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4Ps of Glossier

The document summarizes Glossier's 4Ps of marketing - Product, Price, Place, and Promotion. For Product, it discusses their minimalist packaging, easy-to-use products, and online shopping and subscription services. For Price, it outlines their list prices, discounts for first purchases and birthdays, and accepted payment methods. For Place, it describes their direct-to-consumer model, inventory of makeup and skincare, and global warehousing and shipping logistics. Finally, for Promotion it mentions their use of social media, influencer marketing, brand partnerships, and free samples as sales promotions.

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439 views2 pages

4Ps of Glossier

The document summarizes Glossier's 4Ps of marketing - Product, Price, Place, and Promotion. For Product, it discusses their minimalist packaging, easy-to-use products, and online shopping and subscription services. For Price, it outlines their list prices, discounts for first purchases and birthdays, and accepted payment methods. For Place, it describes their direct-to-consumer model, inventory of makeup and skincare, and global warehousing and shipping logistics. Finally, for Promotion it mentions their use of social media, influencer marketing, brand partnerships, and free samples as sales promotions.

Uploaded by

um23269
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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4Ps of Glossier

PRODUCT

1. Packaging-
a. Minimalist design-white with black text, reflecting the brands aesthetics
b. Pink bubble wrap- made from recyclable plastic.
c. Clear Product Packaging- Makes product visible to make customers make an
informed decision
d. Sustainable packaging

2. Functionality-
a. Easy to use packaging-simple and straightforward products that are easy to dispense
b. Affordable pricing-priced affordably making it accessible to wide range of people

3. Services-
a. Online shopping- online store is a great way to browse and buy products
b. Free shipping- Glossier offers free shipping over $50
c. Free return and exchange- offers a 30-day satisfaction guarantee of all its products
d. Glossier Play- subscription that allows you to try out new products every month

PRICE

1. List Price-
a. Balm Dotcom- $12, Boy Brow-$18, Lash Slick-$18, Perfecting Skin Tint-$16

2. Discounts-
a. First time purchase discounts-10% off on first purchase
b. Birthday Discount- 10% off on the whole cart
c. Holiday sales

3. Credit terms- Glossier accepts various credit cards and paypal

PLACE

1. Distribution channel
a. Direct to consumer- Glossier sells directly to the consumer through online stores
and selected retail
b. Wholesale- It also sells to some retailers like Sephora

2. Inventory
The inventory consists of-
a. Makeup- Cloud paint, boy brow, etc
b. Skincare- Milky jelly cleanser, priming moisturizer, etc
c. Body- balk dotcom, futuredew, etc
3. Logistics-
a. Warehousing- Products stored in warehouses located in the US and the UK
b. Shipping- Glossier ships its products to customers all over the world
c. Returns- Glossier offers a 30-day customer satisfaction guarantee on all its
products.

PROMOTION

1. Advertising
a. Social media
b. Influencer marketing
c. Brand partnerships
d. Digital marketing

2. Sales force-
Glossier doesn’t have its traditional sales force, rather it relies on various channels to
sell its products, including the website, social media, and retail stores.

3. Sales promotion-
a. Free samples- Glossier offers free samples of products on its website and pop-up
shops.
b. Gift with purchase- Glossier often offers free gifts with purchase, like free lip balm
with mascara.
c. Referral programs- It allows customers to earn a discount for referring the brand
to their friends.

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