Pastilan
A Marketing Plan Submitted as Midterm Requirement for Franchising Subject
Submitted by:
Altamia, Jhon rico
Blas, Eunice Cleo
Castillo, Jonathan
Dagohoy, Hubert
Mansueto, Daryl
Meclat, Lloyde
Parabas, Villamor
Second Year BS Entrepreneurship
Instructor: Ms. Karen Buenconcejo
November 21, 2023
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TABLE OF CONTENTS
Title Page
I: Introduction
Introduction ……………………………………………………………………….…….….. 1
II: Executive Summary ………………………………………………..……………………. 2
● Briefly describe the product, its unique selling points, and the market
opportunity
III: Market Analysis ……………………………………………………………….….……… 3
● Define your target market (demographics, psychographics, etc.)
● Analyze market trends, including competitors and consumer preferences.
IV: Product Description …………………………………………………………..…….… 4
● Detail the features, benefits, and specifications of the product or services.
● Explain how the product meets the needs and desires of your target market.
V: Pricing and Promotion Strategy …………………………….…………………… 5
● Determine the pricing strategy based on product costing.
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● Calculate the cost per unit, including manufacturing, labor, materials, and
overhead.
● Add a profit margin that aligns with your business goals and the competitive
landscape.
● Plan promotional activities, including advertising, public relations, social
media, and influencer marketing.
● Allocate costs for each promotional activity and calculate the expected return
on investment (ROI).
VI: Contingency Plan ……………………………………………………………….………… 6
● Identify potential risks and challenges that may affect your product's success.
● Develop contingency plans to address these issues.
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Introduction
dissipate the hunger of the
customers. Pastil is a very
common food with viand that
ranging Php.
10.00 to Php. 15.00 only. It is
very familiar to the unfortunate
especially to those who are
saving
money but want to leave wi
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dissipate the hunger of the
customers. Pastil is a very
common food with viand that
ranging Php.
10.00 to Php. 15.00 only. It is
very familiar to the unfortunate
especially to those who are
saving
money but want to leave with a
full stomach.
The Pastilan with its tagline “Tipid na, Busog pa!” where it will be established to
mitigate the hunger of every single customer. Pastil is a Filipino packed rice dish made with
steamed rice wrapped in banana leaves with dry shredded beef, chicken, or fish. It originates from
the Maguindanao people and is a popular, cheap breakfast meal in Mindanao, especially among
Muslim Filipinos.
This product will target
customers of all ages,
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especially students, as long as
they do not
have any health complications
and food restrictions. This
product will also be established
inside
the university, targeting
students, faculty and staff,
employees and everyone inside
the school
premises. The customers will
surely be satisfied when they
will buy the product
This product will target
customers of all ages,
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especially students, as long as
they do not
have any health complications
and food restrictions. This
product will also be established
inside
the university, targeting
students, faculty and staff,
employees and everyone inside
the school
premises. The customers will
surely be satisfied when they
will buy the product
This product will target customers of all ages, especially students, as long as they do not
have any health complications and food restrictions. This product will also be established inside the
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Jesus is Lord Colleges Foundation Inc. targeting students, faculty and staff, employees and
everyone inside the school premises.
Vision
Our vision is to become a well-recognized, reliable, convenient, and straightforward
worldwide food service brand that will introduce traditional Filipino foods globally with a presence
that benefits the communities we serve.
Mission
To provide a distinctive experience by offering delicious and innovative Filipino
foods such as our Pastil with a twist and other delicacies. We are also ensuring the delivery of
polite, attentive service, fantastic price, and a warm presence to our beloved customers, and
Goals
Establish base of loyal customers
Maximize cash flow
Employee retention
Sustain productivity
Promote social welfare
Objectives
Create a menu with a selection of innovative pastil flavors, including seasonal specials and odd
pairings.
Engage in creating brand awareness through the use of various methods and techniques
Boost employee morale by promoting healthy and enjoyable environment in the workplace as
well outside.
Increase customer retention through improvisation of goods and services.
Use green products as much as possible related to the creation of our goods.
Executive Summary
Our business brings innovation to the traditional pastil of Maguindanao because along side
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its original flavor which is the Adobo we have become successful in trying new flavors for it. Our
menu for pastil are categorized into 2 which are the Pinoy Pastil and Kano Pastil, From the name
itself the Pinoy Pastil menu are inspired by traditional Filipino dish while the Kano Pastil menu are
inspired from dishes from various countries but mostly from western cuisines.
Pastil is known as a popular breakfast meal in the Visayas and Mindanao region in the
Philippines but just recently around Metro Manila pastil have been in trend because of the growing
numbers of its sellers, enthusiast and lovers. Pastil is a low – cost food that has a tasty flavor (It
depends on how it is cooked but most of pastil that we have tasted is good). Upon doing our
research we believed that it has the capability of being patronize by many Filipinos especially for
those who are looking for budget friendly food.
We
Business and Product Position
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The school of Character-Driven Leader which is the JILCF has a large size of students such
as the elementary, junior and senior high school and the college students. So our team build a
business named ‘‘Pastil Ni Kuya Da” which is an affordable pastil rice dish and very convenient as
well.
Location of the Business
“Pastilan Ni Kuya Da” is located at 101 Bunlo Bocaue Bulacan inside the Jesus Is Lord
Colleges Foundation, Inc. canteen. And since “Pastilan Ni Kuya Da” was located at JILCF
therefore, they targeted the students, teachers and employee or staff as potential customer.
Market Analysis
Trend in the Industry
Inside the Jesus Is Lord Colleges Foundation, Inc. Our stalls who pastil rice dish known for the
affordable and convenient go-to dish. This stall is being patronized because of the taste, flavours and
price.
Market Segmentation
Demographic Segmentation
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The target market of this business focuses in the students of Jesus Is Lord Colleges Foundation Inc. age
of 16-18Years old male and female that has an allowance ranging 50-200 pesos per day
Geographic Segmentation
The location of this business is placed inside the school of character driven leader which is the Jesus Is
Lord Colleges Foundation Inc. this school has a huge number of students that can be our potential
customer or our target market.
Competitors Analysis
Since “Pastilan Ni Kuya Da” is inside the school we believed that the competitors around there is
burger and something a desert but the competitive advantage of our business is a go-to rice dish known
for the affordable, delicious, and convenient dish. Serve with a variety of sauces that makes a dish
more unique.
Product Description
We create our product pastil to create something unique. We want to create another unique
taste of go-to dish pastil because we are striving to let other people know about “Pastilan Ni Kuya
Da” and to have a popularity. Our product is not just like the other type of pastil it also consist a
different sauce, we don’t want our product to stick into 1 flavor, also having many types of flavor can
attract the people in environment and society, like children, employees, teenagers and families.
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And also since the students nowadays in want an affordable and convenient meals we would like to
introduce our product which we accommodate the needs and wants of every students like us of being a
practical in life.
Vision
Our vision is to become a well-recognized, reliable, convenient, and straightforward
worldwide food service brand that will introduce traditional Filipino foods globally with a presence
that benefits the communities we serve.
Mission
To provide a distinctive experience by offering delicious and innovative Filipino
foods such as our Pastil with a twist and other delicacies. We are also ensuring the delivery of
polite, attentive service, fantastic price, and a warm presence to our beloved customers, and
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