting eco-friendly initiatives.

Contribution to the People

Green Growth Bio-Organic contributes to people by promoting sustainable

agriculture through environmentally friendly practices. Their products enhance

soil health, reduce chemical runoff, and support organic farming methods. This

not only benefits farmers and gardeners by improving crop yields and quality but

also contributes to the overall well-being of consumers by providing access to

healthier and more sustainability produced food.

VI. ORGANIZATIONAL AND MANAGEMENT

A. Form of Ownership

The Green Growth Bio-organic store will operate as a partnership, where

profits and losses are shared equally among the partners. It will be managed by

a group of seven owners known as partners, who will also bear responsibility for

any debts or obligations of the partnership. Each owner will hold a 20% share of

the business. The decisions to opt for a partnership is based on the potential for

asset accumulation and addressing product liability concerns, reflecting a

collaborative and shared approach to ownership and business operations.

B. Organizational Chart

FRANCIS EARL MAHUSAY

Chief Executive
49 Officer
MARIAH ESTELA LOVINO RUBELENE SUERTE LENIE MAE BACALSO
Human Resource and Sales and Marketing Accountants/Cashier
Admin Manager Manager

VINCENT IVAN ALIMENTO JERBEN SARANILLO HAROLD ARICAYOS

Merchandize Manager Distribution Truck Distribution Truck
Drivers Drivers

Green Growth Bio-Organic has seven members designated with different

task with balance shares and responsibilities. There will be one who act as Chief

Executive Officer, has a six years leadership, who will have the most

responsibility for running the business and the other six roles will be responsible

for supervising and monitoring daily activities of the Green Growth Bio-Organic

store.

C. Officers and Key Personnel

There will be seven (7) partners who will be co-owner of the business.

Each partner will be a capitalist partner and six (6) of them will be considered as

managing partners. Each of the partners will contribute an amount of PHP

110,000. A total of PHP 770,000 is our capital to start the business.

Labor Requirements

Green Growth Bio-Organic will be hiring two labourers and one cashier.

Meanwhile, all the owners should also arrive at 7:00 am to manage the business

daily operations. For more effective workforce, all employees are given benefits

including PhilHealth, SSS, PAG-IBIG and 13th month pay.

50
Working Schedule

The owners and employees should arrive at the store at 7:45 AM to clean

and prepare for the opening. All the employees should complete the 8 hours of

duty per day. The store operates from 8:00 AM to 5:00 PM, ensuring a consistent

schedule for employee tasks and customer service during opening hours.

Training

The two hired labourer and one hired cashier will be trained according to

the job they applied. They are also trained on how to approach customers in a

proper way. And also they will work together with the owners to learn more of

their roles and achieve a smooth workflow at the same time.

Rules and Regulations

There are rules and regulations that should be adhered to fairly by both

owners and employees at the business since their safety and an effective

workforce have become the centre of success.

Appearance and Hygiene

Maintaining a policy that requires employees to wear their face mask and

to secure their hair, preferably in ponytails because wearing a ponytail

contributes to a neat and professional appearance. It helps employees present

themselves well, which can positively impact the perception of the business by

the customers. Meanwhile, wearing face mask aligns with health and safety

guidelines, especially during times of health concerns such as COVID-19

diseases. It is not only protects the employees but also demonstrates a

commitment to public health standards and compliance with regulations.

51
Clothing and Uniforms

Green Growth Bio-Organic has no strict dress code, but employees are

encouraged to wear comfortable, decent, and clean attire. Additionally, deodorant

is a must for everybody, and employees should apply cologne.

Manners and Customers Service

Owners and employees should greet customers properly when they enter

the store and if they ask for help and questions. Owners or cashier should be

polite in assisting with paying the bills. Never interrupt when someone is

speaking, and look at people directly so that they will feel that their words are

important. This commitment enhances the overall customer experience and

contributes to the long-term success of the business.

Work Performance and Time Off

The owners and employees should come to their allocated shift a few

minutes early to given them to prepare. Asking for absence should be done in

advance so that one of the owners can fill in. The owners or employees should

not come to work sick with a communicable disease since health and safety is

important in business industry. These rules and regulations should be reasonably

applicable to both owners and employees for a strong workforce and daily flow of

business operations.

Compensation and Benefits

Our hired employees will be given benefits such as PhilHealth, SSS, and

13th month pay. As for their wages are distributed bi-monthly with the deduction

for contributions to these benefits. The employees are provided with the best

benefit of acquiring an efficient workforce for the business.

52