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Advertising Reporty

The document outlines an advertising campaign for Milo focused on improving stamina in young athletes. It discusses Milo's benefits for boosting energy levels, profiles Pablo who struggles with low stamina in football, and establishes the target audience as boys aged 9 and above interested in sports. The campaign aims to position Milo as empowering individuals to overcome limitations and excel, by conveying its role in improving stamina and promoting an active lifestyle. It intends to create awareness, generate interest, and motivate the target group to experience Milo's transformative effects.

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haidernaqi651
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16 views2 pages

Advertising Reporty

The document outlines an advertising campaign for Milo focused on improving stamina in young athletes. It discusses Milo's benefits for boosting energy levels, profiles Pablo who struggles with low stamina in football, and establishes the target audience as boys aged 9 and above interested in sports. The campaign aims to position Milo as empowering individuals to overcome limitations and excel, by conveying its role in improving stamina and promoting an active lifestyle. It intends to create awareness, generate interest, and motivate the target group to experience Milo's transformative effects.

Uploaded by

haidernaqi651
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Naqi Haider 2020-KIU-BS1397

Aitazaz 2020-KIU-BS2684

Faizan abbas 2020-KIU-BS1446

Class BBA 6TH (B)

Subject Advertising

The Situation:
Milo is a chocolate flavored drink product manufactured by nestles back in 1934. It is formulated
to boost stamina and energy levels, designed to support active individuals, particularly athletes
and sports enthusiasts. It is a delicious and convenient drink that provides essential nutrients to
help individuals perform at their best. Pablo, a passionate young boy who loves playing football,
is struggling due to low stamina. His inability to score goals and kick the ball with energy has
become a source of disappointment and ridicule among his friends.

Target Audience:
The target market for this advertisement is boys aged 9 and above, particularly athletes and
sports people who are looking to improve their stamina and energy levels.

Role of Communication:
The primary message we want to convey through this advertisement is that Milo is the ultimate
solution for boosting stamina and energy. It empowers individuals to overcome their physical
limitations and excel in their chosen sports or activities. The communication aims to position
Milo as a game-changer for individuals like Pablo by emphasizing its role in improving stamina
and promoting an active lifestyle. It intends to create awareness, generate interest, and motivate
young athletes to experience the transformative power of Milo.

Big Idea:
Unlock Your Potential with Milo. Energize Your Game, Excel with Confidence.

Supporting Evidence:
(1) Milo is has essential vitamins and minerals that support physical performance and energy
production like calcium, vitamin A, vitamin B1 and B2, iron and vitamin C.
(2) Milo allows steady release of energy, enabling individuals to play sports with strength and
endurance.

(3) Various athletes who have experienced improved stamina and performance after consuming
Milo.

What we want them to do?


We want the target audience to try Milo and experience the benefits of increased stamina and
improved performance in their sports activities.

Mandatories:
(1) Display the Milo logo in all communication materials.

(2) Highlight the benefits and features of Milo in enhancing stamina and energy levels.

(3) Show the transformation of Pablo from a low-stamina player to an energetic and happy
athlete after drinking Milo.

(4) Include contact details and social media handles for further engagement and information.

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